ibf marketing platforms sts_2017_final (sr).pdf · ibf certification video available in cd or a...

The Institute of Banking & Finance Singapore (IBF) is the national accreditation

and certification agency for financial industry competency in Singapore.

In partnership with the financial industry and

training providers, IBF is dedicated to empowering

practitioners with capabilities to support the

growth of the Asian financial industry.

As part of our mission to raise industy standards,

IBF seeks to increase awareness about the

importance of professional development and in

particular training programmes accredited under

the IBF Standards.

Training Providers can now leverage on several IBF

platforms to reach out to financial practitioners in

Singapore. They include IBF’s events and digital

platforms. www.ibf.org.sg

CONTACT To secure these outreach

platforms, please contact:

Celeste Cheo

Assistant Director

Corporate Communications

T: +65 6305 5673

E: [email protected]

Sophiah Repha’ee

Assistant Manager


T: +65 6305 5690


IBF MARKETING

PLATFORMS For Training Programmes accredited

under the IBF Standards

1. IBF Connect Events

Event Overview The IBF Connect is a series of industry specific-seminars which gathers the financial

community in a closed-door forum to discuss key issues. The event aims to promote

industry best practices and facilitate discussion on industry trends and developments.

IBF Connect Event Segments Select the event that best matches your training programmes.

*Note: Schedule and topics of IBF Events are subject to changes.

Exhibitor & E-Marketing Platforms

The IBF Connect allows Training Providers with

IBF Accredited Programmes to reach out to

seminar attendees in two ways:

a) A physical exhibition booth, having direct

contact with the attendees.

b) A brief company write-up and logo to be

included in post-event mailer through

Electronic Direct Mailer (EDM), ensuring

continued interaction with the event

attendees.

To book your booth, complete the information in Annex 1.

IBF Connect (Segments)

Compliance Technology & Operations

Financial Planning Wealth Management

Exhibition Booth @ IBF Connect

Event

Description: Single Exhibition Booth

(1.8m x 0.6m)

Term: Booking of first booth is

complimentary.

Subsequent Booking: Booths @

S$1,500

Inclusive: 3 Seminar Passes

Post-event EDM: Sent to all attendees

with brief company write-up and logo

2. IBF Marketing Package

The IBF Marketing Package gives IBF Accredited Training

Providers the opportunity to reach out to the financial

community through IBF’s key touchpoints.

Benefits

• Training Partner Individual Profile Webpage

An individual profile webpage on the IBF website.

• Advertisement Banners on IBF Programme Finder

Page and Event Page

Online publicity about your training programmes will be viewed by over 10,000* unique visitors

who visit IBF’s website monthly looking for quality training. Banners may be uploaded only after

the programme has been officially accredited under the IBF Standards. *Monthly Average in 2016. Source: Google Analytics

IBF Marketing Package

Half-year Rate: S$3,000

Description: Advertisement banner

spaces on IBF Website

Include: 1 Brochure Space in IBF

Office

Duration: 6 months

Programme Finder Page:

www.ibf.org.sg/programmes/Pages/

ProgrammeFinder.aspx

IBF Events Page:

www.ibf.org.sg/event/Pages/Overview.aspx

• Brochure Display Opportunities in IBF Office

Training Providers may also display their programme brochures and programme outlines on

brochure spaces located in the reception area of the IBF office. These programme-specific

marketing collaterals will be seen by hundreds of practitioners who visit IBF on a monthly

basis to undertake licensing or industry exams.

• IBF LinkedIn Page

Training Providers may also work with IBF to post updates about their training programmes

accredited under the IBF Standards on IBF’s LinkedIn Page.

The content may be a banner update, article, video or infographic. However, the posting of

content on IBF’s LinkedIn Page will also be subject to IBF’s internal calendar.

IBF’s LinkedIn Page may be viewed here: bit.ly/ibflinkedin

To sign up for this package, complete the information in Annex 2.

3. IBF Brochure Display Training Providers may also display their marketing brochures for IBF

Accredited Programmes at IBF’s reception area. Your marketing

collaterals will be seen by hundreds of practitioners who visit IBF on a

monthly basis to undertake industry exams.

To book your brochure rack space, complete the information in Annex 3.

IBF Brochure Display

Price: S$100 for 1 brochure space on the

brochure display rack

Duration: 2 months

Note: Brochure rack space will be given a

first-come-first-served basis

4. Flatscreen Display Training Providers may also display their digital ads on the flatscreen monitor in IBF’s

reception area. The digital ads will be seen by the hundreds of practitioners who visit IBF

on a monthly basis to undertake industry exams.

To book your brochure rack space, complete the information in Annex 4.

5. IBF Training Programme Calendar To raise awareness about the available training programmes, IBF will also be sharing a bi-

annual programme calendar with IBF’s database via EDM. This new initiative launched in

2017 is complimentary.

This bi-annual EDM will include a listing of training programmes accredited under the IBF

Standards as well as IBF Events. There is also a link that will direct recipients to a listing of

FTS programmes on the IBF website.

