ibm digitalanalytics glossary - ibm - united states digitalanalytics glossary note before using this...

November 14, 2014

IBM Digital Analytics Glossary

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NoteBefore using this information and the product it supports, read the information in “Notices” on page 23.

IBM Digital Marketing and Analytics is the new generation of IBM Coremetrics® products. See this table for detailson new product naming.

Previous Product Name New Product Name

IBM Coremetrics AdTarget IBM AdTarget

IBM Coremetrics Benchmark IBM Digital Analytics Benchmark

IBM Coremetrics Enterprise Analytics IBM Digital Analytics Multisite

IBM Coremetrics Explore IBM Digital Analytics Explore

IBM Coremetrics Import IBM Digital Analytics Import

IBM Coremetrics Export IBM Digital Analytics Export

IBM Coremetrics Intelligent Offer IBM Digital Recommendations

IBM Coremetrics Lifecycle IBM Digital Analytics Lifecycle

IBM Coremetrics LIVEmail IBM LIVEmail

IBM Coremetrics Monitor IBM Digital Analytics Monitor

IBM Coremetrics Search Marketing IBM Search Marketing

IBM Coremetrics Social Analytics IBM Digital Analytics for Social Media

IBM Coremetrics Tag Manager IBM Digital Data Exchange

IBM Coremetrics Web Analytics IBM Digital Analytics

The documentation distributed with the IBM Digital Analytics products is confidential and proprietary to IBM andas such is subject to the provisions of any confidentiality agreement executed between the parties. Regardless of thespecific provisions of any such confidentiality agreement, the parties hereby agree to treat the referenceddocumentation as the confidential information of IBM and further agree not to distribute such documentation toany third party or to copy such documentation except as expressly permitted in any license agreement between theparties pertaining to such products.

Licensed Materials - Property of IBM

© Copyright IBM Corporation 2000, 2014.US Government Users Restricted Rights – Use, duplication or disclosure restricted by GSA ADP Schedule Contractwith IBM Corp.

Contents

Chapter 1. Glossary. . . . . . . . . . 1A . . . . . . . . . . . . . . . . . . 1C . . . . . . . . . . . . . . . . . . 1D . . . . . . . . . . . . . . . . . . 2E . . . . . . . . . . . . . . . . . . 2F . . . . . . . . . . . . . . . . . . 2I . . . . . . . . . . . . . . . . . . 2L . . . . . . . . . . . . . . . . . . 2M . . . . . . . . . . . . . . . . . . 3N . . . . . . . . . . . . . . . . . . 3O . . . . . . . . . . . . . . . . . . 3P . . . . . . . . . . . . . . . . . . 3R . . . . . . . . . . . . . . . . . . 3S . . . . . . . . . . . . . . . . . . 4T . . . . . . . . . . . . . . . . . . 4

W . . . . . . . . . . . . . . . . . . 4

Chapter 2. IBM Digital Analytics reportmetrics . . . . . . . . . . . . . . . 5

Appendix A. Additional ContactInformation . . . . . . . . . . . . . 19

Appendix B. Support. . . . . . . . . 21

Notices . . . . . . . . . . . . . . 23Trademarks . . . . . . . . . . . . . . 24Privacy Policy Considerations . . . . . . . . 25

© Copyright IBM Corp. 2000, 2014 iii

iv IBM Digital Analytics Glossary

Chapter 1. Glossary

This glossary provides terms and definitions for the IBM® Digital Analyticssoftware and products.

The following cross-references are used in this glossary:v See refers you from a nonpreferred term to the preferred term or from an

abbreviation to the spelled-out form.v See also refers you to a related or contrasting term.

For other terms and definitions, see the IBM Terminology website (opens in newwindow).

AAction Ready report

A defined package of reports containing information on key performanceindicators (KPIs), top performers, search results, geography, and moredelivered by means of an Excel attachment.

alert A message or other indication that signals an event or an impending eventthat meets a set of specified criteria.

API See application programming interface.

application programming interface (API)An interface that allows an application program that is written in ahigh-level language to use specific data or functions of the operatingsystem or another program.

attributionIn Digital Analytics, the process of assigning credit to marketing initiativesthat contribute to a downstream objective. There are three dimensions:direction, time, and credit logic.

average sessions before first purchaseThe average number of sessions that a unique visitor has before makingthe first purchase. It is calculated by dividing the number of sessionsbefore first purchase by the number of unique buyers.

Ccalculated metric

A metric that can be defined using a formula that is constructed from oneor more existing metrics, operators, or constants. For example, users cancreate a metric named Repeat Visitor % using a calculated metric of[(Unique Visitors –New Visitors)/Unique Visitors].

clickstreamIn web advertising, the sequence of clicks or pages requested as a visitorexplores a website.

color depthThe number of screen colors that are available to visitors that are accessinga website.

