Annual General Meeting June 18, 2014

Agenda

18:00 Welcome 18:05 2013-2014 Highlights 18:20 Elections 18:35 Rapido Presentations 18:55 Engage-Transform-Ignite: 2014-2015 Strategy 19:20 Tell Us What You Want 19:50 Report Back & Wrap-Up 20:00 Networking Drinks & Bites

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2013-2014 HIGHLIGHTS

Lise Bissonette Janody - Leadership Overview Tom Scott - Treasury Sean Ryan - Professional Development Events Danielle Savage - Career Development Initiatives Claudia Vaccarone - EMENA: Members-At-Large

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Evolution of the IABC France Bank Account Balance

 0  €  

2  000  €  

4  000  €  

6  000  €  

8  000  €  

10  000  €  

12  000  €  

Balance  June  1,  2011   Balance  June  1,  2012   Balance  June  1,  2013   Balance  June  1,  2014  

10,935.73

9,043.02 8,961.33 9,148.70

1  940  €  

 749  €  

Monies  received  from  chapter-­‐held  acBviBes  

Membership  rebates  from  IABC  InternaBonal  

Income June 1, 2013 to June 1, 2014

€ 2,689

Expenses June 1, 2013 to June 1, 2014

2  109  €  

 600  €  

 84  €  

Payments  to  vendors/reimbursements  

Grants  and  scholarships  

Charges  for  bank  account  

€ 2,793

Details for June 2014 and June 2013 (previous period figures)

Monies received for Chapter-held activities

€ 1,940 (€ 2,674)

Membership rebates rec'd from IABC International € 749

(€ 989) € 2,689 (€ 3,663)

Payments to vendors/reimbursements to Board Members (expenses reimbursed for activities and meetings; team dinner)

€ 2,109 (€ 2,482)

Payments made to speakers and their related expenses € 0

(€ 433)

Grants and scholarships (IABC EuroComm) € 600

(€ 300)

Advertising Expenses € 0

(€ 446)

Charges for bank account € 84

(€ 84) € 2,793 (€ 3,745)

Balance June 1, 2011 € 10,935.73 Balance June 1, 2012 € 9,043.02 Balance June 1, 2013 € 8,961.33 Balance June 1, 2014 € 9,148.20

Fewer and Higher Profile Events + Structured Networking

•  Inbound Marketing Workshop with Hoi Moon, HubSpot & EPWN –  70 attendees

•  Power of Social Media Joint Conference with OECD –  230 attendees –  Speakers from Paris, London, Los Angeles (OECD, the bureau,

Snapicious, Twitter, Google, IABC France)

•  Thought Leadership Seminar with Eileen Lee Lavergne, Kirsty Lepage and Jonathan Duff –  25 attendees

•  7 networking gatherings at new venues –  Café Lateral, Chez Claude, Bouclier de Bacchus, Café Beaubourg

Strategy& (formerly Booz & Company) Kering

BNP Paribas Cisco

Events Committee: Sean Ryan, Elizabeth Caroll Simon, Victoria Marshall, Alec Walker-Love

Strategic Partnership with Specialized Recruiters

•  Promote IABC France as a gateway to quality candidates •  Engage with recruiters specialized in communications &

marketing eg. VMA •  Leverage our ability to reach out to IABC Belgium, UK, etc.,

to exchange and grow pool of regional/international opportunities.

•  Encourage selected headhunters to join the IABC France LinkedIn group; attend networking or other events

•  Several targeted job offers were identified and forwarded to members over the past months.

→ Please share relevant opportunities!

Career Development Committee: Danielle Savage, Tatiana Orozco, Kasha Dougall

•  Chapters Liaison

•  Leadership Institute

•  Value proposition

•  EuroComm business model

•  MENA analysis

•  Members at Large analysis and program

•  Websites,

•  Speakers bureau

•  Senior Leader Forum

•  Partnerships with associations or conferences

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2013/2014 Board Portfolio Claudia Vaccarone

Director-At-Large

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#IABC14 #IABC1417 #IABCieb

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IT’S RAPIDO! 3 presenters, 5 mins/each, max. 20 slides

