i-gaming forum 2015 agenda

David Henwood, Director, H2 Gambling Capital

Magnus Silfverberg, CEO, Betsson and Chairman BOS

Johan Styren, CEO, Leo Vegas

Alex Cohen, CPO, Akamon Entertainment

Joseph Cuschieri, Executive Chairman, MGA

Joakim Stockman, Group CEO, bet it group

Hanne Aimonen, Country Manager, casumo

VISIT US www.i-gamingforum.com

Thomas Mattsson, Editor in Chief, Expressen

Tyrone Dobbin, Managing Director, Sportingbet South Africa

I-Gamingforum.com @IGaming_forum

APRIL 15TH - 17TH 2015BERNS, STOCKHOLMSWEDEN

GAME CHANGERSHOW THE INDUSTRY IS SHAPING A NEW EUROPE

Dr. Simon Planzer, Partner, Planzer Law

Angelo Dalli, CEO, bit8

BE SOCIAL BE PARTRegister Now!

Chris Harrison, Industry Head, eGaming and Financial, Google

7TH ANNUAL

650 + MIN NETWORKING

40 +SPEAKERS

20 + SESSIONS

The online gaming industry has been in a silent turmoil over the past years. On the one hand, online gaming is Europe`s fastest growing service activity with a predicted global gambling gross win increase of 60 percent over the next 3 years. On the other hand, as consumer access to gaming increases in line with the evolution of online and mobile technologies, industry regulations remain strict and inconsistent. In order to push and move forward, it is crucial to capture the drivers behind the changes.

Our delegates voice

Interesting conference which dealt with contemporary matters

- Samuel Gauci, Manager Legal Affairs, LGA

I found the conference very interesting and a good opportunity to meet Scandinavian operators and regulators in particular

- Julian Harris, Partner, Harris Hagen

The I-Gaming Forum was an extremely productive event - not only did I learn a lot about the Scandinavian market, but the quality of the attendees was exceptional - and for sure, I’ll be getting some new

business out of it

- Aideen Shortt, Independent Betting and Gaming Researcher

NOTE FROM THE EDITORGlobalization, individualization and innovation are the buzzwords of our century. We will take you on a journey around the world, exploring the tremendous opportunities of emerging markets. We will zoom in on your customers behavior in order to deliver an optimal user experience, to stand out, to be innovative and creative, to utilize the right channels at the right time and use big data to your advantage. We assemble the i-Gaming all-stars, like-minded enthusiasts and game-changers for the 7th year in a row.

Welcome to the i-Gaming Forum 2015!

Heidi ScheiffeleEditorial Director

my input in one word

A fresh approachinspirationThe future

my first game

Nine Man Morris

2

Speaker Information

Dr Simon Planzer is partner at PLANZER LAW, a law boutique specialised in European and Swiss gaming & entertainment law. He is member of the Internal Masters of Gaming Law and the International Association of Gaming Advisors. He also serves as Lecturer in Law at the University of St.Gallen HSG. Simon Planzer has written and presented extensively on international gaming matters. Inter alia, he is the author of “Empirical Views on Euro-pean Gambling Law and Addiction” (2014), a comprehensive monograph on EU/EEA gaming law endorsed by some of the finest gaming lawyers. Simon Planzer studied i.a. at the Universities of Harvard, St.Gallen HSG, the European University Institute, and the College of Europe.

DR. SIMON PLANZER Founder and Partner, Planzer Law and Lecturer at University of St. Gallen

Peter is head of the Secretariat of the Belgian Gaming Commission and member of the Expert Group of the European Commission. He studied law at the University of Brussels, criminology at the University of Leuven and social work at Campus Kortrijk. He has a long experience in legislative and regulatory advice. Peter coordinates the implementation of internet gambling and follows the European debate on regulation of the gambling market with special interest.

PETER NAESSENS Director, Belgian Gaming Commission


Regulationinspiration

People trying to shape an attractive future for the next generation

my first game

Tag

Chris is an Industry Head at Google overseeing the Gambling and Financial Trading industries. As part of his role, Chris spends a lot of time working with large advertisers, helping them to overcome their biggest digital marketing challenges. Prior to joining Google, Chris was Head of UK Online Marketing at Betfair, responsible for all online, mobile and social marketing activity.

