II SEMESTER

The main objective of this course is to familiarize the students with the concepts and techniques

of financial management. It is also aimed to impart to the students a working knowledge to

enable them to take decisions in finance. To achieve the above objectives, an optimum blend of

theory, practice and case study is proposed to be done in the class room.

Theory and numerical will be in the proportion of 60:40.

S. No. Title Hours Lecture/presentation

1 Introduction. Nature, scope and objectives of

finance functions.

2 lecture

2.

Organization of finance functions. Role of

finance managers in general and in India

2 Lecture

3. Case analysis : It makes or breaks 2 Discussion R 2

4. Introduction to Investment analysis 1 Lecture

5 Techniques of investment appraisal –

Traditional and discounted cash flow

techniques

4 Lecture/problems/discussion

6 Case analysis – G.S.Petropull company –

Calmex company Ltd.

2 Discussion R1 pg.165 &

Pg.166

7 Working capital management - Meaning,

Types and Factors determining working

capital – Estimation of working capital

requirements

3 Lecture

8 Inventory management and problems 2 Problems/ discussion

9 Case analysis – It’s a tight rope walk 1 Discussion R2 pg.549

10 Receivables management 2 Lecture/discussion

MBN504 FINANCIAL MANAGEMENT L T P C

3 2 0 3

11 Case analysis - Relax pharmaceuticals Ltd. 2 Discussion R 1. pg.623

12 Cash management – Baumol’s model 2 Lecture/problem

13 Pay out decision – practical considerations in

dividends payment – dividend policies –

constant dividend per share, constant

percentage of earnings, constant dividend per

share plus extra dividends

3 Lecture/discussion

14 Case analysis – The Great Eastern Shipping

Co. Ltd.

1 Discussion R1 pg.394

15 Financing decision – Introduction –Long

term and short term financing - sources of

long term and short term funds

3 Lecture

16 Cost of capital 1 Lecture

17 Computation if cost of capital - problems 2 Discussion / problems

18 Capital structure – Practical considerations

and Indifference points between debt, equity

and preference.

3 Discussion/problems

19 Leverages – Financial and Operating leverage 2 Discussion/problems

20 Case analysis 1 discussion

21 Financial information systems 1 Presentation

22 Economic value addition 1 Discussion

23 Basics of management control system 1 Discussion/leture

24 Corporate governance 1 Lecture/question & answers

Reference Books:

1. I M Pandey – Financial Management - Vikas publishing house PVT. Ltd. New Delhi.

2. Rajiv Srivastava & Anil Mishra – Financial Management - Oxford University Press,

New Delhi.

3. Prasanna Chandra – Financial Management – Tata Mc. Graw Hill, New Delhi.

4. M.y.Khan & PK.Jain – Financial Management– Tata Mc. Graw Hill, New Delhi

5. S.N.Maheswari – Financial Management principles and practice – Sultan Chand & Sons,

New Delhi.

6. James C Van Horne& mMWachowicz, Jr. – Fundamentals of Financial Management –

PHI Learning Private Limited – New Delhi.

COURSE COORDINATOR HOD/FINANCE DEAN

MBN518 Managerial Oral Communication -II L T P C

0 0 3 1

UNIT TOPIC HOURS

1. News reading, presentation

& analysis. Personal

interview.

8

2. Paper presentation (not

subject related)and speech.

5

3. Group discussion (current

affairs)

6

4. Etiquette for managers, Talk

shows & movie review

6

5. Article review & Book

review

5

Total Hours 30

Reference Book:

1. Meenakshi Raman, Prakash Singh – Business Communication-Oxford University

Press

2. Newspaper- Economic Times & Business Line.

3. NDTV, BBC & CNN.

4. Business Magazines.

Coordinator Head/HRM DEAN -MBA

MBN508 MARKETING – II L T P C

2 2 0 2

LESSON PLAN

Unit TOPIC No. of

Hours

Book & Page

No.

I Components of a Modern Marketing Information

System

1 Text - 52-54

M.R Process 1 Text - 35-51

Focus Group Ref 1 - 188

Questionnaire Design 1 Text - 45

Online Research 1 Ref 1 – 97-98

Marketing Metrics 1 Self – study

Case Discussion:

1. Barista Lavazza

2. Carnation Auto

1

Text - 33

Text - 62

II Product Characteristics – Classification 1 Text - 200-206

Product Differentiation – Product Hierarchy 1 Text - 207-209

Co-Branding - Packaging – Labeling – Warranties &

Guarantees

2 Ref 1 –

329-334

New Product Development 1 Text - 286-313

Case Discussion:

Asha from Horlicks

1

Text - 281

III Understanding Pricing – Setting the Price 1 Text - 334-338

Types of Pricing Strategies 1 Text - 339

Initiating & Responding to the Price Changes 2 Text - 340-360

Case Discussion:

