iacp 2010 all about amazon for authors
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Barnaby DorfmanFounder & CEO
© 2010 Foodista, Inc.
The Online Cooking Encyclopedia Everyone Can Edit
Inside
What Authors Should Know
International Association of Culinary ProfessionalsAnnual Conference | Portland, OR - 2010
Presented by
About Me• Former partner/GM MARSEE Baking (first startup)• 15 Years Building Large-Scale Consumer Web Businesses• 7 Years at Amazon.com, Most Recently as VP of Search
Technology Division• Currently Founder & CEO of Foodista.com (fifth startup)
Getting Into the Amazon Catalog• Publisher/Distributor• Advantage Program• Print on Demand• Marketplace• Kindle• Kindle Blogs
It’s almost all Self-
Service!!
Own Your Detail Page
• Pictures & Video• Search/Look Inside the Book• Book Description• Author Info• Sales Rank• Kindle Availability• Tags• Browse Categories• So You’d Like To & Listmania
You Can Manage/Effect:
Areas you can control
&effect
Customize Your Amazon Author Page
• All your titles• Photos• Biography• Tour dates• Blog feed
Promoting Your Book• Customer Reviews
– Feedback on Feedback– Positives and Negatives
• Discussions• Reviewer Rankings• User Profiles
• Sales Rank• Listmania/So You’d Like To• Short URLs/Twitter/Facebook• Search & Browse• Personalization &
Recommendations
Make Money Through Referrals1. Visit: http://www.amazon.com/associates2. Create an account3. Choose products to endorse and create links with your
associate ID:
4. Place links on your blog, website, in emails, tweets, etc.5. Get a check monthly!!!
http://www.amazon.com/dp/0316346624?tag=davincistuffc-20
ISBN or ASIN Your Associate IDLinking Tools
Referral Fee Structure
But, it takes a lot of traffic to make real money. Some math:• 1,000,000 Visitors• 1 % click = 1,000
Referrals• 10% Buy = 100, and• If average sale = $25• Sales= $2,500• Referral Fees = $162.50
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Barnaby DorfmanFounder & CEO
© 2010 Foodista, Inc.
The Online Cooking Encyclopedia Everyone Can Edit
THANKS!!!International Association of Culinary Professionals
Annual Conference | Portland, OR - 2010
Presented by