CHRIS HARRISON Industry Head Financial Trading and eGaming, Google


Scaryinspiration

Companies changing the world with technology

my first game

Duck Hunt Nintendo


Evolutionaryinspiration

All businesses and brands that prove again and again that the online market exposes slow and non-customer centric giants to

a very cruel and rapid crash course in Darwinism

my first game

Asteroids Arcade video game

LASSE DILSCHMANNCEO, Klubblo

Lasse has long experience in online marketing, e-commerce, digital business, service development and eGaming. As the Nordic Marketing Manager and CEO for Ladbrokes for four years, he was gaining thorough insight in both the Swedish and Nordic as well as the European gaming markets in terms of regulatory and commercial aspects.

MAGNUS SILFVERBERGCEO and President, betsson


Licencesinspiration

Happy Customers my first game

Donkey Kong

Magnus graduated with an MSc in Economics from the Stockholm School of Economics, and an MBA from INSEAD. He started his career at Accenture as a Strategy Consultant for 2 years, before moving to Frontville, an ASP company, as co-founder and CEO for 4 years. Magnus spent 5 years with HP as Sales Director and Director of Outsourcing Services in Sweden, before entering the gaming industry in late 2009 as CEO of Betsson Malta Ltd. In July 2011 he took on the responsibility as Group CEO and President of Betsson.


Understandinspiration

Constant learningmy first gameProbably some

ball game

3


Future-proofinginsiration

Elon Musk; presuming anything he wants to do is ultimately possible given thought and time

my first game

Mickey the Brickey (Vic 20)

Maris currently occupies the role of Responsible Gaming Manager at Unibet. She has a Diploma in Gambling Addiction Counselling and Psychology, and is now reading for her PhD under the supervision of Prof. Mark Griffiths, focusing primarily on the analysis of the early signs of online problem gambling, responsible gaming tools and responsible gaming promotion. Whilst recapitulating research for her role, she has started an innovative detection tool with Unibet, known as PS-EDS (Player Safety – Early Detection System). This has shown an impressive advantage in the company both from a commercial perspective and also internally addressing Corporate Social Responsibility.

Dr. Wiklund has been legal counsel for major online gaming operators for almost 10 years. His sector expertise ranges from commercial and regulatory to M & A. He is also advising private operators in the Health Care-sector. He has acted as counsel in proceedings before the European Courts in Luxemburg and has represented clients in the European Commission and the Swedish Competition Authority.


Legal-political analysis

inspirationChallenges of Market Change

my first game

Poker

MARIS BONELLOResponsible Gaming Manager, Unibet

OLA WIKLUND Co-Founder and Partner, Hansen Advokatbyrå


Intriguing inspirationMy family

my first game

Chess

Recognised as a leading expert in national and international gambling and licensing law, Julian Harris is highly regarded by both operators and regulators throughout the world. He and John Hagan are the founder partners of Harris Hagan, the first and only UK law firm specialising exclusively in legal services to the gambling and leisure industries. With over 30 years experience of gambling law, Julian has advised some of the world's largest gaming and entertainment industry corporations. Harris Hagan was awarded “Gaming Law Firm of the Year” in 2013. Julian is immediate past President of the International Association of Gaming Advisors.

JULIAN HARRIS Senior Partner, Harris Hagan

David Henwood is a director of H2 and leads on its bespoke consulting division. He has over 20 year´s senior experience in sport and gambling and regularly provides advice to investors in respect of industry financing models. He led H2´s analysis for the European Gaming and Betting Association on the contribution made by the betting industry to the funding of sport – work that subsequently saw him invited to moderate a groundbreaking debate on the topic in the EU Parliament.

DAVID HENWOOD Director, H2 Gambling Capital


DatainspirationThe Sting!

my first game

Top Trumps

AIDEEN SHORTTIndependent Betting and Gaming Researcher

Aideen is an independent betting and gaming consultant, and researcher of many Business Intelligence reports on including Mobile Gambling, Social Media, Social Gambling and Payments. Since joining the interactive gambling sector at the outset of online gambling in 2000, Aideen has been involved in a range of senior and director level roles. Her involvement with the mobile platform began as early as 2003 and her range of experience and clients includes both the operator and supplier side of the gambling market along with support functions including payment companies, mobile network operators and technology providers.


