iab serbia digital day 2014 - high impact digital ads
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High Impact Digital AdsThe Hungarian Perspective by Akos Szabo
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LARGE FORMATsignificant position
in web site
What Are High Impact Digital Ads?
rich media contentINTERACTIVE
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What Is High(er) Impact?
higherrespons
erates
such as?
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Higher Ad Engagement
Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
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Higher Ad EngagementBeyond the Click
Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
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IAB / Radar Research Digital Ad Engagement White Paper An Industry Overview and Reconceptualization
Higher Ad EngagementWay Beyond the Click
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IPSOS ASI / Undertone High Impact Ad Research, September, 2013
Higher Brand Recall
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IPSOS ASI / Undertone High Impact Ad Research, September, 2013
Higher Brand Recognition
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IPSOS ASI / Undertone High Impact Ad Research, September, 2013
Higher Social Sharing
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Meanwhile in Hungary…
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Early Breakthrough in 2003
Renault VelSatis / Avantime peeldown ad, Kirowski, Index.hu, 2003
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Fighting the Click Fetish
I WANTYOUR CLICK!
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Heavy Experiments in 2010
Raiffeisen Bank sidekick ad, Carnation, Index.hu, 2010
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Heavy Experiments in 2010
Raiffeisen Bank pushdown ad, Carnation, PORT.hu, 2010
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IAB Rising Stars in 2011
K&H Bank billboard ad, Republic of Art, Privátbankár.hu, 2011
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IAB Rising Stars in 2012
Garnier filmstrip ad, Fastbridge, MSN Mai Nap.hu, 2012
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IAB Rising Stars in 2012
Ford slider ad, Mindshare, Sportgéza.hu, 2012
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IAB Rising Stars in 2012
Renault portrait ad, Publicis, MSN Mai Nap.hu, 2012
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WorkaroundsEven Bigger Canvas
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WorkaroundsAddVideo
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Unique Container Formats
STATIC IMAGESsite-specific
standard animation
video spotOPTIONAL INTERACTIVE
ELEMENTS
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Unique Container Formats
QUICK & EASYhigh click-thru rate
high video view-thru rate
SCALABILITY
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Unique Container Formats
KIA FLIPSIDE ad, PORT.hu, 2012
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Unique Container Formats
Citroen MOZAIK ad, Útvonalterv.hu, 2012
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Unique Container Formats
VW RUBICK ad, Privátbankár.hu, 2013
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Unique Container Formats
KIA LEVITATOR ad, PORT.hu, 2013
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Standard Container Formats
STANDARD BANNERSstandard changeover
animation
video spotOPTIONAL INTERACTIVE
ELEMENTS
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Standard Container Formats
Opel LEPORELLO ad, TV2.hu, 2013
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Standard Container Formats
Törley HARMONIKA ad, 444.hu, 2013
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When Bigger Is Simply Better
Audi BRUTUS ad, 444.hu, 2014
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When Bigger Is Simply Better