i know a wee publicity homecomin’ 2013 t. duane gordon, executive director
TRANSCRIPT
I Know a Wee Publicity
Homecomin’ 2013
T. Duane Gordon, Executive Director
tw ahis good publicity?is good publicity?
Finding a way for your story to rise above the noise
But not breaking the bank to do it
tw ahdo you do first?do you do first?
your target audience or audiences
IdentifyIdentify
your key messages
CreateCreate
your methods of communication
SelectSelect
eet rht owo en
social mediasocial media
traditional mediatraditional media
word of mouthword of mouth
Traditional mediaone› Newspapers
› Develop relationships with reporters/editors
› Understand not everything is newsworthy
› Use community photo pages
› Get professional writing assistance
› Television
› Less information reported
› Requires a visual
› Soundbite spokesperson
› Radio
› Must paint picture with voice
› Direct mail
› Expensive
Traditional media today only reach a small number
Social mediatwo
Information should be useful, current, and (if possible) entertaining
› Website
› Must be updated regularly
› Must be easily navigable
› Must answer questions
› Must have contact information
› Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, etc.
› Stay up-to-date
› Stay interactive
› Stay responsive to feedback: both + and -
› E-mail and text blasts
› Avoid SPAMming
› Need e-mails/cell numbers
› Events
› Make them enjoyable and photogenic
› Speak at every opportunity
› Service clubs, chambers of commerce, lecture series, churches, women’s circles
› Friendraising is as important as fundraising
› Multiple contacts are usually required before getting anyone to take “action”
› Seek ambassadors
› You can’t do it all yourself
Word of mouththree
NOTHING beats “buzz”
questions