i ciiim2014 vru thailand abstracts of papers 30 1-58

International Conference of Inclusive Innovation and Innovative Management (ICIIIM 2014)


International Conference Proceedings

2nd International Conference on Inclusive

Innovation and Innovative Management

(ICIIIM 2014)

11-12 December 2014, hosted by Valaya Alongkorn Rajabhat University under the

Royal Patronage (VRU), Pathumthani, Thailand.

Jointly organized by

Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU),

National Innovation Agency (NIA),

AFBE (Asian Forum for Business Education),

University of Dhaka, Dhaka, Bangladesh

&

Panjab University, Chandigarh, India.


Abstracts of Keynote Speech and Papers

Presented at the

2nd International Conference on Inclusive Innovation

and Innovative Management

ICIIIM -2014

Hosted by Valaya Alongkorn Rajabhat University

Under the Royal Patronage, VRU, Pathumthani, Thailand

11-12 December, 2014

Edited by

Dr. Brian Sheeshan

Asian Forum on Business Education (AFBE)

Bangkok, Thailand

Dr. Sa-Ard Banchirdrit

Valaya Alongkorn Rajabhat University Under the Royal Patronage(VRU),

Pathumthani, Thailand

Dr. Meena Laiphrakpam

Valaya Alongkorn Rajabhat University Under the Royal Patronage(VRU),

Pathumthani, Thailand

Prof. Mutharasu A Selvarasu

Annamalai University

Annamalai Nagar, Chidambaram, Tamilnadu, India


CONTENTS Paper Title Authors Guide

Page no.

Organizing Committee Members i

Note from the Desk of the President ii

Preface iii

Acknowledgements iv

Conference Program v

Profile of Key Note Speakers ix

Profile of Peer Reviewers x

Profile of Paper Presenters xii

List of Contributors with the Countries of

their Organizations

xvi

Inclusive Innovation in Thailand and Its

Relationship with The Sufficiency Economy

and with the Commencement and

Development of The Asean Economic

Community (AEC) in 2015

Brian Sheehan


Bangkok, Thailand.

1

Inclusive Innovative Management: The

Promise, Problems and Possibilities

Jitendra Mohan

Department of Psychology, Panjab University,

Chandigarh, INDIA;

1

Innovation and Innovative Management in

Bangladesh: Analysis of Critical Success and

Failure Factors

M. A. Akkas

Faculty of Business Studies, University of Dhaka,

Dhaka, Bangladesh;

2

Innovation through Knowledge Sharing

Forging South-South Innovation

Adik Bandoro ,

Faculty of Social and Economic,

Surya University,

Tangerang, Indonesia

2

Burnout and Mental Health Among School

Teachers in Iran

Akram Ansari Moghaddam


Chandigarh, India.

3

Inclusive Innovation: Using Creative

Problem Solving (Cps) To Improve

Efficiency in a Non-Profit Organization

Fernando Cardoso de Sousa

Portuguese Association for Creativity and

Innovation (APGICO); Loulé; Portugal;

Paula Castelão

Facultad de Ciencias de la Empresa; Cartagena;

Spain;

Ileana P. Monteiro

University of the Algarve; CIEO; Campus da

Penha; Faro; Portugal;

René Pellissier

Department of Business Management; UNISA -

University of South Africa; Pretoria, S.A;

3

Influencing Factors on Service Readiness of

3G Mobile Operators in Bangkok from

Customer Perspective

A.Tubtiang, P. Uchupaiboonwong

Graduate School of Management and Innovation,

King Mongkut’s University of Technology

Thonburi

4


Quality of Work Life of Employees of

Jetbest Animal Nutrition and Health Care

Incorporated: Basis for Innovative

Management

Francis K. Ashipaoloye

Calingasan,

Mark Russel A.

Cruz, Regina Millicent P.

Ticzon, Ina Cheryza May A.

College of Business and Accountancy, Lyceum of

the Philippines University-Laguna

4

Organizational Culture of Selected Cities in

CALABARZON Area of the Philippines:

Basis for Innovative Management


Faculty of College of Business and Accountancy,

Lyceum of the Philippines University-Laguna;

5

Inclusive Innovation in Healthcare in India Guneet Inder Jit Kaur


Chandigarh, INDIA.

5

Research on the Grassroots Innovation

Mechanism in Chinese Rural Areas in the

Internet Era----- With “Taobao Village” as

the Study Case

Zhang Jiachen

Center for Innovation and Entrepreneurship; Tianjin

University of Finance and Economics

Xi Ruiying

Wang Dongmei

School of Law; Tianjin University of Finance and

Economics.

6

Strategy Innovations for Honda Cars

Batangas, Philippines: Basis for Marketing

its High-End Cars

Ramon George Atento,

Ma.Claire Cuaresma

Leslie Lagrimas

Arlene Perez

Faculty of College of Business and Accountancy

Lyceum of the Philippines University-Laguna,

Philippines;

6

Inclusive Urban Development in Chandigarh,

India, through Participatory Environmental

Revitalization: Ramdarbar shows the Way

Manoj Kumar Teotia

Centre for Research in Rural and Industrial

Development (CRRID)Chandigarh, India.

7

Islamic Banking for India Anupam Kumar

SA Infrastructure Private Limited

SRA – 94 – B, ShipraRiviera,GyanKhand – 3,

Indirapuram, Ghaziabad, India;

7

Innovation and Absorptive Capacity: An

Empirical Study of Manufacturing SMEs in

the Western Province of Sri Lanka

Weerasinghe R.N

Faculty of Management Studies and Commerce,

University of Sri Jayewardenepura

Jayawardane, A. K. W.

Department of Civil Engineering, Faculty of

Engineering, University of Moratuwa

8

Leadership Styles of Barangay Captains and

their Effects on the Implementation of Peace

and Order Programs in the Barangays of

General Santos City

Adonis Solidarios Besa

MPA STI College-General Santos City, Philippines

8

Knowledge Management and Inclusive

Innovation- An Indian Experience

V. Manickavasagam

Alagappa University, Karaikudi, Tamil Nadu, India

9

Service Design Innovation for Aquarium

Customer Value

Mutharasu A Selvarasu

Sankaran A.

Rais Ahmad Itoo

Department of Business Administration, Annamalai

University, Annamalai Nagar, Chidambaram,

Tamilnadu, India.

9


Enhancing Teachers’ Competency and

Approaches in Teaching Elementary

Mathematics Grade VI

Dexter V. Trinidad, MaEd

Polonuling Central Elementary School, Philippines;

Joycelyn Ambay-Bermudez, MaEd

STI College-General Santos City, Philippines;

Renetchie Bedicer-Martinez, MaEd

Malungon National High School, Philippines;

10

Concession in Stamp Duty-A Tool for

Women Empowerment------ An Empirical

Assessment: A case of Uttar Pradesh, India

Saroj Arora

Lal Bahadur Shastri National Academy of

Administration

Mussoorie, Uttarakhand, India

10

Regional Diversity and Inclusive

Innovations: A Case Study of India

Nitasha Kapila

Lakhwinder Singh

Centre for Development Economics and Innovation

Studies (CDEIS),

Punjabi University, Patiala, Punjab, India

10

An Empirical Investigation into the Key

Characteristics of Socio-Technical Societies:

Social Identity, Social Exchange and Social

Vicinity, India

Shailja Agarwal

Business Communication Area, Institute of

Management Technology. Ghaziabad

Ghaziabad, INDIA

11

Role of Spirituality in relation to Coping

Strategies among Cancer Patients

Seyed Mahdi Mousavi

MojganBeytaneh


Chandigarh, India.

11

Strategy Innovation for Taza Mia Coffee,

Philippines: Service Quality Approach

Ramon George Atento

Christelle Mae Angulo

Diane Carandang

Paulinne Jane Porras

Faculty of College of Business and Accountancy

Lyceum of the Philippines University-Laguna,

Philippines;

12

A Study on the Response following the drop

of International Tourist Arrivals due to the

Political Instability in Thailand in 2014.

Benjamaporn Sungsithong, Graduate School of

Tourism Management, Assumption University,

Bangkok, Thailand;

12

Alternative Tourism: The Segway Personal

Transporter Tour and Excursion in

Chiang Mai, Thailand

Methawee Promsuwan, Graduate School of

Tourism Management, Assumption University of

Thailand;

13

A Study on Green Practices and Perception

of Guests in Selected Green Hotels in

Bangkok

Pramila Shrestha

Adarsh Batra

Graduate School of Tourism Management,

Assumption University

Bangkok, Thailand.

13

Business Model Innovation for Inclusive

Healthcare

Federica Angeli

Organization in Healthcare, Department of

Health Services Research, Maastricht

University, Netherlands,

Anand Kumar Jaiswal

Indian Institute of Management, Ahmedabad,

India.

