ia india 2012 marketing plan
TRANSCRIPT
Global Fairs. Global Business.
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Industrial Automation
EVENTS WORLDWIDE
INDIA 2012 –
6th International Trade Fair for Process and Factory Automation
and Industrial Building Automation
Global Fairs. Global Business.
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The global Deutsche Messe network
Subsidiaries and
branches
Representatives
Europe - Albania – Armenia - Belarus – Belgium – Bosnia and Herzegovina - Bulgaria – Croatia - Cyprus -Denmark - Estonia – Finland – France – Greek – Great Britain -
Ireland – Italy – Latvia – Lithuania – Liechtenstein – Macedonia – Montenegro - Netherlands – Norway – Rumania – Serbia – Slovakia - Slovenia – Czech Republic -
Hungary l GUS: Azerbaijan – Georgia – Kazakhstan – Kirgizstan – Moldavia – Tadzhikistan - Turkmenistan - Ukraine – Uzbekistan - Russia - White Russia – l North
America – Canada l Africa - Algeria– Angola – Botswana – Congo – Egypt - Ghana – Lesotho – Madagascar – Malawi – Morocco - Mauritius – Mozambique – Namibia –
South Africa – Swaziland – Tanzania – Tunisia - Zambia – Zimbabwe l America - Argentina – Bolivia – Brazil – Chile – Ecuador – Guatemala – Canada – Columbia –
Mexico – Paraguay – Peru – Uruguay – USA – Venezuela l Near & Middle East - Bahrain - Dubai – Iran – Iraq – Israel – Jordanian – Kuwait - Lebanon – Palestine -
Pakistan – Saudi-Arabia – Syrian – UAE l East Asia - China - Hong Kong – India – Indonesia – Japan –- Malaysia – Nepal - Philippines – Singapore - Sri Lanka – South
Korea – Taiwan – Thailand – Vietnam l Oceania – Australia - New Zealand
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Key Exhibitors – Industrial Automation INDIA 2011
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User Industries at Industrial Automation INDIA 2012
Infrastructure
Food processing & Packaging
Aerospace & Aviation
Auto Manufacturing
Engineering Machinery
Oil & Gas, Pharma &
Chemicals
Machine Tools Consumer Durables & White Goods System Integrators
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Why Participate?
Connect participants to NEW BUSINESS.
This pure B2B TRADE event will host your
key new business partners ensuring a high
ROI on your participation.
New Business
Cultivate your existing contacts and establish
new contacts with senior decision-makers in all
the key technology sectors
New Customers
Open up the North of India for your
business. In addition to this the TOP
BUYERS from across the sub continent will
attend the show
New Markets
Get talking to professionals from the worlds
of government, science and research, as
well as exhibitors from your own sector and
users of MHE Industry
New Networks
Synergy of Concurrent shows Captive buyers at one location
Proven concept worldwide
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High profile conference jointly organised with ARC Advisory Group
Dedicated conference for Process Industry Jointly organised with Feildbus Foundation
India
Panel discussion on latest trends jointly organised with A&D Magazine
Special Attractions
Key HIGHLIGHTS
Dedicated Industry Specific Seminars
Hosted VIP Buyers to meet exhibitors
Advance VIP Registration Special Match n Meet sessions
Special Logistics Pavilion to attract
Infrastructure & Warehousing sectors
150 Pre-Registered Visitors as on date
International Pavilions
& Delegations
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Marketing & Promotional Plan
• March - May: Creating awareness and interest amongst key influencers and mavens. Phase 1
• June - August: Generating awareness amongst user industry group. Phase 2
• September - November: Attracting the buyers, Scheduling B2B meetings and Promote your presence at Industrial Automation INDIA
Phase 3
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Database Management
• Contacting over 300,000 Domestic Visitors
• Targeting National & International Visitors – Engineers from Equipment manufacturing,
Maintenance, Repair, Purchase, Higher management
Newsletter Service
• Industry news, exhibition progress, Key exhibits, New additions, Forum, Buyer
Information
• 200,000+ E-mailers to be sent to selected industry members for visitor promotion
• Online registration, B2B Matchmaking, Product information, Technology highlights of
the event to be shared
Visitor Promotion
VIP Invitation to Selected Industry Heads, Association Members, Govt.
Representatives, etc.
Personalised Invitation to 20,000+ buyers with entry pass
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Call center - Show Invitation
• Professional Promotional calling by trained executives with complete knowledge about
the show, also in local language
• 50,000+ high quality data selected for personalized visitor invitation
• Multiple phone calls to update visitors on show status, communication of new updates
and reminder of show invite
VIP Delegations – Invited from Industrial Associations around the globe
VIP Lounge Services for Special Meetings & Business Discussions
Match Making sessions for desired buyers
Visitor Assistance on travel & accommodation
Visitor Promotion
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Show Promotion – Industry Magazine Partners
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Social media marketing
Show Promotion – News Paper Advertisements - Local
Radio Partners
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Show Promotion – News Paper Advertisements - National
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Show Promotion – Advertisements
National & International Association Bulletins
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Outdoor Promotion
Branded Bus / Shuttle
Hoardings & Metro Stations
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Visitor Acquisition Plan
Activities Activity Period Reach
Print Advertising March-November 15,00,000
Magazine Partner Promotions March-November 1,00,000
Online Advertising March-November 1,00,000
Social Marketing + Viral Marketing March-November 1,00,000
Satellite Events April-October 10,000
PR Activity June-November 5,00,000
Direct e-Marketing July-November 1,00,000
Direct Print based Marketing September-November 1,00,000
BTL Activities September-November 1,00,000
Outdoor Activities October-November 2,00,000
SMS Campaign November 10,000
Total 28,20,000