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www.swissbiz.ca www.cccsmtl.com Publication of the Swiss Canadian Chambers of Commerce Ontario and Quebec Publication des Chambres de Commerce Canado-Suisse de l’Ontario et du Québec August/September Août/Septembre 2011 F F eature/Reportage eature/Reportage : : Education Education

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www.swissbiz.ca www.cccsmtl.com

Publication of the Swiss Canadian Chambers of Commerce Ontario and QuebecPublication des Chambres de Commerce Canado-Suisse de l’Ontario et du Québec

August/September Août/Septembre 2011

FFeature/Reportageeature/Reportage::EducationEducation

CON

TEN

TS /

IND

ICE

FEATURE / REPORTAGE

Education

4 College or University?

7 Federalist Governance of Higher Education:

Comparing the Approaches of Switzerland and Canada.

9 L’éducation au Québec

BUSINESS AND OTHER NEWSNOUVELLES ECONOMIQUES ET INFORMATION1 13 The Bottom Line: US Pothole

14 Seven Habits for Highly Effective Cash Flow Management

15 Keeping Pirates at Bay in Overseas Markets

17 Bruno’s Tip – The Best Gift You Can Give Yourself

18 Karin’s Performance Solutions – Reminders for Excelling

20 Can I Have Existing Employees Sign Written Employment Agreements?

20 Switzerland: The Largest Foreign Direct Investor in the US in 2010

22 Travel News

28 Trade Fairs

CHAMBER NEWSNOUVELLES DE LA CHAMBRE

2 President’s Message SCCC/Upcoming Events

3 Message du Président CCCS / Evénéments

5 Scholarship Fund

12 Member Profi le

21 Quote of the Month

23 New Members – SCCC

24 CCCS : Tournoi de golf annuel Memorial

Jacques Thévenoz

25 Busch Vacuum Technics celebrates its

25th anniversary

27 Swiss Night at Marché

28 SCCC Group Health Plan

Publication of the Swiss Canadian Chambers of Commerce Ontario and QuebecPublication des Chambres de Commerce Canado-Suisse de l’Ontario et du Québec

George Brown College, Adelaide Campus, TorontoCollège George Brown, Campus Adelaide, Toronto

IN FO SU I SS E2

BOARD OF DIRECTORS • 2011 – 2012President / Director:Phillip GyslingMesh Innovations Inc.174 Hallam Street, Toronto ON M6H 1X5Tel: 416-871-8159Email: [email protected]: www.meshinnovations.com

Vice-President / Treasurer/ Director:Urs VilligerRE/MAX WEST REALTY INC. 1678 Bloor Street West, Toronto ON M6P 1A9Tel: 416-562-7701Email: [email protected]: www.remaxwest.com/UVilliger

Secretary & Legal Counsel:Bernard LetteLette Whittaker LLP20 Queen Street West, #3300, P.O. Box 33, Toronto ON M5H 3R3Tel: 416-971-4898Email: [email protected]: www.lette.ca

Past President / Director: Hans MungerAuto Motion Shade Inc.400 Bentley Street; Unit 7-11; Markham ON L3R 8H6Tel: 905-470-6198 x 33Email: [email protected] Website: www.automotionshade.com

Directors:Babette BaarsMarché Restaurants Canada Ltd.8 King Street East, Suite 838, Toronto, ON M5C 1B5Tel: 647-341-1444 Cell: 647-969-1445Email: [email protected]: www.marche-int.com

Rudi BlatterLindt & Spruengli (Canada) Inc.181 University Avenue, Suite 900, Toronto ON M5H 3M7Tel: (416) 351-8566Email: [email protected]: www.lindt.com

Mirko CapodannoSwitzerland Tourism480 University Avenue, Suite 1500Toronto, ON M5G 1V2Tel: 416-695-3375 Cell: 416-841-6644Email: [email protected]: www.MySwitzerland.com

Yves-Daniel CochandSwiss Reinsurance Company150 King Street West, # 2200, Toronto, ON M5H 1J9Tel: 416-408-5945Email: [email protected]: www.swissre.com

Julien FavreUBS154 University Avenue, Toronto ON M5H 3Z4Tel: (416) 345-7033Email: [email protected]: www.ubs.com/1/e/canada

Roger HunzikerThe Bata Shoe Museum327 Bloor Street West, Toronto ON M5S 1W7Tel: 416-979-7799 x 242Email: [email protected]: www.batashoemuseum.ca

Sandra Leuba136 Curzon Street, Toronto ON M4M 3B5Tel: 416-616-4251Email: [email protected]

Ronnie MillerHoffmann-La Roche Ltd.2455 Meadowpine Boulevard, Mississauga ON L5N 6L7Tel: 905-542-5522Email: [email protected] Website: www.rochecanada.com

Daniel OehySwissmar35 East Beaver Creek Rd, Unit 6, Richmond Hill, ON L4B 1B3Tel: 905-764-1121Email: [email protected]: www.swissmar.com

Urs UhlmannZurich400 University Avenue, 25th Floor, Toronto ON M5G 1S7Tel: (416) 586-2959Email: [email protected]: www.zurich.ca

Andrea Von MoellerB2-125 The Queensway; Toronto ON M8Y 1H3Tel: (416) 907-8012Email: [email protected]: www.2marketinternational.com

Honorary Director:Bernadette HunkelerConsulate General of Switzerland154 University Avenue, Suite 601, Toronto ON M5H 3Y9Tel: 416-593-5371Website: www.eda.admin.ch

Liaison Offi cer Consulate General of Switzerland:Emil WyssConsulate General of Switzerland154 University Avenue, Suite 601, Toronto ON M5H 3Y9Tel: 416-593-5371Email: [email protected]: www.eda.admin.ch

Executive Assistant:Patricia Keller Schläpfer – SCCC756 Royal York Road, Toronto ON M8Y 2T6Tel: (416) 236-0039 Fax: (416) 551-1011E-mail: [email protected] Website: www.swissbiz.ca

Electronic Typesetting and Assembly: Nancy Raitt @ corptype

Printed by: J. B. Deschamps

Dear Members,

Traditionally, summer is a rather slow period for Chamber events:

many escape to cottage country, while others enjoy the more

relaxed pace the warmer weather brings to the city. Although

there is no breaking news to report from the Chamber’s board, we

nonetheless have had several lovely events in the early summer

that are worthy of mention.

After a hiatus of one year, the SCCC Spousal/Partner Event was

back in our schedules this year at the Royal Canadian Yacht Club

(RCYC) and was a resounding success! This event marked the fi rst

time that the SCCC co-organized an event with the Swiss Canadian Cultural Association

(CSCA). Based on the results, it will defi nitely not be our last! Our guests were not only

treated to a presentation about the RCYC’s history by a former commodore, but they also

witnessed an awe-inspiring thunder and lightning storm over the city skyline.

In early July, Swiss Night was held, once again, at the Marché Restaurant. This time the

beautiful weather allowed us to mix and mingle outdoors on the stylish patio as Swiss

“lampions” added to the atmosphere of this very popular event — so successful in fact, we

had to close online registrations due to the number of participants!

Contrary to the slower, more relaxed scene of summer holidays, summer is actually a

rather busy time for board members and the various committees that diligently support

the SCCC and its events. Both our marquee events — the golf tournament and the dinner

dance — are held in the latter part of the year to allow for the critical behind-the-scenes

preparation to take place. We look forward to these two great events with much anticipa-

tion and hope to see all of you there.

The feature topic of this issue of info Suisse is education. Rather appropriately, I write this

message while in Switzerland looking out the window straight at the building where I

attended primary school. The educational institutions in Switzerland and Canada certainly

have many differences, but they also have a great number of similarities. How else would

it have been possible for someone like me to change between the two systems at least

three-to-four times during my school career with minimal disruption, while benefi tting

from access to both cultures? The education system is what eventually made me land in

Toronto, so certainly, this issue is extremely relevant to me on a very personal level. Happy

reading and happy summer!

Philipp Gysling

President

Swiss Canadian Chamber of Commerce (Ontario) Inc.756 Royal York Road • Toronto, Ontario M8Y 2T6Tel: (416) 236-0039 • Fax: (416) 236-3634 • E-mail: [email protected] • www.swissbiz.ca

2011 COMING EVENTS

August 16: Pub Night with the British and German Chamber

September 12: Golf Tournament @ Meadowbrook

October 18: Joint Event with the German and Austrian Chamber

November 19: Dinner Dance @ Le Meridien King Edward

Further Information can be found on www.swissbiz.ca/upcoming_events

Dates above are subject to change

AU G U ST/SE P T E M B E R 3

La Chambre de commerce canado-suisse (Québec) Inc.Swiss Canadian Chamber of Commerce (Quebec) Inc.

