ibm case study: harnessing the power of the crowd with social neworking tools. how ibm does it
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8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
http://slidepdf.com/reader/full/ibm-case-study-harnessing-the-power-of-the-crowd-with-social-neworking-tools 1/25
Harnessing the power of the crowd with social
networking tools. HowIBM does it.
Group 6
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Slides content
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Overview
:// . . / / % % .http forum belmont edu business Social 20Networking 20Image jpg
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Overview
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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ThinkPlace
An open intranet forum Ideas posted can be commented
Track the most promising ideas Incentive are provided for employeesConduct campaigns to encourage
more creative ideas
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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SmallBlue
Search for people with commoninterest.
Build up connection among IbmersFind - Search people internally in theNet -Show community around a
topic of interestReach - Show expertise of each
personEgo - Show each user’s personal
social network and social capital of
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Beehive
Reach out to colleagues they don’tyet know
Humanizing the work placeAdvancing their careers within IBM,promote project
Share both personal and a
professional level of artifacts andevents
Make new connection with strangers
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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ow s ra eg ca yemploy social networking
tools?Collect ideas from employeesEncourage ideas and comments
from employeeMake use of data mining tools totrack the most promising ideas
Improve connection among
employees
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an you n o o ersuccess factors that may also
contribute to its success?
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Coca Cola
Coca-Cola is using socialnetworking tools to:
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Coca Cola
Coca Cola’s "4R" social mediaapproach:
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Coca Cola
How Coca Cola uses socialnetworking tools?
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Coca Cola
Social Media Guidelines
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Coca Cola
= +Interactions Likes
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Ernst & Young
How Ernst & Young uses socialnetworking tools?
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Advantages of using socialmedia in recruitment
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Accenture(internal)
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Example – Accenture(external)
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Similarities andDifferences
Similarities Differences
IBM Social networkingtool is used to:Facilitate
communication between groups,individuals, andorganizations
Harness valuecreation
Usesocial networking sites tofacilitate mass collaboration acrosstime, distance, function and
interests.
Coca Cola Use social networking sites to provide an "application engine“ tolet customersshow their loyalty and association – their affinity for their brand
Ernst &
Young
Use social networking site to recruit
college graduates
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Similarities andDifferences
Similarities DifferencesIBM Social networking tool is used to:
Fostering a community withsense of belonging
Connects people for masscollaboration and improvesservices
Ease in finding information that
leads to innovation (IBM) and toa competitive advantage (both)
Bridge generation gap
Accenture Uses other sites like Linkedin andFacebook mainly for marketing &advertising and recruitment toallow the mass to know moreabout Systems IntegrationConsultation
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Resources – Coca Cola
http://www.engagementdb.com/Company/34 http://www.v3.co.uk/vnunet/analysis/2238220/analysis-co http://www.socialmedia.org/blog/social-media-case-study- http://www.slideshare.net/iStrategy/coca-colas-social-me http://www.slideshare.net/GasPedal/cocacola-1491747 http://www.computing.co.uk/computing/news/2251703/co http://mashable.com/2007/06/07/coca-cola-mobile-soial-n http://www.youtube.com/watch?v=USrhNFFiT1c http://outspokenmedia.com/social http://www.warc.com/News/TopNews.asp?ID=26066
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Resources – Ernst & Young
http://tomhumbarger.wordpress.com/2http://www.businessbrief.com/how-6-co
http://www.slideshare.net/rajanand/cas
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Resources - Accenture
http://www.microsoft.com/Casestudi https://microsite.accenture.com/SI_Consul http://www.facebook.com/search/?q=Acce http://adamcohen.typepad.com/.a/6a00d8
8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it
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Other examples…
A List of other firms using SocialNetworking Tools
http://www.beingpeterkim.com/2008/09/i