14


The Factors that Attract Foreign Direct

Investment in Thailand

Watcharee Tintani

Sa-ard Banchirdrit

Boonruang Sriherun

Wongtheera Suvannin

Faculty of College of Innovative Management,

Valaya Alongkorn Rajabhat University under

the Royal Patronage (VRU) Pathumthani,

Thailand.

14

Effects of Learning Environmental

Education Using the 7 E-Learning Cycle

Approach with Multiple Intelligences on

Knowledge, Awareness and Participatory

Behaviors in Environmental

Conservation of Prathomsuksa 5

Students

Noppadol Chotikapanit

Thongchai Nilkham

Environmental Education Program, Valaya

Alongkorn Rajabhat University under the

Royal Patronage (VRU), Pathumthani,

Thailand.

Paitool Suksringarm

Faculty of Environment and Resource Studies,

Mahasarakham University

15


ICIIIM 2014

Jointly Organized by

Valaya Alongkorn Rajabhat University under Royal Patronage (VRU),

National Innovation Agency (NIA), AFBE (Asian Forum for Business Education),

University of Dhaka, Bangladesh & Panjab University, Chandigarh, India.

11-12 December 2014, Valaya Alongkorn Rajabhat University, Pathumthani, Thailand

Organizing Committee Members

Assoc. Prof. Dr. Sombat Kotchasit

President, Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU)

Asst. Prof. Dr. Sa- Ard Banchirdrit

Vice President, Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU)

Professor Dr. A A M S Arefin Siddique

Vice – Chancellor, University of Dhaka

Professor Dr. Arun Kumar Grover

Vice- Chancellor, Panjab University

Professor Dr. Brian Sheeshan

President, Asian Forum for Business Education ( AFBE)

Assoc. Professor Dr. Somchet Thinapong

Acting Director, National Innovation Agency (NIA)

Dr. Meena Laiphrakpam

International Relations Coordinator, Valaya Alongkorn Rajabhat University under the Royal

Patronage (VRU)

i


Note from the desk of the President

I came to know that Valaya Alongkorn Rajabhat University under the Royal Patronage ( VRU) is organizing

the 2nd International Conference on Inclusive Innovation and Innovative Management-ICIIIM - 2014 at

VRU Campus, Pathumthani, Thailand, from 11th to 12th December, 2014. I happily signed and approved the

project because I firmly believe that this Conference will provide a platform from different parts of the world

to exchange new ideas and application experiences face to face, to establish academic, business or research

relations and to find global partners for future collaboration.

I hope that this conference, through this presentation of experiences, researches, cases and development

activities, will provide us a vision to see all levels of the present globalized society which in turn will bring

awareness of our social responsibilities. Therefore, I consider that this type of conference is beneficial to

all of us and such knowledge is beneficial for the development of a globalized society. Today we can see

the prevalence of innovation in all spheres of our life in this competitive world and hence lies the importance

for discussion of inclusive innovation and innovative management.

On behalf of Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU), I would like to

express my thankfulness to all organizers, contributors and participants for their valuable contributions, for

sparing their precious time and resources to come and participate in this event and their participation make

this event grand and successful.

I wish the conference to be successful, useful and enjoyable to all participants. In the future too, I wish that

many types of such conference to follow for sharing knowledge and exchanging of ideas.

Thank you very much.

Associate Professor Dr. Sombat Kotchasit

President, Valaya Alongkorn Rajabhat University under the Royal Patronage

December 2014

ii


Preface

This is the proceedings of the 2nd International Conference on Inclusive Innovation and Innovative

Management, ICIIIM2014 to be held at the main campus of Valaya Alongkorn Rajabhat University under

the Royal Patronage (VRU), Pathumthani, Thailand on December 11-12. The ICIIIM -2014 is jointly

organized by Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU), National Innovation

Agency, AFBE (Asian Forum for Business Education), Panjab University, Chandigarh and University of

Dhaka, Bangladesh.

The key focus of ICIIIM-2014 is to promote worldwide awareness of inclusive innovation and innovative

management. It will provide a platform for experts, researchers, scholars, students, academicians as well as

marketing professionals from all over the world to present their experiences, cases and development

activities through presentations, discussions, and publications and exchanging ideas and opinions. The aim

is to enhance organizational learning to meet together to share knowledge with peers. In other words, this

conference provides opportunities for the delegates to exchange new ideas and application experiences face

to face, to establish academic, business or research relations and to find global partners for future

collaboration.

Another purpose of ICIIIM 2014 is to encourage university instructors, scholars, researchers to submit a

paper for presentation and for publication. There are 27 papers accepted for oral presentation in the ICIIIM

2014 conference. Out of these papers, only some good papers will be selected for publication of this

conference proceedings. The selection will be done by the method of double blind, peer review process.

These papers are the scholarly articles and representation of research from Bangladesh, China, Indonesia,

India, Philippines, Portugal, Sri- Lanka and Thailand.

I would like to thank the President of Valaya Alongkorn Rajabhat University under the Royal Patronage

(VRU) for approving the ICIIIM 2014 Conference Project. I would like to thank the participants for their

valuable contributions. Last, but not the least, I would like to express my gratitude to the support team and

staffs of Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU) for their tireless endeavor

to make it a successful Conference.

I hope that you have a beneficial and enjoyable conference.

Asst. Professor Dr.Sa –ard Banchirdrit

Conference Director

Vice President

Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU)

Pathumthani, Thailand.

December 2014

iii


Acknowledgements

Innovation is the basis for sustained economic growth and prosperity. The 2nd International Conference on Inclusive

Innovation and Innovative Management-ICIIIM -2014 is organized because of the growing importance of inclusive

innovation and innovative management in all spheres of this globalized world. This conference has resulted to this

volume, and this work would not have been possible without the approval of the Project by the President of Valaya

Alongkorn Rajabhat University under the Royal Patronage (VRU). As a coordinator of the ICIIIM 2014, first of all,

I would like to express my gratitude to Asst. Professor Dr. Sa –Ard Banchirdrit, the Vice President of Valaya

Alongkorn Rajabhat University under the Royal Patronage (VRU) and the Head of International Relations and

International Academics, for recruiting me as a coordinator of the 2nd ICIIIM 2014. Being a new comer with no

experience in this field, I have to work harder than being a teacher to make it a successful conference. However, with

the guidance and support of our VP and other team members, I think I am able to achieve the mission of coordinating

the 2nd ICIIIM 2014.

My first task is to send invitation letters to the faculty members of each and every University which I can get contact

address from the internet. Initially, I got a few response even though I have sent multiple mails to them. I felt

disheartened but I kept on trying by sending repeated e mails and offering them the benefits of the Conference to bring

their interest to the Conference. I tried to get more contact from many internet sources. Gradually, some of the invitees

responded to my invitation and they started sending their contributions.

Therefore, I am very thankful to all these contributors and participants, who contributed to the success of the

conference by sharing their knowledge in various ways and for spending their valuable time and money to attend the

conference for two days.

The submitted papers have been double blind peer reviewed before final submission to be accepted as papers for oral

presentation in the conference. Many thanks to the reviewers, Prof. Brian Sheeshan, President Asian Forum for

Business Education, Prof. M.A. Akkas, Faculty of Business Studies, University of Dhaka and Prof. Fernando Cardoso

de Sousa of APGICO (Portuguese Association for Creativity and Innovation) for reviewing the papers meticulously

in spite of their busy schedule and for giving valuable comments.

Also, many thanks go to the staffs of the Department of International Relations and International Academics such as

Ajarn Dr. Rojjannant Songyoo, Ajarn Daniel G., Ms. Nahatai Grasaesen, Ms. Wilunda Kajonpai and Mrs. Oranoot

Auetragul for helping, extending cooperation and support in every steps of the Conference. Special thanks go to Mrs.

Oranoot Auetragul, who prepared the Conference Website, Brochure and for formatting the accepted papers.

Lastly, as mentioned earler, we are living in a globalized world and we need innovative practices in every fileds, be it

business or otherwise, if we want to be successful. Creating a culture of innovation is important for any organization

that wishes to grow. In other words, the most successful individual managers and team leaders in latest business world

are the ones who are not only innovative in their own work, but who encourage and assist others to be innovative in

every aspect of their work. It is not only to develop new products and services, new processes and structures to improve

performance in diverse areas, organizational creativity but also to excel in the field in which they are operating.

Meena Laiphrakpam (PhD)

Coordinator & Editor, December 2014

Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU), Thailand

iv


2nd ICIIIM 2014 Conference Program on Inclusive

Innovation and Innovative Management

Jointly organized by

Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU),

National Innovation Agency, AFBE (Asian Forum for Business Education),

University of Dhaka, Bangladesh & Panjab University, Chandigarh, India.

11-12 December 2014, Valaya Alongkorn Rajabhat University, Pathumthani, Thailand.