Compact car market

2

Text - 369

IV Importance of Marketing Channels – Functions 1 Text - 374-390

Channel Design – Channel Management Text - 391-402

E-Commerce – Marketing Practices 1 Text - 658

Retailing – Types & Recent Trends 1 Text - 415-435

Wholesaling 1 Text - 402

Market Logistics 1

Ref 1 - 26,54

Managing Sales Force Text -691-699

Case Discussion:

1. Mc. Donald’s

2. Pvt. Label Brands

1

Text - 412

Text - 443

V Role of Marketing Communication 1 Text - 448-453

Components of Promotion Text - 454-463

Advertising Text - 500-529

Sales Promotion Text - 454-463

Personal Selling 1

Text - 668-699

Public Relations Text - 471-476

Direct Marketing 1

Text - 618-624

Direct Mail Text - 625-629

Catalogue 1

Text - 629-634

Tele Marketing Text - 626-629

Interactive Marketing – Design attractive website Text - 642-658

Case Discussion:

1. Bharti Air-tel

2. TVS

3. Tata-Tea

4. Maruti, Honda, Hyundai, Mahendra&Mahendra

& Porsche

5. Homeshop

6. Levereging the on-line medium

2

Text - 449

Text - 471

Text - 537

Text - 469

Text - 639

Text - 665

Total 30

Details of Internal Marks:

Attendance - 5 marks

Surprise Test – 5 marks

Cycle Test – 10 marks

Model Exam – 10 marks

Mini Project – 10 marks

Viva-voce – 10 marks

Total - 50 marks

Course Co-ordinator Head/ Marketing Dean/ MBA

(Ms. M. VETRI SELVI) (Mr. S. SENTHIL KUMAR) (Dr. JAYSHREE

SURESH)

MBN510 PRODUCTION AND OPERATIONS

MANAGEMENT

L T P C

2 2 0 2

LESSON PLAN

OBJECTIVES

To enable students understand the principles, practices and areas of application in shop

floor management.

METHODOLOGY: Lectures, Classroom discussions, Student presentations, Case analysis,

Mini projects and Local industry visits

Sl.

No: Topics Reading Material

No. of

Hours

1

Production & Operations Management – Meaning,

Scope, Functions, Systems, Relationship between POM

and other functional areas of Management

B1: (Pg: 1 - 4)

B2: (Pg: 2 - 8 &

10 – 12)

1

2

Classification of Production Systems – Intermittent, Job

shop, Batch, Continuous, Flow and Mass Production

Systems

B1: (Pg: 4 - 8)

B2: (Pg: 68 - 71) 2

3

Product Design – Definition, Need, characteristics,

Stages - Preliminary Design, Final Design, Modular

Design and Reverse Engineering

B1: (Pg: 19-21)

B2: (Pg: 56-59) 2

4 Process Planning – Steps and flow diagram PM1 1

5 Make or Buy Decision – Theory and Problems B1: (Pg: 33 - 40)

B2: (Pg: 71 - 80) 1

6

Computer Integrated Manufacturing, Computer Aided

Design, Computer Aided Manufacturing, and Flexible

Manufacturing Systems

R2: (Pg: 133 - 139) 1

7

Production Planning & Control – Preplanning,

Forecasting, Scheduling, Routing, Loading, Dispatching

and Expediting, Sequencing (M Job 2 machines and M

Job 3 Machines) - Theory and Problems

B1: (Pg: 280 - 284)

B2: (Pg: 208 - 210

& 220 - 222)

B1: (Pg: 312 - 317)

2

8

Plant Location – Factors Influencing Plant Location,

Single and Multi Facility Location, Gravity Location,

Mini max Location and Relocation – Theory and

Problems

B1: (Pg: 94 - 116)

B2: (Pg: 118 - 128) 2

9

Plant Layout – Principles, Flow Patterns, Types

(Product, Process, Combined, Cellular and Fixed

position Layouts) - Concept, Advantages,

Disadvantages and Applications

B1: (Pg: 128 - 131)

B2: (Pg: 140 - 151) 2

10 Materials Handling B1: (Pg: 174-175) 2

11

Capacity Planning - Types of Capacity (Design and

System capacity) Capacity Decision, Capacity Planning

Strategies - Theory and Problems

B1: (Pg: 46 - 49)

B2: (Pg: 106 - 110) 1

12

Inventory Management – Definition, Functions,

Classification of Inventories – Purchase Model (EBQ –

With & Without shortage), and Manufacturing Model

(EOQ – With & Without shortage), P & Q Systems -

Theory and Problems

B1: (Pg: 205 – 215;

221 - 224)

B2: (Pg: 530 – 532;

538 - 542)