© Copyright IBM Corporation 2014 © IBM 2000, 2014 1

http://www.ibm.com/software/globalization/terminology/

conversion eventA non-monetary action that a visitor can accomplish such as downloads,registrations, sign-ups, and store locator views. A conversion event is anon-commerce business objective.

cross sold productA product that was purchased with one or more other products in a singleorder.

Ddashboard

A collection of key reports in a visual format that is designed for varioususer functions. All frequently used reports can be monitored in a singlepage using a dashboard.

date annotationAn annotation associated with a date range that is used to providehighlights about key events on a trend graph so that users can understandinclines or declines in the trend.

direct loadA session for which there is no referral information and no marketingprogram. Direct loads are started by a user typing in the URL directly,bookmarking the website, or by means of a local referral (a page internalto the website).

Eelement

An interactive component, such as a portlet, online video, or Web 2.0interaction, of a traditional page view . Element tags are used to collectelement data.

Ffilter A means of querying report data and returning only the rows that match

specified criteria.

Iinbound link

A link that is defined by a referring website and a destination URL, usedin the Inbound Link Analysis reports. See also referring site.

invalid marketing programA marketing program (cm_mmc= value) that is missing a parameter,contains a string that is not valid, or has a cm_mmc code on a page thatlacks a page view tag.

LLIVEview Click Overlay

A Digital Analytics browser plug-in that automatically overlays site trafficand conversion data over web pages to highlight which links are mostactive and which drive the most value.

2 IBM Digital Analytics Glossary

Mmarketing channel

The highest level of marketing source categorization. By default, there arefour channels: Direct Load, Natural Search, Referring Sites, and OtherMMC Sources.

Nnatural search engine

A search engine that links organic (non-paid) traffic to a website.

natural search keywordA keyword that is entered by users who link to a website through anorganic (non-paid) link on a search engine.

natural search sessionThe number of sessions that result from visitors clicking through from asearch engine link such as Google. Since this is a raw metric, it can only beviewed as a percentage comparison against another time period.

Oonsite link

A link that is defined by a referring URL, which is internal to a website,and a destination URL that is used in the Onsite Link Analysis reports.

Ppage category

The hierarchy of categories that groups website pages. The lowest-levelcategory is defined in the page view tag. Parent level categories aredefined by administrators using the category definition file (CDF).

profile segmentAn analysis of visitors using selected criteria. The analysis can spansessions through the specification of a segment date range and a reportdate range. For example, users can analyze the pages that were viewed inApril by visitors who came at least twice in March.

Rreal estate

In Digital Analytics, a region or an amount of space on a web page. Realestate is used to analyze the performance of particular pages, differentversions of a page (for example, in an A/B test), sub-sections of a page,and individual links within a page. Real estate values are collected usingcm_re= parameters.

referring siteThe domain that is gathered in the session's referring URL for sessions thatare not sourced through a marketing program (cm_mmc) or a naturalsearch engine. See also inbound link.

report segmentA set of criteria that limits report results to a subset of visitor sessions. See“profile segment”.

Chapter 1. Glossary 3

Ssearch engine session

See natural search session.

server callA client-tagged, visitor-initiated event that passes data to the IBM DigitalAnalytics data warehouse, typically the execution of an IBM DigitalAnalytics tag.

Ttracking code

A code appended to destination URLs to track marketing program, realestate, site promotion, and marketing impression parameters.

TruePath FunnelA custom visitor path scenario that can be defined using the TruePathBuilder within the Digital Analytics Tools Browser plug-in. Users canmeasure the success of visitors navigating through online processes such ascheck-out, registration, and online applications; or of visitors completingcalls-to-action on specific marketing landing pages.

Wworkbook

A collection of reports. As reports are launched, they appear in the openworkbook as tabs.


Chapter 2. IBM Digital Analytics report metrics

The following metrics are used in IBM Digital Analytics reports.

Abandoned Sales

The total value of all items that are placed in a shopping cart but notpurchased: Value of Carted Items minus Value of Purchased Items.

Abandoned Shopping Cart Items

The total number of items placed in a shopping cart but not purchased:Carted Items minus Purchased Items.

Abandonment Rate

The ratio of items that are abandoned to all items placed in a shoppingcart: Abandoned Items divided by Carted Items.

Application Completing Sessions

The number of sessions in which an application is completed.

Applications

The total number of applications submitted.

Applications (IMP|{Window}|{Logic})

The number of applications attributed to the marketing programimpression being analyzed. This metric is available only if you have theImpression Attribution module.

Applications / Session

The average number of applications completed per session: Applicationsdivided by Sessions.

Applications / Visitor

The average number of applications completed per visitor.

Applications Abandoned

The total number of applications abandoned: Applications Initiated minusApplications Completed.

Applications Completed

The total number of applications completed.

Applications Completed / Applications Initiated

The ratio of applications completed to applications initiated: ApplicationsCompleted divided by Applications Initiated.