PROGRAM

Day 1: Thursday 11 December 2014 (Morning )

Venue: Valaya Hotel Pathumthani

Time Details

08.00-09.00 Registration & Payment

09.00-09.15 Session I – Opening Ceremony

Welcome and Opening Speech

MOU Signing Ceremony

The President of VRU, Assoc. Professor Dr. Sombat Kotchasit Kotchasit, delivers

welcome and opening speech.

09.15 - 10.00

Session l: Inclusive Innovation in Thailand and Its Relationship with the

Sufficiency Economy and with the Commencement and Development of the Asean

Economic Community (AEC) in 2015. Keynote Speech I: Professor Dr. Brian Sheehan, President of the Asian Forum on

Business Education (AFBE).

Questions & Answers

10.00- 10.45 Session lI: Innovation in HDD Industry

Keynote Speech II: Dr. Sampan Silapanat, President of The Electronics and

Computer Employers’ Association (ECEA), Thailand.

Questions & Answers

10.45-11.30 Session lII: The Promise, Problem, and Possibility of Inclusive Innovation

Management.

Keynote Speech III: Prof. Dr. Jitendra Mohan, Professor Emeritus of Psychology,

Panjab University, Chandigarh, India.

Questions & Answers

11.30-12.15 Session IV: The Innovation Management Situation of Bangladesh.

Keynote Speech IV: Professor M.A. Akkas, Professor Management Dept., Dhaka

University, Dhaka, Bangladesh.

Questions & Answers

v


Day 1: Thursday 11 December 2014 (Continued)

12.15 - 13.15 Lunch

13.30 - 15.30 Session V: Paper Presentation This session provides the opportunity for scholars and professionals to submit papers for ICIIIM 2014. Paper presentations are arranged around general topics on inclusive innovation and innovative management. Each Participant will make a 15-minute presentation. A 5-minute general discussion will follow the presentation.

18.30 - 21.00 Event Dinner Party

Day 2: Friday 12 December 2014

Time Details

09:30 - 11:30 Session VI: Paper Presentation Continued

11:30 - 11:45 Tokens with Special Thanks

11:45 - 12:00 Concluding Remarks

12:00 - 13:00 Lunch

13:00 - 18:00 Meet at the Hotel Lobby: Sightseeing- Cultural Study Tour

Day 1: Thursday 11 December 2014 Afternoon

Paper Presentation Details

Venue: Princess Valaya Hotel

Time Room No : 1

13.30 - 13.50

Presentation : I

Author: Dr. Fernando Cardoso de Sousa

Title: Inclusive Innovation Using Creative Problem Solving (Cps) To Improve Efficiency in a

Non-Profit Organization.

13.50 -14.10 Presentation : II

Author: Prof. V. Manickavasagam

Title: Knowledge Management and Inclusive Innovation--- An Indian Experience

14.10- 14.30 Presentation : III Author: Assoc. Prof. Anupam Kumar Title: Islamic Banking for India

14.30-14.50 Presentation : IV Author: Dr. Francis K. Ashipaoloye

Title: Organizational Culture of Selected Cities in Calabarzon area of the Philippines: Basis for

Innovative Management

14.50 -15.10 Coffee Break

15.10-15.30

Presentation : V Author: Weerasinghe R.N Title: Innovation and Absorptive Capacity: An Empirical Study of Manufacturing SMEs in the Western Province of Sri Lanka

15.30 -15.50 Presentation : VI Author: Adik Bandoro Title: Innovation through Knowledge Sharing Forging South-South Innovation

vi


Day 1: Thursday 11 December 2014 Afternoon


Venue: Princess Valaya Hotel

Time Room No : 2

13.30 - 13.50

Presentation : 1 Author: Prof. Mutharasu A Selvarasu

Title: Service Design Innovation for Aquarium Customer Value

13.50 -14.10 Presentation : II Author: Prof. M. A. Akkas Title: Innovation and Innovative Management in Bangladesh: Analysis of Critical Success and

Failure Factors

14.10- 14.30 Presentation : III

Author: Nitasha Kapila

Title: Regional Diversity and Inclusive Innovations: A case study of India

14.30-14.50 Presentation : IV

Author: Dr. Saroj Arora

Title: Concession in Stamp Duty- A tool for women empowerment----- An empirical

Assessment: A case of Uttar Pradesh, India

14.50 -15.10 Coffee Break

15.10-15.30

Presentation: V Author: Seyed Mahdi Mousavi

Title: Role of Spirituality in relation to Coping Strategies among Cancer Patients

15.30 -15.50 Presentation VI

Author: Ma.Claire Cuaresma, student of Prof. Ramon George Atento/ Dr. Francis

Title: Strategy Innovations for Honda Cars Batangas, Philippines: Basis for Marketing its High-

End Cars

vii


Day 2: Friday 12 December 2014 Morning


Venue: 100th year Building

Time Room No: 15-704 Room No: 15-706

09.30 - 09.50

Presentation : I

Author: Dr. A.Tubtiang, P. Uchupaiboonwong

Title: Influencing Factors on Service Readiness of

3G Mobile Operators in Bangkok from Customer

Perspective

Presentation: I

Author: Calingsan Mark Russel / Dr. Francis

Title: Quality of Work Life of Employees of

Jetbest Animal Nutrition and Health Care

Incorporated: Basis for Innovative Management

09.50 -10.10 Presentation : II

Author: Asst Prof Manoj Kumar Teotia

Title: Inclusive Urban Development in

Chandigarh, India, through Participatory

Environmental Revitalization: Ramdarbar shows

the Way

Presentation: II

Author: : Guneet Inder Jit Kaur

Title: Inclusive Innovation in Healthcare in

India

10.10- 10.30 Presentation: III:

Author: Prof. Anand Kumar Jaiswal

Title: Business Model Innovation for Inclusive

Healthcare

Presentation: III

Author: Pramila Shrestha

Title: A Study on Green Practices and Perception

of Guests in Selected Green Hotels in Bangkok

10.30-10-50

Presentation: IV

Author: Akram Ansari Moghaddam/Mojgan

Beytaneh

Title: Burnout and Mental Health Among School

Teachers in Iran

Presentation:IV Author: Watcharee Tintani

Title: The Factors that Attract Foreign Direct

Investment in Thailand

10.50 -11.10 Presentation: V

Author: Methawee Promsuwan

Title: Alternative Tourism: The Segway Personal

Transporter Tour and Excursion in Chiang Mai,

Thailand.

Presentation : V

Author: Prof. Ramon George Atento/ Dr. Francis

Title: Strategy Innovation for Taza Mia Coffee,

Philippines: Service Quality Approach

11.10-11.30 Presentation: VI

Author: Noppadol Chotikapanit

Title: Effects of Learning Environmenmtal

Education Using the 7 E – Learning Cycle

Approach with Multiple Intelligences on

Knowledge, Awareness and Participatory

Behaviors in Environmental Conservation of

Prathomsuksa 5 Students

Presentation : VI

Author: Benjamaporn Sungsithong

Title: A Study on the Response following the drop

of International Tourist Arrivals due to the

Political Instability in Thailand in 2014

11.30-11.45 Tokens with Special Thanks

11.45 -12.00 Concluding Remarks

12.00-13.00 Lunch

13.00-18.00 Meet at the Hotel Lobby: Sightseeing- Cultural Study Tour

viii


Profile of Keynote Speakers

Professor Brian Sheehan

Professor Brian Sheehan, PhD, is an Australian citizen who has been a resident of Bangkok, Thailand,

for the last 20 years. His initial academic education was in Economics and later in Management at the

University of Melbourne. He has been President of the Asian Forum on Business Education (AFBE) since

2004. He initially had working experience in an Australian state instrumentality, and later in management

consulting and in the private sector, before becoming an academic. He became Head of the Department of

Applied Economics and later the Dean of Business at Phillip Institute of Technology and later again,

Associate Dean of the Faculty of Business at RMIT University in Melbourne, Australia. Since his time in

Thailand, he worked as a full-time academic for several years initially as Co-Director of the Doctoral degree

in Public Administration at the National Institute of Development Administration (NIDA) (International

Program) and later becoming the Dean of the International College at Rangsit University. He retired from

full time academia some years ago but he has taught at many Thai Universities as a part-time lecturer over the past 10 years or

more. He has also been the Editor of the AFBE Journal since its inception (2008) and is on the Editorial Panel of a number of

other Journals.

Title of Professor Brian Sheehan’s Keynote Speech: Inclusive Innovation in Thailand and Its Relationship with

the Sufficiency Economy and with the Commencement and Development of the Asean Economic Community

(AEC) in 2015.

