i. utilizing business strategies for community impact · 2020-03-13 · i. utilizing business...
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© Minneapolis Heart Institute Foundation 2015 — 43 —
I. Utilizing Business Strategies for Community Impact Tuesday, November 17, 2015, 2:10 p.m. session only – Minnesota Salon 1 Communities across the country are investing precious time and resources in doing analysis, identifying needs, and developing Community Health Improvement Plans (CHIPs). Unfortunately, nearly all of those communities are finding it very difficult to enable the needed collaboration to implement those plans and achieve the desired improvements. This session focuses on using techniques that have proven to be valuable for implementing multi-faceted strategies in the business world (such as the use of strategy maps, processes to improve alignment, measurement and monitoring techniques) to improve collaborative implementation and outcomes. Examples from small, medium and large communities will be showcased to demonstrate the value and impact of using these strategy management techniques to streamline and enhance collaboration, alignment and execution. Learning objectives 1. See how time-tested strategy management techniques can simplify communication, alignment and
measurement of multi-faceted strategies for breakthrough results. 2. Learn how to structure a strategy using strategy maps to streamline and enhance strategy implementation,
communication and measurement. 3. Learn how to upgrade from evaluation-focused techniques to pro-active engagement and alignment
techniques that strengthen community collaboration and effectiveness. 4. Learn how to harness existing community resources to make significant progress on priority issues without
depending on external grant funding.
Bill Barberg President and Founder of Insightformation Bill Barberg is the president and founder of Insightformation, Inc., a management consulting and technology company based in Minneapolis, MN. He is a globally-recognized expert in the collective impact, the balanced scorecard methodology, collaborative strategy implementation, and community health innovation. Bill has consulted with dozens of communities and organizations and has presented many conference keynotes, workshops and Web-conferences on collective impact and strategy management, often co-presenting with clients.
Several of the world’s leading experts have publicly recognized the depth and expertise the he brings to the topics of alignment, measurement and strategy implementation.
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Utilizing Business Strategies for Community Impact
Bill Barberg, PresidentInsightformation, Inc.
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About Insightformation.com
Southern Kenai Peninsula
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Agenda
• Value‐Creating Strategies
• Managing Complexity
• Improved Techniques for Designing & Implementing Strategies
• A Strategy‐Focused Approach to Measurement
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Value‐Creating Strategies
Grant Dependent
Depend on grants to get resources to implement strategies
Time & resources used for planning often goes unused
Lack of progress. Frustration.
Entrepreneurial
Find opportunities to create value
Find stakeholders who will benefit from savings and are willing to invest some up front
Tap into non‐cash resources to get things done
Use momentum to get grants
Resources for our Coalitions
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Three Types of Resources
Zero Sum
• Dollars
• Scarce Time
Abundant
• Unemployed Youth
• Church facilities
• Student Volunteers
• Retirees
• Cognitive Surplus(Search for TED Talk)
Multiplying
• Ideas
• On‐line videos & toolkits
• Shared digital assets
• Relationships
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Generative Business Models
Extractive Business
People and communities are markets
Ownership outside the community
Uses capital to gain power to extract more profits
Generative Business
People and communities are producers of value
Ownership inside the community
Uses capital to gain fundnew enterprises
For the Communities we’re Striving to Help
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AirBnB Market Capitalization: Over $25 Billion
© 2014 All Rights Reserved by Insightformation, Inc.
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Execution Gap
No Strategic AlignmentHealth Goals
© 2015 All Rights Reserved by Insightformation, Inc.
• Wasteful redundancy
• Little sharing of information, ideas and resources
• Frequent ramp‐up and ramp‐down of programs based on funding
• Few shared strategies for working together
Fragmentation Undermines Success for Community Health
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“Collective Impact” & Social Entrepreneurship
2011
2011
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Focus on the “Power Source” of Collective Impact
Source::
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Execution Gap
No Strategic Alignment
Improve Community
Health Outcomes
Health Depts
Social Service Providers
Schools Communitygroups
Faith Communities
Medical Practices
Hospitals
Families & individuals
UnmetHealthGoals
Employers
© 2014 All Rights Reserved by Insightformation, Inc.
