I would do anything

for a like but I won’t do that

Who is it?

A game-changing company that reinvented communication.

It invented the spell checker, grammar checker, and laptop word-processor

In 1989 they earned $500 million in revenue

“Many people believe that the typewriter and word-processor business is a buggy-whip industry, which is far from true. There is still a strong market for our products in the United States and the world.”  

let’s start a business

Forget the business plan, go get validation to see if you have a good idea

you don’t need an expensive credit card terminal to take a payment

you don’t need to hire

people

you don’t need a building or pay for an entire

office

now lets celebrate!

we don’t need a

taxi

we don’t need to stay at a hotel

we don’t have to go to a

restaurant

Physical fitness has been disrupted  

The Movie industry has been disrupted  

The fashion industry has been disrupted  

The education industry has been disrupted  

The dating industry has been disrupted  

our world has been

disrupted

80,000 text messages

35,000,000 missed phones

calls

the pope’s inauguration

2 out of 3 service professionals in the US use some sort of Social media

A mcKinsey report predicts that services firms will be earning 40% of revenue from digital platforms in the next 5 years

Companies that are purposefully different are the companies we like to talk about.

   

I Would Do Anything For a Like But I won’t Do That

Sticks don’t work anymore Try Carrots

A campaign to try and reduce drug use did the opposite. Don’t tell people what to do.

People only go online for two reasons;

to solve a problem or to entertain themselves.  

Quit telling people to share what you create. Create something people want to share.  

 

Care more

Do something impossible

www.strategylab.ca

Twitter : @jephmaystruck

Instagram: @Stratlab

Sources: http://leadsift.com/digital-and-social-media-trends-for-the-

financial-services-industry/ ht tp : / /www.mck insey.com/ ins ights/financ ia l_serv ices/

strategic_choices_for_banks_in_the_digital_age http://money.usnews.com/money/personal-finance/articles/

2015/06/03/why-the-financial-services-industry-started-tweeting

http:// industry.shortyawards.com/category/4th_annual/customer_service

http://www.virgin.com/richard-branson/why-were-letting-virgin-staff-take-as-much-holiday-as-they-want

http://www.thinkadvisor.com/2014/12/02/10-most-successful-youtube-channels-by-financial-f?page=9