Applications Initiated

The total number of applications initiated.

Average Abandoned Item Price

The average price of all items placed in a shopping cart but not purchased.

Average Booking Value

The average value of a submitted booking: Revenue divided by Bookings.

© Copyright IBM Corp. 2000, 2014 5

Average Item Price

The average price of all items sold: Items Sales divided by Items Sold.

Average Number of Items in Shopping Cart

The average number of items placed in a shopping cart: Items Cart dividedby Carts Initiated.

Average Number of Results

The average number of on-site search results returned by an on-site search:On-Site Search Results divided by On-Site Searches.

Average Order Value

The average value of a submitted order: Sales divided by Orders.

Average Session Length

The average length of a visitor session: (Time Stamp of Last Session Recordminus Time Stamp of First Session Record) divided by Sessions.

Note: When you use this value as a session or filter criterion, enter it inseconds. For example, enter 120 if you want to filter or segment on2-minute sessions.

Average Shipping & Handling

The average shipping and handling fees on an order: Shipping andHandling Fees divided by Orders.

Average Time on Page

The average time spent on a specific page: Time Spent on Pages divided byPage Views.

Avg % Video Played

The average percentage of a video that was viewed before the visitorstopped the video, closed the window, or navigated to another page. Thismetric requires the collection of Element attributes.

Avg Days Between

The average number of days that elapsed between the time a visitorreached the milestone and the time the visitor reached the precedingmilestone. (This metric is only available if the Show Progression check boxis selected.)

Avg Days to Reach

The average number of days that elapsed between the time a visitorreached the milestone and the time of the visitor's first session in thelifecycle period.

Avg Sessions Between

The average number of sessions between the time a visitor reached themilestone and the time the visitor reached the preceding milestone. (Thismetric is only available if the Show Progression check box is selected.)

Avg Sessions to Reach

The average number of sessions between the time a visitor reached themilestone and the time of the visitor's first session in the lifecycle period.

Avg Video Completion Rate


The ratio of videos viewed in entirety to videos launched: VideosCompleted divided by Videos Initiated. This metric requires the collectionof Element attributes.

Avg Video Launches / Visitor

The average ratio of videos launched per visitor: Videos Initiated dividedby Unique Visitors. This metric requires the collection of Elementattributes.

Avg Video Play Time

The average lengths of time videos are played: Video Play Time divided byVideos.

This metric requires the collection of Element attributes.

Booking Sessions

The number of sessions in which a booking was placed.

Bookings

Total number of bookings transacted. A count of the Order tag.

Bookings (IMP|{Window}|{Logic])

The number of bookings attributed to the marketing program impressionbeing analyzed.

This metric is available only if you have the Impression Attributionmodule.

Bookings / Session

The average number of bookings per session: Bookings divided bySessions.

Bookings / Visitor

The average number of bookings per visitor: Bookings divided by UniqueVisitors.

Bounce Rate

In the context of a session, the ratio of single page sessions to total pagesessions. This calculation applies while analyzing Bounce Rate in thecontext of any session level information (for example, Marketing Sources,Geography fields, Technical Properties). Defined as One Page Sessionsdivided by Sessions.

In the context of content, the ratio of single page sessions to entry pagesviews. The divisor in this case is entry page views because this valueconsiders only the sessions that indeed originated on this content. Thiscalculation applies while analyzing Bounce Rate in the context ofcontent-level information (for example, Pages, Page URLs, PageCategories). Defined as One Page Sessions divided by Entry Page Sessions.

Buyer / Visitors

The percentage of visitors who made a purchase during the specified timeperiod: Buyers divided by Unique Visitors.

Buying Sessions

The number of sessions in which an order was placed.

Buying Sessions / Clicking Sessions

Chapter 2. IBM Digital Analytics report metrics 7

The ratio of buying sessions to clicking sessions: Buying Sessions dividedby Clicking Sessions.

Carts Initiated

The number of shopping carts where at least one item was added.

Clicking Sessions

In the context of Marketing, the number of sessions that start with a pageview that contains a Marketing Program ( cm_mmc ) parameter. Theparameters indicate a click from a particular Marketing Program. In thecontext of site promotions and real estate, the number of sessions thatconsist of a page view with site promotion ( cm_sp ) or Real Estate.

( cm_re ) parameters. The parameters indicate a click from a particular sitepromotion or piece of page real estate.

Note: A single session can include more than one click.

Clicks

In the context of marketing, the number of page views with marketingprogram ( cm_mmc ) parameters. The parameters indicate a click from aparticular Marketing Program.


In the context of site promotions and real estate, the number of page viewswith site promotion ( cm_sp ) or real estate ( cm_re ) parameters. Theparameters indicate a click from a particular site promotion or piece ofpage real estate.


Clicks / Unique Visitors

The ratio of clicks to unique visitors: Clicks divided by Unique Visitors.

