KHUSHBOO WADHWANI FSID – SEMESTER 5

INSPIRATION – HORROR MOVIES / SUPERNATURAL/ VAMPIRES

Why VAMPIRES ?

Similar personality traits :- While transformation they gain height .- cant bear sunlight or rays, likes to go out during night - Reserved . - insomniacs- Have straight brown or black hair - Lovers of dark colors- Afraid of losing people- Craving for blood (in my case juice)- Doesn’t get agitated that easily but when it gets out of control people around me see a really bad side .

- At the end the major reason I am indulged into it because since I was a kid I always liked that one shock moment while watching something horror and what I am doing today is something I always wanted to do so my thought process always worked as “ making someone look beautiful has been always easy but making someone look horrifying or ugly is a tough job as a stylist and then carrying it forward and doing full justice with a role through acting is a tough job as an actor .

One of the oldest pictures showing my obsession of black and red color .

PRODUCT – LEATHER JACKET

BRAND’s TARGET AUDIENCE

AGE :

- 17 to 28 years- Mainly male dominated brand - EDUCATION LEVEL : literate people . Who can

understand series of TWILIGHT and VAMPIRE DIARIES

- INCOME : basically all the people who can afford ZARA or MANGO .

- ABOUT IT : PUNK , GRUNGY , EDGY .

HOW WILL IT BE PROJECTED ? - Hanged ( to show something against gravity )- Wants the retail store to be bit horrifyingly

styled .

INSPIRATION FOR THE RETAIL STORE :PUNK .

WHO WOULD PREFER THIS BRAND ?

PEOPLE LIKE :

Greenday Linkin park

Avril lavigne

rihanna

TARGET AUDIENCE THROUGH REAL PEOPLE :

CUSTOMER’s SHOPPING HABITS :- Specific Trend followers- Choosy

Final photos :

Feedback

Khush

1 2

4 3

Total number of feedbacks : 15 Venue : Pearl AcademyDate : 7th february 2013

OVER ALL VIEW :

Q1 . What product do you think the visuals are promoting ? 13 people – leather or leather jacket 2 people - apparel and clothing .

Q2 . Which visual did the best job of it ? Why ? 9 people – 3rd visual ( self explainatory , product is in focus ) 4 people - 2nd visual ( attitude , Damon ) 2 people - 1st visual

Q3 . Other than promoting the product , what does the visual project about it ? 10 people – Vampire , Damon , darkness , emo and punk . 3 people - model 2 people - photography

Q4 . What do you like the most about the visuals ? 6 people : the model , the eyes or the eye contact and posing of the model 5 people : photography and editing 4 people : styling .

Q5 . What do you like the least about the visuals ? 6 people : nothing , - 5 people : high contrast , placement . 4 people : don’t prefer darkness .

Q6 . What part of the visual don’t seem to fit together , are confusing or perhaps distracting ? 12 people : 4th visual 2 people : nothing 1 person : 1st visual

Q7 . If you were describing these visuals to someone , would you say they are : 8 people : attention getting 3 people : creative 5 people : energetic 10 people : sexy 2 people : informative 1 person : pleasant 9 people : strong 13 people : original

Q8 . Has there been a situation in which you have consumed / used / bought / etc . the product and felt like the characters shown in the visual ? If yes , please describe it . no . Not yet .

Q9 . What is your opinion about the “ styling “ in the visual i.e. the coordination between the product , accessories , outfit , make up , hairstyling , choice of model , pose and over all theme ? professional , perfect , good , ok and convincing .

Q10 . On a scale of 1 to 5 ( 1 being the least and 5 being the best ) , where would you rate the knowledge , understanding and communication skills of the fashion styling student presenting the visuals ? 10 people : 4 and 4.5 2 people : 5 1 person : 3 1 person : 2.5 1 person : 4.9

thank you