Put a Face to the NameLove Your Brand

I Love Branding andI’ve Worked with Top Brands

Branding 101

Branding 102

Question

What words do want your members think of when

they hear the name: Randolph Brooks Federal

Credit Union?

Your Brand is your Promise on what it is that you deliver

It’s the prediction (what we expect)

XThe emotion or feeling it presents

YOUHave a Brand

What words do people think of when your name is mentioned?

BRANDING PROCESS

Discovery Design Distribution Delivery

DISCOVERY

Who Are You?What Do You Do?

Who Do You Do It For?What Makes You Different?

DESIGN

DISTRIBUTION

DELIVERY

Which Generation are You?

• Traditionalists-born after 1946• Baby Boomer- 1946-1964• Gen X-1965-1980• Gen y-under 30

Traditionalist

Baby Boomers

What’s Your Favorite Way to Communicate?

• Face to face• Telephone• Email• Texting• Facebook

Gen X

Gen Y

What do The Younger Generations Want?

•Collaboration and Team Projects•They want to YOU to be their Mentor not their Friend•Feedback and Praise•Want Training and Continued Learning•Want to see that their efforts will bring them Success•Want to be noticed•Encouragement•To be Trusted•Want work to be fun

There’s enough rock for all of us!

More Questions?

Karen@KarenMcCullough.com