60

siMPly Fit™ BakEd cookiEs and crackErsConvenient “better for you” snacks that really satisfy.

The Need

Adults eat 335 calories more per day than they did 30 years ago. They’re also busier than ever with work, family, and other responsibilities. With adults eating 25%–30% of their daily calories in the form of in-between meals and snacks, Americans want a simple, nutritious solution that provides real satisfaction and energy—without the empty calories that can lead to excess weight.

CompeTiTive SoluTioNS Typical cookies and crackers don’t contain the hunger-satisfying amount of protein and fiber that Simply Fit Baked Cookies and Crackers contain.

The melaleuCa SoluTioN Simply Fit Baked Cookies and Crackers offer a “better for you” snack alternative that's made with 10 whole grains and seeds plus the finest organic ingredients to deliver a delicious snack that truly satisfies with no cholesterol and no trans fats.

The melaleuCa value

Simply Fit Baked Snacks offer all the taste you crave with recipies that are healthier and more satisfying.

Whether you consider yourself a mid-morning muncher, a late afternoon nibbler, a midnight snacker, or all of the above, the fact is we Americans love our snacks. According to the National Institutes of Health, 25%–30% of the calories we eat every day come from snacks. But all those snacks can really add up. According to the Centers for Disease Control and Prevention, 67% of American adults are overweight, and of that number 34% are obese. Even more alarming, childhood obesity rates have tripled over the last 20 years, and the problem is only growing worse.

What’s the Solution?Watching what we eat, getting enough exercise, and finding time to relax can all help keep weight under control. But no one has the time or energy to do all these things all of the time. For most, the biggest problem can be eating healthy. But even people who manage three meals a day can still feel the bite of hunger between meals. The temptation is to bridge that gap with “empty” calories from crackers, cookies, and other snacks because healthy alternatives are not always available when you’re busy trying to get things done. Your diet doesn’t have to change completely in order to see results. Think of the calories in your favorite candy bar or cookie. For example, one average Snickers® bar has 266 calories! And a candy bar doesn’t leave you feeling full for very long. If you have a similar snack every day, those calories add up, and over time too many additional calories will lead to weight gain.

CHOCO CHIP COOKIE

Chocolate Chip

Nutrition FactsServing Size 1 Cookie (28g)Servings Per Container 9

Calories

Calories from Fat

* Percent Daily Values based on a 2000 calorie diet.

130

50

6 g

1.5 g

0 g

0 mg

115 mg

19 g

3 g

9 g

2 g

9%

8%

0%

5%

6%

12%

Amount Per Serving

% Daily Value*

Total Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

Total Carbohydrate

Dietary Fiber

Sugar

Protein

•

•Vitamin C

Iron

0%

4%

Vitamin A

Calcium

0%

0%

Muliti Crackers

Nutrition FactsServing Size 14 Crackers (30g)Servings Per Container 9

Calories

Calories from Fat

140

60

7 g

0.5 g

0 g

0 mg

310 mg

18 g

2 g

2 g

3 g

11%

3%

0%

13%

6%

9%

Amount Per Serving

% Daily Value*

Total Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

Total Carbohydrate

Dietary Fiber

Sugar

Protein

•

•Vitamin C

Iron

0%

4%

Vitamin A

Calcium

0%

60%

Nutrition FactsServing Size 1 Bar (50g)Servings Per Container 8

Calories

Calories from Fat

* Percent Daily Values based on a 2,000 calorie diet.

Ingredients: Soy Crisp Rice (Isolated Soy Protein, Rice Flour, Malt Extract), Semi-Sweet Chocolate Chips (Evaporated Cane Juice, Chocolate Liquor, Cocoa Butter, Soy Lecithin, Ground Vanilla Beans), Polydextrose, Crystalline Fructose, Evaporated Cane Juice Syrup, Vegetable Glycerin, Soy Protein Isolate, Soy Flakes (Soy Protein Isolate, Oat Flour), Whole Eggs, Enriched Bleached Wheat Flour (Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Soy Flour, Powdered Cellulose (High Fiber Source), Wheat Protein Concentrate, Inulin (Natural Extract of Chicory), Date Puree, Natural Flavors, Whey Protein Concentrate (Milk), Sunflower Oil, Soy Lecithin, Mono- and Diglycerides, Baking Powder (Sodium Acid Pyrophosphate, Corn Starch, Sodium Bicarbonate), Vegetable Gum (Carrageenan, Sodium Chloride), Sucralose (a Sugarless Sweetener).

Vitamins & Minerals: Vitamin Blend (Ascorbic Acid [Vitamin C], Vitamin E, Vitamin A, Niacinamide [B3], d-Calcium Pantothenate [B5], Vitamin D3, Pyridoxine Hydrochloride [B6], Riboflavin [B2], Thiamine Mononitrate [B1], Vitamin B12, Folic Acid [Folate], Biotin, Beta-Carotene).

