i hope your colleges years are better than mine…
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I hope your colleges years are better than mine…. Brad J Ward CEO – BlueFuego (www.bluefuego.com) BlueFuego provides colleges and universities the help they need to effectively utilize web-based tools for admissions, marketing, yielding and more. . Brad’s Study:. - PowerPoint PPT PresentationTRANSCRIPT
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I hope your colleges years are better than mine…
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Brad J WardCEO – BlueFuego (www.bluefuego.com)
BlueFuego provides colleges and universities the help they need to effectively utilize web-based tools for admissions, marketing, yielding and more.
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Brad’s Study:
• Looked at 244,738 posts across higher-ed Facebook pages (2010)
• Removed any page with less than 300 fans
• Removed any page that didn’t post at least 5 posts per month
• Calculated “engagement”
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What did BlueFuego find?
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• 10 most engaging pages averaged 14.8 updates per month
• 10 least engaging pages in the nation averaged 57.8 updates per month
Less = More
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How’d they figure “engagement”?
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But didn’t Facebook just change its News-Feed algorith?
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EdgeRank• Meet Trent
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EdgeRank• Trent’s Edges
An “edge” is any form of interaction a user may incur with the use of an object similar to the primary action of object wherein Facebook contacts can share, like, or comment.
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EdgeRank
• Understand: Your News Feed ≠ news• News Feed = chart of relevant Edges
based on your connections with users and apps
Confused? It gets worse…
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EdgeRank
3 parts to a user’s EdgeRank
1. Affinity Score2. Weight Score3. Recency Score
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EdgeRank1. Affinity (Ue)• The “score” between the edge creator
and viewing user. The more you interact/view a friends updates, photos, apps, et. All – the hire the affinity score.
• This is a one-way score. Just because you’re FB stalking her, doesn’t mean you’re showing up in her feed.
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EdgeRank2. Weight (We)• This depends on the certain edges the
with which the user is interacting.• Not all edges are created equally.• Videos, photos, and links are the heaviest
edges.
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EdgeRank3. Recency (De)(also known as “Decay”)• The time when an edge is created.• The more recent an edge, the higher
recency score it carries.
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EdgeRank• Other Factors
– Posting from 3rd party apps (Hootsuite, TweetDeck) will lower your EdgeRank
– Quality content– Frequency
• Which takes us back to BlueFuego…
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Brad’s StudyBlueFuego conducted the study in 2011
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Brad’s Study14.8 is still the “Magic Number”Also• 9/10 top schools weren’t in the top 10 in
2010• The top 100 pages decreased posts to
18.9 updates per month (compared to 20.2 in 2010)
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• Is this all just a facebook “double rainbow”?