ia india 2012 marketing plan

15
Global Fairs. Global Business. 1 Industrial Automation EVENTS WORLDWIDE INDIA 2012 6 th International Trade Fair for Process and Factory Automation and Industrial Building Automation

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Page 1: IA India 2012 Marketing Plan

Global Fairs. Global Business.

1

Industrial Automation

EVENTS WORLDWIDE

INDIA 2012 –

6th International Trade Fair for Process and Factory Automation

and Industrial Building Automation

Page 2: IA India 2012 Marketing Plan

Global Fairs. Global Business.

2

The global Deutsche Messe network

Subsidiaries and

branches

Representatives

Europe - Albania – Armenia - Belarus – Belgium – Bosnia and Herzegovina - Bulgaria – Croatia - Cyprus -Denmark - Estonia – Finland – France – Greek – Great Britain -

Ireland – Italy – Latvia – Lithuania – Liechtenstein – Macedonia – Montenegro - Netherlands – Norway – Rumania – Serbia – Slovakia - Slovenia – Czech Republic -

Hungary l GUS: Azerbaijan – Georgia – Kazakhstan – Kirgizstan – Moldavia – Tadzhikistan - Turkmenistan - Ukraine – Uzbekistan - Russia - White Russia – l North

America – Canada l Africa - Algeria– Angola – Botswana – Congo – Egypt - Ghana – Lesotho – Madagascar – Malawi – Morocco - Mauritius – Mozambique – Namibia –

South Africa – Swaziland – Tanzania – Tunisia - Zambia – Zimbabwe l America - Argentina – Bolivia – Brazil – Chile – Ecuador – Guatemala – Canada – Columbia –

Mexico – Paraguay – Peru – Uruguay – USA – Venezuela l Near & Middle East - Bahrain - Dubai – Iran – Iraq – Israel – Jordanian – Kuwait - Lebanon – Palestine -

Pakistan – Saudi-Arabia – Syrian – UAE l East Asia - China - Hong Kong – India – Indonesia – Japan –- Malaysia – Nepal - Philippines – Singapore - Sri Lanka – South

Korea – Taiwan – Thailand – Vietnam l Oceania – Australia - New Zealand

Page 3: IA India 2012 Marketing Plan

Global Fairs. Global Business.

3

Key Exhibitors – Industrial Automation INDIA 2011

Page 4: IA India 2012 Marketing Plan

Global Fairs. Global Business.

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User Industries at Industrial Automation INDIA 2012

Infrastructure

Food processing & Packaging

Aerospace & Aviation

Auto Manufacturing

Engineering Machinery

Oil & Gas, Pharma &

Chemicals

Machine Tools Consumer Durables & White Goods System Integrators

Page 5: IA India 2012 Marketing Plan

Global Fairs. Global Business.

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Why Participate?

Connect participants to NEW BUSINESS.

This pure B2B TRADE event will host your

key new business partners ensuring a high

ROI on your participation.

New Business

Cultivate your existing contacts and establish

new contacts with senior decision-makers in all

the key technology sectors

New Customers

Open up the North of India for your

business. In addition to this the TOP

BUYERS from across the sub continent will

attend the show

New Markets

Get talking to professionals from the worlds

of government, science and research, as

well as exhibitors from your own sector and

users of MHE Industry

New Networks

Synergy of Concurrent shows Captive buyers at one location

Proven concept worldwide

Page 6: IA India 2012 Marketing Plan

Global Fairs. Global Business.

6

High profile conference jointly organised with ARC Advisory Group

Dedicated conference for Process Industry Jointly organised with Feildbus Foundation

India

Panel discussion on latest trends jointly organised with A&D Magazine

Special Attractions

Key HIGHLIGHTS

Dedicated Industry Specific Seminars

Hosted VIP Buyers to meet exhibitors

Advance VIP Registration Special Match n Meet sessions

Special Logistics Pavilion to attract

Infrastructure & Warehousing sectors

150 Pre-Registered Visitors as on date

International Pavilions

& Delegations

Page 7: IA India 2012 Marketing Plan

Global Fairs. Global Business.

7

Marketing & Promotional Plan

• March - May: Creating awareness and interest amongst key influencers and mavens. Phase 1

• June - August: Generating awareness amongst user industry group. Phase 2

• September - November: Attracting the buyers, Scheduling B2B meetings and Promote your presence at Industrial Automation INDIA

Phase 3

Page 8: IA India 2012 Marketing Plan

Global Fairs. Global Business.

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Database Management

• Contacting over 300,000 Domestic Visitors

• Targeting National & International Visitors – Engineers from Equipment manufacturing,

Maintenance, Repair, Purchase, Higher management

Newsletter Service

• Industry news, exhibition progress, Key exhibits, New additions, Forum, Buyer

Information

• 200,000+ E-mailers to be sent to selected industry members for visitor promotion

• Online registration, B2B Matchmaking, Product information, Technology highlights of

the event to be shared

Visitor Promotion

VIP Invitation to Selected Industry Heads, Association Members, Govt.

Representatives, etc.

Personalised Invitation to 20,000+ buyers with entry pass

Page 9: IA India 2012 Marketing Plan

Global Fairs. Global Business.

9

Call center - Show Invitation

• Professional Promotional calling by trained executives with complete knowledge about

the show, also in local language

• 50,000+ high quality data selected for personalized visitor invitation

• Multiple phone calls to update visitors on show status, communication of new updates

and reminder of show invite

VIP Delegations – Invited from Industrial Associations around the globe

VIP Lounge Services for Special Meetings & Business Discussions

Match Making sessions for desired buyers

Visitor Assistance on travel & accommodation

Visitor Promotion

Page 10: IA India 2012 Marketing Plan

Global Fairs. Global Business.

10

Show Promotion – Industry Magazine Partners

Page 11: IA India 2012 Marketing Plan

Global Fairs. Global Business.

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Social media marketing

Show Promotion – News Paper Advertisements - Local

Radio Partners

Page 12: IA India 2012 Marketing Plan

Global Fairs. Global Business.

12

Show Promotion – News Paper Advertisements - National

Page 13: IA India 2012 Marketing Plan

Global Fairs. Global Business.

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Show Promotion – Advertisements

National & International Association Bulletins

Page 14: IA India 2012 Marketing Plan

Global Fairs. Global Business.

14

Outdoor Promotion

Branded Bus / Shuttle

Hoardings & Metro Stations

Page 15: IA India 2012 Marketing Plan

Global Fairs. Global Business.

15

Visitor Acquisition Plan

Activities Activity Period Reach

Print Advertising March-November 15,00,000

Magazine Partner Promotions March-November 1,00,000

Online Advertising March-November 1,00,000

Social Marketing + Viral Marketing March-November 1,00,000

Satellite Events April-October 10,000

PR Activity June-November 5,00,000

Direct e-Marketing July-November 1,00,000

Direct Print based Marketing September-November 1,00,000

BTL Activities September-November 1,00,000

Outdoor Activities October-November 2,00,000

SMS Campaign November 10,000

Total 28,20,000