170

30

3 g

1 g

0 g

10 mg

135 mg

26 g

5 g

11 g

11 g

5%

6%

4%

6%

9%

20%

Amount Per Serving

% Daily Value*

Total Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

Total Carbohydrate

Dietary Fiber

Sugar

Protein

•

•

•

•

•

•

•

Vitamin C

Iron

Vitamin E

Thiamin (B1)

Niacin (B3)

Folate

Biotin

50%

10%

50%

30%

30%

50%

30%

Vitamin A

Calcium

Vitamin D

Riboflavin (B2)

Vitamin B6

Vitamin B12

Pantothenic Acid

50%

4%

30%

30%

30%

50%

30%

berry

Nutrition FactsServing Size 1 Bar (50g)Servings Per Container 8

Calories

Calories from Fat

* Percent Daily Values based on a 2,000 calorie diet.

Ingredients: Polydextrose, Raisins, Evaporated Cane Juice Syrup, Vegetable Glycerin, Soy Crisp Rice (Isolated Soy Protein, Rice Flour, Malt Extract), Soy Protein Isolate, Enriched Bleached Wheat Flour (Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Soy Flakes (Soy Protein Isolate, Oat Flour), Whole Eggs, Soy Flour, Powdered Cellulose (High Fiber Source), Wheat Protein Concentrate, Inulin (Natural Extract of Chicory), Sunflower Oil, Natural Flavors, Sweetened Dried Blueberries (Blueberries, Sugar, Sunflower Oil), Sweetened Dried Cranberries (Cranberries, Sugar, Sunflower Oil), Whey Protein Concentrate (Milk), Soy Lecithin, Mono- and Diglycerides, Baking Powder (Sodium Acid Pyrophosphate, Corn Starch, Sodium Bicarbonate), Freeze-Dried Raspberry Pieces, Vegetable Gum (Carrageenan, Sodium Chloride), Citric Acid, Sucralose (a Sugarless Sweetener).

Vitamins & Minerals: Vitamin Blend (Ascorbic Acid [Vitamin C], Vitamin E, Vitamin A, Niacinamide [B3], d-Calcium Pantothenate [B5], Vitamin D3, Pyridoxine Hydrochloride [B6], Riboflavin [B2], Thiamine Mononitrate [B1], Vitamin B12, Folic Acid [Folate], Biotin, Beta-Carotene).

Total Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

Total Carbohydrate

Dietary Fiber

Sugar

Protein

Vitamin A

Calcium

Vitamin D

Riboflavin (B2)

Vitamin B6

Vitamin B12

Pantothenic Acid

Oatmeal Raisin

Nutrition FactsServing Size 1 Bar (50g)Servings Per Container 8

Calories

Calories from Fat

Total Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

Total Carbohydrate

Dietary Fiber

Sugar

Protein

Vitamin A

Calcium

Vitamin D

Riboflavin (B2)

Vitamin B6

Vitamin B12

Pantothenic Acid

Ingredients: Organic whole wheat flour, organic sunflower oil, wheat grits, organic wheat flour, organic evaporated cane juice, organic honey, organic oats, sesame seed, organic yellow corn flour, organic puffed amaranth, organic quinoa flakes, organic whole grain rye flour, organic flaxseed, organic barley, spelt flour, sea salt, leavening (monocalcium phosphate, sodium bicarbonate), soy lecithin (emulsifier). CONTAINS WHEAT, SOY.Cheese Crackers

Nutrition FactsServing Size 21 Crackers (30g)Servings Per Container 9

Calories

Calories from Fat

150

70

8 g

1.5 g

0 g

5 mg

420 mg

16 g

< 1 g

1 g

3 g

12%

9%

1%

17%

5%

2%

Amount Per Serving

% Daily Value*

Total Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

Total Carbohydrate

Dietary Fiber

Sugar

Protein

•

•Vitamin C

Iron

0%

2%

Vitamin A

Calcium

2%

6%

Ingredients: Organic wheat flour, organic sunflower oil, organic cheddar cheese (organic pasteurized cultured milk, salt, enzymes), natural flavor cheese blend (Parmesan, Asiago, Monterey Jack, Swiss, blue, mozzarella [milk, salt, cheese cultures, enzymes], maltodextrin, whey, natural flavors, skim milk solids, salt, disodium phosphate), organic palm shortening, salt, natural cheese flavor (cheddar cheese [pasteurized skim milk, cultures, salt, enzymes], whey, natural flavors, maltodextrin, salt, autolyzed yeast extract, disodium phosphate), leavening (sodium bicarbonate, monocalcium phosphate), autolyzed yeast extract, organic oats, sesame seed, organic spelt flour, organic yellow corn flour, organic barley flour, organic puffed amaranth, organic quinoa flakes, organic whole grain rye flour, organic golden flaxseed, natural cheddar cheese flavor (natural flavors, maltodextrin, whey, disodium phosphate, silicon dioxide), organic paprika, organic onion powder, organic annatto (for color), organic cayenne pepper, papain (enzyme).