Dr Sampan Silapanad

Dr. Sampan Silapanad has been President of The Electronics and Computer Employers’ Association

( ECEA), Thailand. He was also the Vice-President of Magnetic Head Operations – Asia /Western

Digital (Thailand) Co. Ltd. Prior to 2007 he occupied senior management positions with Seagate

Technology from Senior Engineer through to Vice-President of the company. Western Digital is the

largest employer in Thailand with over 60,000 employees and is a Fortune 500 company. Dr Silapanad

is a passionate advocate for Work Integrated Learning (WIL) and has actively led Western Digital’s

involvement. Since 2008 Western Digital has established relationships with fifty-nine Thai and

overseas universities and has placed over 450 WIL students including students from Canada, Germany,

Indonesia, South Africa and the USA as well as Thailand. Currently Sampan Silapanad is Co-Chairman

of WACE , the world body for WIL and Vice Chairman of Thai Association for Cooperative Education

and plays a key role in the development of WIL in both Thailand, ASEAN countries and globally. Sampan has a Diploma from

the National Defence College 2007 (National Strategy and Security Studies), a Master of Management and a Bachelor of

Engineering in Mechanical Engineering. In 2004 he was awarded an Honorary Doctorate in Industrial Engineering from Suranaree

University of Technology, Nakorn Ratchasima, Thailand.

Title of Dr Sampan Silapanad’s Keynote Speech: Innovation in HDD Industry

Professor Dr. Jitendra Mohan

Professor Dr. Jitendra Mohan is Professor Emeritus of Psychology, Panjab University, Chandigarh,

INDIA. At present, he is President of International Society of Mental Training for Excellence. He is also

a member of the Governing Council of Indian Council of Social Sciences Research (ICSSR). He is the

President of Asia Pacific Association of Applied Psychology (Sri Lanka). He is also the President of the

7th World Congress on Excellence (2015), Chandigarh, India. He was the former Dean of Faculty of Arts,

Panjab University Chandigarh. He was also the Ex – Chairman of Department of Psychology, Panjab

University, Chandigarh. He is editor in chief of Indian Journal of Psychology and Education and on the

editorial board of 18 Academic Journals. So far, he has guided 80 thesis. Because of his achievement and

excellent academic record, he was awarded the Life Time Contribution Award by the Indian Association

of Sports Medicine in 2002 and Life Time Achievement Award by Sports Psychology Association of

India in 2003.

Title of Professor Dr. Jitendra Mohan’s Keynote speech: The Promise, Problems and Possibilities of Inclusive

Innovation Management

ix

http://acen.edu.au/2014Conference/wp-content/uploads/2014/02/K.Sampan3.jpg


Professor M.A. Akkas

Professor M.A. Akkas is Professor of Management Dept., University of Dhaka, Bangladesh. He

completed M.B.A. in Management Technology (MOT) from Asian Institute of Technology (A.I.T)

Thailand in 1992. He finished M.Com in Management from University of Dhaka with a first class first

position. He is a distinguished scholar with an excellent academic record of first class first. He is an

expert in the field of Organizational behavior, Human Resource Management, Industrial Relation,

Compensation Management, Human Resource Planning. At present he is a senate member of Blue

Group, 1998 and Convener of Blue Group, Faculty of Business, University of Dhaka. He has a wide

range of publications comprising of research works and articles in reputable journals.

Title of Professor M.A. Akkas’s Keynote speech: The Innovation Management Situation

of Bangladesh.

______________________________________________________________________________________________________

Profile of Peer Reviewers

The submitted papers of ICIIIM 2014 are reviewed by a team of first class peer reviewers. These reviewers check everything

including grammatical mistakes, punctuation marks, format, themes, references and the contents of the papers. Some papers are

reviewed by two or three reviewers and their comments and opinions are compared and written on the paper. Thereafter, if the

paper needs editing and acceptable, we resend them back to the author to edit and improve according to the reviewers’ comments.

In this way, we consider and accept the paper after the author incorporate and edit according to the comments of the reviewers.

The following are our peer reviewers as:

Brian Sheehan

Professor Brian Sheehan, PhD, is an Australian citizen who has been a resident of Bangkok, Thailand, for the last 20 years. His

initial academic education was in Economics and later in Management at the University of Melbourne. He has been President of

the Asian Forum on Business Education (AFBE) since 2004. He initially had working experience in an Australian state

instrumentality, and later in management consulting and in the private sector, before becoming an academic. He became Head of

the Department of Applied Economics and later the Dean of Business at Phillip Institute of Technology and later again, Associate

Dean of the Faculty of Business at RMIT University in Melbourne, Australia. Since his time in Thailand, he worked as a full-

time academic for several years initially as Co-Director of the Doctoral degree in Public Administration at the National Institute

of Development Administration (NIDA) (International Program) and later becoming the Dean of the International College at

Rangsit University. He retired from full time academia some years ago but he has taught at many Thai Universities as a part-time

lecturer over the past 10 years or more. He has also been the Editor of the AFBE Journal since its inception (2008) and is on the

Editorial Panel of a number of other Journals.

M.A. Akkas

Professor M.A. Akkas is Professor of Management Dept., University of Dhaka, Dhaka, Bangladesh. He completed M.B.A. in

Management Technology (MOT) from Asian Institute of Technology, A.I.T., Thailand in 1992. He finished M.Com in

Management from Dhaka University with a first class first position. He is a distinguished scholar with an excellent academic

record of first class first. He is an expert in the field of Organizational behavior, Human Resource Management, Industrial

Relation, Compensation Management, Human Resource Planning. At present he is a senate member of Blue Group, 1998 and

Convener of Blue Group, Faculty of Business, University of Dhaka. He has a wide range of publications comprising of research

works and articles in journals in reputable journals. He is also an editor of many research works and journals.

Fernando Cardoso de Sousa:

Professor Fernando Cardoso de Sousa is founder and CEO of APGICO (Portuguese Association for Creativity and Innovation)

and of GAIM (Office of Academic Research and Marketing), is author, consultant and international speaker in the area of

organizational change and innovation. PhD in Organizational Psychology, is research fellow at the University of South Africa

(UNISA), member of editorial boards of scientific journals and of CIEO / University of Algarve, responsible for the company

platform PEDAL. He is the author of the paper: “Inclusive Innovation: Using Creative Problem Solving (Cps) To Improve

Efficiency in a Non-Profit Organization”.

x


Sa –ard Banchirdrit

Asst. Professor Dr. Sa –ard Banchirdrit completed DBA( Doctor of Business Administration), from the University of South

Australia ( Unisa), Adelaide, Australia, MBA from the Asian Institute of Technology, Thailand ( AIT), MPPM( Master of Public

and Private Management) from the National Institute of Development Administration ( NIDA). He has been working in of Valaya

Alongkorn Rajabhat University under Royal Patronage since 2007. Currently, he is the Vice President of Valaya Alonglorn

Rajabhat University, (VRU) under Royal Patronage. He is also the Director of International Relational and International Academic

Department of Valaya Alongkorn Rajabhat University under the Royal Patronage. Recently, he was also the Dean of College of

Innovative Management of Valaya Alongkorn Rajabhat University under the Royal Patronage. His research interest are in the

field of International Human Resource Management and Innovation of Human Resource Practices.

He has about 32 years of working experience in in Multinational Corporations in Thailand and the Asian region. Before his

retirement from the business sector in December 2006, he was the Human Resource Director of SIG Combibloc responsible for

the Asian region, Taiwan, Korea, Vietnam, Indonesia and Thailand.

Meena Laiphrakpam

Meena Laiphrakpam, PhD in Sociology is an Indian citizen who has been a resident of Bangkok for the last 16 years. She

completed PhD, MPhil, MA from Panjab University, Sociology Department. She completed MPhil Sociology with a first class

distinction and MA Sociology with a first class from Panjab University, Sociology Department. She had qualified the National

Evaluation Test (NET) conducted by the University Grant Commission of India ( UGC) for Junior Research Fellowship and

Eligibility for Lectureship. On the basis of it, she had obtained fellowship while she was doing PhD in Panjab University,

Chandigarh, India. In addition, she had quite an extensive academic research experience both in India and Thailand. The areas of

her research were gender, family, women and education. Currently, she is working in the International Relations Department of

Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU) as an International Coordinator since June 2, 2014. She

initially had working experience as a Lecturer in Pathumwan Institute of Technology, Dusit Technical College and Thonburi

University. She also worked as a business coordinator in Thai Manee Craft Co. Ltd. and T.J. Furniture International Co. Ltd. She

has also been the Editor of many research papers and thesis of many Thai students of the Universities.

xi


Profile of Contributing Authors cum Presenters

Dr. Fernando Cardoso de Sousa: Founder and CEO of APGICO (Portuguese Association for

Creativity and Innovation) and of GAIM (Office of Academic Research and Marketing), is author,

consultant and international speaker in the area of organizational change and innovation. PhD in

Organizational Psychology, is research fellow at the University of South Africa (UNISA), member of

editorial boards of scientific journals and of CIEO / University of Algarve, responsible for the company

platform PEDAL. He is the author of the paper: “Inclusive Innovation: Using Creative Problem

Solving (Cps) To Improve Efficiency in a Non-Profit Organization”.