Other Public Agencies & Officials
Lessons from Business on Strategic Alignment
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Abundance of Underutilized Resources
HealthGoals
© 2015 All Rights Reserved by Insightformation, Inc.
Reducing Redundancy
Reducing Fragmentation
Sharing & Optimizing
Consistency & Sustainability
Community Strategy Teamwork System Leadership
ExecutionGap
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Who Scored More Career Points than This Guy?
32,292 Points
Michael Jordan
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What made the Difference for Karl Malone?
36,928 Points
Karl Malone
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The Power of Teamwork!
36,928 Points
15,806 Assists
(3,000 more than #2)
9x NBA Assists Leader
Karl Malone John Stockton
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Harnessing the “John Stocktons” for Assists
© 2015 All Rights Reserved by Insightformation, Inc.
Sustainable Success in Helping People
Faith CommunitiesRetired volunteersCollege students and internsRecent graduatesConsultants doing pro‐bono work
This requires information management infrastructure to scale
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A Discouraging Legacy in Detroit
• Herman Gardens: 139 acre development in 1943
• Became one of the worst areas of poverty, crime, drugs and gang violence in Detroit. Demolition began in 1997.
• Vacant “Urban Desert”
• How can it be re‐developed without repeating the downward spiral?
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The Challenges of Low‐Income Housing
A Business Problem: Waste & Headaches
• Problems collecting rent
• Excessive maintenance & energy costs
• Safety issues and illegal activity
• Resident turnover (often kicked out)
Social Costs
• Loneliness, Discouragement
• Missing opportunities to live more productive and fulfilling lives
• Downward spiral. A lack of hope
• ACEs: Seeds of many future problems
Bob Beale, hired Insightformation to help strengthen his business
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Gardenview Estates
• Built on the former Herman Gardens site• 541 new single family and rental homes
– 375 multi‐family rental units
– 166 senior rental units
• Mix of Public Housing, Section 8 Assistance
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“Grocery” Stores near Gardenview Estates
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“Grocery” Stores near Gardenview Estates
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Communities of HOPE Strategy Map
Finan
cial
Objectives
Customer an
d
Resident Objectives
Process
Objectives
Learning an
d
Growth
Objectives
Maximize Occupancy Reduce WasteIncrease Property
ValueRe‐invest Savings in People & Properties
Increase Resident Engagement
Excel At Service Excellence!
Create a 4‐Star Living Experience!
Enhance Lives through Communities of HOPE
Optimize Service Performance
Leverage & Modify Assets to Support Programs
Hardwire Service Excellence!
Build “Everyone Wins” Relationships
Embrace Strategy‐Aligned Management
Better Leverage Technology
Create a Culture of Premier Service
Grow the Passion for Helping People
Premier Service 4‐Star LivingHelping People Help
Themselves
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Healthy Living
Healthy EatingHealthy Eating
Active LivingActive Living
Reducing Smoking and Substance
Abuse
Reducing Smoking and Substance
Abuse
Prevention, Early Detection &
Chronic Disease Management
Prevention, Early Detection &
Chronic Disease Management
Financial Security & Asset
Building
Financial LiteracyFinancial Literacy
Asset BuildingAsset Building
Entrepreneurship & Co‐op
Development
Entrepreneurship & Co‐op
Development
Career Development
Career Development
Educational Success
Win‐Win Relationships with
Schools
Win‐Win Relationships with
Schools
Programs for student success
and reducing drop‐out rates
Programs for student success
and reducing drop‐out rates
Scholarship program for Residents
Scholarship program for Residents
Adult Education programs/GED Assistance
Adult Education programs/GED Assistance
Strong Families & Positive
Relationships
Multiple on‐site programs build
trust
Multiple on‐site programs build
trust
Classes, mentoring, & faith‐based programs
Classes, mentoring, & faith‐based programs
Improved safety and security
Improved safety and security
High expectations of volunteering
High expectations of volunteering
Communities of HOPE Strategic Framework
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A Strategic Framework for Change
© 2014 All Rights Reserved by Insightformation, Inc.