1572 Avenue Docteur Penfi eld, Montréal, Qué. H3G 1C4 • Tél: (514) 937-5822 • Fax: (514) 954-5619 • E-mail: [email protected] • Web site: www.cccsmtl.com

CONSEIL D’ADMINISTRATION / BOARD OF DIRECTORS2011 – 2012Présidente / PresidentMr. Jean Serge GriséDirecteur, Communications et Affaires publiquesFondation Lucie et André Chagnon Conseiller en affaires publiquesTel: 514.380.2001, # 1058E-mail: [email protected]

Secrétaire / Secretary Mr. Raphaël DelacombazTel: 514.296.1943 E-mail: [email protected]

Vice-présidents / Vice-PresidentsMr. Olivier SchlegelGeneral Manager for CanadaSwiss International Air LinesTel: 514.954.5600, # 6610E-mail: [email protected]

Mr. Bruno SetzConsultantTel: 514.767.5123 E-mail : [email protected]

Trésorier / TreasurerMr. Othmar WidmerConsultation WidmerTel: 514.290.4822E-mail: [email protected]

Directeurs / DirectorsMr. Jacques DemontManaging Director NespressoTel: [email protected]

Mr. Ch. Dubois Conseiller de la Ville Ville de Montréal (Arrondissement Pierrefonds-Roxboro)Tel: [email protected]

Me Jean-Marc FerlandAvocatFerland, Marois, Lanctot Tel: 514.861.1110E-mail: [email protected]

Mr. Moritz GruberPrésidentSystem Huntingdon Inc.Tel: 450.264.6122E-mail : [email protected]

Mr. Olivier RodriguezGestionnaire de portefeuilleMirabaud Canada Inc. Tel: 514.393.1690E-mail : [email protected]

Me Monica SchirdewahnAvocate / Lawyer Lette & AssociésTel: 514.871.3838, # 213 E-mail: [email protected]

Mr. Paul Wieser PDG pour le CanadaBusch Vacuum Technics Inc. Tel: 450.435.6899E-mail: [email protected]

Directeur honoraire / Honorary DirectorMr. Claude DuvoisinConsul général de SuisseTel: 514.932.7181 E-mail: [email protected]

Liaison au Consulat général de SuisseMr. Markus OsterburgConsul Tel: 514.932.7181 E-mail: [email protected]

Conseiller juridique / Legal CounselLette & AssociésTel: 514.871.3838, # 213 E-mail: [email protected]

Responsable de l’administration / Administration Offi cer Mr. Andreas Kräuchi Tel: 514.937.5822 Fax: 514.954.5619 E-mail: [email protected]

Chers membres,

La saison estivale est toujours un peu moins active, mais avec des

activités qui se déroulent autour de la Fête nationale de la Suisse,

nous aurons l’occasion de nous rencontrer à quelques reprises.

In June, the Board held its annual brainstorming. This year, we

decided to invite other members of our Chamber, in order to discuss

new ideas and initiatives.

Nous avons été enchantés de la session de cette année. Nous avons

noté un enthousiasme exceptionnel de la part des participants et une nette volonté de

faire de notre Chambre de commerce, une organisation plus près de ses membres et qui va

mettre en place de nouvelles activités suscitant les échanges d’affaires.

We will continue to work hard during the summer to present a program of activities that

will make you proud.

Nous désirons vous présenter, lors de notre cocktail d’ouverture, en septembre, un pro-

gramme qui saura répondre aux nombreuses suggestions que vous nous avez faites. Bien

sûr, nous allons garder nos activités-phares que sont la Fondue et la Raclette, mais nous

voulons multiplier les occasions pour que vous puissiez connaître ce que font nos membres,

leurs succès, créer des occasions d’échange.

Votre conseil d’administration veut aussi faire un effort particulier pour augmenter le nom-

bre des membres de notre Chambre au Québec. Nous avons constaté que de nombreuses

entreprises d’ici faisant affaires en Suisse et des entreprises suisses faisant affaires ici, ne

connaissaient pas les avantages offerts par notre organisation.

Je vous invite tous et toutes à examiner vos carnets d’adresses et à parler à vos contacts

d’affaires pour les inviter à se joindre à nous. De nouveaux membres, ce sont de nouvelles

idées, de nouvelles opportunités d’affaires, un échange d’informations beaucoup plus

grand et des activités plus importantes.

Bonnes vacances, pour ceux et celles qui en prendront et un bel été à tous les membres.

Jean Serge Grisé

EVÉNÉMENTS / UPCOMING EVENTS 2011

Septembre / September Cocktail d’ouverture de la saison / Season opening cocktail

Novembre / November Soirée Fondue / Fondue evening

Dates sujet à changements / Dates subject to change

INFORMATION et détails/and details : www.cccsmtl.com ou/or (514) 937-5822

IN FO SU I SS E4

Educat ion

COLLEGE OR UNIVERSITY?

COLLEGES PROVIDE STUDENTS WITH INCREASED OPTIONS & FLEXIBILITY TO BETTER MEET LABOUR MARKET NEEDSBy Anne Sado, President George Brown College

Ontario students have more learning and

education opportunities available to them

than ever before. Despite the recent down-

turn in the economy, Industries throughout

the province are riddled with new labour

gaps that need to be fi lled and many come

with high salaries, great benefi ts and a

prosperous future. Yet, much work needs to

be done to meet the demands of the labour

market.

In Ontario, 62% of our population cur-

rently holds a post-secondary credential.

However, this must increase to at least 70%

to meet future needs. We are facing huge

shifts in both our demographics and our

economy that are having a major impact

on the labour force. Several recent empirical

studies have concluded that a signifi cant

number of jobs won’t have the right people

to fi ll them, and an equal or greater number

of people won’t have the right skills for the

jobs available.

College graduates will hold the key to

closing this gap. The mandate of colleges is

very specifi c — “to offer a comprehensive

program of career-oriented, post-secondary

education and training to assist individuals

in fi nding and keeping employment; to meet

the needs of employers and the changing

work environment; and, to support the eco-

nomic and social development of their local

and diverse communities.” (Ontario Colleges

of Applied Arts and Technology Act 2002)

Colleges have existed in some parts of

Canada for more than a century and in Ontario

since 1967. Today, 24 publicly funded col-

leges in Ontario serve an estimated 600,000

students each year and award credentials

from apprenticeships, certifi cates, diplomas

and advanced diplomas to baccalaureate

degrees. Colleges have evolved signifi cantly

since their formation in the late 1960’s, an

evolution many people — especially parents,

teachers and high school guidance counsel-

lors who retained distant memories— don’t

yet fully understand the quality, scale and

impact of change.

Most colleges offer more than 100

programs of study, including business, arts,

design, nursing, allied health professions,

community services, early childhood educa-

tion, engineering, IT, hospitality and much

more. As President of George Brown College,

one of Canada’s largest and most diverse

colleges, I can speak most defi nitively about

our programs. We have aligned them closely

with the social, cultural and economic sectors

of the City of Toronto. This helps ensure we

have strong linkages with the industries we

serve. In doing so, our programs are kept rel-

evant and our graduates are well prepared

for their future careers.

In fact, we cannot afford to overlook

the dominant role of the Ontario college

system, which currently educates the major-

ity (56%) of fi rst-year students enrolled

in post-secondary studies in our province.

Youth unemployment rates also tell the

story. Workers with diplomas or certifi cates

or trades-based education have a 6.9%

BERNARD LETTE

BARRISTER & SOLICITOR ADMITTED IN ONTARIO, QUEBEC AND FRANCEAVOCAT AUX BARREAUX DE PARIS, MONTRÉAL ET TORONTO

[email protected]

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20 Queen St. W.,Suite 3300Box 33, Toronto ON M5H 3R3Tel: +1 416.971.4848Fax: +1 [email protected]

Lette & Associéss.e.n.c.r.l.

630, Bd. René-lévesque Ouest#2800, Montréal QC H3B 1S6Tel: +1 514.871.3838Fax: +1 [email protected]

Lette Alérion

137, rue de l’université75007 ParisTel: +33 (1) 58.56.97.00Fax: +33 (1) [email protected]

Lette & Knorr

Tal 12D-80331 MünchenTel: +49 (0) 89.290.03.70Fax: +49 (0) [email protected]

AU G U ST/SE P T E M B E R 5

unemployment rate compared to workers

with degrees at 9.2%. Until the recent eco-

nomic downturn, more than 90% of college

graduates who entered the labour force had

jobs within six months of graduation. This

has held at George Brown College at almost

85% even during the economic downturn.

In fact, employers, who are the ultimate

judge of our effectiveness, have told us that

they fully understand the essential role col-

leges play in providing them with skilled

labour. In a recent survey, 77% of GTA

employers said college graduates were

equally or better prepared for employment

than university graduates.

And university graduates themselves

realize the value of a college education.

15% of George Brown applicants come to us

with a degree and 25% with some previous

university background. It isn’t that their

university education was ineffective, but

rather that they are looking to complement

a theoretical education with practical learn-

ing and experience that will make them

more marketable to employers. I believe

it would be a mistake to approach a post-

secondary choice with a pre-set conception

that one type of institution is fundamentally

“better” than the other. They simply serve

different objectives for different career

paths and stages.

We recently graduated a student named

Maria Nassiokas. When Maria began her

Fashion Management program at George

Brown College, she was already equipped

with a Bachelor of Commerce degree from

McMaster University. But that wasn’t enough

to launch her career in the fashion industry.

It wasn’t long after completing her two-year

program at George Brown College that Maria

began to excel in her industry of choice.

Learning everything from manufacturing

processes and supply chains to merchandis-

ing, marketing and apparel costs, Maria

gained the knowledge she needed to hit the

ground running. She coupled her classroom

education with practical learning through

the campus fashion store, which she helped

to conceptualize, develop and run. It was

this “Work Integrated Learning” experience

that gave her the advantage.

Shortly after graduation, Maria found

full-time work with a fashion wholesaler

with whom she continued to maintain a

strong relationship after opening up her own

LUX Butik in her native Sarnia, Ontario. She

uses her social media prowess to market her

brand through e-commerce, a fashion blog,

quizzes and a personal shopping service.

Maria credits George Brown College with

getting her where she is today because of

the knowledge she learned, the connections

she made and the confi dence she gained.

So for students it’s about choosing the

best type of post-secondary education to suit

a chosen career path. Rather than viewing a

choice between two tiers of learning, pro-

spective students need to view our system

as two streamed. A post-secondary system

should be just that — a system — that allows

movement between different parts. Many

provinces in Canada are doing this very

effectively. Ontario has now established a

credit transfer and credential recognition

framework that will offer students better

information and seamless pathways from

one course of study to another. There is no

terminal credential anymore, and our gov-

ernment policies are beginning to work to

ensure this is formally addressed. A system

should also be able to serve all learners,

and this is where the college system also

shines.