Predictionsinspiration

Winston Churchillmy first game

Draughts

4


DesigninsirationMy team

my first game

Chess

Clive has been Chief Executive of the Remote Gambling Association (RGA) since its establishment in August 2005. Before that he was the General Secretary of ARGO. He was formerly head of the Betting & Racing Branch at the British Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. Clive is also on the board of the Responsible Gambling Trust, the British charity that raises funds for problem gambling related research, education, and treatment. He is the author of the Industry Code for Socially Responsible Advertising. In 2014 he became the first chairman of the cross-sector Industry Group for Responsible Gambling (IGRG).


Honestinspiration

Every wagon train that ever got attacked by Indians and bandits

my first game

Dominoes

CLIVE HAWKSWOODChief Executive, RGA

Alex is an experienced casino-game designer who comes to Akamon with a track record of success in the online real-money and social casino markets. For two years Alex was Head of Game Design at Quickspin, an award-winning slots supplier for the online real-money and social casino market. Earlier in his career, Alex was with IGT for 6 years as a game designer on premium titles, including “The Hangover”, “Wheel of Fortune: Triple Extreme Spin,” and “Treasures of Troy.” Indeed, several of Alex's titles from early in his career are still among the most popular themes on IGT's DoubleDown Casino. He earned a BS in Mathematical Sciences and Operations Research at Carnegie Mellon University.

ALEX COHEN CPO, Akamon Entertainment

Steve is a commercial, regulatory and technology lawyer and focuses full time on advising the online gambling industry and has done so now for 10 years. He acts for operators, suppliers, investors and lenders. Steve is noted in legal directories as one of the leading individuals advising the sector and is a recognised industry expert. He is a General Member of the International Masters of Gaming Law. On LinkedIn, he manages the Gambling UK Group and he also runs DLA Piper's gambling blog, All-In.

STEPHEN KETTELEYPartner, DLA Piper


Exploratoryinspiration

My kidsmy first game

Chuckie Egg

JOAKIM STOCKMANGroup CEO, Betit group

Joakim Stockman is the Group CEO of Malta based iGaming operator Betit Group which was established in early 2013. Betit Group operates the brands Thrills.com and SuperLenny.com and are rumoured to have a third site in the pipeline. Joakim left the Betsson Group, where he was in charge of Betsafe, in April 2013 and joined Betit Group as the first employee and has since seen the company grow rapidly to 60 employees and revenues above 50 k EUR per day.


Educationalinspiration

Joe Kaminkow, former vice president of Game Design at IGT

my first game

Civilisation


Innovationinsiration

Isaac Newton. Disruptive innovation that impacts industries in a practical manner inspires me

my first game

Golden Axe

Angelo co-founded Bit8 with Keith Galea and Brian Fenech after identifying the need for an intelligent backend system that positively impacts the operator´s bottom line while providing an awesome player experience. Angelo has joined Bit8 as its CEO in 2013 and has led the company through its initial growth phase and its first external financing round. Angelo holds a bachelor´s degree in IT and a master´s degree in Computational Linguistics from the University of Malta, together with a doctorate in Computer Science and Search Engine Technology from the University of Sheffield. Angelo has published over 23 publications in Europe and the US since 2001 and has over sixteen years of experience in various executive positions in technology, entertainment and gaming companies.

ANGELO DALLI CEO, bit8

5

Johan has for the last five years worked in a wide range of areas within the gaming industry including Business development, Online marketing, and Operations. In addition, Johan has previously worked with innovations for the Telecommunication industry after graduating from Lund´s University as Master of Science – Industrial Engineering and Management.

JOHAN STYREN CEO, Leo Vegas

Peter Alling has an extensive ten year´s experience as gambling regulator. He has served as Secretary to latest of Swedish governmental Commissions on gambling and three years as Head of Operations at Swedish Gambling Authority. Peter Alling is a trained lawyer specialized in public law and IPR and has been a speaker at various conferences over the years. He joined Unibet in 2013 to manage re-regulatory issues in the Nordics.

PETER ALLINGPublic Affairs Manager Nordics, Unibet

Mario Galea was the first CEO of the Lotteries and Gaming Authority in Malta. He was responsible in establishing the Authority as a gaming regulator. In 2004 the LGA published the Remote Gaming Regulations to regulate real-money online gaming. These regulations were the first to establish responsible gaming measures for the industry, which today are considered as global standards. Between 2004 and 2008 over 300 operators out of Malta, making it the largest and most respected jurisdiction in the industry.