Manoj Kumar Teotia is Assistant Professor at Centre for Research in Rural and Industrial

Development (CRRID), Chandigarh. He has been coordinating HUDCO Chair activities for about 10

years and has about 18 years research and training experience in the field of urban studies particularly

local governance, development, housing, poverty, environmental infrastructure/climate/ ecology etc.

He has published books and several articles on Urban He has visited Japan, Switzerland, Italy,

Netherlands, UK, Germany, Austria, Hungary, Sweden, Spain, China, Singapore, South Africa, South

Korea, Thailand etc for academic activities and has delivered more than 100 lectures in national,

regional and international events in India and abroad. He is the Secretary of Working Group 05 of

International Sociological Association (ISA) and coordinated sessions of WG 05 in XVIII ISA World

Congress of Sociology on Facing an Unequal World: Challenges for Global Sociology held in

Yokohama (Japan) from July 13-19, 2014. ”.

Anupam Kumar is Management Consultant at S.A. Infrastructure Pvt. Limited, Ghaziabad. He is also

Associate Professor with Swami Vivekanand Subharti University, Meerut since January 2014 teaching

at the undergraduate and post graduate levels. He has over 14 years of Work Experience with top

organizations like Blow Plast, Wipro, Ooms Avenhorn, Sodexho and Highground Enterprise Limited.

He is Independent Director, of High Ground Enterprises Limited, a public listed company; listed with

Bombay Stock Exchange (BSE). Beside this, he is a member of the Advisory Board, Allahabad

Institute of Medical Sciences and Management, Allahabad. His holds Masters in Business

Administration Degree with Major in Marketing from the Institute of Management Studies, Devi

Ahilya University, Indore. He is actively involved in setting up a new business line for the organization

in the field of waterways and sewage treatment systems, a new thrust area for development by

Government of India. He has published a number of books and journals.

Dr. Saroj Arora is working as Senior Research Officer in the Centre for Rural Studies, Lal Bahadur

Shastri National Academy of Administration, Mussoorie, Uttarakhand. She is Ph.D. from Punjab

University, Chandigarh. Her areas of interest are gender issues, land reforms, land administration,

displacement and resettlement and rehabilitation, agriculture, contract farming, environment and

natural resources, watershed management, agrarian structure, health, water and sanitation

Dr. Francis Kayode Ashipaoloye, (Nigerian) lives in the Philippines since 2007 with a Temporary

Resident Visa (TRV) having been married to a Filipina in May 27, 2012. He is an Associate Professor

A and a former Faculty Member of Lyceum of the Philippines University-Batangas (2009-2013) and

now a Faculty Member of Lyceum of the Philippines University-Laguna (2013-Present) at both

undergraduate and graduate levels. He was the former Coordinator for Special Projects (LPU-L) and

currently the Program Chair of MBA/PhD Management Graduate School of (LPU-L) and a Faculty

Member of the College of Business and Accountancy (LPU-L). He lectures in the disciplines of Social

Sciences, Tourism and Hospitality Management, Human Resources, Entrepreneurship and Business

Planning, and Management courses etc.

xii


Prof. Dr. V. Manickavasagam, M Com, MBA, MPhil, MEd, PhD, PGDCA is the Registrar of

Alagappa University since 2012. He has served in colleges and University for the past 32 years in

various capacities as Lecturer, Reader and Professor. He has an extensive period of teaching and

research experience, having completed five research projects.. Beside this, he has supervised 34 Ph.D

scholars and 80 M.Phil scholars on various topics of Corporate Law, Corporate Finance, Corporate

Accounting and Corporate Management. Currently he is supervising 6 Ph.D. Scholars. He has

published 112 articles and research papers. Prof.Manickavasagam has completed five research

projects. He also has delivered many speech abroad as an invited speaker.

Rukmal Nishantha Weerasinghe is Head of the Department of Entrepreneurship and is Senior

Lecturer of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura,

Sri Lanka. He has written and published a number of research papers and articles in reputable journals

such as the International Journal of Process Management and Benchmarking: Asiatic Entrepreneurship

and Sustainability. He also presented many research papers in national and international seminars and

symposium. He has excellent academic record. Mention can be made that he won the gold medal for

the best first year student in B.Sc. Business Administration (Special) Degree Program.

Prof. Dr. Selvarasu A Mutharasu, BSc ( Agriculture), MBA, PhD, Marketing (Wharton, USA) is

Professor of Marketing, Giver, Problem Identifier of the Department of Business Administration,

Annamalai University. School of Management, Annamalai University’s Business School is located a

few kilometers from Chennai on the shores of Bay of Bengal. It is frequently ranks as Asia’s largest

Residential University in the world. Selvarasu A Mutharasu has been a professor of marketing at the

school for over 20 years. He is mainly responsible for the raising the fame, recognition, award and

development of Marketing Department of his University. He has considered himself as giver and

problem identifier and known for his simplicity and innovative thought leadership.

Adik Bandoro, graduated from Gadjah Mada University Yogyakarta, Faculty Social and Political

Science, major in international relations. Studied management at Asian Institute of Management

(AIM), Manila, the Philliphines. Hold several posts in the government of Republic of Indonesia, among

others: Director for Technical Cooperation, Cabinet Secretariat; Director for International Cooperation,

National Coordinating Board for Disaster Management. Currently, he is a Faculty Member/Researcher

cum Secretary of Digital Communication Department, Surya University, Indonesia. He is a resourceful

person for World Bank Institute (WBI) and Asia Development Bank (ADB) in South-South Knowledge

Sharing; resource person for South-South Technical Cooperation JICA; international studies and

disaster management.

Dr.Arnon Tubtiang graduated B.Eng (Telecommunication) from King Mongkut’s Institute of

Technology Ladkrabang, Bangkok, Thailand in 1985. He got scholarship to pursue DEA degree

(Computer Systems : major in Computer Network) and Doctorate degree (Computer) from Pierre-

Marie Curie University, Paris, France in 1990 and 1993 respectively. He received the certificate of

Advanced Management Program (AMP) from Harvard Business School (HBS), USA in 2006.

Moreover, he was the Chair of APEC Telecommunication and Information Working Group

(APECTEL) during 2007 and 2009. At present, he is the Program Chair of Telecommunication

Management in Graduate School of Management and Innovation (GMI), King Monkut’s University of

Technology Thonburi (KMUTT), Bangkok, Thailand.

Adonis Solidarios Besa is a Sociologist, MPA from PurokPagkakaisa, Barangay Baluan, General

Santos City. His special skills are on Written and Oral Communication, Customer Service, Office

Managing, Writing and Resource Speaking. Regarding his educational background, he completed

Master in Public Administration, BA in Sociology from Mindano State University, General Santos

City . Currently, he is the Director of the Office of the Student Affairs, STI College, General Santos

City since 2012.

xiii


Lakhwinder Singh is Professor of the Department of Economics and Coordinator, Centre for

Development Economics and Innovation Studies (CDEIS), Punjabi University, Patiala. Prior to this, he

has been faculty member of the University of Delhi and National Institute of Public Finance and Policy,

New Delhi. He has also been a Ford Foundation Post-Doctoral Fellow in Economics at Yale University,

USA and Visiting Research Fellow, Seoul National University, South Korea. He has been awarded

Asia Fellowship by the Institute of International Education, New York, 2001. His current research

interest focuses on the national innovation system, international knowledge spillovers, pattern of

development, globalization and agrarian distress in developing economies. Apart from publishing

number of research papers in journals of national and international repute, he is the founder editor of

the journal “Millennial Asia: An International Journal of Asian Studies”, published by Sage

Publications and Association of Asia Scholars. He has co-edited the book “Economic and

Environmental Sustainability of the Asian Region”, Routledge, 2010 and coauthored the book “Economic Cooperation and

Infrastructural Linkages Between Two Punjabs: Way Ahead” CRRID, 2010.

Nitasha Kapila is Research Officer at the Centre for Development Economics and Innovation Studies

(CDEIS), Punjabi University, Patiala, Punjab, India. The author is engaged in research on inclusive

innovation for sustained economic development. Also, she is working on Indian Council of Social

Science Research (ICSSR), New Delhi funded research project on Rural-Urban Migration, Informal

Sector Employment and Income/Earning Differentials: Reflections from Two Indian States-Punjab and

Haryana. She has obtained masters degree in economics from Panjab University, Chandigarh, India

and secured rank in top 5% of the students. The graduate degree in B.A. (Hons.) Programme Economics

was obtained by her from Hindu College, University of Delhi, Delhi, India. Also, she has worked with

Reserve Bank of India, Chandigarh branch on a project related to monetary policy.

