W. Europe & Scandinavia 64%

South America 1%

Demographics

Online Engagement

Industry Sector

Seniority

Purchasing Authority Company Spend

Annual spend of over €1m 39%

Show Engagement

Broadcaster / Content Provider 17%

Consultancy / Analytics / Research 5%

Content / Post Production 7%

Distribution and Delivery 5%

Equipment / Software Manufacturer 23%

Film Industry 9%Financial Services / Government / Industry Body 2%

Technology / Service Provider 18%

New Markets 14%

€10,000,001+ 15%

Final Approval / Buyer 40%

Recommend / Specify 39%

User 21%

Up to €500,000 45%

€500,000 - €1,000,000 16% €1,000,001 - €5,000,000 16%

€5,000,001 - €10,000,000 8%

Web Tra�c

IBC TV

IBC2018 App Matchmaking / Meeting platform

IBC Daily

IBC365

5,900Followers

10,200Group members

27,000Followers

37,000Followers

114,000Users

Over 1mPageviews

169,000Sessions

1,512Stories

310,000E-Daily e-newsletters delivered

58,500Copies printed

€

412,000Video views

216,000Minutes watched

1,000,000Reach

19,300Downloads

440,000Uses

14,750Registered for

push notifications

38,800Active users

7,700Meeting

requests sent

93,000Matchmakinginteractions

Online Show Planner

332,000Showroom views

42,480Leads generated from show planner

Key Stats

250,000+Badge scans

Stay ahead all year around IBC.org

OTT 3%

VR, AR and Mixed Reality 1%

Telecoms / Cable and Satellite Operator 5%

Cloud 4%

Mobile 1%

93,000Matchmakinginteractions

49,000Active usersper month

42,480Leads generated

from show planner

412,000Video views

30,000+Senior decision makers

North America 11%

Asia 8%

Eastern Europe 7%

Central Europe 5%

Africa / Middle East 4%

55,000Subscribers

Tweets about IBC during the show

62,000Tweets

1,800Likes

15,300#IBC2018

2,200#IBCShow

950Peak tweets

per hour

#1#IBC2018 trendedin the Netherlands

on several daysof the show

700Retweets

374mPotential

impressions

IBCShow

Conference Session Participation

Lead Retrieval Badge Scans

Press

564 3,131,653 161Qualified press

attended on sitePress distribution reach Media partners

70Polls created

584Active users

724

?

Questionsasked

2%

Top 10 Countries

Netherlands

United Kingdom

Germany

United States

Belgium

China

Russia

France

Spain

Italy

2%

2%

2%

4%

5%

10%

10%

15%

19%

150Countries

1

2

3

4

5

6

7

8

9

10

55,884Attendees

330Speakers

Used across 166conference sessions

Slido

49,000Active usersper month

IBC2018The world's most influential media, entertainment & technology show

#IBC2018 trendedin the Netherlandson several days of

the show

#1

374mPotential

impressions

564Press

150Countries

1,700+Exhibitors

Regions

Make / influence final decision 79%

110Stories

36,700Story views

339,000Emails delivered

26%

Man

ager

or H

ead o

f Dep

artm

ent

14

15

2

11 13

9

37%Female speakers

(over twice thenumber from 2017)

250,000+Badge scans

10%

Entrepre

neur /

Consu

ltant /

Free

lance

/ In

depen

dent

4%

Editor /

Publis

her /

Journ

alist

/

Writ

er /

Photogra

pher

17%

Profe

ssio

nal E

nginee

r or D

evel

oper

6%

Execu

tive

or Ass

istan

t

Studen

t / In

tern

or E

ducato

r

5%

32%

C-suite

, VP,

EVP, Dire

ctor a

nd above