MARIO GALEA External Consultant, New Jersey Division of Gaming Enforcement

CATRIONA CAMPBELLDirector, Seren

Voted into the Digital Hall of Fame (September 2012) for achievements in digital media over the last 20 years with Sir Tim Berners-Lee and Sir Jonny Ive, she was instrumental in setting the UK standards for digital media. She was voted into the Top 100 people in the Internet 2002 – Int. Mag. And selected as one of the Top 50 people in digital – by Econsultancy. Catriona is a Founder and Director at Seren, Customer Experiences. Working for 43 of the Top 100 FTSE, as well as numerous global clients such as Dell, Nokia and Microsoft. Seren advises Board level Gaming Executives on Customer Experience Strategy.

Mark McGuinness has more than 14 years experience in digital marketing director roles with both private and public i-gaming operators. He is the resident i-Gaming Futurologist for Isle of Man-based Mainstream Marketing & Communications, a digital marketing agency offering business and marketing advice on social gaming, i-gaming and land-based gambling.

Mark McGuinnessi-Gaming Futurologist

6


180˚ inspiration

Futuremy first game

Stryktipset


Mobile inspiration

Technical Innovationsmy first game

Monopoly

As Bob Dylan once said, “A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do”. As a sport-obsessed, technology loving, entrepreneurial businessman, Tyrone Dobbin is a testament to Dylan`s philosophy. Tyrone is a pioneering member of the online sports betting industry in South Africa. Launching South Africa`s first online sportsbook, he is passionate about developing the credibility of online sports betting in Africa. Tyrone currently serves as Chairman of the Western Cape Bookmakers Association. He is a key role player in bringing South Africa up to standard with the latest trends in legal and regulated online gaming and is a frequent contributor, as a Captain of Industry, in the South African houses of Parliament.

TYRONE DOBBIN Managing Director, Sportingbet South Africa

Joseph is a certified public accountant and a fellow member of the Malta Institute of Accountants of Malta. Prior to joining the LGA, Mr Cuschieri was Chief Commercial Officer at Vodafone, and a senior consultant with Ernst & Young. He has vast experience in economic regulation particularly in the electronic communications sector where he spent five years as Chief Operating Officer at the Malta Communications Authority. In his role at the LGA, Mr Cuschieri is focusing amongst other things on reforming the Authority to make it more efficient and agile, strengthening the relationships with all stakeholders, strategically grow the on-line gaming sector and promote Malta as a globally respected gaming jurisdiction.

JOSEPH CUSCHIERI Executive Chairman, MGA

7


Regulatory Entrepreneurship

inspirationGive more than you take

my first game

Monopoly


Practicalinspiration

Positive Peoplemy first game

Marbles

Advocate, Notary and Certified Computer Scientist Tal Itzhak Ron is one of the most influential lawyers in the Gaming and Hi Tech industries. He established Tal Ron, Drihem & Co. Law Firm in 2003, focusing on Gaming, Hi-tech, Forex, Binary Options and Financial Technologies industries, advising top-tier international clients in these fields. Over the years, Tal gained extensive knowledge in Financial and Gaming regulation, Digital Currencies, International Taxation, Offshore incorporation and Payments services. Today his team of 18 highly seasoned attorneys and partnering professionals operating from Tel Aviv, Hong Kong, Limassol, London, British Anguilla, Curacao and Dubai offers an international one-stop shop for incorporation, banking, regulation, compliance and ongoing legal services. Tal, a member of International Masters of Gaming Law (IMGL) and Society of Trust and Estate Professionals (STEP), provides legal consultation and representation to worldwide companies and assists numerous start-ups to become significant players in the gaming industry.

TAL ITZHAK RON Chairman, Tal Ron Drihem & Co. Law Firm


Practicalityinspiration

80ies musicmy first game

Ninja Saboteur by Durell

A recent immigrant to Israel from the United States, Kovi Skier is a skilled offshore specialist and gaming researcher. Kovi´s areas of expertise extend from Corporate and International Finance Law to gaming and regional & historical politics. Research topics have included advanced research into evidential and corporate law models in various geographic regions. As Offshore Specialist at Tal Ron, Drihem & Co. Law Firm, Kovi is intimately acquainted with the business structures and operations of major providers in the field and has assisted such companies throughout their incorporation processes. Kovi is also an avid gamer, specializing in real time strategy games. He has addressed student groups at various colleges across Israel, and his contributions can also be seen in articles in several major financial and gaming publications, as well as in legal journals. Kovi´s background has also given him a fundamental working knowledge of various regional Islamic groups and authorities, as well as government counter-terrorism techniques.