Dexter Velez Trinidad is currently teacher III at DepEd Polonuling Central Elementary School. He

has finished Master of Arts in Reading. Currently he is taking up PhD Educational Management. He

has attended international academic conference of ICIE 2014, Bangkok University, Thailand,

Conference of Academicians 2013, Kuala Lumpur, Malaysia and Educational Tour, Jakarta, Indonesia

Seyed Mahdi Mousavi is an Iranian Research Scholar, pursuing PhD in the Department of

Psychology, Panjab University, Chandigarh, India. He has finished Master’s Degree in General

Psychology from Islamic Azad University, Roodehen Branch, Tehran and Bachelor’s Degree in

Psychology from Islamic Azad University, Central Tehran. He has working experience for 3 years as

a researcher in Cancer Research Center, Shahid Behesta University of Medical Science, Tehran, Iran.

He also has two years experience as Psychological Cancer Care Control Center ( CCCC), Tehran, Iran.

In addition, he has worked as a counselor at Yarigar Psychology and Consulting Center, affiliated to

Iranian Consulting Organization, Tehran for four years.

Prof. Anand Kumar Jaiswal obtained his doctorate from XLRI Jamshedpur, India. His research

interests include bottom of the pyramid (BoP) markets, services management, customer satisfaction,

business-to-consumer e-commerce, and brand extension management. He has published papers in the

Long Range Planning, Journal of Interactive Marketing, Journal of Services Marketing, Innovation,

Managing Service Quality, Journal of Academy of Business and Economics, Asian Case Research

Journal, Economic & Political Weekly and Decision. He won Distinguished Young Professor Award

for excellence in research in 2011 at IIM Ahmedabad, the best case award in 2011 international EFMD

Case Competition and Skolkovo Best Paper Finalist award in 2012 Annual Meeting of the Academy

of Management, Boston.

xiv


Mojgan Beytaneh is currently a doctoral research scholar of the Department of Psychology, Panjab

University, Chandigarh, India. She has completed Master’s and Bachelor’s Degree in Exceptional

Children Psychology and Education from Islamic Azad University, Central Tehran Branch. She has

four years working experience as a Psychotherapist and Supervisor of Yarigar Psychology and

Consulting Center affiliated to Iranian Consulting Organization, Tehran.

Calingasan, Mark Russel A is a student of the College of Business and Accountancy, Lyceum of the

Philippines University-Laguna. He is a research scholar under the supervision of Associate Professor

Dr. Francis Kayode Ashipaoloye, College of Business and Accountancy, Lyceum of the Philippines

University, Laguna.

Pamilla Shrestha, a student of Assumption University, Bangkok since 2013, comes from Kathmandu,

Nepal.. Her major subjects are Human Resource Management, Business Ethics, Accountancy,

Sustainable Tourism Development, Marketing Management, Strategic Management and Tourism

Policy. She completed BA in Social Science from People’s Campus Paknajol, Kathmandu, Nepal,

majoring in the subject of Rural Development, Sociology and Anthropology. She also has work-

experience as a part time teacher at a school in Kathmandu and as Account Counselor in National

Institute of Neurological and Allied Sciences, Bansbari Kathmandu.

Guneet Inder Jit Kaur is a research scholar in the Department of Psychology, Panjab University,

Chandigarh, India. After graduating with Psychology Honours, she completed her masters in

Psychology with specialization in Sports Psychology, Health Psychology and Organizational

Behaviour and was awarded the University Gold Medal. She has presented 14 research papers in

National and International Conferences. Her areas of interest/research have been Positive Psychology,

Sports Psychology and Health Psychology.

Methawee Promsuwan, an MBA student of Assumption University of Thailand, comes from

Chachoengsao Province, Thailand. Her major subjects in the MBA programs are Ecological

Sustainable, Strategic and Quality Management, Tourism Policy and Public Planning, Independent

Study II. She has completed BSc from Kasetsart University, Bangkok, Thailand in the field of Agro -

Industry- Textile Science and Technology, She has done her schooling from Samsen Wittayalai School,

Bangkok.

Benjamaporn Sungsithong is currently a student of Master in Tourism Management Program of

Assumption University of Thailand. She has completed Bachelor of Arts in English from Kasetsart

University, Bangkok, Thailand. She has work experience, working in private firms such as Lake Louise

Inn, Alvin’s Island, Six Flags, and Bangkok Flight Service. Her hometown is Bangkhen, Bangkok,

Thailand.

xv


List of Authors with the Countries of their Organization

Name of Authors Country

M. A. Akkas

Professor, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh;

[email protected]

Bangladesh

Wang Dongmei

School of Law; Tianjin University of Finance and Economics

Tianjin, China; [email protected]

China

Xi Ruiying

School of Law; Tianjin University of Finance and Economics


China

Zhang Jiachen

Center for Innovation and Entrepreneurship; Tianjin University of Finance and Economics, Tianjin,

China; [email protected]

China


Research Scholar, Department of Psychology, Panjab University, Chandigarh, India.

[email protected]

India

Anand Kumar Jaiswal

Associate Professor of Marketing, Indian Institute of Management, Ahmedabad, India,

[email protected]

India

Anupam Kumar

Management Consultant, SA Infrastructure Private Limited SRA – 94 – B, ShipraRiviera,GyanKhand –

3, Indirapuram, Ghaziabad. Mobile No.: 0 – 93100 10444, India; [email protected]

India

Guneet Inder Jit Kaur

Research Scholar, Department of Psychology, Panjab University, Chandigarh, INDIA;

[email protected]

India

Jitendra Mohan

Professor Emeritus of Psychology, Department of Psychology, Panjab University, Chandigarh, INDIA;

[email protected]

India

Lakhwinder Singh

Professor of Economics and Coordinator, Centre for Development Economics and Innovation Studies

(CDEIS), Punjabi University, Patiala, Punjab, India 147002, [email protected]

India

V. Manickavasagam

Professor and Registrar, Alagappa University,

Karaikudi, Tamil Nadu, India, [email protected]

India

Manoj Kumar Teotia

Assistant Professor, Centre for Research in Rural and Industrial Development (CRRID)

Sector 19A, Madhya Marg, Chandigarh India -160019; [email protected]

India

MojganBeytaneh

Research Scholar, Department of Psychology, Panjab University, Chandigarh, India;

[email protected]

India

Mutharasu A Selvarasu

Professor, Department of Business Administration, Annamalai University

Annamalai Nagar, Chidambaram, Tamilnadu, India. 608002; [email protected],

India

Nitasha Kapila

Research Officer, Centre for Development Economics and Innovation Studies (CDEIS), Punjabi

University, Patiala, Punjab, India 147002; [email protected]

India

xvi

mailto:[email protected]














Rais Ahmad Itoo

Doctoral Research Scholar, Department of Business Administration, Annamalai University

Annamalai Nagar, Chidambaram, Tamilnadu, India. 608002; [email protected]

India

Sankaran A.

Doctoral Research Scholar, Department of Business Administration, Annamalai University, Annamalai

Nagar, Chidambaram, Tamilnadu, India. 608002 [email protected]

India

Saroj Arora

PhD, Lal Bahadur Shastri National Academy of Administration, Mussoorie, Uttarakhand, India;

[email protected]

India

Seyed Mahdi Mousavi

Research Scholar, Department of Psychology, Panjab University, Chandigarh, India;

[email protected]

India

Shailja Agarwal

PhD, Business Communication Area, Institute of Management Technology. Ghaziabad, INDIA,

[email protected]

India

Adik Bandoro

Lecturer at Digital Communication Study Program, Faculty of Social and Economic, Surya University,

Tangerang, Indonesia; [email protected]

Indonesia

Federica Angeli

Assistant Professor of Organization in Healthcare, Department of Health Services Research, Maastricht

University, Netherlands; [email protected]

Netherlands


Sociologist, MPA STI College-General Santos City, Philippines; [email protected]

Philippines

Arlene Perez

Lyceum of the Philippines University-Laguna, Philippines;

Students of College of Business and Accountancy, [email protected]

Philippines

Calingasan, Mark Russel A.

Student, College of Business and Accountancy, Lyceum of the Philippines University-Laguna,

Philippines 54 National Highway, Makiling Calamba City, Philippines;

Philippines

Christelle Mae Angulo

Student of College of Business and Accountancy

Lyceum of the Philippines University-Laguna, Philippines; [email protected]

Philippines

Cruz, Regina Millicent P.