To have your STS programme included in the EDM, please complete the information

in Annex 5, and send in your submission according to the deadline illustrated

below.

IBF Brochure Display

Price: S$100 to book a slot.

(IBF will run up to a maximum of 5

external ads, each at 30 seconds, on a

rotation basis.)

Duration: 2 months

Note: Slots are given on a first-come-first

serve basis

*Note: IBF reserves the right to exclude programmes that are not submitted to IBF by the

stipulated deadline.

IBF Training Programme Calendar Deadline

Submission Date Mid June

1st Update End June

Submission Date Early October

2nd Update End October

To utilise any of these marketing platforms, please fill in the relevant sections in the

Annexes and submit contact details.

Event Overview

This annual ceremony celebrates the achievements of financial professionals who have been

newly-certified under the IBF Standards. Senior industry financial leaders who have been

conferred the IBF Distinguished Fellow and IBF Fellow awards will be among the audience of

more than 200 attendees who will be present to welcome these newly certified

practitioners to the IBF Community.

All graduates will receive the IBF Graduation Pack which includes the IBF Certficate and IBF

Certification Collar Pin.

During this event, IBF will also be organising structured mentoring and networking sessions

for graduates, with the IBF Distinguished Fellows and IBF Fellows.

Your Participation

All Training Providers who have programmes accredited under the IBF Standards are invited

to participate at the IBF Graduation. An administrative fee of S$500 will be charged for

participation in this event.

All participating Training Providers will be acknowledged at the IBF Graduation. You may

also choose to set up a booth to market your programmes.

To faciliate the planning of this event, please provide the details requested in Annex 6.

We look forward to your support and partcipation.

IBF GRADUATION For IBF-Certified Individuals

To support Training Providers with programmes accredited under the IBF Standards, IBF is

pleased to offer the marketing collaterals listed below. We encourage our key partners to

distribute these marketing collateral to students, so as to raise awareness about the

benefits of IBF Accredited Courses and IBF Certification.

To receive the marketing collaterals, please complete the information in Annex 7.

1. IBF Standards Roadmaps The roadmaps illustrate the career pathways for

different jobs in the financial industry. The industry

segments include:

� Compliance

� Corporate Banking

� Financial Planning

� General Insurance

� Life Insurance

� Operations

� Priority Banking

� Private Banking

� Technology

� Risk Management

2. IBF Certification Brochure This brochure explains the benefits of IBF

Certification and its different levels.

3. IBF Pens

4. IBF Certification Video Available in CD or a link, it would be ideal to screen this

video to attendees of IBF Accredited Programmes.

5. IBF Pull-up Banners/Posters (In Progress)

IBF MARKETING COLLATERAL For Training Programmes accredited under

the IBF Standards

Annex 1 – IBF Connect Events

IBF Marketing Opportunities (For IBF-STS Programmes)

Please provide the following information.

Marketing Booth at Selected Events

1. Select the IBF Connect Event for which your company would like to have a marketing

booth. Please note that only IBF Accredited Programmes may be displayed and marketed at

these booths.

2. Please select:

First booth, no cost incurred

or

Subsequent booth at S$1,500 each. Proceed to Q3.

3. For selection of subsequent booth, please provide the following information for invoicing

details:

• Contact Person on Invoice – Name, Email Address and Designation

• Billing Address

• Payment Mode – Credit Card or Fund Transfer

4. Contact Details of Attendees (3 Complimentary Passes):

• Participant 1: Full Name, Email Address and Designation



5. Upon confirmation, IBF will provide an Exhibitor Guide Form with information on the logistics,

event details and programme. Training Providers will provide in the Form to IBF the

brochures to be displayed at the Booth.

No. IBF Connect Tick

1 Compliance

2 Financial Planning

3 Technology & Operations

4 Wealth Management

Annex 2 – IBF Marketing Package


IBF Marketing Package

1. Duration: 6 months (Exact dates to be provided by IBF)

2. Cost: S$3,000

3. Please give IBF a notice period of at least two (2) weeks to post the advertisements or

updates.

Advertisement Banners on IBF Digital Platforms

a) IBF Website Ads

Please provide the following information:

Specification

1 Banner Artwork

(Size: 690 x 260, Format: PNG or

JPEG)

Attach artwork as a separate file in

the submission

2 URL Address

(Please provide the URL link for the

advertisement banner)

*Online advertisements are only for Training Programmes accredited under the IBF Standards.

b) Banners on IBF LinkedIn Page

The posting of banners will be subject to IBF’s internal calendar.

Please provide the following information:

Specification

1 Date of posting

2 Banner Artwork

(Size: 1200 x 630, Format: PNG or

JPEG)


the submission

3 URL Address

(Please provide the URL link for the

advertisement banner)

4 Text to be posted in update

(IBF may edit the text for

consistency with the look and feel of

the IBF LinkedIn company page. IBF

will share the draft for review before

posting.)