SCHOLARSHIP FUND

OF ONTARIO

The Swiss Canadian Scholarship

Fund of Ontario is pleased to offer

yearly scholarships. It is open to

members of the SCCC and the

Swiss Community in Ontario.

To fi nd out more about the

availability and eligibility criteria,

please visit the Ontario Chamber’s

website at:

www.swissbiz.ca/scholarship

IN FO SU I SS E6

Take the example of Sheida Richardson.

Sheida emerged from high school without

any specifi c academic or career goals in

mind, and chose to take some time to

consider her options before diving into a

post-secondary program. It didn’t take long

before she grew restless and began explor-

ing program options that would expose

her to a breadth of subjects and guide her

toward a career she wanted. That’s when

she found the General Arts and Sciences

two-year diploma program at George Brown

College; a curriculum that exposes students

to subjects within the arts and humanities,

social sciences, and science and technology.

Through this program, Sheida fell in love

with political science and grew fascinated

the degree of infl uence that politics has

in the world. In addition, she took courses

in research, writing, critical thinking and

oral communication, the last of which was

particularly helpful for the usually reserved

student. These classes and the skills she

learned in them helped her gain confi dence

in herself and choose the career path that

was right for her.

After making the dean’s list for two con-

secutive years, Sheida went on to pursue a

degree in political science and criminology

at the University of Toronto where she is

currently enrolled, and where she intends to

pursue law school.

Stories like those of Maria and Sheida

refl ect the growing diversity of students

attending college today and the value that

colleges bring to employers. That diversity

is a key aspect of the post-secondary experi-

ence. Today a minority of college students

are young and energetic high school gradu-

ates. In many cases they are mature learners

who have already acquired a post-secondary

education overseas but need to refresh their

credential or experienced professionals

who have chosen to pursue a new career

path. Consider the number of individuals

in Ontario’s manufacturing sector that had

built life-long careers and were suddenly

forced to re-train for a completely different

vocation? These were not high school gradu-

ates; they were adults with years of work

experience and, in some cases, in the late

stages of their careers. These learners, with

varied backgrounds, will become increas-

ingly more common in the post-secondary

system as human resources data suggests

the next generation of workers will change

professions fi ve times within the span of

their careers.

Colleges provide these learners with a

more direct route to securing the new type

of employment they seek. Whether through

defi ned certifi cation programs, adult educa-

tion courses, distance learning or full-time

programs, colleges offer these learners the

opportunity to garner valuable knowledge,

soft skills and experience in a timeframe of

three years or less so that they can begin the

process of reintegrated themselves into the

Educat ion

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www.mirabaud.com

TANT D’HORIZONS À EXPLOR R

AU G U ST/SE P T E M B E R 7

Canadian workforce — a net benefi t to the

economy and society as a whole.

When considering post-secondary

options, it’s important to remember that

today’s employers are looking for far more

than industry credentials alone. They are

looking for workers a workforce that is

productive, knowledgeable and have the

ability to communicate in complex and

ever-changing environments.

Far from serving strictly as academic

institutions, colleges help budding profes-

sionals build confi dence, professionalism

and the soft skills so important to today’s

employers. But they also hold the key to

fi lling gaps in Ontario’s labour markets and

ensure that our economy can remain nation-

ally and internationally competitive for

generations to come. ■

FEDERALIST GOVERNANCE OF HIGHER EDUCATION: COMPARING THE APPROACHES OF SWITZERLAND AND CANADABy Sébastien Hug, Scientifi c collaborator,

Embassy of Switzerland

The Swiss and Canadian higher education

systems share a number of features: world-

class public universities combining research

and teaching, a commitment to ensuring

affordability of university education, a

bi- or multilingual setting and, not least, a

decentralized higher education landscape

characterized by federalist state structures.

In the mid-19th century, Swiss cantons and

Canadian provinces respectively, were given

jurisdiction over education, which was then

seen as a matter closely linked with local

culture and language. A hundred-and-fi fty

years later, a highly-skilled workforce and

cutting-edge research have become the key

ingredients for sustainable economic growth

and for international competitiveness.

Against this backdrop, it is not surprising that

in a number of federalist countries, the roles

and responsibilities between the central and

the local governments are being renegoti-

ated. This is certainly true for Switzerland

and Canada, even if each country has taken

a slightly different approach.

In Switzerland, the constitution of 1848

makes cantons responsible for basic and

higher education institutions while the

Confederation has jurisdiction over research,

vocational training and the Swiss Federal

Institutes of Technology. At the beginning

of the new millennium, a broad political

and public debate arose with regards to the

effi ciency of this two-pronged system. The

main political and economic players agreed

in principle that, given the lack of natural

IN FO SU I SS E8

Educat ion

resources, the competitive advantage of the

Swiss economy depended heavily on the

performance of the education system. After

lengthy parliamentary discussions, the Swiss

people in 2006 accepted in a referendum –

with an overwhelming 85% majority – the

proposed amendment of the constitution

now requiring both levels of government to

formally coordinate and collaborate in the

fi eld of higher education. These develop-

ments must also be seen against the back-

drop of a rapidly changing European context

at the time. In 2000, the European Union

had declared that its goal was to become

the most competitive, knowledge-based

economy in the world. At the same time,

the Bologna reform fundamentally restruc-

tured the European higher education land-

scape, including Switzerland’s, by promoting

international mobility of students and

researchers. The new Federal Law Regarding

the Advancement of Universities and the

Coordination of Swiss Higher Education,

which is currently being debated in parlia-

ment, seeks to make the joint governance

of the Swiss university system arising from

both levels of government more effi cient:

First, the Swiss University Conference (SUC),

which is composed of representatives from

all cantons and chaired by the competent

member of the Federal Council, becomes

the primary and general coordinating body.

The Federal Council thus receives consider-

able infl uence with regard to setting the

framework conditions for intergovernmental

coordination and the overall direction of

the Swiss higher education policymaking

process. The Rectors’ Conference of Swiss

Universities, CRUS, will assist the SUC in pre-

paring the agenda and implementing deci-

sions in its member universities. Second, the

Swiss Center for Accreditation and Quality

Assurance in Higher Education (OAQ) will

ensure and promote excellence in teaching

and research at Swiss academic institutions.

Third, the Confederation will continue to

support universities through the following

three channels: a) core funding for teach-

ing based on the number of students and

providing research funding mainly through

the Swiss National Foundation; b) funding

for specifi c infrastructure projects; and c)

funding for research projects of strategic and

national importance, such as nanotechnol-

ogy and systems biology. Finally, though

not part of this reform package, it is worth

mentioning that at the end of June of 2011,

the Federal Council decided to merge the

State Secretary for Education and Research

(SER) with the Federal Offi ce for Professional

Education and Technology (OPET) into one

single department of education within the

Federal Department of Economic Affairs.

By comparison, in Canada, there are no

federal departments responsible for (higher)

education. Instead, the provinces coordinate

their education policies in areas of mutual

interest through the Council of Ministers of

Education Canada, CMEC. While the Council

is only composed of members from the

provinces, the federal government does

play a key role in the Canadian university

landscape. It supports universities through

transfer payments to the provinces, by

providing fi nancial assistance to students,

and by funding university research. A

fundamental shift in federal support for

Canadian university research has taken hold

since 1997 as a result of what was then

considered an increasingly serious migra-

tion of Canadian researchers and students

to the United States, the so-called brain

drain. Through programs such as the Canada

Foundation for Innovation (CFI), the Canada

Research Chairs (CRC) and the Networks of

Excellence, the Canadian government made

unprecedented investments to support

Canada’s knowledge base, having more

than tripled its spending on research and

development (R&D) for universities in the

last decade. Moreover, in the last two years,

$2 billion Canadian were channelled into

infrastructure renewal; also new scholar-

ship programs were established to attract

international students. There have also

been calls by some stakeholders to adopt a

more harmonized approach to higher edu-

cation. For example, the current Governor

General, David Johnston, an accomplished

academic and former university president,

before assuming his present position, called

for a federal “Smart Nation Act”, arguing

AU G U ST/SE P T E M B E R 9

that Canadians must address not only their

physical health (referring to the Canada

Health Act), but also their intellectual

health. Yet, the adoption of a national

higher education act appears unlikely at the

present time, regardless of the government

in power. The current approach by Prime

Minister Harper favours education transfers

to the provinces with no strings attached. As

a result, they can invest the funds as they

see fi t. At the same time, the federal gov-

ernment is expected to continue to increase

investments in research, infrastructure,

international education and, increasingly,

aboriginal education, with a particular focus

on strengthening partnerships between

universities and industry.

Clearly, both countries have adopted

different approaches with regard to the

role that the various levels of government

should play in the higher education system

in order to respond to the challenges of

the knowledge economy. These different

approaches refl ect the distinct features of

each federalist system and its particular

geographic context. As a small state faced

with the effects of European integration,

it was almost inevitable that Switzerland

would enhance the coherence of its higher

education system, given the importance of

education for economic competitiveness. At

the same time, such an approach conforms

with a political system that stresses compro-

mise and intergovernmental cooperation.

In a large country such as Canada, a more

decentralized approach to education is

favoured as it is considered to best respond

to provincial needs. However, bordering the

United States with its excellent research uni-

versities, the federal government realized

the importance of a pan-Canadian vision

and showed leadership by boosting the

research capacity of Canadian universities

and supporting them in attracting the best

researchers and students. In the end, both

countries are confronted with similar chal-

lenges as they face a fast moving global

knowledge economy. It therefore appears

that, now more than ever, both Switzerland

and Canada stand to gain from continued

and enhanced cooperation in the fi eld of

higher education and sciences. ■

L’ÉDUCATION AU QUÉBECBy J-S. Grisé

Nous avons choisi dans ce numéro, de parler

de l’éducation. C’est un domaine important

qui varie énormément selon que l’on soit

dans une province ou dans une autre. En

effet, la Constitution canadienne a confi é

aux provinces la gestion de l’éducation.

