8810-6205 7 pages

N10/4/DESTE/SP2/ENG/TZ0/XX

Thursday 11 November 2010 (afternoon)

DESIGN TECHNOLOGYSTaNDarD LEvELPaPEr 2

INSTRUCTIONS TO CANDIDATES

• Write your session number in the boxes above.• Do not open this examination paper until instructed to do so.• Section A: answer all of Section A in the spaces provided.• Section B: answer one question from Section B. Write your answers on answer sheets.

Write your session number on each answer sheet, and attach them to this examination paper and your cover sheet using the tag provided.

• At the end of the examination, indicate the numbers of the questions answered in the candidate box on your cover sheet and indicate the number of sheets used in the appropriate box on your cover sheet.

1 hour

Candidate session number

0 0

© International Baccalaureate Organization 2010

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Section a

Answer all the questions in the spaces provided.

1. Gable-top square-section cartons (seeFigure 1) are widely used for packaging a range ofliquidfoods,suchasmilk,soupandfruitjuice.Thecartonsareoftenmadefromawax-coatedcardboardnet(seeFigure 2).Dimensionhvariesfordifferentvolumecartons(seetable 1).Gable-topcartonsareoftendifficulttoopenwithoutspillingthecontents.Thedesignofsomegable-topcartonsismodifiedbytheadditionofaplasticspouttomakethemeasiertoopen,closeandpour(seeFigure 3).

Figure 1: Gable-top carton Figure 2: net for a gable-top carton

50 mm

10 mm

h (mm)

50 mm

10 mm

70 mm10 mm[Source:www.markpascua.com/wp-content/milk-carton.jpg]

table 1: Dimension h for cartons of different volumes Figure 3: Plastic spout on gable-top carton

Volume (mls) Dimension h (mm)

300 60

500 100

1000 200

(This question continues on the following page)

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[Adaptedfrom:http://en.wikipedia.org/wiki/File:Gable_Top.jpgImagebyRLSheehan.]

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(Question 1 continued)

(a) (i) Statetheheighthofaonelitrecarton.

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[1]

(ii) Statethepurposeofthedashedlinesonthenet.

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[1]

(iii) Identifytheminimumlengthandbreadthofcardfromwhichthenetforaonelitrecartoncouldbecut.

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[2]

(b) (i) Identifywhythemodificationofthedesignofthecartontoaddtheplasticspoutisanexampleofconstructivediscontent.

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[2]

(ii) Outlineonemarketsegmentthatmightfindthecartondifficulttoopen.

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[2]

(c) (i) Statewhythecardboardiswaxcoated.

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[1]

(ii) Explainoneimplicationoftheplasticspoutofthecartonfortheeaseofrecyclingofthecarton.

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[3]

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2. Thematrix shown inFigure 4 has four cellsA,B,C andD and indicates the relationshipbetweenproductandmarketwhichunderpindifferentcorporatestrategies.

Figure 4: Matrix relating products and markets for four corporate strategiesPRoDUct

Ma

RK

et

existing product new producte

xist

ing

mar

ket

A B

new

mar

ket

C D(a) State which cell of the matrix (A, B, C or D) represents the corporate strategy

“ProductDevelopment”.

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[1]

(b) Foranamedproduct,outlinehowacompanymightundertakeproductdevelopment.

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[3]

3. (a) Stateonelimitationofaliteraturesearchforevaluatingaproduct’sperformance.

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[1]

(b) DiscussthecontributionoftheInternettotheevaluationofvalueformoneybyconsumers.

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[3]

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Section b

Answer one question. Write your answers on the answer sheets provided. Write your session number on each answer sheet, and attach them to this examination paper and your cover sheet using the tag provided.

4. Figure 5 shows amobile phonewith a standard keypad. Figure 6 shows a secondphonewithaQWERTYkeypadwithanindividualkeyforeachletter.Bothphoneshaveafullrangeoffeatures,e.g.highresolutionscreen,internetconnectivity,emailandcamera.

Figure 5: Mobile phone with standard keypad Figure 6: Mobile phone with QWeRtY keypad

[Figures5&6copyrightNokia2010.Usedwithpermission.]

(a) (i) IdentifyonemarketsegmentforwhichthemobilephonewithaQWERTYkeypadwouldbethepreferredoption.

[2]

(ii) Explainonebenefitofqualityassurancetomobilephonecustomers. [3]

(b) (i) Outlineonewayinwhichplannedobsolescenceinfluencesthedesignspecificationofmobilephones. [2]

(ii) Outlineonedesign fordisassemblystrategywhichwouldbeappropriate for themobilephone. [2]

(c) (i) Outlineonereasonwhytheproductcycleformobilephoneshasshortened. [2]

(ii) Explainhowtheterms“fixedcosts”,“variablecosts”and“break-evenpoint”relatetomobilephoneproduction. [9]

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5. Figure 7 andFigure 8 show theOMK chair designed by RodneyKinsman in the 1970s.Theyweredesignedtobelowcostandmulti-purposetoappealtoawidemarket.Thechairhasaperforatedsteelseatandbackonatubularsteelframeproducedinarangeoffashioncolours.Itcanbeeasilystackedorclippedintorows.Thedesignhasbeenverysuccessfulandisstillavailablecommercially.

Figure 7: Kinsman oMK stack chairs Figure 8: the chairs can be easily stacked

UsedwiththepermissionofOMKAssociates. UsedwiththepermissionofOMKAssociates.

(a) (i) OutlineonewayinwhichaestheticconsiderationshavecontributedtothedesignoftheOMKchair. [2]

(ii) Explain the conflict that Rodney Kinsman would have faced when attemptingtobalanceformandfunctioninthedesignoftheOMKchair. [3]

(b) (i) Outline one advantage of using steel to produce the seats and backs of theOMKchair. [2]

(ii) Identify one benefit of the perforations (holes) in the seat and back of theOMKchair. [2]

(c) (i) IdentifyhowthetubularsteelfortheframeoftheOMKchairwouldbeproduced. [2]

(ii) Explain how consumers would evaluate the OMK chair before purchase,duringinitialuseandinlong-termuse. [9]

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6. Shopping trolleys (seeFigure 9 andFigure 10)were originally designed inOklahoma bystoreowner,SylvanNGoldman. Theyweredeveloped to encourage shoppers topurchasemore inhisstore. Thetrolleysareeffectively largestainlesssteelwirebasketsmountedona chassis. The original design has evolved into a product family. Shopping trolleys havenowbecomeaglobalproduct.

Figure 9: Range of shopping trolleys Figure 10: Shopping trolleys

(a) (i) Outline one way in which robust design contributes to the development of aproductfamily.

[2]

(ii) Explainonebenefittoamanufacturerofdevelopingaproductfamily. [3]

(b) (i) List two benefits of using stainless steel wire to make the baskets for theshoppingtrolleys. [2]

(ii) Outlineonereasonwhyductilityisanimportantpropertyofthematerialforthemanufactureofthebasketfortheshoppingtrolley. [2]

(c) (i) Outlineonereasonwhyawiregridisabetterdesignsolutionthanasolidmetalsheetforthebasketfortheshoppingtrolley. [2]

(ii) Discussthreewaysinwhichrobustdesignmeetstheprinciplesofgreendesign. [9]

0707

[Source:http://commons.wikimedia.org/wiki/Category:Shopping_carts.ImagesbyStilfehler.]

[Source:http://en.wikipedia.org/wiki/File:Einkaufswagen-2.jpg.Imagebyde:benutzer:aeggy.]