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to develop meaningfully

2014-2015 Leadership Strategy & Plan 7 June 2014

your leadership mindset your professional value

ENGAGE TRANSFORM IGNITE

Recap on Past Focus

Reinforced  membership  value  thru  regular  prof  dev  events  in  mixed  format  (11)  • Introduced  FREE  workshops  for  members  

• Higher  non-­‐member  pricing  strategy  

Facilitated  outreach  to  non-­‐members  with  fewer  but  hi-­‐visibility  bigger  events  &  networking  (5)  • Partnered  with  EPWN,  Hoi  Moon,  OECD  

• lower  rates  for  non-­‐members  • Engaged  with  recruiters  

Move  forward  by  adopBng  a  more  holisBc  approach:  Profile/Demographics  Product/Services  Mission/Purpose  

 

Issue: Volunteer-intensive focused narrowly on events

Issue: Perceived value unclear for members

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2012-2013

2013-2014

2014-2015

SWOT - TOWS Strengths  • Mature  staying  power  of  IABC  >  10  yrs  • InternaBonal  profile  &  members  in  main  communicaBons  profession  

• Ready  access  to  a  network  of  experienced  peers  

• Good  consistent  reviews  of  PD  events  • Die-­‐hard  volunteers  see  value  

Weaknesses  • Membership  value  not  clear  • Assets  are  fragmented  &  not  easily  found  • Low  sense  of  volunteer  team  cohesion  • Lack  of  French  market  visibility  outside  a  small  circle  

OpportuniBes  • Low-­‐hanging  fruit  -­‐  lapsed  members  • Access  to  internaBonal  diverse  content  &  resource  for  Prof  Dev  if  needed  

• Beaer  European  representaBon  in  Exec  Board/global  leadership  

• New  global  digital  plaborm  -­‐  Fall  2014    

Threats  • Survival  depends  on  volunteer  engagement  • Member  aariBon  rises  as  people  move  or  get  disenchanted  

• CompeBBon  for  stakeholders’  Bme  &  aaenBon  

• Value  undermined  by  free  online  resources  

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Shift to Program Focus

OpportunisBc  Strategic  Relevance  &  Value  

Action Wishlist: 1.  Need to understand what is “value” to get stakeholders engaged 2.  Engage members to help shape what they expect and want 3.  Better leadership training & cohesion to facilitate collaboration/coordination 4.  Recognize volunteers for competent skills and not just efforts 5.  Leverage and align with ready global resources and assets 6.  Work with EMENA for joined-up member experience

•  Leverage and contribute to the IABC Body of Knowledge –  Surface IABC-provided

resources that are underexploited by members

–  Plug local resources into the global network

Building on Research-Based Career Roadmap

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•  Start with our profession’s purpose and our members individual purposes

•  Build on the core principles underlying professional performance

•  Ensure something for the 4 major career profiles

Source: Global IABC

IABC’s Value to You

Lapsed  Members  

ExisBng  Members  

Volunteers    ExisBng  +  ProspecBve    

• Why  you  joined?  • Why  you  lapsed?  • What  would  convince  you  to  re-­‐join?  

• Why  you  joined?  • What  value  you  find  unique  to  IABC?  • Will  you  renew  -­‐  why?  • What  one  reason  you’ll  renew?  

• Why  volunteer?  • What  will  help  us  be  more  efficient/effecBve?  

•  How  does  it  meet  our  expectaBons?  

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Is our USP really professional

development? For which profile? To

what end?

Voice of Volunteers

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To be connected to the profession.

To develop my local and international network.

To help shape IABC to become what I’m seeking.

To be recognized as a leader by my peers.

To learn from senior professionals.

To put new ideas to work as a professional.

To be connected to a unique global community of people, content, services, in the profession.

Current IABC Services & Resources

Global •  Communication World

e-magazine

•  Knowledge Centre

•  Research Foundation

•  Accreditation Program

•  Gold Quill Awards Program

•  Online membership and service resource

•  Prof Dev Webinars

•  Annual World Conference

Our Chapter •  A local like minded community

•  Professional Development Seminars & Workshops

•  Local Networking events

•  International community forums

•  Identifying local job offers

•  Interface to regional resources/networks: content, speakers, contacts, services

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Regional •  EuroComm regional

conference

•  Leadership Institute

•  Outreach with 9 chapters

•  Speakers Bureau

•  Springboard to intl programs and committees

•  Partnership with other Association and Events (MEPRA, Davos, etc.)