KOVI SKIER Offshore Specialist and Gaming Researcher, Tal Ron Drihem & Co. Law Firm


Educationalinspiration

Zeev Jabotinskymy first game

Axis & Allies

8

42 years old, born and raised in Norway, but Danish father and Danish passport. Worked as a Sportsjournalist (Eurosport, Radio 1, Viasat, TV2 etc) for over 15 years, before joining gaming-industry in 2006. After that I never looked back…


Enthusiasticinspiration

“As long as you are nice and hurt no-one, you can do what you want!”

my first game

Yatzy I think..

KIM RUD PETERSEN Spokesman, Betsson Group Norway

Hanne Aimonen is the Country Manager for Finland and Affiliate & Partnership Director at Casumo. Hanne has over five years of Marketing experience from B2B and B2C companies in the igaming industry. Before joining Casumo, Hanne was Marketing Manager at Net Entertainment. Hanne has the MSc in Economics from the Stockholm University School of Business.

HANNE AIMONEN Country Manager and Affiliate & Partnership Director, casumo

Thomas Mattsson is the Editor-in-Chief of the Swedish daily Expressen. He is the 65th most powerful person in Sweden, according to the Fokus magazine.

THOMAS MATTSSON Editor in Chief, Expressen


Inspiringinspiration

Business visionariesmy first game

Slot machine

Gil Erez is the Chief Business Development Officer at TRADOLOGIC, the leading binary options platform provider. He has been in the Binary Options industry from its very beginning and has handled both operations and platform development, helping to shape the technology and methodology of the industry. Gil has been with TRADOLOGIC since 2010. The company was established in 2008 by professionals who had their background in the financial, online gaming, and technology industries. TRADOLOGIC is headquartered in Bulgaria and has branches in the U.K., Cyprus, Israel, Russia, Shanghai, Hong Kong, Singapore, the Philippines, and Japan.

GIL EREZ Chief Business Development Officer, TradoLogic

John Harmander is the CMO of Casumo, and has 10 years experience in the communications and startup-industry. Before joining Casumo John was marketing director in Croatia, as well as Global Brand Director for Swedish telecom company Tele2. Experience also includes co-founding or being in a leading position in several startups. John specialises in the areas of brand, innovation and growth. With Casumo John has been part growing the company three figures percentage points every year since start leading to one of the fastest growing casinos in Europe.

JOHN HARMANDER CMO, casumo


Accelerateinspiration

Booksmy first game

Chess

Day 2 - April 16th 20158:30 Registration

9:00 Opening by our Chairman

9:10 Plenary Session: Doing Gaming Business in Europe and Scandinavia - A Tale of EU Law, National Judges and Cultural Differences

9:35 Panel: Regulatory and legal insights - What is driving the changes?

10:25 Plenary Session: Lessons from the UK Gambling market – The Google view

10:50 Champagne-Brunch & 1-2-1-Meetings & C-level Boardroom-Brunch

11:20 Roundtables:

Day 1 - April 15th 201516:45 Registration

17:00 The Social Club

The future customer Stores, platforms & ecosystems: next generation marketing

The security landscape within Gaming

Optimizing every customer experience

Multi-device payment solutions High performance: become data driven!

12:30 CEO-Panel: All Stars futurology

13:20 Lunch

Spotlight on: Global outlook

14:15 Panel: Around the world in 50 minutes: Entering and utilizing emerging markets

Spotlight on: Turn data into dollars! Gaming Analytics & Business Intelligence14:15 The era of data-digging14:40 The Game Changer: Customer Experience Optimization

Spotlight on: Integrity & Fraud15:05 Panel: Money laundering and illegal betting: The war against Match-fixing

Spotlight on: Payment solutions and Cryptocurrency

15:05 Speaker slot: Cryptocurrency: Build customer trust in an unstable environment

15:30 Cross-platform solutions with low risk and high impact

15:55 Fika and 1-2-1 meetings

Spotlight on: Scandinavia16:25 Scandinavia-Panel

Spotlight on: Responsible Gaming & Customer Protection16:25 Putting a face to a name16:50 Responsible Gaming from a business perspective

17:15 Dinner, dance & mingle

Conference - at - a - Glance

9

10

Spotlight on: Tech futurology

9:10 CTO-Panel

Tech and data in iGaming - Experts about trends and future

10:00 The King of Big Data: Cross-industry insights

Day 3 - April 17th 20159:00 Opening by our Chairman

Spot on: Tech futurology

Spotlight on: From Mischief to Guerrilla: Modern Marketing

9:10 Panel: The battle of marketing: Law and order

10:00 Mobile Marketing

11:00 Innovative Marketing: From Social...

