i-lappy- the future laptop
DESCRIPTION
We are coming with a new type of laptop named as I-Lappy through which you can operate laptop with your eye movements. In this presentation we provides you with all the market research information such as Segmentation, Targeting and Positioning.which gives you all the idea about the upcoming product.TRANSCRIPT
New Product Launch
ByMohammed MuneerSukumar PernetiVijay KishoreSadrey Alam
The use of near-infrared light allows for accurate, continuous tracking regardless of surrounding light conditions.
EYE TRACKER
A device that incorporates illumination, sensors and processing to track eye movements.
This technology is often referred to as pupil center corneal reflection eye tracking.
ADVANTAGES
This laptop is very helpful to all kinds of people.
It creates mind-blowing user experiences while playing games and running other applications.
It uses your natural eye movements to operate the laptop, it also helpspeople with disabilities to communicate and gain more independence.
To some people eye control is the only way to access laptops and have a voice. They can easily access with the help of this technology.
PRODUCTThe I-LAPPY is having a peripheral eye tracker that enhances laptop accessibility with the speed, power and accuracy of gaze interaction.
The device replaces the standard mouse, allowing you to navigate and control a laptop using only your eyes.
This laptop is protected with Eye Screening Security System.
We can operate this 10m away from the place where we Place the laptop.
MARKETING MIX STRATEGY
PRICE The Prices of these laptops is high compare to regular
laptops due to the inbuilt eye tracking technology.
Pricing strategy based on customer needs.- include status products/exclusive products
Pricing is also depends on suppliers price.
Direct selling model eliminate the need for middlemen thus making effective communication with the customers.
PLACE
Online selling.
Selling through retailers.
Through own stores.
Shopping malls.
Tele-marketing.
PROMOTION
TV, PRINT MEDIA
PERSONNEL SELLING
TELE MARKETING
SOCIAL NETWORKING
BUZZ MARKETIN
G
IMC
INTERNET ADVERTISIN
G
EVENTS & SPONSORSHI
PS
SEGMENTATION
Variables Requirements
Geographic Location Globally
Age 20 to 40+
Gender Male/Female
Income 35000+ Monthly
Loyalty High
Price 80000K-120000K
Product Category Experience
High
Technology Familiarity High
POSITIONING MAPHigh Price
Low Price
Good Service
Bad Service
I-LAPPY
TARGETING
We Target All The Students, Business Professionals,Gamers.
Technology Lovers.
This Is Mostly Helpful For The Impairment People.
People Who Wants To Access Easily.
Thank You