Les lignes qui suivent vous feront un

bref portrait de l’éducation au Québec.

L’information que nous avons voulu vous

donner est neutre et est basée sur des

documents offi ciels. Elle fait ressortir les

particularités du système d’éducation dans

notre province.

UN VASTE TERRITOIREPrès de 7,5 millions de personnes vivent au

Québec, vaste péninsule continentale dont

la superfi cie (1,7 million de km2) équivaut à

trois fois celle de la France ou cinq fois celle

du Japon. Recouvert en grande partie par la

forêt boréale, parsemé de milliers de lacs et

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IN FO SU I SS E10

Educat ion

de rivières, le Québec est traversé d’ouest

en est par le fl euve Saint-Laurent, l’une des

plus grandes voies navigables au monde et

le principal axe fl uvial du continent nord-

américain. Environ 80 p.100 de la population

québécoise vit le long de la vallée du Saint-

Laurent. C’est là que se trouvent Montréal,

la métropole, dont l’agglomération regroupe

près de la moitié de la population du Québec,

et la ville de Québec, capitale nationale, qui,

avec sa banlieue, compte environ 700 000

habitants.

LES GENS DU QUÉBECD’abord occupé par une population autoch-

tone, le Québec a successivement accueilli

des arrivants de France, des îles Britanniques,

puis d’un nombre toujours croissant de pays.

Il reçoit plus de 38 000 nouveaux arrivants

par année. Ces immigrants, originaires de

plus de 150 pays, se trouvent principalement

dans la région de Montréal. Ils y forment 18,4

p. 100 de la population, par comparaison à

9,9 p. 100 dans l’ensemble du Québec.

Le français est la langue offi cielle du

Québec. Pour 83,1 p.100 de la population, le

français est la langue le plus souvent parlée

à la maison, tandis que 10,5 p. 100 parle

l’anglais et 6,5 p. 100, une autre langue.

Le taux de bilinguisme français anglais se

situe à 40,8 p. 100. Les nations autochtones

reçoivent pour la plupart des services édu-

catifs dans leur langue.

UNE COMPÉTENCE EXCLUSIVE DU QUÉBECLe Québec est l’un des treize membres de la

fédération canadienne, une monarchie con-

stitutionnelle de type britannique. En vertu

de la Constitution canadienne de 1867, le

Québec, comme les autres provinces et les

territoires, a le pouvoir exclusif d’adopter des

lois en matière d’éducation.

Il n’y a pas de ministère fédéral de

l’Éducation, mais uniquement des ministères

provinciaux et territoriaux. Au Québec, c’est

le ministère de l’Éducation, du Loisir et du

Sport qui est l’instance gouvernementale

chargée de favoriser l’accès à l’éducation

sous toutes ses formes à quiconque a la

volonté et la capacité de s’instruire. Il veille

aussi à harmoniser les orientations et les

activités des milieux de l’éducation avec

l’ensemble des politiques gouvernementales

et en fonction des besoins économiques,

sociaux et culturels de la société québécoise.

Le système d’éducation du Québec repose

sur un partage de responsabilités entre le

gouvernement, les universités, les collèges,

les commissions scolaires et les écoles.

Au Québec, la plupart des établissements

dispensent l’enseignement en français.

Conformément à la Charte de la langue fran-

çaise, l’enseignement se donne en français

dans les classes maternelles et dans les

écoles primaires et secondaires. Cependant,

des élèves peuvent être admis à l’école

anglophone s’ils remplissent les exigences

prescrites par la Charte. Ces élèves comptent

pour environ 11,2 p. 100 de l’effectif des

écoles primaires et secondaires du Québec.

Les étudiants et étudiantes du collégial et de

l’université peuvent, quant à eux, choisir de

fréquenter un établissement francophone

ou anglophone.

L’ÉDUCATION PRÉSCOLAIRE ET L’ENSEIGNEMENT PRIMAIREL’enseignement primaire se concentre sur les

matières de base de la formation générale

et favorise le développement global de

l’enfant. Il vise le développement progres-

sif de son autonomie et prépare l’entrée

au secondaire. Les écoles primaires et les

écoles secondaires publiques sont placées

sous l’autorité des commissions scolaires,

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et douces fo li e s

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AU G U ST/SE P T E M B E R 11

organismes dirigés par un conseil de com-

missaires élus au suffrage universel.

L’ENSEIGNEMENT SECONDAIRELe secondaire offre une formation générale

de cinq an. Le premier cycle, qui est d’une

durée de trois ans, permet aux élèves de

consolider la formation reçue au primaire et

de commencer à s’orienter sur le plan profes-

sionnel. À partir de la troisième secondaire,

la formation générale s’enrichit de mat-

ières à option, grâce auxquelles les élèves

explorent différentes disciplines (sciences,

arts, etc.). Au terme des cinq années du sec-

ondaire, les élèves obtiennent un diplôme

d’études secondaires (DES) Le deuxième

cycle du secondaire offre également des

programmes de formation professionnelle

qui conduisent à l’exercice d’un métier.

Certains de ces programmes commencent

dès la troisième secondaire. Plus de 170

programmes de formation professionnelle,

répartis dans 21 secteurs de formation, per-

mettent aux jeunes et aux adultes d’obtenir

un diplôme d’études professionnelles (DEP)

suivi éventuellement d’une attestation de

spécialisation professionnelle (ASP). Après

la troisième secondaire, il est également

possible d’entreprendre un programme

de formation menant à une attestation de

formation professionnelle (AFP) habilitant à

exercer un métier semi-spécialisé.

L’ENSEIGNEMENT COLLÉGIALL’une des particularités du système

d’éducation du Québec est le collégial, un

ordre d’enseignement qui se situe entre

l’éducation obligatoire, constituée du

primaire et du secondaire, et les études

universitaires.

Le Québec compte une cinquantaine de

collèges d’enseignement général et profes-

sionnel (ou cégeps), qui sont des établisse-

ments publics. Il compte également vingt et

un établissements d’enseignement collégial

privés et subventionnés qui, comme les

cégeps, dispensent des programmes de

formation pré-universitaire de deux ans et

des programmes de formation technique

de trois ans, conduisant à l’obtention d’un

diplôme d’études collégiales (DEC). Depuis

quelques années, le Québec doit faire face

à une demande accrue dans de nombreux

métiers, en particulier les métiers spéciali-

sés. C’est pourquoi il accorde une importance

particulière à la formation professionnelle et

technique. L’élaboration des programmes

se fait en collaboration avec le monde du

travail, afi n d’assurer la pertinence de la for-

mation offerte et d’adapter les programmes

aux nouveaux besoins.

(Source : MELS, Ministère de l’Éducation du

Loisir et des Sports) ■

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IN FO SU I SS E12

Member Prof i le

THE I LOVE TO TRAVEL GROUPSuzanne Schurmann

The I Love to Travel

Group has evolved

over the past

20+ years into a

company that sells

travel to those

who are looking for true and unique travel

experiences. We are always looking for new

experts to network and share expertise.

The need in today’s travel world for this

expertise is growing. Suzanne has travelled

most of her life to numerous countries and

continents, experiencing life in Iceland and

living in Brazil backtrekking for 6 month

through South and Central America, sailing

in Belize, this year in the Panama San Blas

Islands and elephant trekking in Northern

Thailand, just to name a few experiences.

One of her favorite “lifeisms” is stay in a 5*

hotel at least once in your life and stay in a

native mud hut as well to know how lucky

you really are.

We believe our clients take travel to

heart and we share in your appreciation

for travel by passing along our personal

insider knowledge. Our services go beyond

those of a typical travel agency because of

our experience and expertise. In addition,

we bring you specifi c advantages, we are

Travel Consultants NOT Travel Agents. We

are well travelled specialists. We use all

current research and only work with the best

source suppliers we can fi nd. They too are

regional specialists and live in the regions

they represent.

In the current on line travel environment,

the travel consumer is bombarded by misin-

formation and outright lies on a daily basis.

Bait-and-switch “from $499” ads are the

rule – not the exception. Price transparency

is ignored by some source suppliers.

Yet all current research tells us that

consumers are looking for the “real deal”,

transparent pricing. The price quoted is the

price you pay, with no made-up hidden fees

and surcharges. A half-inch is defi ned as

“extra legroom” and a moldy hot tub may

be a “luxurious spa”. Google virtually any

travel-related topic, from hotel properties

to destinations and you are smothered in a

sea of tens of thousands, perhaps millions of

ads disguised as information. No one seems

willing to help. Everyone wants your credit

card number. There is a growing movement

within the retail travel industry where some

travel professionals are fi ghting back.

Do we have an exclusive on the “truth”

about travel? Of course not. But we do have

the ability to tell-it-like-it-is based on our

unique experiences as travel writers, travel

consultants, and travel suppliers. And, we

speak from a position of strength with our

loyal cadre of discriminating clients nation-

wide who keep coming back and referring

new clients to us. Finally, we have no adver-

tisers, by design. We answer to no one. That

is why we are free to just tell you the truth

about travel and craft your perfect travel

experience each and every time. That is our

promise to you.

If you are planning a special trip to

mark a landmark time in your life, be it an

anniversary, birthday or just because the

destination is on your “bucket list”, give us

a call. We will turn your dream into reality,

whether it be a group, that special someone

or just yourself. Looking forward to hearing

from you.

