I want to be part of the campaign!

The 1:1 Conversation

Mobilizing To Action: PSA Solution: Hope

What specifically & meaningful can be done about?

Problem: Anger Action: Opportunity

What are they angry about Make the specific &

or threatened by? doable ask

Organizing ConversationsIntentional conversations that go deeply into a person’s:

Issues: What we act on Values: Principles, what motivates us Interests: What’s our stake in it

Assessment from the conversation: Capacity: What resources can be offered Commitment: What resources are offered

Goal: Learn a person’s story and what matters to them.Build a relationship, assess them, and figure out potential common concerns.

Mobilizing ConversationsPrompted conversations that make the ask.

Solution

Problem Action

Goal: Find common concern. Find what is aproblem or point of agitation for a person to make linkbetween person’s problem and the solution that leadsthem to take some action.

1:1 Dos & Don’tsDo

• Schedule time to have this conversation

• Ask questions and plan to listen• Follow the PSA• Share experiences and deep

motivations• Share a vision that articulates a

shared set of interests for change

• Be clear and very concrete about “when” and “what” of the next steps

Don’ts• Try to persuade rather than

listen• Chit chat about private

interests• Skip stories to “get to the

point”• Miss opportunity to share

ideas about how things can change

• End conversation without clear plan for next steps

1:1 AsksConcrete Asks

“We are having a team meeting next Thurs. at 8pm. Can you come and help us brainstorm our March grassroots action?”

“We need more doctors giving presentations about the ACA. We’re having a Be An Educator training this Tues. at 7pm. Can you attend so you can help us do the med student presentation at the end of this month?”

“We’re in the midst of a critical letter to the editor push. We need to get 10 more letters written this week. Can you write an LTE by this Friday? I can send you our LTE guide, sample LTE, and info on where and how to submit it.”

“Can you hand out this ACA Myths & Facts flier to 10 people before the end of this week? Even just getting this flier in people’s hands can go a long way to helping educate people about the benefits of the ACA.”

Wishy-Washy Asks“Do you want to join our state team?”

“Are you interested in being an educator?”

“Want to write a letter to the editor?”

“Here’s some fliers you can pass out to people.”

Recap• New sign-ups get routed to you• You set-up a 1:1 conversation with them• You PSA them – organize and mobilize!• They feel empowered and take action!• You engage them again and again and…• All the awesome work you do together

gets reported back