CONTAINS WHEAT, SEEDS (SUNFLOWER OIL), DAIRY.

Ingredients: Organic grain and seed blend (organic whole wheat flour, organic wheat flour, organic rolled oats, organic barley, organic flaxseed, organic corn flour, organic quinoa, organic rye flour, organic amaranth, spelt flour, sesame seeds), organic evaporated cane juice, semi-sweet chocolate chips (sugar, chocolate liquor, cocoa butter, soy lecithin, vanilla extract), organic sunflower oil, palm oil, oat fiber, natural flavors, isolated soy protein, organic evaporated cane juice syrup, baking soda, soy lecithin, salt, cream of tartar, vitamin E (d-alpha tocopheryl acetate).

CONTAINS WHEAT, SOY.

Oatmeal Cookie

Nutrition FactsServing Size 1 Cookie (28g)Servings Per Container 9

Calories

Calories from Fat

* Percent Daily Values based on a 2000 calorie diet.

120

45

5 g

1.5 g

0 g

0 mg

120 mg

18 g

3 g

7 g

2 g

8%

5%

0%

5%

6%

12%

Amount Per Serving

% Daily Value*

Total Fat

Saturated Fat

Trans Fat

Cholesterol

Sodium

Total Carbohydrate

Dietary Fiber

Sugar

Protein

•

•Vitamin C

Iron

0%

4%

Vitamin A

Calcium

0%

2%

CONTAINS WHEAT, SOY.

Ingredients: Grain and seed blend (organic whole wheat flour, organic wheat flour, organic rolled oats, organic barley, organic flaxseed, organic corn flour, organic quinoa, organic rye flour, organic amaranth, spelt flour, sesame seeds), organic evaporated cane juice, organic rolled oats, organic sunflower oil, palm oil, oat fiber, raisins, organic molasses, natural flavors, isolated soy protein, baking soda, spices, soy lecithin, salt, cream of tartar, vitamin E (d-alpha tocopheryl acetate).

Simply fiT Organic Oatmeal raisin cOOKies

61

What if you could eat something that satisfied your craving for a tasty snack with little fat and fewer calories than typical junk food? Candy bars and some nutrition bars attempt to give you a solution, but they ultimately fall short. Simply Fit Baked Cookies and Crackers provide “better for you” snacking options with 10 whole grains and seeds and the finest organic ingredients for more hunger-satisfying snacks that really taste great.

Why Are Organic Ingredients Better?Many people believe organic foods are much more flavorful. From a production standpoint, organic means that the plants used were grown without the use of conventional pesticides, artificial fertilizers, or sewage sludge. For other ingredients, it means that they are minimally processed and free of artificial food additives. In either case, the ingredients are more natural and more nutritious.

Why Are Whole Grains Important?The term “whole grain” means that all three parts of the grain (bran, endosperm, and germ) are left intact. Some refining processes strip away parts of the bran and germ along with about 25% of the grain’s protein and at least seventeen key nutrients. As a result, the 2005 Dietary Guidelines recommend that at least half of the grains you eat be whole grains.

How Does Simply Fit Help Curb Snack Attacks?Simply Fit Baked Snacks are loaded with whole grains and fiber, which have a tendency to absorb water and swell during digestion. This swelling helps you maintain a prolonged feeling of fullness. As a result, you should snack less and eat better throughout the day.

What Flavors Are Simply Fit Baked Snacks Available In?Currently, Simply Fit offers two varieties of cookies and two varieties of crackers:

Harvest Grain Crackers—We bake 10 whole grains and seeds including whole wheat, rolled oats, rye, corn, barley, sesame seed, and flaxseed into a thin, crisp cracker that’s delightfully delicious and better for you too!

7 Real Cheese Crackers—Cheese lovers rejoice! We couldn't limit ourselves to just one, so we baked 7 real cheeses, including mozzarella, cheddar, Parmesan, Swiss, blue, Monterey Jack, and Asiago, into a light, crispy cracker that’s sure to satisfy your biggest cheese cravings.

Chocolate Chip Cookies—All the sweetness of homemade chocolate chip cookies in a tender-crisp cookie you can feel good about eating

Oatmeal Raisin Cookies—Old-fashioned rolled oats and plump raisins baked into a delicious tender-crisp cookie just like mom used to make.

Make Your Health a PriorityFar too many women make their well-being a low priority—trying to fit their well-being in after paying attention to the bills, after the kids’ needs are met, and after things settle down at work. But your health won’t take an IOU on nutrition, exercise, or stress reduction. With 10 whole grains and seeds plus 3 grams of fiber, Simply Fit Baked Cookies and Crackers will help keep you satisfied. And when you feel full, you are less likely to overeat or indulge in empty calories later. Simply Fit Organic Baked Cookies and Crackers are a small way you can make the most out of your life and stay full of energy and vitality. Bottom line: Simply Fit is a simple solution to a big problem.

For other Simply Fit product Nutrition Facts, see Appendix.

Simply fiT Organic 7 real cheese cracKers