Suzanne SchurmannRosedale offi ce920 Yonge street suite 607Toronto, Ontario M4W 3C7Tel: 416-968-2636Fax: 416-323-0185Email: [email protected]

Website: www.ilovetotravel.ca ■

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Moves

AU G U ST/SE P T E M B E R 13

Business and Other News

Nouvel les economiques et information

THE BOTTOM LINE: US POTHOLEBy Dr. Sherry Cooper

Executive Vice President and Chief Economist, BMO Financial Group

As published on June 7, 2011

The abysmal jobs report in the U.S. crowns

a two-week period of shockingly weak data

for virtually every sector of the economy.

While the slowdown in manufacturing

might well be refl ective of the disruptions

emanating from the earthquake in Japan,

and the weakness in consumer spending

might be refl ective of the earlier rise in

food and energy prices, there is clearly

more going on than just these temporary

headwinds. Housing and jobs are crucial to

a sustainable rebound in confi dence and

growth. And both are on contingent upon

confi dence in the longer-term outlook.

Businesses, even with record earnings

and cash balances, will not increase payrolls

unless they feel assured of a sustainable

revenue fl ow in the future—a future mea-

sured in years, not months. Governments

are laying off workers, especially at the state

and local levels. The federal government is

clearly not going to pick up the slack when

austerity is the message of the day. The Fed

has run out of ammo with even members of

the FOMC questioning the validity of QE2, let

alone QE3, and banks will only hoard excess

reserves if the outlook for growth remains

troubled. Interest rates are at historical lows,

which has only increased the demand for

money (liquidity) rather than for spending.

This is the classical liquidity trap, where

further central bank easing is so-called

‘pushing on a string.’

Housing has always been a key transmis-

sion mechanism of monetary policy. Easy

credit availability meant lower interest rates

and lower interest rates meant increased

demand for long-lived, interest-sensitive

assets like houses and cars. That mecha-

nism is broken this cycle, reducing the

effi cacy of monetary stimulus and thereby

hampering a major former contributor to

job growth in an economic recovery. This

cycle, house prices have continued to fall,

now down 34% from their peak, because of

the large overhang of foreclosed homes and

distressed sellers and the pipeline of foreclo-

sures is still full. People have lost confi dence

in the prospects for housing. Potential buyers

are wary of acting on today’s even-much-

reduced prices. This defl ationary spiral in

housing causes qualifi ed buyers to postpone

purchases and many to reconsider whether

to purchase at all. Banks are lending only to

the most credit-worthy borrowers, as banks

are leery of housing prospects as well.

Housing activity has a huge spin-off effect

on the rest of the economy, creating jobs in a

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IN FO SU I SS E14

broad range of sectors. With the depression

in the construction and real estate sectors,

retail spending on appliances, carpets and

furniture has slowed as well and so jobs are

no longer available in all of these former

growth sectors. And the jobs associated with

the infrastructure spending are disappearing

as well. Fiscal stimulus is eroding and fi scal

restraint is in the cards, so animal spirits on

the part of businesses and households are

very much dampened. Without the ability to

sell their homes, households cannot move

to where jobs are available, signifi cantly

reducing labour mobility which was formerly

a signifi cant equilibrating factor in regional

economic disparity.

What will turn this around? Clearly, tra-

ditional monetary and fi scal stimulus is not

working—both because of the liquidity trap

and the political inability to prime the pump.

Whether we agree or not, the broad-based

cry for immediate defi cit reduction—coming

from the IMF, OECD, Moody’s, Standard and

Poor’s, Tea Partiers, Republicans and blue-

dog Democrats has made it all but impos-

sible to consider net fi scal stimulus.

The infl ation hawks have been silenced.

It is apparent that the rise in headline

infl ation coming from food and energy

prices has not led to widespread infl ation

pressure, but instead to slowing economic

activity. If this is the cyclical peak, the U.S. is

economy is far from healthy. This extremely

diffi cult period calls for cooperation, not just

bipartisan cooperation, but cooperation

between government and business as well.

Leadership is essential. The President along

with Congressional leadership, Geithner

and Bernanke need to meet with business

leaders to develop a private-public Back to

Work program that rivals the Depression-era

New Deal. This time, government cannot

do it alone, but government can provide

the pro-business environment to re-kindle

confi dence in the outlook for the future.

Dr. Sherry CooperExecutive Vice President and Chief Economist,BMO Financial [email protected]: (416) 359-4112Web: www.bmocm.com/economicsFax: (416) 359-4922Assistant: Trudy Verkaik,

[email protected] (416) 359-4650 ■

SEVEN HABITS FOR HIGHLY EFFECTIVE CASH FLOW MANAGEMENTBy: Paul Girolametto, Partner, Cunningham LLP

Cash is king when it comes to riding out

tough times and growing a company. Here

are seven ideas for improving your busi-

nesses cash fl ow:

Business and Other News

Nouvel les economiques et information

YOUR GLOBAL LOGISTICS NETWORK

Kuehne + Nagel Ltd. info.toronto@kuehne–nagel.com www.kuehne–nagel.com

AU G U ST/SE P T E M B E R 15

1. Measure It

Prepare a cash fl ow projection at least on a

yearly basis using a simple spreadsheet. Be

sure to include anticipated capital purchases,

loan payments, seasonal swings, tax pay-

ments, etc. Then on a monthly basis update

it based on actual cash fl ows. This will help

you in decide on discretionary purchases

and identify issues before they become

problems.

2. Improve Receivables

Standardize this process with certain basics

– bill promptly, obtain up front deposits,

offer discounts for prompt payments, charge

interest on overdue accounts, credit check

new customers, have a systematic collection

process of letters and telephone calls; and

don’t send out new merchandise if old bills

remain unpaid!

3. Manage Payables

Don’t pay bills in advance of their due date,

unless you are getting a discount to do so.

Consider using business credit cards for

smaller purchases as you don’t generally

have to make a payment until a few weeks

after receiving the statement.

4. Inventory is Not Cash

Monitor inventory turnover. Analyze your

product lines and minimize ordering items

comprising less than 20% of your sales

volume. Develop a policy that addresses

how to sell or dispose of obsolete inventory.

5. Obtain Appropriate Financing

Arrange for a line of credit for possible

working capital requirements or shortfalls in

the future. Finance capital asset acquisitions

with long-term debt. It is generally easier to

borrow in advance of a cash crunch need.

6. Use Your Financial Statements

Learn what to look for when examining

your monthly fi nancial statements, includ-

ing supporting documents such as bank

reconciliations, accounts receivable and

payable listings, etc. Key ratios such as gross

margins, receivables and inventory turnover

should also be monitored.

7. Improve Effi ciency

Look at all aspects of operations to identify

waste. Consider input from employees, man-

agement and possible outside consultants to

assist in streamlining operations.

Cunningham LLP is an accounting fi rm focused

on serving mid-market entrepreneurial busi-

ness clients. For more information visit www.

cunninghamca.com or contact Paul at paul@

cunninghamca.com ■

KEEPING PIRATES AT BAY IN OVERSEAS MARKETSProtecting or enforcing intellectual property

(IP) rights in Canada isn’t a big issue for

most companies. But if you’re operating in

an emerging market, the job may become

more diffi cult. How do you decide what to

do? Or for that matter, whether you really

need to do it?

“That’s the fi rst question you have to

answer,” says Neil Milton, managing partner

of Miltons IP, an Ottawa fi rm specializing

in IP law. “It’s always advisable to think

about protecting your IP, but there may be

situations where it’s not actually advisable

to do it. It’s really a cost-benefi t issue: if

somebody in a particular emerging market

did appropriate your IP, how badly would it

hurt you? If you look closely at this issue, you

may fi nd that the potential damage may not

justify the resources you’d need to protect

your IP in that market. ”

If you do decide that operating in an

emerging market will require IP protec-

tion, fi nd out what’s involved. Canadian

patents don’t protect you outside Canada,

so you must apply for a patent in each of

your target markets. You must also do this

within a set period after making the original

application here in Canada. If you miss the

application deadline in your foreign market,

Continued on page 19

IN FO SU I SS E16

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THE BEST GIFT YOU CAN GIVE YOURSELFI am talking about meditation. It will start

you on a fascinating journey into your own

personality and will give you the strength to

be positive in today’s complex world.

Meditation is easy to learn. It assists us

in solving our daily problems and enables

us to know ourselves better so that we will

become our own best friend.

The simple practice of meditation is

amazingly benefi cial. I have experienced

this time and time again. Sometimes medi-

tating simply slows me down and lowers

my emotional blood pressure. Other times

it helps me deal with a diffi cult situation

and gives me answers that I wouldn’t have

found otherwise.

Meditation helps us to change our

thoughts from being negative to positive. By

creating the time to listen to our personality

we will become free of negativity and that

alone is a huge improvement.

Interested in learning more about medi-

tation? You can do so on my website www.

brunogideon.com/meditation. You should

also do a Google search about “Meditation”

that will bring up an incredible 120 million

results (!) which shows how popular the

topic is today.

Many people shy away from meditation

because they think it is diffi cult to learn but

that is not the case. There is no learning

curve at all and you discover it as you go.

Is something going wrong in your life?

Are you having problems? Are you fi xed in a

circle of negativity? Give meditation a try. It

is a great problem solver!

I have written a short beginner’s guide for

Chakra Meditation, the kind of mediation that

I do. It is well structured and leaves room for

free meditation. If you are interested, just send

me an email at [email protected] and

I will forward it to you. It is free of course, just

like Bruno’s One Minute eMail. ■

Bruno’s T ip

The Best Gi f t You Can Give Yoursel f

Some people think that meditation takes time away from us.

