I wanna dance with somebody

Presented by Kelly Quirk, CEO

Ensuring your employees and your

brand are dancing to the same tune

When employees

go rogue…

Valentine’s Day

in the Pilbara

SBS reporter fired for

ANZAC Day tweets

HMV Twitter account

hacked by employees

… and then posts video online

Burger King employee takes

bath in sink

Extreme planking at work

An office “romance”

caught on camera

PR Executive's racial slur

And just when you thought

it couldn’t get any worse…

The Harlem Shake

850m underground

Are your

employees and

your brand

dancing to the

same tune?

BRANDING IS BIG BUSINESS

In 2014, companies spent

$545.4 billion on paid brand

advertising globally

The top 100 most profitable

companies in the

world directly correlate

with the most

recognised brands

THE GLOBAL AUDIENCE

1.1 billion

members

41 billion

tweets

570 million

posts 259 million

members

WHAT WOULD THEY SAY ABOUT YOU?

Despite this, organisations

often overlook their employer

branding strategy.

Only 17% of organisations

have a defined

employer

branding strategy

In Australia…

Despite the fact that 77% of Australian talent acquisition

leaders believe employer

brand has a SIGNIFICANT

IMPACT on their ability to hire

Why all the fuss?

By 2020

the workplace will

be the MOST

DIVERSE the world

has ever seen.

For the first time in history we are managing FOUR GENERATIONS of

workers alongside each other, with up to a 50 YEAR age gap.

BB Y X SS

56%

Companies with a strong

employer brand have a

28%

LOWER TURNOVER RATE

than those with less than

stellar branding practices

OF PROFESSIONALS agree

the most important factor in

considering a new job is

whether their prospective

employer is seen as a GREAT

PLACE TO WORK

3 in 4 are currently actively looking for a new job or

monitoring the market

29% of jobseekers don’t think employers do a good

enough job communicating their employer brand

2 out of 3 candidates will accept a lower salary if the

company has a good employer brand

Only 39% of Australians are satisfied with their job

overall

Introducing our

panel

• Segment the market

• Ensure authenticity in

marketing and

messaging

The inside out approach to branding

• Measure employee

engagement

• Review how EVP is

articulated inside the

organisation

INTERNAL

MESSAGING

EXTERNAL

MESSAGING

“An employer brand

cannot be created.

It can only be revealed.

Tell the story of your

culture as it exists.”

BRYAN CHANEY

Employer Branding Expert

Thank you