ibbt iminds 2011 - story of storify, a story of collaboration

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Storify Copyleft Xavier Damman- October 2011 Xavier Damman - Storify - [email protected] - twitter.com/xdamman Xavier Damman @xdamman

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Closing speech for the IBBT iMinds 2011 conference. I'm telling my story and my journey from Belgium to Storify. It's a story of collaboration.

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Page 1: IBBT iMinds 2011 - Story of Storify, a story of collaboration

StorifyCopyleft Xavier Damman- October 2011Xavier Damman - Storify - [email protected] - twitter.com/xdamman

Xavier Damman@xdamman

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A story ofcollaboration

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August 23rd, 1966 - first picture of Earth from the Moon - NASA

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December, 2010 - data visualization of human beings connected to one another on Facebook

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Social media

800M+ people

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Social media

800M+ voices

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Photo by ahmadhammoudphotography on flickr

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“Everybody is a reporter”

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New world

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New opportunity

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“Those voices are lost in the noise, quickly forgotten, wasted”

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Capture the signal Amplify it

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Social mediaA distribution channel

New content

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New content

New content

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Social mediaAs a source

New content

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Publitweet

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Copyright 2010 Publitweet.com, Kwenti, inc

http://lesoir.be

First Belgian Newspaper

4M visitors per month

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Copyright 2010 Publitweet.com, Kwenti, inc

http://lemonde.fr/europe

300,000 monthly unique visitors

1.3M page views

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“Ask for money, you’ll get advice Ask for advice, you’ll get money”

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$10,000

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Copyright 2010 Publitweet.com, Kwenti, inc

Northen California’s largest newspaper

3M monthly unique visitors

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@burtherman @xdamman

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@burtherman @xdammanFormer AP

reporterEngineer

entrepreneur

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@burtherman @xdammanFormer AP

reporterEngineer

entrepreneur

Californian accent Belgian touch

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Traction

Jan. 2010 Feb. 2010 March 2010 April 2010 May 2010 (est.)

1,397,176530,173

1,437,2672,754,571

18,844,250

News widgetsserved

and other sites

Current customers:

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“People don’t resonate with algorithms”

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“Algorithms enable people they don’t replace them”

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How?

Capture Amplify

?

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Storifyreinventing storytelling

with social media

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Search multiple sources

Drag and drop

elements

Attribution preserved

User added

text

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Typewriterfor social media

http://mountain-mafia.com/TypewriterScene.jpg

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“Come grab a free Belgian chocolate at our booth! #tcdisrupt

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$2,000,000

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“It takes time to become an overnight success”

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Public Beta launched April 25

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US news sites use Storify

the top 2018

of

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SXSW startup competition winner

100 “brilliant companies” for 2011

Awards

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“Scarcely a year into its existence, Storify has become so essential

the word storify has become a verb”-Citation on Storify’s Knight-Batten Grand Prize award for innovation in journalism

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“We enable people to make sense of social media”

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“We enable people to tell the stories that matter”

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“We enable people to move information from people who share it, to people who need it”

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Use casesReporting from the street

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Built stories with curated social media when its news vans could not reach the hurricane in New England.

The audience responded in huge numbers.

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Wallace Wilson@wallacewilson

http://yfrog.com/h28y1ywj - May 23rd, 2011

“This is where I got married. And my best friend's kid went to school. St. Mary's in #Joplin. Crazy.

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Low empathy High empathy

Low system

High system

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Use casesSteve Jobs

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Use casesLive blogging

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Live blogging #DSK fromNew York

Paris

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Top politicians and NGOs use Storify

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Top brands use Storify

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Use casesCovering conferences

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September 13th, 2011

THE #TCDISRUPT DAILYThe Conference's Best Social Media

Is your tweet included here?Stop by the Storify booth to pick up your $10 Apple or Starbucks gift card!

Comprehensive view of the chatter around a conference

Each day, 100 copies of the paper were gone within an hour of arrival

Archived so you’ll never forget

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Use casesPersonal

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Users are makingStorify personal

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Imagine Imagineall the peopleon twitter

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A story ofcollaboration

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Between people who share informationand people who need it

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Successful entrepreneursopened me their doors

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Decision makersgave me the opportunity to experiment, fail and learn

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People on the streetwho share pictures, videos, quotes

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New world

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800M+ people

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connected

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You are part of this new world

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Be part of the story,

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Be part of the story,share

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Free exchange of information

has a positive impacton the world

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“Hackers are able to accomplish so much in so little time because they come from a community that's built upon sharing knowledge

David Kadavy@kadavy

September 29th, 2011

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Share knowledge

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Share knowledgeOpen your door

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Share knowledgeOpen your doorMeet

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Share knowledgeOpen your doorMeetShare

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Now go excite some electrons

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Now go excite some electrons

change the world

and

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Thank you@xdamman

#storify

Copyleft Xavier Damman- October 2011Xavier Damman - Storify - [email protected] - twitter.com/xdamman