Conversion Rate

The ratio of sessions that contain an order to total sessions: PurchasingSessions divided by Total Sessions.

Departure Page Views

The number of times that a certain page is the last page viewed before avisitor leaves a site.

Departure Rate

The ratio of sessions that ended on a certain page to all sessions thatviewed the page.

Element Views

The number of times an element is viewed. A count of the Element tag.Element data is collected by the Element tag.

Element Views / Session

The ratio of elements views to visitor sessions: Element Views divided bySessions. Element data is collected by the Element tag.

Entry Page Views

The number of times the page (or a page within the category analyzed)was the first page viewed to start a visitor's session.


Entry Rate

The ratio of sessions that initiate on a certain page (or a page within thecategory analyzed) to all sessions that viewed the same page (Entry PageViews divided by Sessions).

Event Abandonment Rate

The ratio of events that are abandoned to events initiated: Events Initiatedminus Events Completed, divided by Events Initiated.

Event data is collected by the Conversion Event tag. Action Type = 1reflects an initiation. Action Type = 2 reflects a completion. Passing EventPoint values are optional.

Event Completing Sessions

The number of sessions in which an event was completed. Event data iscollected by the Conversion Event tag. Action Type = 1 reflects aninitiation. Action Type = 2 reflects a completion. Passing Event Point valuesis optional.

Event Completion Rate

The ratio of events completed to events initiated: Events Completeddivided by Events Initiated. Event data is collected by the ConversionEvent tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects acompletion. Passing Event Point values is optional.

Event Initiating Sessions

The number of sessions in which an event was initiated. Event data iscollected by the Conversion Event tag. Action Type = 1 reflects aninitiation. Action Type = 2 reflects a completion. Passing Event Point valuesis optional.

Event Points

The total number of event points. Event data is collected by theConversion Event tag. Action Type = 1 reflects an initiation. Action Type =2 reflects a completion. Passing Event Point values is optional.

Event Points (IMP|{Window}|{Logic})

The number of event points attributed to the Marketing ProgramImpression being analyzed. This metric is available only if you have theImpression Attribution module.

Event Points / Session

The average number of event points per session: Event Points divided bySessions.

Event data is collected by the Conversion Event tag. Action Type = 1reflects an initiation. Action Type = 2 reflects a completion. Passing EventPoint values is optional.

Event Points / Visitor

The average number of event points per visitor: Event Points divided byUnique Visitors.



Event Sessions

The total number of sessions that consist of at least one completed event.Event data is collected by the Conversion Event tag. Action Type = 1reflects an initiation. Action Type = 2 reflects a completion. Passing EventPoint values is optional.

Events (IMP|{Window}|{Logic})

The number of completed events attributed to the Marketing ProgramImpression being analyzed. This metric is available only if you have theImpression Attribution module.

Events / Session

The average number of events completed per session: Events divided bySessions.


Events / Visitor

The average number of events completed per visitor: Events divided byUnique Visitors.


Events Abandoned

The number of events abandoned: Events Initiated minus EventsCompleted.


Events Completed

The number of conversion events completed. A count of the collectedConversion Event tags where type = 2 . Event data is collected by theConversion Event tag. Action Type = 1 reflects an initiation. Action Type =2 reflects a completion. Passing Event Point values is optional.

Events Initiated

The number of conversion events initiated. A count of the collectedConversion Event tags where type = 1 . Event data is collected by theConversion Event tag. Action Type = 1 reflects an initiation. Action Type =2 reflects a completion. Passing Event Point values is optional.

Exit Page Views

The number of times the page (or a page within the category analyzed)was the last page viewed in a visitor's session.

Exit Rate

The ratio of sessions that ended on a page (or a page within the categoryanalyzed) to all sessions that viewed the same page: Exit page viewsdivided by sessions.

Impression Click-Thru Rate (in the context of marketing)


The ratio of clicks to impressions for Marketing Impression and Clicks withmatching Marketing Program (cm_mmc) parameters. This metric isavailable only if you have the Impression Attribution module.

Impressions (in the context of site promotions and real estate)

The number of times a promotion (for example, a site promotion or a realestate value) is viewed–regardless of whether it is clicked.

Impressions (in the context of marketing)

The number of times the marketing impression tag is collected. Use themarketing impression tag to understand how often marketing impressions(for example, display ads, widgets, micro-sites, and syndicated videos) areviewed. This metric is available only if you have the ImpressionAttribution module.

Impressions (IMP|{Window}|All)

The total number of impressions seen during the attribution window bythose visitors who ultimately visit the site. This metric is available only ifyou have the Impression Attribution module.

Impressions / Unique Impression Viewers (in the context of marketing)

The ratio of impressions displayed to unique viewers of this offlinecontent. This metric is available only if you have the ImpressionAttribution module.

