“i know i’m doing my job well when sue ann levy attacks me”: the media campaign experience of...
TRANSCRIPT
A Presentation by
Maureen O’Reilly
President
Toronto Public Library Workers Union (TPLWU) Local 4948 (CUPE)
Presentation to Canadian Association of Labour Media, Toronto, November 8, 2014
I Know I am Doing My Job Well When Sue Ann Levy Attacks Me: the Campaign Experience of
Thursday, 13 November, 14
Our Public LibraryEngaging Patrons: Fight back on the 2012
Toronto Budget & Beyond Where we began (Collective bargaining
September 2009) THE Campaign (July 2011 – January 2012) Collective bargaining (March 2012) Research Great Equalizer (November
2012) THE Second Campaign WOTS and the
2014 Budget (Fall 2013)
Thursday, 13 November, 14
OurPublicLibrary.to
Where we began (Collective bargaining September 2009)
Social advocacy software, community engagement, and allies
The Campaign Team Branding & the Library Workers Social Media & the Library Workers Wrap Up and Fall Out: Sue Ann et al
Thursday, 13 November, 14
Our Public LibraryEngaging Patrons: Fight back on the 2012
Toronto Budget & Beyond Where we began (Collective bargaining
September 2009) THE Campaign (July 2011 – January 2012) Collective bargaining (March 2012) Research Great Equalizer (November
2012) THE Second Campaign WOTS and the
2014 Budget (Fall 2013)
Thursday, 13 November, 14
Lessons Learned
Get the best team Make it easy for the public to participate Go out to the community Cultivate community partners and allies A little lady luck $$$$ keep it interesting (the contest) Research/polling
Thursday, 13 November, 14
The Campaign Team
Responsive, Nimble, Collaborative, Passionate, Hard Working,
Flexible, Fearless
Thursday, 13 November, 14
The Team
TPLWU Local 4948 Membership The Executive Board The Executive
Committee The President
Reno Associates Bill Reno and Robert
Murdoch Jim Thompson
Communications Jim Thompson and
Jason Myers
Thursday, 13 November, 14
THE SECOND Campaign
Word on the Street, Library Budget Forum at City Hall and
the 2014 BudgetSeptember 2013 – January 2014
Thursday, 13 November, 14
www.local4948.org
@local4948 @4948President
TPLWU Social Media Accounts
http://www.pinterest.com/local4948
ourpubliclibrary.to
www.facebook.com/TPLWULocal4948
Thursday, 13 November, 14
The Fall Out
Sue Ann Levy attack columns
Raise the issue of my deceased partner
Rob and Doug Ford Councillor Jaye
Robinson and the liar accusation
TPLB motion against
our campaign in January 2014Declared as lobbyists incl for purposes of collective bargainingTPLB Chair threatens to sue President for slander over a tweetCesar Palacio sues Bravo Campaign
Thursday, 13 November, 14
We have an Important Role to Play!CUPE National Library Workers Committee – foremost role is to increase library workers profile across Canada
Ontario Library Workers Committee – foremost role is to increase the profile of library workers in the province
CLA, OLA
Library Technicians Association
Progressive Librarians Guild
iSchools
Colleges
Publishing
Library Boards
City Council
Arts Celebrations like Word on the Street
Thursday, 13 November, 14