But meditation creates more time than it takes.– Peter McWilliams

The forces of nature can strike at any time. Let’s discuss how to plug our defenses.As the Earth’s climate is changing, so are the frequency and intensity of floods and storms. What’s the answer: retreat from the most hazardous locations? Protect vulnerable areas with sea walls, drainage systems and better building codes? Or take measures to transfer the financial risk and rebuild? All we know at Swiss Re is that, as our climate changes, we must adapt apace. Which is why we’re helping countries and communities develop strategies to protect themselves against the forces of nature. Risk is the raw material we work with; what we create for our clients is opportunity.

Plug into www.swissre.com

IN FO SU I SS E18

REMINDERS FOR EXCELLING Excerpted from “Zone of Excellence” by Terry Orlick(www.zoneofexcellence.com)

provided by Karin Lindner ofKarico Performance Solutions

• Only Positive Thoughts — Only positive

thoughts help you to do the things you

really want to do. So talk to yourself

only in ways that will help you to live

and perform to your true capacity.

• Only Positive Images — Only positive

images of the things you want to

accomplish help you to accomplish

them. So imagine yourself doing the

things you want to do, exactly the way

you would like to do them - with full

focus, precision and total confi dence.

• Always Lessons — In practice and

performance situations there are always

lessons. Look for the good things you

have done, draw out the positive

lessons and act on those lessons. This

will ensure you to continue to grow and

excel.

• Always I Can — There is no advantage

in approaching performance or life

situations thinking, “I can’t” or “maybe

I’ll mess up”. Approach situations only

thinking “I can”. Act like you can, even if

you are not really sure you can. This will

give you your best chance of achieving

your goals and dreams.

• Always Opportunities — There are

opportunities in everything to learn, to

grow, to fi nd something good, to know

yourself better, to overcome challenges,

to become stronger, wiser, more bal-

anced, or more consistent. So look for

the opportunities in everything.

• Always Focused — Only when you are

fully focused on connecting with each

experience and each performance, can

you perform to your true potential. So

stay focused on the little things that

free you to perform your best. This will

give you your best chance of living and

performing to your ultimate capacity.

Step-By-Step – Great things are accom-

plished by taking tiny little steps forward

each day. There is only the step in front of

you. Nothing else matters. You are always

fully capable of taking that one little step.

Take that step, and then the next, and

the next. This is the path to your desired

destination.

Karin is a Human Performance Specialist with

KARICO Performance Solutions located in

Richmond Hill, Ontario. She is the founder and

owner and her mission is to “help organizations

and individuals in manufacturing environments

to become the best they can be by positively

impacting their ROI (Relationships, Outcomes

and Improvements)”. Karin can be reached at

1-647-401-5274 or by e-mail at

[email protected]; you may also visit

her website at www.karicosolutions.com ■

Kar in’s Performance Solut ionsReminders for Excel l ing

UNE BONNE MEMOIRE EVITE LES MAUVAISES SURPRISES.Pensons long terme.En deux siècles de pratique de la nance, nous avons traversé et surmonté le choc pétrolier de 1974, la crise de 1929, et la panique de 1847. Durant chaque crise, nous avons respecté les mêmes principes simples : la création de valeur sur le long terme et la protection de nos clients.

Nos 200 prochaines années

Lombard Odier Darier Hentsch Gestion (Canada) Inc. Commandité, pour Lombard Odier Darier Hentsch (Canada), Société en commandite 1000, rue Sherbrooke Ouest Bureau 2200 · Montréal (Québec) H3A 3R7 - Téléphone 1 514 847 7748

w w w. l o m b a r d o d i e r . c o m

AU G U ST/SE P T E M B E R 19

your application will be refused and your

product will be unprotected if you take it

there. Each patent application will also cost

you a signifi cant sum, so try to limit yourself

to the most promising markets.

Copyrights are less rigid, since copyright

automatically exists when a work is created.

Theoretically, this legal protection extends

throughout the world, but practically speak-

ing, you should register copyright in any

market you enter. Registering a copyright

in Mexico, for example, protects it under

Mexican IP law as well as international

law, which can strengthen your position if a

Mexican party violates your rights.

On the trademark side, it’s important to

research an emerging market to see if your

mark can be used and protected there. “You

don’t want to show up in India,” says Milton,

“and discover that you’re infringing on

someone else’s trademark. But if nobody has

registered it, be sure to register it yourself.

It’s vitally important to do this in emerging

markets, where theft of unprotected trade-

marks by local distributors can be an issue.”

Distributor theft can be a special problem

with Internet domain names, adds Milton.

“Suppose your company sells its product

into Brazil through a distributor, and your

company domain is thiscompany.ca. Without

your knowledge, your distributor then reg-

isters the Brazilian version as thiscompany.

br. This may be fi ne as long as you’re on

good terms, but if you part ways, they may

claim that they own the domain name and

the mark as well. To protect yourself, you

must register not just the mark but also the

localized domain name when you enter the

market. Your license agreements must also

make it clear that while a distributor may be

using the localized domain name and your

trademark, these belong only to you.”

If you discover that someone is using your

IP and/or counterfeiting your products. “It’s

almost always best to avoid the courts in an

emerging market,” says Milton. “In many

of these countries, the judicial systems and

laws are inconsistent and opaque. Others,

such as India, have an excellent rule of law

but litigation is slow. Not all are like that;

Singapore, for example, has a very effective

and effi cient legal system. But generally

speaking, litigation in these places is expen-

sive and complicated, and even if you get a

judgment against the other party, you may

not be able to collect on it.”

In some cases, walking away from the

problem may be the only viable solution.

“Of course,” says Milton, “if your IP has high

value and is stolen by a large competitor in

a major emerging market, that’s a big issue.

But if it’s stolen by a little guy, consider

whether he’s really going to do you out of

enough sales to justify litigation and all its

pitfalls. Again, think in cost-benefi t terms.

Often he becomes just a small, under-cap-

italized competitor without the resources to

maintain your product, and your customers

will keep coming back to you.”

Business and Other News

Nouvel les economiques et information

Continued from page 15

IN FO SU I SS E20

Business and Other News

Nouvel les economiques et information

That said, it’s always advisable to obtain

professional legal advice about your IP and

how best to protect it, especially when you’re

entering an emerging market. If protection

is unnecessary, you’ve saved yourself time

and money. But if you need it, you may fi nd

that the investment will pay for itself many

times over.

For more information about IP in foreign

markets, you can refer to the Canadian

Intellectual Property Offi ce at (http://

www.cipo.ic.gc.ca/) and its “IP beyond our

borders” page.

Published in CANADEXPORT May 2011 by Foreign

Affairs and International Trade Canada ■

CAN I HAVE EXISTING EMPLOYEES SIGN WRITTEN EMPLOYMENT AGREEMENTS?

By Crawford Chondon & Partners LLP,Management, Labour and Employment LawyersBrampton, Ontario

Question: Can I have existing employees

sign written employment agreements?

Yes, you can have existing employees sign

new employment agreements. However,

where such new agreements bring about

changes to signifi cant terms or conditions of

employment (such as reductions in wages,

notice of termination periods or vacation

entitlements) you run the risk of facing

a lawsuit for “constructive dismissal” – a

type of wrongful dismissal – if you don’t do

it properly.

To properly introduce new terms and

conditions in a new employment agree-

ment for current employees, the employer

must provide “consideration”. This means

the employee must receive something of

value in return for his promise to abide and

be bound by the new terms of the employ-

ment contract. A bonus or promotion can

constitute effective consideration. In any

case, the employee must be agreeable to

the contractual changes being proposed.

Where additional compensation or a

promotion is impractical or undesirable, it

may be an option to lawfully terminate the

existing employment relationship by provid-

ing the employee with his or her lawful

entitlement to notice of termination, while

offering new terms of employment that will

take effect after the prior contract has been

terminated. With this option, employers

must be prepared to lose the employee if he

or she is not agreeable to the new terms of

employment.

What is clear from the law is that simply

providing notice of the new terms of con-

tract, without an employee’s express and

valid consent or agreement, is not a lawful

way of implementing written contracts of

employment for existing employees. This

is the case even if the amount of notice

provided in respect of the new contract is

equivalent to the amount of notice that the

employer is required to give in order to ter-

minate the employment relationship.

Transitioning employees on oral indefi nite

contracts of employment to written contracts

of employment can be a worthwhile and

value added business exercise. However,

caution must be exercised in order to avoid

liability and having trusted counsel in your

corner experienced in employment law is

always advisable.

While no two employers are alike, there

are common workplace issues that arise

for which Crawford Chondon & Partners LLP

provide strategic legal advice. CCP has com-

piled a list of “Top Ten Questions” asked by

employers and the answers to those ques-

tions will be featured over the next several

months in info suisse.

For more information on above or any other

topics, visit their website at

www.ccpartners.ca or contact Dave by e-mail

at [email protected]

SWITZERLAND: THE LARGEST FOREIGN DIRECT INVESTOR IN THE US IN 2010 AT >$42 BILLIONBy Location Switzerland

According to the recently released annual

U.S. Department of Commerce report

“Foreign Direct Investment in the United

States,” Switzerland was the largest single

investor in the United States in 2010 at more

than $42 billion, reports Mario Brossi, North

American Senior Advisor to Switzerland Trade

and Investment Promotion. The alpine nation

headed the list of 8 countries that together

represented 84% of total investment that

year. Others in descending order were the

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AU G U ST/SE P T E M B E R 21

U.K., Japan, France, Germany, Luxembourg,

Netherlands and Canada.

On a historical stock basis, namely the

investments made by countries sequentially

over time, Switzerland ranks in 6th place,

with a cumulative total of $192 billion.