Impressions / Unique Visitors (in the context of marketing)

The ratio of impressions displayed to unique visitors that both saw theimpression and visited the website. This metric is available only if youhave the Impression Attribution module

Indirect Ratio

The ratio of your longest window, backward-looking last click attributedsales (or revenue or applications) to same session sales (or revenue orapplications). For example, Sales (30 day, backward looking, last click) /Same Session Sales. The metric provides an indicator of the degree ofindirect influence a vendor has just before the conversion.

Item Abandonment Rate

The ratio of items abandoned to items placed in the shopping cart.

Item Sales

Total sales of items calculated by using the shop tags.

Items / Order

The average number of items in an order.

Items Abandoned

The total number of items that are placed in a shopping cart but notpurchased.

Items Added

The number of items that are placed into a shopping cart during aspecified time period. Adding items to a cart does not necessarily meanthat the items were purchased.

Items Added / Product Views


The ratio of items placed in a shopping cart to product views.

Items Booked

Total number of items booked.

Items in Shopping Cart

The total number of items placed in shopping carts.

Items Sold

The number of products (units) sold.

Items Sold / Items Added

The ratio of items sold to items placed in a shopping cart.

Multi-Channel: Applications Completed

The total number of applications completed across both online and offlinechannels.

Multi-Channel: Average Item Price

The average price of all items sold across both online and offline channels.

Multi-Channel: Average Order Value

The average value of orders completed across both online and offlinechannels.

Multi-Channel: Average Shipping & Handling

The average shipping and handling fees for orders completed across bothoffline and online channels.

Multi-Channel: Item Revenue

Total revenue of items sold calculated by using the shop tags for onlinetransactions and imported shop transactions for offline sales.

Multi-Channel: Item Sales

Total sales of items calculated by using the shop tags for online sales andimported shop transactions for offline sales.

Multi-Channel: Items / Order

The average number of items in orders completed across both offline andonline channels.

Multi-Channel: Items Booked

Total number of items booked across both online and offline channels.

Multi-Channel: Items Sold

The total number of items sold for orders completed across both offlineand online channels.

Multi-Channel: Orders

The total number of orders placed across both offline and online channels.

New Buyer %

The ratio of new buyers to unique buyers: New Buyers divided by UniqueBuyers.

New Buyer / New Visitor


The percentage of new visitors who became new buyers during thespecified time period: New Buyers divided by New Visitors.

New Buyers

The number of unique visitors who made their first purchase during thespecified time period. They can be new or repeat visitors.

New Registrants

The number of visitors who registered on your website for the first timeduring the specified time period.

New Visitor %

The percentage of all visitors who were making their first visit to the site:New Visitors divided by Unique Visitors.

New Visitor Session %

The percentage of all visitor sessions for visitors who were making theirfirst visit to the site: New Visitor Sessions divided by Total Sessions.

New Visitor Sessions

The total number of sessions that involved new visitors.

New Visitors

The total number of new visitors (persistent cookie values that were notseen previously).

Offline: Applications Completed

The total number of applications completed via offline channels.

Offline: Average Item Price

The average price of all items sold across all offline channels.

Offline: Average Order Value

The average value of order transactions completed via offline channels.

Offline: Average Shipping & Handling

The average shipping and handling fees for transactions completed viaoffline channels.

Offline: Item Revenue

Total revenue of items sold calculated imported shop transactions foroffline sales.

Offline: Item Sales

The total sales of items calculated by using the imported shop transactionsfor offline sales.

Offline: Items / Order

The average number of items in orders for transactions completed viaoffline channels.

Offline: Items Booked

Total number of items booked across all offline channels.

Offline: Items Sold

The total number of items sold for orders completed via offline channels.


Offline: Orders

The total number of orders placed via offline channels.

Offline: Total Shipping & Handling

The total shipping and handling value for orders completed via offlinechannels.

One Page Sessions

The total number of sessions that consisted of a single page.

On-Site Searches

The number of on-site searches submitted.

Ordered Shopping Cart Items

The number of items in a shopping cart that were ordered. This metric iscalculated when the day is complete, ensuring accurate data. Therefore, itcannot be displayed if the selected time period is today's date.

Orders

The total number of orders placed. A count of the Order tag.

Orders (IMP|{Window}|{Logic})

The number of orders attributed to the Marketing Program Impressionbeing analyzed.


Orders / Session

The average number of orders per session: Orders divided by Sessions.

Orders / Visitor

The average number of orders per visitor: Orders divided by UniqueVisitors.

Page Views

The total number of times the page (or category that contains the page)was viewed. A count of the collected Page View tags.

Page Views (IMP|{Window}|{Logic})

The number of page views attributed to the Marketing ProgramImpression being analyzed.


Page Views / Session

The average number of page views per session.

Product Views

The total number of times that a product detail page (or category thatcontains the page) is viewed. This metric is a count of the collectedProduct View tags.