Philippines 54 National Highway, Makiling Calamba City, Philippines;

Philippines

Dexter V. Trinidad,

MaEd, Polonuling Central Elementary School, Philippines; [email protected]

Philippines

Diane Carandang

Student of College of Business and Accountancy


Philippines


PhD,Associate Professor, College of Business and Accountancy, Lyceum of the Philippines University-

Laguna, Philippines, [email protected]

Philippines

Joycelyn Ambay-Bermudez,

MaEd, STI College-General Santos City, Philippines; [email protected]

Philippines

Leslie Lagrimas


Philippines

Ma.Claire Cuaresma


Philippines

xvii







Ramon George Atento,

Professor, MBA, Faculty of College of Business and Accountancy


Philippines

Renetchie Bedicer-Martinez,

MaEd, Malungon National High School, Philippines; [email protected]

Philippines

Ticzon, Ina Cheryza May A.


Philippines 54 National Highway, Makiling Calamba City, Philippines

Philippines

Paulinne Jane Porras

Student of College of Business and Accountancy, Lyceum of the Philippines University-Laguna,

Philippines; [email protected]

Philippines

Fernando Cardoso de Sousa

PhD, Professor, Portuguese Association for Creativity and Innovation (APGICO); Loulé; Portugal;

[email protected]

Portugal

Ileana P. Monteiro

University of the Algarve; CIEO; Campus da Penha; Faro; Portugal; [email protected]

Portugal

René Pellissier

Department of Business Management; UNISA - University of South Africa; Pretoria, S.A;

[email protected]

South Africa

Paula Castelão

Facultad de Ciencias de la Empresa; Cartagena; Spain; [email protected]

Spain

Jayawardane, A. K. W.

Senior Professor, Department of Civil Engineering, Faculty of Engineering, University of Moratuwa

[email protected]

Sri Lanka

Weerasinghe R.N

Senior Lecturer, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura;

[email protected]

Sri Lanka

Adarsh Batra

PhD, Faculty, Master of Business Administration, Tourism Management, Assumption University,

Bangkok, Thailand; [email protected]

Thailand

A. Tubtiang, P. Uchupaiboonwong

PhD, Graduate School of Management and Innovation

King Mongkut’s University of Technology Thonburi, Thailand;

[email protected], [email protected]

Thailand

Benjamaporn Sungsithong,

Graduate School of Tourism Management, Assumption University, Bangkok, Thailand;

[email protected]

Thailand

Boonruang Sriherun,

Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU)

Pathumthani, Thailand;

Thailand

Brian Sheehan

Professor, Asian Forum on Business Education (AFBE)

Bangkok, Thailand; [email protected]

Thailand

Methawee Promsuwan,

Graduate School of Tourism Management, Assumption University of Thailand; [email protected]

Thailand

Noppadol Chotikapanit

PhD Student, Environmental Education Curriculum, Valaya Alongkorn Rajabhat University under the

Royal Patronage(VRU), Pathumthani, Thailand; [email protected]

Thailand

Paitool Suksringarm

PhD and Associate Professor, Faculty of Environment and Resource Studies, Mahasarakham University,

Thailand;

Thailand







xviii

Pramila Shrestha

Graduate School of Tourism Management, Assumption University Bangkok, Thailand;

[email protected]

Thailand

Sa-ard Banchirdrit

PhD, Assistant Professor, Faculty of College of Innovative Management, Valaya Alongkorn Rajabhat

University under the Royal Patronage (VRU) Pathumthani, Thailand;

Thailand

Thongchai Nilkham

PhD, Lecturer, Environmental Education Program, Valaya Alongkorn Rajabhat University under the

Royal Patronage (VRU), Pathumthani, Thailand;

Thailand

Watcharee Tintani

DBA Student, College of Innovative Management, Valaya Alongkorn Rajabhat University Under the

Royal Patronage, (VRU), Pathumthani, Thailand;

Thailand

Wongtheera Suvannin

PhD, Valaya Alongkorn Rajabhat University under the Royal Patronage (VRU) Pathumthani, Thailand;

Thailand

xix


Inclusive Innovation in Thailand and Its Relationship with The Sufficiency Economy

and with the Commencement and Development of The ASEAN Economic Community

(AEC) in 2015

Brian Sheehan


Bangkok, Thailand, [email protected]

Abstract - The theme of this Conference is concerned with Inclusive Innovation in Thailand which is an

important topic in its own right but in this paper I wish to try to marry the concept of Inclusive Innovation

with the concept of the Sufficiency Economy in Thailand coupled with its entry into the ASEAN Economic

Community (AEC) as one of its founding members, in 2015. Of course, Inclusive Innovation is important

without attempting to directly or indirectly associate it with the Sufficiency Economy, however, in my view,

one can see a relationship or a relationship can be developed between these two important concepts. The

commencement of the AEC will impact on Thailand and its Inclusive Innovation, as well of course, on that

of the other members of the AEC.

Keywords - Thailand Inclusive Innovation, Sustainable Innovation, Sufficiency Economy, NESAC,

Disruptive Innovation, Gross National Happiness, New Economics Foundation, Education, U.N.

Millennium Goals, Ready or Not? Market Responsiveness-Innovation.

_____________________________________________________________________________________

Inclusive Innovative Management: The Promise, Problems and Possibilities

Jitendra Mohan

Department of Psychology, Panjab University, Chandigarh, INDIA;

E-mail address: [email protected]

Abstract - Inclusive innovative management involves cultivating a broad culture change to strengthen our

innovation capability globally, through a blend of top-down strategic alignment and bottom-up energy and

creativity, through a global partnership. The aim is to evolve a psychosocial strategy of inclusive innovative

management complemented by an increase in human value and happiness.

Inclusive innovative management involves the need for an integrated analysis of economic, social and

political activities, incorporating a variety of institutions and many interactive agencies, and in particular,

the roles and interconnections between certain crucial instrumental freedoms, including economic

opportunities, political freedoms, social facilities, transparency guarantees, and protective security.

Complementing these is the significant contribution of societal arrangements, involving many institutions

(the state, the market, the legal system, the academia, political parties, the media, public interest groups and

public discussion forums, among others), to enhancing and guaranteeing the substantive freedoms of

individuals, seen as active agents of change, rather than as passive recipients of dispensed benefits (Sen,

1999). Because at the heart of all innovation lies the human factor, identified as its soul and purpose

(Banerjee, 2014).

Keywords – innovation, creativity, inclusive management, human factor, happiness index

_____________________________________________________________________________________

1




Innovation and Innovative Management in Bangladesh: Analysis of Critical Success

and Failure Factors

M. A. Akkas

Professor, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh;

[email protected]

Abstract - Any organization needs to be more innovative in order to survive in the current competitive and

turbulent market. This paper is a modest attempt to review the factors that lead to the failure and success

of innovative projects in Bangladesh. The paper also aims at identifying the innovation climate of

Bangladesh. A total of twenty respondents occupying top managers and research officers in the research

organizations, were interviewed to gather necessary data for this paper. Critical success and failure factors

in the research institutions are identified and analyzed. The innovation climate of Bangladesh is problematic

characterized by weak business, and inadequate governance conditions. The results would be helpful for

guiding management actions to succeed in innovation management in Bangladesh.

Keywords - Innovation, Invention, innovation management in Bangladesh, failure and success factors

_____________________________________________________________________________________

Innovation through Knowledge Sharing Forging South-South Innovation

Adik Bandoro

Faculty of Social and Economic, Surya University, Tangerang, Indonesia

[email protected]

Abstract - This paper is a contribution to the discussion in the International Conference on Inclusive

Innovation and Innovative Management (ICIIIM 2014). This paper aimed to observe the connection

between innovation and knowledge sharing in developing countries. There is increasing evidence that

knowledge is a key building block for the innovation process. However, innovation and knowledge sharing

are two concepts that seem to have complex relationship, but they actually synergize each other. Knowledge

is a fertile ground for innovation to sprout and vice versa, innovation depends on knowledge sharing.

Knowledge sharing has implication for innovation capability and innovation performance. In the past

decade, the increased opportunities for locally inspired innovations begun to emerge as larger numbers of

developing countries also known as South countries such as Brazil, India, and China free themselves of

massive dependency on technology from industrial countries

Keywords - innovation, knowledge, knowledge sharing, South-South Cooperation

_____________________________________________________________________________________

2




Burnout and Mental Health Among School Teachers in Iran


Research Scholar, Department of Psychology, Panjab University, Chandigarh, India.

[email protected]

Abstract - The present study was planned to measure burnout and mental health among Iranian school

teachers and to review whether a significant difference is produced by demographic variables in their

burnout and mental health levels. A total of 215 teachers participated in this study which provided data

regarding the association between mental health and burnout and demographic characteristics. Research

instruments, were the Maslach Burnout Inventory (MBl) and General Health Questionnaire (GHQ). Results

showed that levels of burnout in teachers were low in both male and female. However, results also indicated

that female teachers had more emotional exhaustion and depersonalization. Analysis of scores on mental

health revealed that in comparison to females, males had lower levels of mental health.