11:25... to Guerilla

11:50 Digital Marketing and Seduction - what turns your customers on

11:00 Mobile Gaming: Every App needs a little push

11:25 Gaming Platforms: The heart of your multi-channel strategies

11:50 A tech-evolution outlook: From wearable technology to app development

12:15 Closing Remarks from the Chairman

10:25 Power-Brunch and 1-2-1 Meetings

Conference - at - a - Glance

Keep up with strategies and trends and be on the forefront with the C-level of the gaming industry.

Choose sessions after your interests and key issues by pre-booking sessions, arranging meetings and roundtable sessions online.

You will be standing on a unique platform to establish your contacts and forge partnerships with maximum convenience and minimum fuss.

Be on the pulse of the industry. Which tools, technologies, processes and ideas are leading the future?

WHY ATTEND

Be on par! Be part! Be social! Be ahead!

16:45 Registration17:00 Lounge Cocktai l

Be ahead and meet your peers.Official welcoming cermony.

Day 1 - Apri l 15th 2015

SOCIAL CLUBWELCOME TO THE

17:00BERNSSTOCKHOLM

11

12

i-Gaming Forum 2015Day 2 - Apri l 16th 20158:30 Registration


9:35 Panel: Regulatory and legal insights - What is driving the changes?• Where originates the pressure for changes in Europe?• What more can operators and regulators do to improve the online environment?• Where do operators stand in all this? Could operators and regulators do more to increase the commercial success of online gaming?• Is it economic, as in the USA, the desire for better consumer protection or pressure from the European Commission?

10:25 Plenary SessionLessons from the UK Gambling market – The Google view• Have a detailed look into the most competitive gambling market in the world.• What can you expect in the Swedish market should regulation occur? How can price and volume shifts impact your performance? • Hear from Google´s perspective what approaches you can be thinking about now to prepare yourself for the increased competition

9:10 Plenary Session:Doing Gaming Business in Europe and Scandinavia - A Tale of EU Law, National Judges and Cultural Differences• Same same but different: Learn why EU gaming law has been applied differently in different EU/EEA member states. • Judges: hear about the reasons that make judges decide in favour or against private operators. • National judges and cultural differences: Why is it harder to succeed in Scandinavian courts as a private operator?

10:50 Champagne-Brunch & 1-2-1-Meetings & C-level Boardroom-Brunch

11:20 Roundtables: Several roundtables are set, each with a specific subtopic and each guided by a moderator. You can attend 2 tables for 25 minutes each.

Julian Harris, Senior Partner, Harris Hagan

Peter Naesser, Director, Belgian Gaming Commission

Dr. Simon Planzer, Founder Partner, Planzer Law and Lecturer at University of St. Gallen

Dr. Simon Planzer, Founder Partner, Planzer Law and Lecturer at University of St. Gallen HSG

Chris Harrison, Industry Head, eGaming and Financial, Google

The future customerCatriona Campbell, Director, Seren

Multi-device payment solutions

The security landscape within Gaming

Optimizing every customer experience

Stores, platforms & ecosystems: next generation marketing

High performance: become data driven!

Clive Hawkswood,Chief Executive, RGA

Joseph Cuschieri Executive Chairman, MGA

12:30 CEO-Panel: All Stars futurology• A creative, rigorous and interactive approach to tackle the critical challenges you face every day. • Hear from the industry All-Stars how they approach and solve their challenges in a highly competitive market.

14:15 Panel: Around the world in 50 minutes: Entering and utilizing emerging markets• A journey around the world, pit-stopping in markets that offer tremendous commercial opportunities, such as Latin America, Africa and the USA. • Are you looking for expansion opportunities in gaming beyond Europe? You will hear about chances to enter and utilize these markets, severe risk factors and solutions.• Market experts for legal frameworks, regulation, taxation, social studies and customer behavior will analyse those markets and offer you insights, outlooks and identify similarities and differences.