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S.M.A.R.T. Objective to Execute

Measurable  

• Each  program  built  on  3-­‐modules:  • Content:  blog/report/arBcles/story-­‐telling,  etc.  

• Member  Outreach  -­‐  SM/Networking  

• Event  -­‐  Physical/Virtual  

• Anchored  by  a  Comms  module  

• EvaluaBon  for  each  module  &  program  

Achievable  

• 3  programs:  1  per  quarter  

• 4  leadership  clusters  for  each  program  

• CollaboraBve  shared  leadership  for  each  module  

RealisBc  

• Each  leadership  cluster  outlines  bite-­‐size  chunks  of  work  

• Volunteers  rotate  to  spread  type  of  workload  and  acquire  broader  exposure  and  experience  

Time-­‐focus  

• Q0:  Jul-­‐Sep  • Q1:  Oct-­‐Dec  • Q2:  Jan-­‐Mar  • Q3:  Apr-­‐June  • Volunteer  leadership  cluster  rotaBon  defined  by  end  Aug    

• Early  Dec:  reassess  program  plan  for  Q2  

• Early  Mar:  reassess  program  plan  for  Q3  

1) Deliver accessible programs relevant to personal, professional and business development; thru 2) synchronized “bite-size chunks” of collaborative and rotative volunteer leadership.

Specific

Q1 Program & Leadership Cluster: Example 1

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Content  

Curate  

Communicate  Create  

Comms  

Email  

Twiaer  

LI  Groups  FB  

Blog  Upload  

Outreach  

Networking/Social  Media  

Lapsed/New  Members  

Event  

Program/Speakers  

RecepBon  PromoBon  

Digital Communications

Anna

Alec

Claudia

Kristen

Sean

Kasha Eileen

Danielle

Tom Tatiana

Victoria Lise

Q2 Program & Leadership Cluster: Example 2

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Content  

Curate  

Communicate  Create  

Comms  

Email  

Twiaer  

LI  Groups  FB  

Blog  Upload  

Outreach  

Networking/Social  Media  

Lapsed/New  Members  

Event  

Program/Speakers  

RecepBon  PromoBon  

Managing Strategic Communications

???

???

Claudia

Eileen

Sean

Kasha

???

Danielle

Tom

Tatiana

Victoria

Anna

2014-2015 Leadership Team and Die-Hard Volunteers

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TBC TBC

TBC TBC TBC

Program Themes to Brainstorm & Focus

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Program  Themes  &  Subthemes   Founda4on   Generalist/Specialist  

Strategic  Advisor  

Business  Leader  

Digital  CommunicaBons  -­‐  As  communicators,  what  does  it  mean  to  be  digital?  

 ✔  

 ✔  

 ✔  

Career  Development  and  Management  -­‐  5  things  to  stay  marketable  in  a  tough  job  market  

 ✔  

 ✔  

 ✔  

Designing  and  Managing  Strategic  CommunicaBons  -­‐  Building  an  integrated  global  plan  -­‐  Strategic  communicaBons  means  business  

 ✔    

 ✔  ✔  

   ✔  

BoosBng  Employee  Engagement  for  Beaer  Business  Results  

 ✔  

 ✔  

CommunicaBons  for  Business  Impact  -­‐  The  role  of  communicaBons  in  business  ethics  -­‐  CommunicaBons  in  CSR  -­‐  Sepng  up  for  crisis  communicaBons  

 ✔

✔  ✔  

 ✔  ✔  ✔  

 ✔  ✔  ✔  

Program Themes: each peaking at a different time (With example activities)

1st  Qtr   2nd  Qtr   3rd  Qtr  

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Panel event

Guest blog from panellist

Thematic networking

Curated content on theme

Recap blog article

Program Themes: each peaking at a different time (With example activities)