*LinkedIn Banners are only for Training Programmes accredited under the IBF Standards.

c) IBF Brochure Display

• Please send brochures to be displayed to IBF’s office directly. Two (2) days’ notice is

needed for the delivery of brochures. The courier will need to be registered into the

MAS visitor system in order to access IBF’s office.

• IBF will display the brochures on the brochure rack until they run out or if the

Training Provider wishes to display new brochures. IBF will alert the Training

Provider once stock has run down to 100 pieces. The Training Provider will need to

replenish stocks when required.

• Deliver and Attention to:


10 Shenton Way

#13-07/08 MAS Building

Singapore 079117

Annex 3 – IBF Brochure Space


Brochure Display

1. Each training provider is entitled to one A3-sized brochure space on the brochure rack.

Brochure space will be given on a first-come-first-served basis. The Training Provider will

need to send the brochures to IBF’s office directly. Please give us two (2) days’ notice for the

delivery of the brochures. The courier will need to be registered into the MAS visitor system

in order to access IBF’s office. IBF will display the brochures on the brochure rack until they

run out or if the training provider wishes to display new brochures. IBF will alert the

provider once stock has run down to 100 pieces. The Training Provider will replenish the

stocks when required.

2. The price per A3-sized Brochure Space is S$100. Please provide the following information:

Brochure Display Rack

2.1 Brochure

2.2 Quantity

2.3

Select your

brochure

display period

Advertisement Slots in 2017

April to May

Artwork Submission Deadline:

MId March

June to July


Mid May

August to September


Mid July

October to November


Mid September

3. Deliver and Attention to:


10 Shenton Way

#13-07/08, MAS Building

Singapore 079117

Annex 3 – IBF Flatscreen Display


Flatscreen Display

1. Each Training Provider is entitled to one (1) slot per two-month advertising period. Only

static ads are accepted. IBF will display up to a maximum of five (5) external ads and the

slots are allocated on a first-come-first-served basis. The Training Provider to provide the

ads at least two weeks in advance to advertising period. This is to allow testing of the

artwork on the screen, and provide sufficient buffer time of any adjustments required.

2. The price for advertising on IBF Flatscreen Display is S$100. Please provide the following

information:

Artwork Specification

2.1 Artwork

(Size: 2976 x 1680, Format: PNG or JPEG)


the submission

2.2

Select your

advertisement

period

Advertisement Slots

April to May


Mid March

June to July


Mid May

August to September


Mid July

October to November


Mid September

Annex 5 – IBF Training Programme Calendar


IBF-STS Training Programme Calendar

Please complete the following:

IBF Training

Programme

Calendar

Select the preferred date

1st Update – June

Deadline for submission

of programme listing:

Early June

2nd Update – October

Deadline for submission

of programme listing:

Early October

(Repeat table if there is more than one programme.)

Details Submission

Training Provider:

Name of Programme:

Programme Run:

e.g. 1st to 10th June

Programme Duration:

e.g. 15 hours (3 evenings) or 14 hours (2 Working Days)

Programme Fee:

URL Link

(Webpage of Training

Provider with details of

Training Programme)

Annex 6 – IBF Graduation


IBF Graduation

1. The IBF Graduation is expected to be held in the second half of November annually.

Please provide an estimated number of possible graduates that might participate in the IBF

Graduation. IBF will provide the invitation EDMs and details of the event including Group

Mentoring arrangements closer to the date.

2. Administrative Fee: S$500.00

3. Please provide the following information:

Item Details

1 Training Programme Name

(Please include the IBF Standards Level of

the programme)

2 Date of Completion of Course

(When the course is expected to completed,

so IBF can anticipate the processing time

needed for the certification applications)

3 Specialisation

(Based on the IBF Standards)

4 Expected Number of IBF Certified Graduates

(Please note that only graduates who are IBF

Certified can attend this event)

*Please use a separate table for different training programmes.

Annex 7 – IBF Marketing Collaterals


IBF Marketing Collateral Request Form

------------------------------------------------------ Delivery Details ---------------------------------------------------------

Please note that IBF will need at least 5 working days to collate and deliver requested items. Delivery

of items will also be contingent on availability of stock. Please submit completed form to:

MARKETING COLLATERAL DETAILS

1 IBF Roadmaps

Selection Amount

Segment

Compliance

Corporate Banking

Financial Planning

General Insurance

Life Insurance

Operations

Priority Banking

Private Banking

Technology

Risk Management

2 IBF Certification Brochure

3 IBF Pens

4 IBF Certification Video (in CD Format)

Company Name:

Delivery Address:

Contact Person:

(Items will be attentioned to this

person)

Designation:

E-mail:

Office Phone Number:

Moible Phone Number:

(For delivery person to contact)

Celeste Cheo

Assistant Director


T: +65 6305 5673


Sophiah Repha’ee

Assistant Manager


T: +65 6305 5690


ibf marketing platforms sts_2017_final (sr).pdf · ibf certification video available in cd or a...

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