Spotlight on: Turn data into dollars! Gaming Analytics & Business Intelligence

14:15 The era of data-digging• What can we learn from the data? • Explore current trends in the industry around the globe, the tremendous range of growth and the characteristics of success in the future.

David Henwood, Director, H2 Gambling Capital

14:40 The Game Changer: Customer Experience Optimization• Why future winners of the sector will apply consumer data led optimisation throughout their marketing, product and operational value chains. • Hear about in-depth multivariate testing, dynamic personalisation programs and how you can gather deposit-related customer data to break your own records.

15:05 Panel: Money laundering and illegal betting: The war against Match-fixing• The total amount that is laundered through sports betting worldwide every year is ridiculously high. Can we win this war? • What are the future action-plans to prevent match-fixing in Europe? How can monitorization and tracking prevent betting-related fraud and match-fixing? • Overlook solutions to detect match manipulation and safeguard the integrity of your sport-betting business!

Spotlight on: Payment solutions and Cryptocurrency

15:05 Speaker slot: Cryptocurrency: Build customer trust in an unstable environment• Explore new opportunities and advantages of implementing bitcoin and altcoins into your payment options, while at the same time offering a trusting environment for players. • Find out about your options to de-risk from price fluctuation, exchange currencies and perform a KYC in terms of ensuring that each player can be identified, while guaranteeing privacy

13:20 Lunch

Magnus Silfverberg, CEO, betsson

Lasse Dilschmann, CEO, Klubblo

Johan Styren, CEO, Leo Vegas

15:30 Cross-platform solutions with low risk and high impact• What offers the future of the rapidly growing payments sector and how can you choose the right solution in a complex ecosystem? • Payment methods need to adapt to the rapidly changing patterns of consumption and the customers consumer behaviors. • How you can minimise your risks and offer secure, safe and convenient online mobile payment solutions from any device

Spotlight on: Global outlook

Spotlight on: Integrity & Fraud

Angelo Dalli, CEO, bit8

Joakim StockmanGroup CEO, Betit group

Tyrone Dobbin, Managing Director, Sportingbet South Africa

Stephen Ketteley, Partner, DLA Piper

13

Kovi Skier, Offshore Specialist and Gaming Researcher, Tal Ron Drihem & Co. Law Firm

Tal Itzhak Ron, Chairman, Tal Ron Drihem & Co. Law Firm

14

Spotlight on: Responsible Gaming & Customer Protection

16:25 Scandinavia-Panel• Which challenges and changes will Scandinavia face in the future? • How does the harsh regulation landscape faces these demands? • Why communication and negotiation needs to gain momentum and be harmonized.

16:25 Putting a face to a name• How can you implement innovative security systems and biometrics to ensure your customers safety? • Learn about the potential of online identity verification technologies as a part of the infrastructure and why its is crucial to identify and predict risk or harm levels.

16:50 Responsible Gaming from a business perspective• Why providing information about risks of gaming and protecting people from developing unhealthy gaming habits is no longer only a “nice-to- have” in the private operators policy, but a necessity. • How to use early detection systems which help detect early markers for problem consumers • How Responsible Gaming preventive measures will help to have a sustainable business

Maris Bonello, Responsible Gaming Manager, Unibet

17:15 THE GRAND FINALE

Dine on a 103 year old boat while cruising through the Stockholm Archipelago. This is your opportunity to banquet, mingle and dance with all the great people you’ve met during the day.

15:55 Fika and 1-2-1 meetingsFor the non-Scandinavians under us: We Swedes love coffee. We even have a social institution for having a coffee-break - “fika”! Fika requires friends, colleagues, coffee (tea is possible), pastry and a lively chat. Sounds good, doesn`t it?

Ola Wiklund, Co-Founder & Partner, Hansen Advokatbyra

Moderator: Peter Alling, Public Affairs Manager Nordics, Unibet

Spotlight on: Scandinavia

Kim Rud Petersen, Spokesman, Betsson Group

11:25 Gaming Platforms: The heart of your multi-channel strategies• A great digital experience is no longer a nice-to-have; it´s a make-or- break point: Overcome the challenges of device fragmentation and your customers demanding multi-channel experience across tablet, mobile and smart TV. • Understand how you can reach your customer by choosing the right distribution channels, offering a unique user experience by customising content, graphics and functions to all devices.

