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IAEA Workshop on Global Safety Culture National Factors Practical Hofstede Gareth Lloyd Evans Human Factors Specialists – Emirates Flight Training College

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Page 1: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

IAEA Workshop on Global Safety Culture

National Factors

Practical Hofstede Gareth Lloyd Evans Human Factors Specialists – Emirates Flight Training College

Page 2: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Contents Practical Hofstede

•  Hofstede dimensions

•  Map exercise

•  Culture stereotypes vs

Knowledge

•  Training to affect Hofstede

dimensions

•  Summary

Page 3: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Influence on Safety Culture

Na#onal  Culture  

Genera#onal  Culture  

Organisa#onal  Culture  

Professional  Culture  

Safety  Culture  

Page 4: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

National Culture – Dimensions

Power Distance Acceptance of differences in power and hierarchy Uncertainty Avoidance Desire to avoid any form of ambiguity or uncertainty Individualism versus Collectivism Motivation for decisions and actions, doing something for oneself or for a group (family, community, nation etc.) Masculinity versus Femininity Assertiveness/competitiveness versus modesty/caring

Page 5: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Contents Practical Hofstede

•  Hofstede dimensions

•  Map exercise

•  Culture stereotypes vs

Knowledge

•  Training to affect Hofstede

dimensions

•  Summary

Page 6: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

‘Thinking Fast and Slow’ about National Culture

Deliberate and Slow

•  Attention •  Perception/Memory •  Reasoning •  Creativity

â Result and Response

Intuitive and Fast

•  Attention •  Perception •  Memory

â Result and Response

(Kahneman,  2011)  

Page 7: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

A Multicultural Airline 3700+ Pilots : 93 Passports : 128 Nationalities

Page 8: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Beware of generalisations!

Pilot culture may differ from national culture!

Limited English ≠ Limited intelligence

Short and to the point ≠ Aggressive

Page 9: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Contents Practical Hofstede

•  Hofstede dimensions

•  Map exercise

•  Culture stereotypes vs

Knowledge

•  Training to affect Hofstede

dimensions

•  Summary

Page 10: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Which Cultures can training affect?

Na#onal  Culture  

Genera#onal  Culture  

Organisa#onal  Culture  

Professional  Culture  

Safety  Culture  

Page 11: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Motivating image?

Page 12: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Motivation

x 10 Scale

(Boeing, 2013)

Page 13: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Communication

0  

10  

20  

30  

40  

50  

60  

Disagree  Strongly  

Disagree   Neutral   Agree   Agree  Strongly  

"When the workload is high, I have no problem understanding a non-native English speaker"

N=1809, EK CMAQ 2009

English  Only   English  PLus  Non  English   Non  English  Mul#ple  

Page 14: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Accents

EK  HF  Office  Pilot  Ques#onnaire  (256  pilots)    

Page 15: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Clarifying Communication

•  The Captain shall take all reasonable steps to ensure that no passenger secretes themselves or secretes any cargo on board the aircraft.

English non

Primary

English Primary

Available English

Page 16: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Clarifying Communication

•  The Captain shall take all reasonable steps to ensure that no passenger secretes themselves or secretes any cargo on board the aircraft.

English non

Primary

English Primary

Available English

HIDE HIDE

Page 17: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

How can you promote a Professional Culture?

•  Selection •  Regulation •  Licence / Qualification •  Training •  Development / Progression •  Professional Associations •  Leadership / Role models

Na#onal  Culture  

Genera#onal  Culture  

Organisa#onal  Culture  

Professional  Culture  

Safety  Culture  

Page 18: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

How can you promote an Organisational Culture?

•  Values •  Aims •  Informed •  Supervision / Standards •  Training •  Leadership

Na#onal  Culture  

Genera#onal  Culture  

Organisa#onal  Culture  

Professional  Culture  

Safety  Culture  

Page 19: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Summary

•  Hofstede’s dimension are a tool to facilitate National Culture discussion

•  Thinking Fast and Slow •  Think Slow •  Get more data

•  Training •  What behaviour do you want? •  Develop training to affect;

•  Hofstede dimensions

Page 20: IAEA Workshop on Global Safety Culture National Factors · ‘Thinking Fast and Slow’ about National Culture Deliberate and Slow • Attention • Perception/Memory • Reasoning

Thank You