Product Views / Items Booked


The average number of product views per items booked: Product Viewsdivided by Items Booked.

Product Views / Items Sold

The average number of product views per items sold: Product Viewsdivided by Items Sold.

Product Views / Viewing Session

The average number of product views per session in which the productwas viewed: Product Views / Viewing Sessions.

Registrants

The number of new and repeat registrants (visitors who registered on yoursite with a known IBM Coremetrics Registration ID) visiting your site.

Repeat Buyer %

The ratio of repeat buyers to unique buyers: Repeat Buyers divided byUnique Buyers.

Repeat Buyer / Repeat Visitor

The percentage of repeat visitors who qualified as repeat buyers during thespecified time period: Repeat Buyers divided by Repeat Visitors.

Repeat Buyers

The number of visitors who bought from your site in a previous timeperiod and returned during the specified time period.

Repeat Registrants

The number of visitors who registered at your site in a previous timeperiod and returned during the specified time period.

Repeat Visitor %

The ratio of repeat visitors to unique visitors: Unique Visitors minus NewVisitors, divided by Unique Visitors.

Repeat Visitor Sessions

The number of sessions initiated by visitors making their second orsubsequent visit to your site.

Repeat Visitors

The number of visitors making their second or subsequent visit to yoursite: Unique Visitors minus New Visitors.

Revenue

The total revenue of items calculated by using Order tags.

Revenue (IMP|{Window}|{Logic})

The amount of revenue attributed to the Marketing Program Impressionbeing analyzed.


Sales

Total sales of purchased items calculated by using the order tags.

Sales (IMP|{Window}|{Logic})


The amount of sales attributed to the Marketing Program Impression beinganalyzed. This metric is available only if you have the ImpressionAttribution module.

Sales / Click

The average sales value per click: Sales divided by Clicks.

Sales / Session

The average sales value per session: Sales divided by Sessions.

Session Conversion

The ratio of sessions that contain at least one order to the total number ofsessions: Purchasing Sessions divided by Total Sessions.

Session Conversion Rate

The ratio of sessions that contain at least one order to the total number ofsessions that viewed a page in context: Purchasing Sessions divided byViewing Sessions.

Sessions

The total number of sessions. A session is defined by a sequence of recordscollected by a common session cookie with no more than 30 minutes(default) of inactivity between collected records.

Sessions (IMP|{Window}|{Logic})

The number of sessions attributed to the Marketing Program Impressionbeing analyzed.


Sessions / Visitor

The average number of sessions per visitor: Sessions divided by UniqueVisitors.

Shipping & Handling

The total shipping and handling value.

Shopping Cart Abandonment Rate

The ratio of shopping carts abandoned (initiated minus completed) to totalshopping carts: Carts Abandoned divided by Carts Initiated.

Unique Abandoners

The number of unique visitors who abandoned one or more shoppingcarts.

Unique Adders

The number of unique visitors who added one or more products to theirshopping carts, regardless of whether they purchased the products or keptthem in their carts.

Unique Adders / Unique Viewers

The ratio of unique visitors who added products to their shopping carts(regardless of whether they purchased the products or kept them in theircart) to all unique viewers of that product: Unique Adders divided byUnique Viewers.


Unique Applicants

The total number of visitors who completed one or more applications.

Unique Applicants / Unique Initiators

The ratio of visitors who completed an application to visitors who initiatedan application: Unique Applicants divided by Unique Initiators.

Unique Applicants / Visitors

The ratio of visitors who completed an application to all visitors whovisited your site: Unique Applicants divided by Unique Visitors.

Unique Bookers

The total number of visitors who booked one or more items.

Unique Bookers / Unique Adders

The ratio of visitors who made a booking to visitors who added items totheir carts (regardless of whether they booked the items): Unique Bookersdivided by Unique Adders.

Unique Bookers / Unique Viewers

The ratio of visitors who booked an item to all visitors who viewed theitem: Unique Bookers divided by Unique Viewers.

Unique Bookers / Visitors

The ratio of visitors who booked an item to all visitors who visited yoursite: Unique Bookers divided by Unique Visitors.

Unique Buyers

The total number of visitors who purchased one or more products.

Unique Buyers / Unique Adders

The ratio of visitors who made a purchase to visitors who added productsto their shopping carts (regardless of whether they purchased theproducts): Unique Buyers divided by Unique Adders.

Unique Buyers / Unique Viewers

The ratio of visitors who purchased a product to all visitors who viewedthat product. Unique Buyers divided by Unique Viewers.

Unique Buyers / Visitors

The ratio of visitors who purchased a product to all visitors who visitedyour site: Unique Buyers divided by Unique Visitors.

Unique Event Completers

The number of unique visitors who completed one or more conversionevents.

Unique Event Initiators

The number of unique visitors who initiated one or more conversionevents.

Unique Impression Viewers

The number of unique viewers of marketing impressions.

