"i love what i do, but i don't do it for the love of it" by bruno maag
TRANSCRIPT
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I love what I do, but I don’t do it for the love of it.
Bruno Maag, Founder & Chairman2014-05-26 @ The Family
© 2014 Dalton Maag Ltd.
Dalton Maag Principles What we stand for
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Design BusinessMulticulturalTransparentPersonal
GeekyPassionateCollaborative
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Training Our staff and interns
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© 2014 Dalton Maag Ltd.
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We make fonts 55 people of 18 nationalities.
But we create much more... Communication Visual Expression Software
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Requirements Usage & Technology Language (writing systems) Font family size Design direction
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Process Ideation Design Concept ConceptRefinement Execution
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1 IdeationIdeation > Design Concept > Concept Refinement > Implementation
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adhesionu
adhesionu
adhesionu
adhesionu
adhesionuadhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
adhesionu
© 2014 Dalton Maag Ltd.
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2 Design ConceptIdeation > Design Concept > Concept Refinement > Implementation
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We’re moving in.
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Great ideas! But what about legibility and accessibility?
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© 2014 Dalton Maag Ltd.
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© 2014 Dalton Maag Ltd.
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© 2014 Dalton Maag Ltd.
Around the fixation point only four to five letters are seen with 100% acuity.
adhesionuaonu
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adhesionu aonu
adhesionu aonu
adhesionu aonu
adhesionu aonu
anψd
anъd
anظd
anลd
an주d
an安d
anあd
adhesionuψъظล주安あ
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SUMMARY
Serif
abcdefghijklmnopqrstuvwxyz
abc
insideinside
CORE
Sans Serif 1
abcdefghijklmnopqrstuvwxyz
abc
insideinside
CORE
Sans Serif 2
abcdefghijklmnopqrstuvwxyz
abc
insideinside
CORE
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SUMMARY
Serif
abcdefghijklmnopqrstuvwxyz
abc
insideinside
CORE
Sans Serif 1
abcdefghijklmnopqrstuvwxyz
abc
insideinside
CORE
Sans Serif 2
abcdefghijklmnopqrstuvwxyz
abc
insideinside
CORE
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Before we move on... Let’s talk a little about writing systems.
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3 ConceptRefinement
Ideation > Design Concept > Concept Refinement > Implementation
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49INTEL CONFIDENTIAL - DO NOT FORWARD
abnlrabnlr
COMPARED TO ORIGINAL SANS SERIF
Original Sans
Recommendation
inside
inside
inside
core
inside
core
Amazing Things Happen with Intel Inside
Amazing Things Happen with Intel Inside
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intel clear fontsSquare Dots
Tapering Short Terminals
Crotch Bevel Crotch Bevel
Hooking Long Terminals
Hooking Long Terminals
TailOpen Round Forms Veritcal Stress
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dTypefaceIntel
WeightsRegular
StageConcept
Date2013.03.13
corethis is dummy text it is intended
to be read but have no meaning as
a simulation of actual copy using
ordinary words with normal letter
frequencies it cannot deceive
eye or brain ummy settings it
is intended to be read but have
nomeaning as a simulation of
actual copy using ordinary words
with normal letter frequencies it
cannot deceive eye
Route 1
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It’s your IP now
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4 ImplementationIdeation > Design Concept > Concept Refinement > Implementation
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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clearочистиσαφής
АБВГДЕЖЗИЙКЛМНОПРСТУФ
ХЦЧШЩЪЫЬЭЮЯЂЄЅІЈЉЊЋЏ
абвгдежзийклмнопрстуф
ABCDEFGHIJKLMNOPQR
STUVWXYZ
abcdefghijklmnopqrstuvwxyz
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΧΨΩ
αβγδεζηθικλμνξοπρςστυφχψω
Ά Έ Ή Ί Ό Ύ Ώ ά έ ή ί ϊ ΐ ό ύ ϋ ΰ ώ
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б У в з э Ђ є љ
b l y B c fΔ α β μ χ ω δ ϊ
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Intel Clear. Light, Regular, Bold,light italic, regular italic,Bold Italic, versatile, functional & multi-script; Σαφής, Ясно...
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Thank youWe’re here for you.