Zillow.com

Expanding Bidding Templates

Customer Acquisition

Modelers/Algorithms

Software Developers

Free Model

Access to bidders

Online Automated Service for bidders

Internet

Traffic drivers such as bidding websites e.g. Priceline.com

Ads/CouponsPeople

Sales/initial customer acquisition

Hosting/Infrastructure

Software Development

MKTing/Sales/Admin

IDecideFast – Bidding Business Model

Bidders in online Auctions:

1. Traditional eBay Auction2. Best Offer eBay3. Three offers – eBay4. Name your own price -

Priceline

Bidding Bulletin Users

Bidders in Real Estate:1. Best Offer Real Estate.2. Haggling – Real Estate.

Advertising Companies

Bidders access fellow bidders

1. Decision bulletin Users

2. Advertising companies

3. Template Users

1. Social networking

2. Collaborative decision making

3. Rapid feedback4. Detailed solutions for

select problems(templates)

1. Software development2. People3. Incentives (for initial customer acquisition)4. Hosting/infrastructure5. Gathering data for templates6. Survey/questionnaire costs for templates

1. Advertisement2. Coupons

3. Template fees

1. Internet1. Modelers2. Software vendor3. MKTing/Sales/

Operation/adminpersonnel

1. Expandingtemplates/Categories2. Customer acquisition beyond college students3. Build/operate/

maintain

1. Online self-service

1. Traffic generators

(keywords from • Twitter• Ask.Com• Facebook

Updates)

2. Professional/Student associations/LinkedIn

3. Template Domain Experts

Here is what we thought

Generic decisions: Collaborative Decision Making

(Revenue Streams: Ads/Coupons)

+Specified Templates

(Revenue Streams: Fee for template use)

Here is what we did

We GOT OUT OF THE BUILDING again.

Main Hypotheses we wanted to test

• Would people be willing to blog about their decisions?

• Would they be willing to pay for specified solutions?

Here is what we learned:

Specified Templates

(Revenue Model: Free template use)

Customer Acquisition for ads

Pivot

Main changes in Business Model From Fee to Free Templates

http://nqued.com:8888/

Login Page

Next Steps

Gather more data specific to online and real estate bidders

Contact potential partners

Contact potential advertisers

Appendix

Google

128 Million Users

28 Billion Dollars in Ad Revenue