Unique Initiators


The number of unique visitors who initiated an application, regardless ofwhether they completed it.

Unique Viewer

The number of unique visitors who viewed a page or product one or moretimes.

Unique Visitors

The number of unique visitors who came to your site one or more times asdefined by a count of distinct persistent cookies.

Video Completions

The number of times a video was watched in full. This metric requires thecollection of Element attributes.

Video Launches

The number of times a video was launched / initiated. This metric requiresthe collection of Element attributes.

Video Pauses

The number of times a video pause button was pressed. This metricrequires the collection of Element attributes.

Video Plays

The number of times a video play button was pressed. This metric requiresthe collection of Element attributes.

Viewing Sessions

The total number of sessions viewing the page being analyzed. This metricrequires the collection of Element attributes.

Visitor Population

The number of unique visitors who visited the website at least once andmet the segment criteria. This metric requires the collection of Elementattributes.


Appendix A. Additional Contact Information

If you need additional assistance, contact IBM using one of the following methods:v Customer support: [email protected] Product feedback: [email protected]

Note: Product feedback is recommendations for product improvement; do not usethe feedback address to obtain additional assistance.

USA

IBM1001 E Hillsdale Boulevard

Foster City, CA 94402Toll Free: 1.866.493.2673

email: [email protected]

IBMClient Support

[email protected] Center

https://support.coremetrics.com

IBMAustin

11501 Burnet RoadBuilding 905, Floor 2Austin, TX 78758-3400

Toll Free: 1.866.493.2673

IBMDallas

750 W John Carpenter FreewayIrving, TX 75039

Toll Free: 1.866.493.2673

Europe

IBMEurope Ltd.Lotus Park

The CausewayStaines

MiddlesexTW18 3AG

U.K.Tel: 0808 234 4736


IBMGmbH

Beim Strohhause 17D-20097 Hamburg

GermanyTel: 0800 664 8899


IBMFrance

17 Avenue de l'Europe92275 Bois Colombes Cedex

FranceTel: 0800 91 4912


Asia Pacific

IBMHong Kong LimitedSilvercord Tower 2

Room 90730, Canton Road

Tsim Sha TsuiKowloon

Hong Kong SAR, ChinaTel: +852 8201 0823Fax: +852 8201 0832


IBMAustralia and New Zealand

60 Southgate AveSouthgate VIC 3006

AUSTRALIA(Aus) 1800 69 CORE(NZ) 0800 69 CORE



IBM welcomes your comments

You may send your comments to the following address.IBM Bay Area Lab1001 E Hillsdale BoulevardFoster City, California 94404USA

You can send us comments electronically by using one of the following methods:

Toll free1+866-493-2673

Support Center:https://support.coremetrics.com

Internet email:[email protected]

World Wide Web:www.ibm.com/marketing-solutions/

If you would like a reply, be sure to include your name, address, telephonenumber, or FAX number. Make sure to include the following information in yourcomment or note:v Title of this documentv Page number or topic related to your comment

When you send information to IBM, you grant IBM a nonexclusive right to use ordistribute the information in any way it believes appropriate without incurring anyobligation to you.


Appendix B. Support

Support Center

The IBM Digital Analytics Support site can be found at https://support.coremetrics.com or by clicking the Support link in the application menubar.

The Support Center Site contains the following:v A searchable knowledge base to answer questions and provide instant access to

essential documents such as implementation guides, metrics glossaries, userguides, release notes, and more.

v Educational tools such as web-based trainings and archived webinars.v Marketing information including case studies, white papers, and upcoming

events such as the Client Summit.v Notifications from Support.v Issue tracking from the creation of a ticket through its resolution, which

provides complete insight into the status of your inquiries.v Feedback so that you can offer suggestions for improving the support site. (Send

feedback about the IBM Digital Analytics applications [email protected]).

v Chat so that you can reach one of our Best Practices representatives right away.


Notices

This information was developed for products and services offered in the U.S.A.

IBM may not offer the products, services, or features discussed in this document inother countries. Consult your local IBM representative for information on theproducts and services currently available in your area. Any reference to an IBMproduct, program, or service is not intended to state or imply that only that IBMproduct, program, or service may be used. Any functionally equivalent product,program, or service that does not infringe any IBM intellectual property right maybe used instead. However, it is the user's responsibility to evaluate and verify theoperation of any non-IBM product, program, or service.

IBM may have patents or pending patent applications covering subject matterdescribed in this document. The furnishing of this document does not grant youany license to these patents. You can send license inquiries, in writing, to:

IBM Director of LicensingIBM CorporationNorth Castle DriveArmonk, NY 10504-1785U.S.A.