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Aligning Mutually‐Reinforcing Activities
© 2014 All Rights Reserved by Insightformation, Inc.
Not just “What can we do?” but rather, “What strategy could actually succeed?”
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Engaging Community Partners
© 2014 All Rights Reserved by Insightformation, Inc.
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One Piece in the Puzzle. But…
© 2014 All Rights Reserved by Insightformation, Inc.
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Aligning Mutually‐Reinforcing Activities
© 2014 All Rights Reserved by Insightformation, Inc.
What can we add to improve results?
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Starting to Get Traction
© 2014 All Rights Reserved by Insightformation, Inc.
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Adding Incentives
© 2014 All Rights Reserved by Insightformation, Inc.
Communities of HOPE Currency
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Building Momentum
© 2014 All Rights Reserved by Insightformation, Inc.
“Let’s Do Lunch” at Gardenview Estates
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New Allies: Creative Community Pathways
© 2014 All Rights Reserved by Insightformation, Inc.
Child Health Incubator Research Project (CHIRP)
Five year $4.5 million grant from the USDA
Promoting Healthy Eating for Kids 2‐8
Community Conversations on Food Justice
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Communities of HOPE Webinar
• Coming in January, 2016
• See the latest updates on this exciting project
• Learn many practical innovations
• September 2015 Presentation at the VHA’s National Population Health Symposium rated 4.75 our of 5
Indicate on the sheet if you’d like an invitation!
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Health in Manufactured Home Communities
“Owning a manufactured home on land leased in a trailer park amounts to ‘half the American dream.’” Katherine MacTavish, Human Development professor at Oregon State University.
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Resident‐Owned Communities
www.parkplaza.co‐op
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ROC USA – Spreading the Magic!
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Working with Park Plaza Leadership
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Congressman Keith Ellison at Park Plaza
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Agenda
Value‐Creating Strategies
• Managing Complexity
• New Techniques for Designing & Implementing Strategies
• A Strategy‐Focused Approach to Measurement
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Businesses Have Learned to Manage Complexity
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Of Course, Community Health is Different…
• Technology to manage the details of design
• Supply chain software
• Sophisticated modeling
• Strategic Scorecards
• Operational Scorecards
• Risk Management
• Theory of Constraints
But we can learn lessons to get better!
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Power of Mass Collaboration
“We have lived in this world where little things are done for love and big things are done for money. Now we have Wikipedia…
Suddenly, big things can be done for love.”
Clay Shirky, long‐time commentator on mass collaboration.
(Search for him at www.ted.com)
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How do Groups Get things Done?
Raise funds
Create an organization
Hire people to coordinate work
Focus primarily on the survival of your organization
Old Approach
Leverage an on‐line communication tools
Design systems that coordinate the output of a large group
Sustainable due to dramatic drops in the cost of coordination
New Approach
Source: Clay Shirky. TED Video on “Institutions vs. Collaboration”
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“Theory of Constraints”
No chain is stronger than its weakest link. Invest in improving the weak link.
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How Can We Get Better at Each Condition?
Source::
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Next Generation of Strategic Philanthropy
Authored by the same Mark Kramer who played a key role in defining strategic philanthropy in 1999 (and others).
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New Tools for Emergent Strategy
“Foundations that seek to address complex problems directly, however, need a new set of tools.”
“…Emergent strategic philanthropists will continually strive to react to changing circumstances, so flexible and textured frameworks such as system maps must replace the linear and one‐dimensional logic models...”
Source: Strategic Philanthropy for a Complex WorldJohn Kania, Mark Kramer, and Patty Russell SSIR Blog: Summer 2014
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Funders Often Require Logic Models
Logic Models were designed for PROGRAMS. They are problematic for complex issues and community strategies.
Source: University of Wisconsin Extension Cooperative Extension, Program Development and Evaluation
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Managing Collaborative Work Gets Painful
Work Plans typically become unmanageable.
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Agenda
Value‐Creating Strategies
Managing Complexity
• New Techniques for Designing & Implementing Strategies
• A Strategy‐Focused Approach to Measurement