1st  Qtr   2nd  Qtr   3rd  Qtr  

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Workshop event

Relevant member profiles

Thematic networking

Curated content on theme Recap blog article

Governance & Benefits •  Better heads-up will mean better

planning around work schedules •  Manageable chunks of work •  Spread/shared workload •  Exposure to learn by doing •  Develop collaborative & diverse

leadership skills •  Form meaningfully work

relationships with different peers

•  Year’s themes and plan visible to all

•  Volunteers can engage at any time during the year

•  But recognized as part of leadership team if:

–  Commit to a min. of 2 program quarters in different rotative roles

–  Contribute to the AGM and yearly planning

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TELL US WHAT YOU WANT BREAK-OUT SESSION - GROUPS OF 6-7, 25 MINS

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Choose Your Top 3 Choices

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Program  Themes  &  Subthemes   Number  ONLY  3  Choices  

Founda4on  

Generalist/Specialist  

Strategic  Advisor  

Business  Leader  

Digital  CommunicaBons  -­‐  As  communicators,  what  does  it  mean  to  be  digital?  

 ✔  

 ✔  

 ✔  

Career  Development  and  Management  -­‐  5  things  to  stay  marketable  in  a  tough  job  market  

 ✔  

 ✔  

 ✔  

Designing  and  Managing  Strategic  CommunicaBons  -­‐  Building  an  integrated  global  plan  -­‐  Strategic  communicaBons  means  business  

 ✔    

 ✔  ✔  

   ✔  

BoosBng  Employee  Engagement  for  Beaer  Business  Results    ✔  

 ✔  

CommunicaBons  for  Business  Impact  -­‐  The  role  of  communicaBons  in  business  ethics  -­‐  CommunicaBons  in  CSR  -­‐  Sepng  up  for  crisis  communicaBons  

 ✔

✔  ✔  

 ✔  ✔  ✔  

 ✔  ✔  ✔  

Or, Share Your Desired Themes

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Program  Themes  &  Subthemes   Founda4on   Generalist/Specialist  

Strategic  Advisor  

Business  Leader  

Share with Us

•  Members –  Why you joined –  Why you will/will not get involved –  What will encourage you to renew

•  Non-Members –  Why have you not joined/renewed –  What would encourage you to join/sign up again

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GROUP REPORT-OUT Facilitators: Sean, Kristen, Tom, Kasha, Anna, Danielle

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Re-Assess/Improve Fruitful Initiatives

Recruitment/Job  PosBng  Tie-­‐Ups  in  CommunicaBons  &  

MarkeBng  

Pricing  strategy  to  differenBate  real  value  

for  members  

Community  database:  members  &  non-­‐

members  

Themed  networking  events  beyond  X’mas/

Galleae  des  Rois  

Partnership  and  mixed  format  of  events  

Up-­‐skilling  on  collaboraBve  tools:  

Asana,  SurveyMonkey,  MailChimp,  website/

blog,  etc.  

Volunteer  recogniBon:  eg.  • CerBficate  of  RecogniBon  for  Volunteer  Leadership    • A  professional  reference  from  President/VP/colleague  of  choice    

• Grants/scholarship  to  select  conferences  • Paid  webinar  18/06/2014 36

Our Goal, Vision, Mission & Values …

Values  -­‐  Our  Guiding  Philosophy?  

IABC  Core  Principles  (ethics,  strategy,  analysis,  context,  engagement,  consistency)  +  CRISPA:  collaboraBve,  respecbul,  inclusive,  supporBve,  professional  and  accountable.  

Mission  -­‐  How  Do  We  Plan  to  Go  About  It?  

Deliver  on-­‐hand  professional  development  programs  inline  with  IABC  Global  Standards  thru  collaboraBve  and  rotaBve  volunteering,  providing  pracBcal  leadership  exposure  and  development.  

Vision  -­‐  What  Greater  Cause  Do  We  Serve?  Serve  as  the  go-­‐to  source  and  quality  network  for  members  to  acquire  inexpensive  professional  

development  and  contacts  in  internaBonal  business  communicaBons  to  be  at  the  top  of  their  game.  

What  Problem  Are  We  Solving  For?  ArBculate  &  Deliver  Clear  Career  &  Professional  Value  to  Encourage  Member  Engagement  &  RetenBon  

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Things do not change. We change. -- Henry D. Thoreau

Chance favors the connected mind. ― Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation