TEXTI

NG & D

RIVIN

G

PREVEN

TION

CA

TH

EI R

NE

. C

HR

I S.

AJ .

PROBLEM

Texting and driving is affecting everyone on the roads today and is responsible for 23% of automobile collisions. Our team hopes that the solution we have created will change the negative statistics related to texting and driving.

In America alone, 82% of the population over the age of 16 owns a cell phone. This can put into perspective of how many people on the roads, experienced driver or not, creating distraction from controlling a vehicle.

PREVENTION

In the United States, 39 states and D.C., have laws in effect to prohibit texting and driving while operating a vehicle.

Anti-texting awareness has been put into affect and all around the globe people have been downloading apps that disable a phone while driving, driving monitors and even a simple pledge to avoid texting while driving.

OUR SOLUTION

Our teams job was to generate a solution in order to prevent the problem of global texting and driving.

SCENARIO

A mother and her son are in a car and stopped at a red light. Across the intersection a young teenage boy waits in his car to turn left in front of the mother and son’s car.

The mother reaches for her phone after receiving a text and all focus goes to the device. The son continues talking to his mother even though she isn't listening, and he adds to the chaos by turning up the radio and flipping through channels. The stoplight for the turn lane next to their car turns green and the mother begins to press her foot on accelerator.

Meanwhile the teenage boy who has begun turning is T-boned by the mother driving her car while texting.

This scenario presents a real-world representation of how texting and driving can be a hazard. We hear about basic accidents of this type in the news all the time, but many have been more serious causing deadly accidents.

RESEARCH

TEXTING & DRIVING VS. DRINKING & DRIVING

http://youtu.be/4LmbgtJa4Eg

DESIGN SOLUTION