“Conversely, United States companies

are by far the single largest investors in

Switzerland, signifi cantly outpacing invest-

ments from neighboring Germany, France or

other European neighboring countries,” Mr.

Brossi commented. “Overall Switzerland is

the 7th largest recipient for US FDI globally,

amounting to $148.2 billion. More than 800

North American companies are operating

in Switzerland with a combined payroll

of 72,500.”

According to Mr. Brossi, since the begin-

ning of 2011 at least 24 projects from North

America have landed in Switzerland gener-

ating an estimated $625 million in invest-

ment and leading to about 1,737 new jobs.

“Leading location determinants, aside from

the growth potential of the market itself, are

currently the proximity to other markets/

customers, the availability of a skilled work-

force, overall business climate and the pres-

ence/absence of industry clusters,” he said.

Switzerland continues to compete well in

these economic development criteria. The

country continuously works on improving

overall framework conditions to make it

even more attractive to foreign investors and

foreign investment as recent projects from

Takeda Pharmaceuticals, Toshiba and Newell

Rubbermaid, among others, make plain. ■

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Quote of the Month

It is the mark of an educated mind

to be able to entertain a thought

without accepting it.

Aristotle

IN FO SU I SS E22

Travel News

SUCCESS STORY FOR AIR ZERMATT CONTINUESBy Zermatt Tourism

The story of the two Zermatt mountain rescu-

ers, Daniel Aufdenblatten and Richi Lehner,

continues. In the USA in March 2011, they

received the Heroism Award for their moun-

tain rescue of two alpinists on Annapurna.

In the meantime, they have given countless

interviews and been omnipresent in the

Swiss media. And they are still much in

demand as interview partners.

“We’re not heroes, we just did our job,”

says helicopter pilot Daniel Aufdenblatten.

He has no doubt repeated this statement

100 times, either into a radio microphone

or in front of fi lm camera. Richi Lehner,

mountain guide specializing in mountain

rescue adds: “Thanks to being well prepared,

everything went like clockwork at the time.”

Also repeated 100 times.

At the beginning of March 2011, the

pair from Zermatt received the award for

the highest-altitude rescue ever, performed

in 2010 in the Himalayas at almost 7000

metres. With their Heroism Award, the

“Aviation Oscar”, they have not only become

ambassadors for Air Zermatt and Zermatt

mountain rescue, but also for the entire

Zermatt – Matterhorn tourist destination.

Because the world needs heroes, they epito-

mize competence and safety. Values often

sought but seldom found. The two mountain

rescuers are a symbol of Air Zermatt’s 40

years of experience, for the know-how of

the Alpine Rescue Centre and all Zermatt

mountain guides. The two heroes are well

aware of their role and so remain modest.

At the award ceremony Dani Aufdenblatten

said: “We accept this award on behalf of all

the mountain rescuers in the world.”

Their success was reported in the media

in Switzerland, Nepal, the USA and Spain, as

well as in mountaineering and aviation mag-

azines and Internet portals on mountains.

And it goes on: more TV appearances

are to follow and the pair has also received

an invitation to the Swiss Economic Forum.

In July, Swiss Radio will present several

programmes in the series “Chruz & Quer”

on the topic of “Safety and rescue in the

mountains”, including live sequences from

the Air Zermatt helicopter base.

Rescues with a long-line have been developed and perfected by Air Zermatt specialists in the course of

40 years’ experience. ■

DISCOVER AFFORDABLE SWITZERLANDBy Switzerland Tourism

Concerned about the cost of traveling to and

around Switzerland? Consider skipping the

fantastic nature, the clear water, the great

public transportation and Swiss Hospitality?

NO NEED! There is food, fun and accom-

modation for every budget! With our three

AU G U ST/SE P T E M B E R 23

great travel tips we want to show you how

you can have a great time – and still have

coins left to bring some chocolate to your

loved ones waiting at home. Good to know:

Switzerland has one of the lowest VAT in

Europe, tips and taxes are included in the

price, and so is breakfast in most of the

hotels when booking a night. And remember

the very best thing about Switzerland: The

scenic beauty of mountains and meadows,

lakes and landmarks you get for free!

TIP NO. 1: SAVE ON SLEEPINGUncomplicated, inexpensive and multicul-

tural: Switzerland’s 58 youth hostels are

more than just a bed for the night. Clean and

simple, Swiss Youth Hostels are not only for

the young but open to everyone! They are

geared towards guests who are uncompli-

cated, seek variety and enjoy meeting trav-

elers from all over the world. Family rooms,

delicious catering and a variety of fun activi-

ties in and around the youth hostels make

for a terrifi c atmosphere. Youth Hostels in

Switzerland

TIP NO. 2: SAVE ON DRINKSMany people think this is an urban legend,

but it is actually true: you can drink the

water from all the fountains you fi nd in

Switzerland (non-drinkable water is clearly

marked as such). Being on your feet and

discovering a Swiss city can make thirsty,

so rest assured you always have your water

bottle with you for a refi ll. Close your eyes,

think of a sparkling, pure mountain spring

and enjoy the fresh taste of a cup of Swiss

Water - right in the heart of the city!

TIP NO. 3: SAVE ON GETTING AROUNDSaving money on your discovery trip? We

present to you: the Swiss Pass! Switzerland

boasts an excellent public transport system

and the Swiss Pass entitles you to free travel

throughout the entire country - be it by train,

bus or boat. Kids up to 16 go for free - a great

family offer. But that’s not all: you enjoy free

admission to more than 400 museums and

several hotel chains will extend generous

discounts to you. Now, if that isn’t the most

affordable way to get around! Get your

Swiss Pass. ■

COM

Swiss quality neatly packaged in an airline.–

The Swiss are known for their high quality standards and precision. Onboard, you’ll nd these traits blend well with our natural friendliness and discretion to ensure your ight is time well spent. SWISS Business introduces new fully lie- at beds and adjustable air cushions that enable you to select your ideal seat comfort. Our new A330-300 aircraft will be available daily between Montreal and Zurich as of January 27. For informa-tion and reservations please call 1 877 FLY SWISS, contact your travel agent or visit swiss.com

YOUR FLIGHT, MADE.

BUSINESS

WITH FULLY LIE-FLAT BED

WELCOME NEW MEMBER

SCCC (ONTARIO) INC.Corporate Member:

Dale & Lessmann LLPSven Walker181 University Ave, Suite 2100Toronto, ON M5H 3M7(416) [email protected]

How to become a member of the SCCC:Sign up online at

www.swissbiz.ca/memberships

or contact our offi ce at [email protected] or 416-236-0039

IN FO SU I SS E24

TOURNOI DE GOLF ANNUEL MEMORIAL JACQUES THÉVENOZ DE LA CHAMBRE DE COMMERCE CANADO-SUISSE DU QUÉBEC.par Olivier Rodriguez

Cette année encore, nous avons été chan-

ceux : le 6 juin dernier, ce sont sous des cieux

radieux et une température confortable que

le tournoi de golf annuel Memorial Jacques

Thevenoz de notre chambre s’est tenu dans

le cadre de l’élégant club de golf Whitlock,

à Hudson.

Rassemblant 97 joueurs, cette compé-

tition amicale a été âprement disputée. Cette

année, le trophée récompensant le meilleur

score a été remporté par le quatuor consti-

tué de : Madeleine Paquin, Penny Cruvellier,

Paul Cruvellier et Gerry Nadeau. Le trophée

du Consul général de Suisse a, quant à lui,

été remis au groupe composé de : Suzanne

Brillant, Guylaine Bonabe de Rougé, Shitik

Thong et Alex Mc Namee. Le trophée Jacques

Thevenoz est revenu à Pierre Dufour. Nos

félicitations aux gagnants.

Après le cocktail, tous les participants ont

été priés de se réunir autour des tables du

Club pour y savourer un excellent dîner. C’est

dans une ambiance chaleureuse que s’est

déroulé le tirage dont les nombreux prix ont

fait beaucoup d’heureux.

Nous espérons vous accueillir encore

nombreux l’année prochaine à ce rendez-vous

de notre chambre devenu incontournable

pour avoir le plaisir de passer d’agréables

moments en votre compagnie dans le cadre

enchanteur de Whitlock.

Sans l’engagement de Monsieur Andreas

Kraeuchi et sans l’aide précieuse de Sylvie

Leduc et de Sophie Kraeuchi, cet événement

ne pourrait avoir lieu et nous les remercions

vivement de leur implication et la parfaite

organisation.

Nous nous devons également de même

remercier chaleureusement nos généreux

commanditaires qui, d’année en année,

nous permettent d’enrichir la tombola et les

prix par une variété de lots très appréciés

par tous :

Agences Dennis Gendron 2000, Agility

Logistics, Au Saucisson Vaudois, Authentic

Vins & Spiritueux, Bobst Group, Boucherie

La Bernoise, Boutique Giorgio, Busch

Vacuum, Cansica Services, Clasquin Canada,

Chocolats Suisses Zucatti, Consulat Général

Chamber News

Information de votre chambre

SWISS.COM

Lorsque la qualité suisse prend son envol.–Des normes de qualité plus élevées pour que votre vol soit une expérience mémorable. Les Suisses sont connus pour leurs standards de qualité élevés et leur précision. À bord, grâce à ces caractéristiques tout helvétiques alliées à notre ama-bilité naturelle et à notre discrétion, vous pro tez pleinement de vos heures de vol. SWISS Business comporte désormais des lits qui s’abaissent à l’horizontale et des coussins pneumatiques réglables qui vous permettent d’opter ainsi pour la forme de confort qui vous convient le mieux. Notre nouvel avion A330-300 assure un vol quoti-dien entre Montréal et Zurich. Pour informations et réservations appelez le 1 877 FLY SWISS, contactez votre agence de voyages ou visitez le swiss.com

VOTRE VOL, SWISS MADE.