For license inquiries regarding double-byte (DBCS) information, contact the IBMIntellectual Property Department in your country or send inquiries, in writing, to:

Intellectual Property LicensingLegal and Intellectual Property LawIBM Japan, Ltd.19-21, Nihonbashi-Hakozakicho, Chuo-kuTokyo 103-8510, Japan

The following paragraph does not apply to the United Kingdom or any othercountry where such provisions are inconsistent with local law: INTERNATIONALBUSINESS MACHINES CORPORATION PROVIDES THIS PUBLICATION "AS IS"WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OFNON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULARPURPOSE. Some states do not allow disclaimer of express or implied warranties incertain transactions, therefore, this statement may not apply to you.

This information could include technical inaccuracies or typographical errors.Changes are periodically made to the information herein; these changes will beincorporated in new editions of the publication. IBM may make improvementsand/or changes in the product(s) and/or the program(s) described in thispublication at any time without notice.

Any references in this information to non-IBM Web sites are provided forconvenience only and do not in any manner serve as an endorsement of those Websites. The materials at those Web sites are not part of the materials for this IBMproduct and use of those Web sites is at your own risk.


IBM may use or distribute any of the information you supply in any way itbelieves appropriate without incurring any obligation to you.

Licensees of this program who wish to have information about it for the purposeof enabling: (i) the exchange of information between independently createdprograms and other programs (including this one) and (ii) the mutual use of theinformation which has been exchanged, should contact:

IBM Bay Area Lab1001 E Hillsdale BoulevardFoster City, California 94404U.S.A.

Such information may be available, subject to appropriate terms and conditions,including in some cases, payment of a fee.

The licensed program described in this document and all licensed materialavailable for it are provided by IBM under terms of the IBM Customer Agreement,IBM International Program License Agreement or any equivalent agreementbetween us.

Any performance data contained herein was determined in a controlledenvironment. Therefore, the results obtained in other operating environments mayvary significantly. Some measurements may have been made on development-levelsystems and there is no guarantee that these measurements will be the same ongenerally available systems. Furthermore, some measurements may have beenestimated through extrapolation. Actual results may vary. Users of this documentshould verify the applicable data for their specific environment.

Information concerning non-IBM products was obtained from the suppliers ofthose products, their published announcements or other publicly available sources.IBM has not tested those products and cannot confirm the accuracy ofperformance, compatibility or any other claims related to non-IBM products.Questions on the capabilities of non-IBM products should be addressed to thesuppliers of those products.

All statements regarding IBM's future direction or intent are subject to change orwithdrawal without notice, and represent goals and objectives only.

This information contains examples of data and reports used in daily businessoperations. To illustrate them as completely as possible, the examples include thenames of individuals, companies, brands, and products. All of these names arefictitious and any similarity to the names and addresses used by an actual businessenterprise is entirely coincidental.

TrademarksIBM, the IBM logo, and ibm.com® are trademarks or registered trademarks ofInternational Business Machines Corp., registered in many jurisdictions worldwide.Other product and service names might be trademarks of IBM or other companies.A current list of IBM trademarks is available on the Web at “Copyright andtrademark information” at www.ibm.com/legal/copytrade.shtml.


http://www.ibm.com/legal/copytrade.shtml

http://www.ibm.com/legal/copytrade.shtml

Privacy Policy ConsiderationsIBM Software products, including software as a service solutions, ("SoftwareOfferings") may use cookies or other technologies to collect product usageinformation, to help improve the end user experience, to tailor interactions withthe end user or for other purposes. A cookie is a piece of data that a web site cansend to your browser, which may then be stored on your computer as a tag thatidentifies your computer. In many cases, no personal information is collected bythese cookies. If a Software Offering you are using enables you to collect personalinformation through cookies and similar technologies, we inform you about thespecifics below.

Depending upon the configurations deployed, this Software Offering may usesession and persistent cookies that collect each user's user name, and otherpersonal information for purposes of session management, enhanced user usability,or other usage tracking or functional purposes. These cookies can be disabled, butdisabling them will also eliminate the functionality they enable.

Various jurisdictions regulate the collection of personal information throughcookies and similar technologies. If the configurations deployed for this SoftwareOffering provide you as customer the ability to collect personal information fromend users via cookies and other technologies, you should seek your own legaladvice about any laws applicable to such data collection, including anyrequirements for providing notice and consent where appropriate.

IBM requires that Clients (1) provide a clear and conspicuous link to Customer'swebsite terms of use (e.g. privacy policy) which includes a link to IBM's andClient's data collection and use practices, (2) notify that cookies and clear gifs/webbeacons are being placed on the visitor's computer by IBM on the Client's behalfalong with an explanation of the purpose of such technology, and (3) to the extentrequired by law, obtain consent from website visitors prior to the placement ofcookies and clear gifs/web beacons placed by Client or IBM on Client's behalf onwebsite visitor's devices

For more information about the use of various technologies, including cookies, forthese purposes, See IBM's Online Privacy Statement at: http://www.ibm.com/privacy/details/us/en section entitled "Cookies, Web Beacons and OtherTechnologies."

Notices 25

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