2

13

MRP-I & MRP-II, Just in Time – Concepts,

Characteristics, Elements, JIT manufacturing and

Benefits

B1: (Pg: 264 - 266)

B2: (Pg: 262 - 273;

570-583)

1

14

Selective Inventory Control Techniques (ABC, VED,

XYZ, FSN, HML, SDE, SOS, and GOLF) – Theory

and Problems

B1: (Pg: 231 - 236)

B2: (Pg: 543 - 548) 1

15

Statistical Quality Control – Definition, Importance,

Mean, Range, Number of Defectives chart (P & C

Charts) - Theory and Problems

B1: (Pg: 406 - 417)

B2: (Pg: 394 - 405 2

16 Type I & II Error, Producer risk, Consumer risk, OC

Curve, Acceptance Sampling and Single sampling plan

B1: (Pg: 418 - 421)

B2: (Pg: 406 - 410) 1

17

Work study - Method Study (Steps, Symbols, Charts,

Diagrams) and Time Study (Steps, Methods,

Allowances and rating), Work sampling - Theory and

B1: (Pg: 387 - 405)

B2: (Pg: 176 - 182;

185-195; 199-204)

3

Problems

18

Maintenance Management – Types (Preventive, Break

down and Scheduled Maintenance), Procedure, Cost

Balance, Failure analysis (Bath Tub Curve)

B1: (Pg: 440 - 450)

B2: (Pg: 444 - 459)

B3: (Pg: 415 – 425)

1

19 Purchase Management – Fundamentals, Functions,

Types, Procedure, Vendor Rating

B1: (Pg: 224 - 228)

B2: (Pg: 490 - 508) 1

20

Stores Management – Functions, Types, Stock Keeping,

Stock Verification, Store Records and documentations

and Materials handling - FIFO, LIFO etc.

B1: (Pg: 228 - 230)

B2: (Pg: 510 - 517

& 523 - 526)

1

Total Hours 30

(Note: Other suitable case studies can also discuss in the class)

B1: Production and operations management, R.Pannerselavam, second edition-2005, by

prentice-hall of India private limited, New Delhi

B2: Production and operations management, K.Aswathappa & Shridharabhatt, second

edition-2005 Himalaya publishing house

(Note: B1& B2– Text Book Numbers; R1, R2, R3, R4 & R5 - Reference Book Numbers; PM1

– Printed Material 1)

Problems to be solved in the class:

• Make or Buy Decisions, includes break even analysis

• Location (Single Facility Location, Gravity Location and Mini max Location)

• Sequencing (M Job 2 machines & M Job 3 Machines)

• Capacity Planning

• Purchase Models (Economic Order Quantity - EOQ) with & without shortages

• Manufacturing Models (Economic Batch Quantity – EBQ) with & without shortages

• P & Q Systems

• ABC Analysis

Refer supplement to production and operations management for objective type questions and case studies

• Time Study and Work Sampling

• Statistical quality control charts (mean, range, n0.of defectives and no. Of defects charts)

• Replacement Problems(Individual replacement)

Theory Problem Ratio:

Theory – 60%

Problem – 40%

Cycle Test Question paper Pattern:

Part Theory

Questions(No’s)

Problem

Questions(No’s)

Total

Questions

(No’s)

Marks

Per

questions

Total

Marks

A 3 2 5 2 10

B 2 1 3 8 24

C 1 Case/problem 1 16 16

Total 50

Model Exam Question paper Pattern:

Part Theory

Questions(Nos)

Problem

Questions(Nos)

Total

Questions

(Nos)

Marks

Per

questions

Total

Marks

A 6 4 10 2 20

B 3 2 5 10 50

C 1 Case/problem 1case/problem 2 15 30

Total 100

MBN506 BUSINESS TAXATION L T P C

LESSON PLAN 3 0 0 3

Objective:- To make the students aware of the various provisions and importance of indirect

taxes.

Teaching Methodology:-

This course is taught through Lecturers, discussions, presentations and case

discussion. Guest lecture and seminars are also arranged.

Assessment of learning:-

Students’ understanding of the subject is assessed through Tests, Q&A sessions

and assessment through presentations.