11:25 PR & Content driven marketing in a challenging market• When you can not buy media or advertisement, content and PR becomes your strongest weapons in building a brand. • How to gain media visibility to your brand in a highly challenging market? How to reach your audience when you can not buy advertisement?• A case demonstration about a successful marketing campaign that was purely PR and content driven in a restricted market.

Spotlight on: Tech futurology Spotlight on: From Mischief to Guerrilla: Modern Marketing

9:10 CTO-PanelTech and data in iGaming - Experts about trends and future• Development, innovations and the customers demands are changing faster than ever. • What is driving innovation and how immense are the opportunities for the rapidly growing gaming industry are in terms of leading technology development and implementation?

9:10 DebateThe battle of marketing: Law and order.• What is left of the marketing prohibition?• Delve into the current legal status of marketing in the Nordics and its compatibility

10:00 Social and Real Money Gaming: similarities and differences• There´s a large intersection in content between Real Money and Social gaming. • Examine what social casino as an industry can learn from Real Money, and what Real Money can learn from social. • And in the future, where are they converging and separating as an industry?

10:00 Mobile Marketing• The key for a successful mobile strategy lies in game design and development, but also in marketing and pricing strategies. • Explore the tactics behind successful monetisation, pricing, acquisition strategies, market personalisation, and platform diversity in the mobile scenario.

11:00 Mobile Gaming: Every App needs a little push• Target your mobile audience in granular detail, including location, user preferences and in-app behavior• What is the most effective way of communicating with our mobile audience - directly to their smartphone? • How can you track your customers mobile user behavior? How can you keep players engaged for a longer period of time? Hear about real- time geo-targeting, tagging and KPI-tracking!

11:00 Building Excellence in Content• How to create an emerging content marketing strategy as a reaction to the transition from one-way messaging via advertising excellence to content marketing excellence? • How to make marketing content optimized for audience interaction (customers, partners, employees, enthusiasts, stakeholders, etc.) with creativity and media working integrated in the whole process?

Day 3 - Apri l 17th 2015


Moderator: Aideen Shortt, Independent Betting & Gaming Researcher

Moderator: Aideen Shortt, Independent Betting & Gaming Researcher


Alex Cohen, CPO, Akamon Entertainment

Mario Galea, External Consult, New Jersey Division of Gaming Enforcement

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Hanne Aimonen, Country Manager, casumo

Thomas Mattson, Editor, Expressen

John Harmander, CMO, casumo


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11:50 A tech-evolution outlook: From wearable technology to app development• Physical and digital worlds are converging. As a result consumers expect uniform service whether they are in the physical world or if they are in the digital world. • Discover the evolution of wearable technology and how it will impact our lives and businesses within the “always on” society. • Hear from the forefront of the industry about app development, strategies and the promising future of predictive apps that are able to sense environment and respond in real-time, anticipate user action, and meet users in their moment of need.

11:50 Digital Marketing and Seduction - what turns your customers on.• Learn how to best use insight from data to build your channel-specific advertising campaigns to unlock hidden profits and avoid marketing misspend by targeting customers at the right place, and crucially at the right time.• Why it is crucial chasing clicks, shares and views by copying Buzzfeed- type tactics at the expense of high quality, useful content that builds brand value• What turns your customers on? Use fascinating facts about seduction, the human psyche, NLP and player behavior to push your marketing.

12:15 Closing Remarks from the Chairman

Geographic ProfileFor countries providing more than 1% of attendees

= within 1000 km of Stockholm = within 2000 km of Stockholm= more than 2000 km of Stockholm

SWEDENFINLANDDENMARKTHE NETHERLANDSUNITED KINGDOMAUSTRALIA NORWAYICELANDAUSTRIACYPRUSMALTAIRELANDCZECH REPUBLICBELGIUM LUXEMBURG ISRAEL SPAIN

The Boom of Global Online Gaming Gross Win in bn € Since the first i-Gaming Forum 2009 - 2015

200918.2

2015*

30.3

* Forecast

FACTS

Stockholm

Barcelona

London

Helsinki

Valletta

Reykjavik

Mark McGuinness, i-Gaming Futurologist

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