SWISS BUSINESS AVEC LITS

S’ABAISSANT À L’HORIZONTALE

023_300_QualityYUL_184x127_f_infosuisse 1 22.02.11 15:25

AU G U ST/SE P T E M B E R 25

de Suisse, Croisières AML, Cycles Gervais

Rioux, Europack, Café Ferreira, Finecast,

Groupe Germain Hôtels, La Collection

d’Avions, Le Cirque, Le Groupe Alfi d, Le Petit

Bistro, Le Saint-Gabriel, Les Importations

Giannini, Lindt Canada, Logistec Corporation,

Marianne Boesch, Marketing de Fromages

de Suisse, Mini Mont- Royal, Nesspresso

Canada, Pictet Canada, Redbourne, René

Gagnon, Restaurant Alpenhaus, Restaurant

Européa, Rodania Canada, S.E. Wilson, Saute

Moutons, Services Financiers Alta, Suisse

Tourisme, Suzanne Brillant-Fluehler, Swiss

International Air Lines, Swissmar. Trudeau

Corporation, UBS, Valmont, Whitlock Golf &

Country Club. ■

BUSCH VACUUM TECHNICS CELEBRATES ITS 25TH ANNIVERSARYBoisbriand, May 2011 – May 20, 2011 was

a day of commemoration, as Busch Vacuum

Technics, the Canadian subsidiary of German

company Dr.-Ing. K. Busch GmbH, celebrated

its 25-year presence in Canada. The presi-

dent and General Manager of the company’s

Canadian subsidiary, Mr. Paul M. Wieser,

proudly welcomed a number of renowned

guests, among them three of the multina-

tional’s fi ve shareholders, the consul general

of Switzerland in Montreal, Mr. Claude

Duvoisin, the Boisbriand mayor Marlene

Cordato as well as a several members of the

Swiss Canadian Chamber of Quebec.

A MODEL AMONG BUSCH SUBSIDIARIES WORLDWIDEFollowing an interesting visit of the facilities,

Paul M. Wieser proudly and passionately

talked about the great strides made since

1985, when the Busch family offered him

the opportunity of founding a subsidiary

in Canada. “Of course I knew I was joining

forces with one of the world’s largest manu-

facturers of vacuum pumps, but nothing

could have prepared me for the adventure I

was embarking on” he said.

Paul M. Wieser took advantage of the

celebration to pay tribute to the Busch

family and to his colleagues, employees,

customers, suppliers and everyone else who

supported him and Busch Canada in striving

for excellence over the last quarter-century

and made it possible for

the company to grow and

prosper.

Paul Wieser is also

a well connected board

member of our chamber

and will be happy to

provide further information

on Busch Vaccum Technics.

His contacts: Phone: 450 435-6899

e-mail: [email protected]

IN FO SU I SS E26

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U R S V I L L I G E R SALES REPRESENTATIVE

AU G U ST/SE P T E M B E R 27

BUSCH VACUUM TECHNICS CÉLÈBRE SON 25E ANNIVERSAIRE Boisbriand, le 20 mai 2011 – C’est dans

une atmosphère de fête qu’était souligné,

le 20 mai 2011, le 25e anniversaire de

l’implantation de Busch Vacuum Technics,

la fi liale canadienne de la fi rme allemande

Dr.-Ing. K. Busch GmbH. Le président et

directeur général des installations cana-

diennes, M. Paul M. Wieser, était entouré

de nombreux invités de marque, dont trois

des cinq actionnaires de la multinationale

venus expressément d’Allemagne, le consul

général de la Suisse à Montréal, M. Claude

Duvoisin, la mairesse de Boisbriand, Marlene

Cordato et plusieurs membres du chambre

de commerce Canado Suisse du Québec

UN MODÈLE PARMI LES FILIALES DE BUSCH DANS LE MONDEAprès une intéressante visite des lieux, Paul

M. Wieser ha raconter avec fi erté et émotion

le chemin parcouru depuis 1985, année où il

s’est vu offrir par la famille Busch de fonder

une fi liale au Canada. « Même si je savais à

ce moment-là que je me joignais à l’un des

plus importants fabricants de pompes à vide

dans le monde, je ne pensais pas que j’allais

vivre une aventure aussi passionnante »,

a-t-il lancé.

Aujourd’hui, le siège social canadien

de Busch, situé à Boisbriand, est un centre

de distribution, de service, de conception

et d’assemblage performant, souvent

cité comme l’un des meilleurs du réseau

Busch dans le monde. La fi liale a établi des

bureaux de vente et de service à Mississauga

en Ontario, à Calgary et à Vancouver. Elle

emploie 52 personnes au pays, dont le tiers

est composé d’ingénieurs spécialisés.

M. Paul M. Wieser a profi té de l’occasion

pour remercier la famille Busch, ses col-

lègues, tous ses employés, ses clients, ses

fournisseurs et toutes les personnes qui,

quotidiennement, depuis un quart de siècle,

l’épaulent et l’encouragent à toujours viser

l’excellence et permettent à Busch Vacuum

Technics de grandir et prospérer.

Paul Wieser fait parti du conseille de

notre chambre est serait bien content de

fournir des autres informations sur Busch

Vacuum Technics. Ses contacts:

Telephone 450 435-6899

[email protected]

Source: P. Wieser,

Busch Vacuum Technics Canada ■

SWISS NIGHT AT THE MARCHÉ ON JULY 12, 2011Once again we had a successful event with

over 50 guests in attendance. For the fi rst

time the Swiss Night took place on the

newly launched Marché patio. This outdoor

oasis situated in the courtyard of Brookfi eld

Place was the perfect place to network on a

warm summer night. All guests, no matter

if they registered or dropped in, received

a drink voucher and were treated to Swiss

specialty appetizers. Besides SCCC and Swiss

Club members, we welcomed numerous

guests from other organizations, such as

the German and British Chambers. Be sure

to check our website (www.swissbiz.ca/

upcoming_events) for our next Swiss Night!

Chamber News

Information de votre chambre

Excipial® Swiss Made Skin Moisturizers Now Available in Canada

Dry Skin? Problem Skin? Excipial® moisturizing creams and lotions

are recommended by Dermatologists, GPs and Pharmacists for its exceptional

moisturizing qualities and cosmetic appeal.

Now available at a pharmacy near you:

or at www.well.ca/brand/excipial.html

TM/MC Pharma Plus

Spirig Skin Care Products for Dry Skin, distributed by:

Made in Switzerland

TM/MC

IN FO SU I SS E28

Si je savoure si souvent ces si purs suisses-ci de la Suisse, c’est parce que ces si purs suisses-ci de la Suisse sont si savoureux. Pourquoi ces si purs suisses-ci de la Suisse sont-ils si savoureux déjà? Ces si purs suisses-ci de la Suisse sont si savoureux parce qu’ils sont faits comme seule la Suisse sait les faire. Si vrai, si pur, si Suisse. Si, si.

Découvrez-les sur les authentiques-suisses.com

Just how pure is this Swiss? Well, it’s so pure and so savoury that every taste is 100% pure bliss. So when it comes to Swiss, there’s one thing that you should never miss.

Make sure to put authentic Swiss on your list. Because nothing else is this Swiss.

Get the real Swiss onswiss-authentics.com

Ineltec Infrastucture Technology ExpoDate: 13-SEP-11 to 16-SEP-11Ineltec Expo will provide a platform for exhibitors to showcase their products and services and bring together leading projects from all over the world that deal with Infrastructure in some shape or form. During four days, the trade exhibition for electronics, energy, installation technology, building management, lighting and illuminations technology will witness more than 20,000 of people.Venue: Basel Exhibition Center, Basel, Basel-Stadt, Switzerland

TRANSPORT & LOGISTIK SchweizDate: 14-SEP-11 to 15-SEP-11LOGISTIK Schweiz will provide an opportunity to meet directly with potential new customers from the region. The event will bring together the region’s most comprehensive trade show for the industry with a rich program of informational activities all around the topic of transport, technologies and solutions, materials handling systems, logistics infrastructure, warehouse equipment & services, goods handling, labelling, picking, tracking.Venue: BEA Bern Expo, Bern, Switzerland

SWITZERLAND CENTRE FOR TRADE FAIRS/ LA SUISSE –

PLACE DE FOIRES

Through your membership in the

SCCC, you can join a

group health insurance plan

The country’s leading benefi t program

for small business

• Covers businesses with up to 35 employees, including one person fi rms

• Is open to all industries• Pools claims for price stability• Never targets an individual fi rm for

a rate increase or cancellation• Offers a full range of benefi ts,

including coverage normally reserved for big businesses

Discover the wide range of benefi ts available to you, such as Health and Dental, Critical Illness coverage, Short & Long Term Disability income replacement and more!

For more information, contact Patricia Keller Schläpfer at the SCCC

or visit www.chambers.ca.

MySwitzerland.comThe Swiss Travel System has the perfect ticket for you to discover Switzerland. Tailoured toyour itinerary the Swiss Pass, Swiss Flexi Pass, Swiss Transfer Ticket or the Swiss Card will bethe perfect solution to ride 20,000 km of train, postal bus or boat routes. Your personal choiceinclude the classic scenic routes such as the Glacier Express, the Bernina Express, the GoldenPass Line, the William Tell Express, and the Palm Express. Also included is the public transportsystem of 38 cities, and the passes give you 50% discount on most mountaintop trains andcable cars. To top if off, you will profit from free entries to over 450 museums.

Our amusement park.

For more information go to www.swisstravelsystem.ch,www.raileurope.ca, or call 1-800-361-RAIL (7245)