ibe spring 2009. officers rob hackman – president chad coons – vp of business madeline...
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![Page 1: IBE Spring 2009. Officers Rob Hackman – President Chad Coons – VP of Business Madeline Malecki – VP of Service Lauren Hershey – Secretary](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d2d5503460f94a03acb/html5/thumbnails/1.jpg)
MO GEARIBE Spring 2009
“ Mo Gear for your money!”
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Introducing, Mo Gear’s IBE Product for Spring 2009:
The Mo Gear T-Shirt
Side and Back
Front
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Officers
Rob Hackman – President Chad Coons – VP of Business Madeline Malecki – VP of Service Lauren Hershey – Secretary Travis Kleoppel – Marketing Manager Jaci Tenbrink – Accounting Manager Shreyans Singhvi – IS Manager Simon Rich – Inventory Manager
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SERVICE AND CHARITY
With Vice President of Service, Madeline Malecki
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Service and Charity
Big Brothers, Big Sisters
Background Previous Events Upcoming Events Sustainable Donation Date
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Clothes Drive & Bake Sale
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MARKETING STRATEGY
With Marketing Manager, Travis Kleoppel
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About our product 5.6 Ounces Black Cotton T-Shirt
Great for summerMinimum Shrinkage
3 sided designUnique
3 color logo on left side, 2 color on back, and one color on frontHigher quality logo
Production Time5 days from initial order
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Mo Gear’s IBE Product for Spring 2009
Side and Back
Front
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Supplier Information
Gecco GraphicsLocation: 1104 South Maguire St.
• Warrensburg, MO 64093
Contact: Tony Ackerman○ Phone Number: 660-429-4102
Licensed as of: August 2008Signed Contract
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Marketing Plan
Target Market =UCM students
UCM faculty/staff
UCM alumni
UCM supporters (family & friends)
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Marketing Plan Cont.
Marketing Mix =Print
Verbally
Events
E-commerce
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Marketing Plan Cont.
Competitive AdvantagesSupports a National Cause that’s reaches
us locallyLocal supplierUpcoming Events
○ Greek Week○ Sporting events
Baseball, softball, and track & field
Summer Months
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MARKETING SURVEYS
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Conducting Surveys
Members asked:Students
Faculty
Grad Students
Family members
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Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Male
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Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
Female
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Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Students
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Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Faculty
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Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Total
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Size survey
Small Medium Large X-Large0
10
20
30
40
50
60
70
Shirt Sizes
Female
Male
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FINANCIAL OUTLOOK
With Accounting Manager, Jaci Tenbrink
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Cash Flows: Revenue
Projected Revenue:500 units x $15 per unit $7,500
Current Revenue:Donations 396Pre-Sales 216
Total Revenue $8,112
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Cash Flows: Costs
Total Initial Startup Costs:Beginning Inventory
$2,835○ $5.67 per unit including 8% royalty fee○ 500 units
Shipping 0Key Deposit 25Operating Supplies
15
Total Startup Costs $2,875
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Cash Flows: Other Expenses Projected Expenses For March, April, May:
Advertising Expense $150Bank Interest Expense 66Loan Origination Fee 75Rent Expense
275Contingency Expense 76Operating Supplies Expense 40
Total Monthly Expenses $682
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Cash Flows: Projected Profit
Net Income $4,555Total Revenue $8,112Total Expenses 3,557
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DSCR and Breakeven
Debt/Service Coverage Ratio2.22
Breakeven192 Units Total7 units per person
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Worst Case Scenarios
Sell at $12 per unit$3,071 Profit
Sell at $10 per unit$2,080
Sell at $8 per unit$1,091
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THANK YOU FOR YOUR TIME
Questions and/or Comments