ibhl_phoenix cooks recap
DESCRIPTION
Phoenix Cooks Program Recap August-September of 2012TRANSCRIPT
Event Sponsorship Recap
Phoenix Cooks Event • The Event
• Speyburn and Old Pulteney Booth
• Retail Tie-In
Social Media and Website Marketing • Event Marketing
• Ticket Giveaway Contest
• Website Promotion
Program Highlights
The Event
Phoenix Cooks is a colorful landscape of ingredients, products, talents
and passions designed to intrigue the palette and zest for culinary
experiences while benefiting Phoenix Children’s Hospital.
4 Stages Hosted by Local Clear Channel Radio Talent
36 Unique Spirit and Wine Booths
Over 50 Restaurant Booths
Speyburn and Old Pulteney Booth
Featured
Speyburn 10 Year Single Malt Scotch and
Old Pulteney 12 Year Single Malt Scotch
IRC’s were handed out to event attendees.
Speyburn and Old Pulteney
Scotch branded cards were
available for takeaway.
Retail Tie-In
was the retail sponsor of the event and
their Wine Stewards hosted a booth where attendees could
place special orders for Speyburn and Old Pulteney Scotch.
Special Order Forms were included in the Event Bags given
to attendees at check-in.
Event Marketing
Total Reach of Facebook Marketing – 2,200+
Total Reach of Twitter Marketing – 5,800+
A listing was created on SIPS’ Facebook Event Calendar
with general information about Phoenix Cooks.
Posts and tweets were made to promote the event.
After the event, SIPS posted a photo album on Facebook.
Posts made on SIPS’ and Phoenix Cooks’ Facebook Pages promoting the event.
Phoenix Cooks tweet promoting the event.
Re-tweeted by Alliance Beverage.
Phoenix Cooks Listing on
SIPS’ Event Calendar.
SIPS photo album post.
Phoenix Cooks reposted the photo
album to their page.
Ticket Giveaway Contest
Total Reach of Facebook Marketing – 2,200+
Total Reach of Twitter Marketing – 5,800+
SIPS/Alliance Beverage ran a Facebook Contest
giving away event tickets through Phoenix Cooks’ Page.
Consumers were asked to “like” the SIPS Facebook Page
in order to enter the contest.
Posts and tweets were made to promote the contest.
Posts on Phoenix Cooks’ Facebook Page.
Tweet on Alliance Beverage’s Twitter Page.
Re-tweeted by The Westin Kierland.
Consumers would land on a page that showed the
details for the contest; all they had to do was “like”
the SIPS’ Facebook Page to be entered to win.
Website Promotion
Phoenix Cooks’ website hosted a “Libations” page
featuring all of the brands participating in the event.
Clear Channel station, Mix 96.9, ran advertisements on
their website promoting the event.
Phoenix Cooks Website Impressions – 2,495,000+
Mix 96.9 advertising
on their website
“Libations” Page
on Phoenix Cooks website
Phoenix Cooks website homepage
with link to “Libations” Page
Total reach of website promotion – 2,495,622 impressions
• Brand Exposure to 3,500+ Event Attendees
• Social Media Reach: 8,000+
• Website Impressions: 2,495,000+
Program Highlights