TOPIC SESSION

Unit – 1 Introduction of Business taxation

-Objectives of taxation

-Canons of taxation

-Special features of Indirect tax levies

-Classification of Taxes – Direct & Indirect taxes,

Specific and advalorem duties, proportional,

Progressive, regressive & digressive taxes, single

& multiple tax system

-Tax Planning and Management – Meaning &

Significance

1

2

3

Unit – 2 CENTRAL EXCISE ACT,1944

- Scope of Central excise law

- Distinction b/w excise duty and sales tax

- Distinction b/w excise duty and customs duty

- Features and types of excise duty

4

5

6

- Methods of levying excise duty

- Important definitions

- Classification of goods

- Valuation

- Clearance of goods

- Types of clearance

- Removal on different occasions

- Warehousing

- CEMVAT

- Administrative set up of central excise

- Registration and filing of return

- Settlement commission

- Remission, exemption, recovery and refund

- Levy and collection of tax

- Offences and Penalties

- Appeals-procedure and appellate tribunal

7

8

9

10

11

12

13

14

15

16

17

18

UNIT -3 THE CUSTOMS AC, 1962

- Introduction and Scope of customs act

- Function and powers of customs authority

- Levy and collection customs duty

- Classification of goods

- Assessment of duty

- prohibition on importation & exportation of

goods

- Detection and prevention of illegal imports and

exports

- Valuation of goods under customs act

- Methods of valuation

- Import and export procedures

- Exemption from customs duty

- Remission and abatement

19

20

21

22

23

24

25

26,27

- Clearance of goods for Home consumption

- Clearance of exported goods Baggage export

- Import through courier, post parcel, stores

- Customs duty drawback

- Goods on which drawback

- Drawback on re-export of duty paid goods

- Drawback on imported material used for

- Manufacturing export goods

- Interest on drawback

- Prohibition and regulation of drawback

- Procedure for claiming duty drawback

- Searches, seizures, confiscation and penalties.

28,29

30

31

32

33

34

35

36

37

38

Unit -4 CENTRAL SALES TAX ACT, 1956

- Introduction to CST

- Principles for determining when an interstate sale

or purchase of goods take place

- Sale or Purchase of goods in the course import or

export

- Inter state Sales tax

- Exemption from CST

- Registration of dealers

- Levy and collection of CST

- Type of goods

- Authorities to frame rules and regulations

- Authority to settle disputes

- Central Sales tax appellate authority

39

40

41

42

UNIT -5 - Fundamentals of Income Tax

- Value added tax

- Service tax

- Entry Tax

- Fringe benefit tax

43

44

45

- Octroi

Case Study

The faculty members may discuss any umber of cases depending upon the

significance of the topics

Evaluation procedure:

Cycle test - 10 marks

Surprise test - 5 marks

Model exam - 10 marks

Viva - 10 marks

Mini projects - 10 marks

Attendance - 5 marks

- - - - -=- - - -

- Total 50 marks

- - - - - - - - -

Course Coordinator Head, Finance Dean

M. Daniel Rajkumar Dr. Balasubramanian Dr. Jayshree Suresh

MBN516 RESOURCE MANAGEMENT TECHNIQUES L T P C

3 2 0 3

OBJECTIVE:

The students will be able to analyze the various dimensions in decision making for functional

areas of management and make the students to apply resource management techniques in real life

situation.

UNIT – I

Serial number Topic No of lecture hours Page number

1. OR-

Introduction,background

1 1 - 10(Ref bk 1)

2. Models &Modelling in OR 2 -do-

3. General methods for

solving OR models

&methodology of OR

1 -do-

4. Applications & Scope of

OR

1 -do-

UNIT – II

Serial number Topic No:of lecture hours Page number

1. LPP-Formulation 2 11 – 63(Ref bk 1)

2. Graphical Method 2 65 – 67(Ref bk 1)

3. Simplex Method 2 99 – 171(Ref bk1)

4. Big M Method 1 -do-

5. Two phase Method 1 -do-

UNIT - III

Serial number Topic No:of lecture hours Page number

1. Duality in LPP-

Primal & Dual

1 219-239(Ref bk 1)

2. Dual simplex method 2 193-203(Ref bk 1)

3. Games With Saddle

point

1 459 – 494(Ref bk 1)

4. Games with out

saddle point-

Dominance property

2 - do -

5. Graphical method 1 -do-

6. Simulation in

queuing , Inv control

3 747 - 783(Ref bk 1)

UNIT - IV

Serial number Topic No: of lecture hours Page number

1. Tranportation problem-

IBFS by

NWCM,LCEM&VAM

2 329- 373(Ref bk 1)

2. Optimality test by MODI 2 - do -

3. Maximization-Unbalanced

TP

2 - do -

4. Assignment problem-

Hungarian method

2 375 – 407(Ref bk 1)

5. Travelling salesman

problem

2 - do -

UNIT – V

Serial number Topic No: of lecture hours Page number

1. Network Analysis –

Constructing net works

2 495 – 569(Ref bk 1)

2. CPM 2 - do -

3. PERT 2 - do -

4. Crashing 2 - do -

Mini project: For mini project students are requested to prepare a managerial report for case

study problems using spreadsheets.

Reference:

1. Operations Research – J.K.Sharma

2. Resource management Techniques –Prof .V.Sundaresan

3. Quantitative analysis for management - Barry Rendor ,Ralph M.Stair ,Jr

4. An Introduction to management science – Anderson ,Sweeney, Williams