Keywords - burnout, mental health, teacher, work

_____________________________________________________________________________________

Inclusive Innovation: Using Creative Problem Solving (Cps) To Improve Efficiency in

a Non-Profit Organization

Fernando Cardoso de Sousa1 Paula Castelão 2 Ileana P. Monteiro 3 René Pellissier 4 1Portuguese Association for Creativity and Innovation (APGICO); Loulé; Portugal;

[email protected] 2Facultad de Ciencias de la Empresa; Cartagena; Spain; [email protected] 3 University of the Algarve; CIEO; Campus da Penha; Faro; Portugal; [email protected] 4Department of Business Management; UNISA - University of South Africa; Pretoria, S.A;

[email protected]

Abstract - The purpose of this study was to improve the internal efficiency of a non-profit organization,

using the Creative Problem Solving (CPS) method. The research was designed around an intervention and

structured in three stages (pre-consult, intervention and follow-up), with a team designated by management,

in order to bring leader-ship cohesion to both departments of the organization and also between the board

and executive management. The results, allowed us to conclude on the effectiveness of the CPS method to

improve organizational innovation and change, by driving more and more teams in the organization to adopt

it, and by establishing a stronger relationship between departments, as well as between the board and

executive management.

Keywords - creative problem solving, inclusive innovation, non-profit organizations, organizational

innovation, team facilitation

_____________________________________________________________________________________

3



Influencing Factors on Service Readiness of 3G Mobile Operators in Bangkok from

Customer Perspective A. Tubtiang, P. Uchupaiboonwong

Graduate School of Management and Innovation

King Mongkut’s University of Technology Thonburi, Thailand;


Abstract - This study is concentrated on factors that influence customer perspective on service readiness of

3G (Third Generation) mobile operators in Bangkok. This is a comparative survey in terms of 1) Reliability

and 2) Services. The sampling is done through survey questionnaires. Research methodology is adapted

from the theory of Service quality [Parasuraman et al., 1985] and of Readiness [Downing and Thackray,

1971]. According to Taro Yamane, 393 samples of which most are female with 21-30 years of age and

employee with the salary of 15,001-30,000 THB, have been chosen receiving 95% of level of confident.

Findings disclose the confirmation of positive reliability and service toward Readiness of customer. TOT3G

is the best provider as far as analysis is concerned.

Keywords - Service Readiness, Network Reliability, 3G Service, Mobile Broadband

_____________________________________________________________________________________

Quality of Work Life of Employees of Jetbest Animal Nutrition and Health Care

Incorporated: Basis for Innovative Management

Francis K. Ashipaoloye1 Calingasan, Mark Russel A.1 Cruz, Regina Millicent P.1 Ticzon, Ina Cheryza May

A.1

1College of Business and Accountancy, Lyceum of the Philippines University-Laguna, Km. 54 National

Highway, Makiling Calamba City, Philippines; [email protected], [email protected]

Abstract - This study determines the Quality of Work Life of Employees of Jetbest Animal Nutrition and

Health Care Incorporated: Basis for Innovative Management. The descriptive method of research was

utilized. Results revealed that employees have a satisfactory Quality of Work Life. The company ensures

that the job and the work environment are structured to meet the needs of employees through promoting

healthy balance between work life and home life. Management may develop strategies designed to promote

equality of opportunity, people management and organizational development. Management may promote

good and lasting relationship with employees wherein they can take ownership through active involvement

in decision making process. Lastly, the management should continuously invest in its people so that they

can become more productive.

Keywords - Quality of Work Life, Continuous Improvement, Management, Human Resources, Investors in

People Standard Framework

_____________________________________________________________________________________

4




Organizational Culture of Selected Cities in CALABARZON Area of the Philippines:

Basis for Innovative Management


Associate Professor, Faculty of College of Business and Accountancy, Lyceum of the Philippines

University-Laguna, Km. 54 National Highway, Makiling Calamba City, Philippines;


Abstract -- The Philippine public administration depicts the Filipino culture as a special kind of environment

because of the three major traits that is inherent in the Filipino behavior and decision-making: personalism,

familism, and particularism or popularism.

This paper presents the Organizational Culture of Selected Cities in CALABARZON Areas of the

Philippines: Basis for Innovative Management.

More specifically, it described the profile of the employees, organizational culture and if a significant

relationship exists between the respondent’s perceived organizational cultures.

The descriptive correlation method of research was used. Furthermore, ANOVA was used in determining

the significant difference among the cities.

The result revealed that the three cities all agreed as to the organizational culture. Overall, working

relationship was found to be the best predictor among the organizational culture. Lastly, a proposed program

to boost organizational culture towards a more innovative management was tabled.

Keywords: organizational, culture, personalism, familism, particularism and CALABARZON

_____________________________________________________________________________________

Inclusive Innovation in Healthcare in India

Guneet Inder Jit Kaur

Research Scholar, Department of Psychology, Panjab University, Chandigarh, INDIA;

E-mail address: [email protected]

Abstract – Innovation is an inherently human endeavour at its most effective level. Successful innovation

happens when people with skills, experience, and capabilities come together to understand or predict, and

then address challenges. Talent, like capital and technology, is also a key success factor for innovation.

Whereas, inequity is a principal cause of discontent, inequality and financial deprivation undermine the

creation of an inclusive society. In the healthcare sector product innovations have enhanced the spreading

of interventions in preventive, curative and rehabilitative areas, while process innovations have increased

overall efficiency and effectiveness. Yet, research and innovation must persist to provide affordable access

to quality health goods and services, and for creating healthy livelihood opportunities for the excluded

population on a long term sustainable basis. This paper will shed light on the current advancement and recent

initiatives in the healthcare sector of India, in terms of innovative and inclusive healthcare.

Keywords – Inclusive innovative management, inclusive innovation, healthcare, product innovation, process

innovation, technological innovation.

_____________________________________________________________________________________

5




Research on the Grassroots Innovation Mechanism in Chinese Rural Areas in the

Internet Era---- With “Taobao Village” as the Study Case

Zhang Jiachen 1 Xi Ruiying 2 Wang Dongmei 3

1Center for Innovation and Entrepreneurship; Tianjin University of Finance and Economics

Tianjin, China; [email protected] 2School of Law; Tianjin University of Finance and Economics

Tianjin, China; [email protected] 3School of Law; Tianjin University of Finance and Economics


Abstract - With the advent of the information economy era, the internet is experiencing rapid development.

E-commerce serves as the connection between the Internet and the real economy and is spreading at the

primary level in rural areas at a higher speed. The emerging e-commerce pattern with “Taobao Village” as

the representative, will change the traditional economic pattern in rural areas. Through analysis of the

development pattern of rural e-commerce at the present stage, the paper provides a summary of the

challenges facing grassroots innovations in Chinese rural areas, thereby exploring the innovative

development path of rural economy in the Internet era.

Keywords - Chinese Rural Areas; Taobao Villages; Grassroots Innovations; E-commerce

_____________________________________________________________________________________

Strategy Innovations for Honda Cars Batangas, Philippines: Basis for Marketing its

High-End Cars

Ramon George Atento1 Ma.Claire Cuaresma 1 Leslie Lagrimas 1 Arlene Perez 1

1Faculty of College of Business and Accountancy


[email protected]; [email protected]; [email protected]

Abstract - Honda Cars Batangas serve as state of the art facility in the region. Despite the outstanding

services and products, it encounters problem with high-end cars sales. The study’s objective is to determine

customer profile and preferences and its relations to strategic innovations. Proponents used qualitative and

quantitative method which analyzed through content and quantitative analysis. Proponents surveyed 100

respondents within Batangas area with US$ 670.21 and over monthly income. The results showed the target

market is within 46 years old and above, male, married and US$ 2234.04 – 5585.07 monthly income.

Moreover, age, gender, civil status and monthly income influence high-end cars acquisition and

demographics has significant relationship with marketing mix. The strategy innovations used is trade-in with

outside banking.

Keywords - Automobile sales, Batangas, Marketing, PESTLE, SERVQUAL, Strategic Options, Strategy,

SWOT Matrix

_____________________________________________________________________________________

6


Inclusive Urban Development in Chandigarh, India, through Participatory

Environmental Revitalization: Ramdarbar shows the Way

Manoj Kumar Teotia

Assistant Professor, Centre for Research in Rural and Industrial Development (CRRID)

Sector 19A, Madhya Marg, Chandigarh 160019, India; [email protected]

Abstract - The lack of participation of local communities in the urban environmental revitalization of

segregated settlements in India including Chandigarh has been a major constraint in the inclusive urban

development and sustainability. Ramdarbar, a rehabilitated colony of Chandigarh experienced degeneration

in its environmental fabric, which was exaggerated in 1980s due to the rapid growth of population. The

participation of local citizens was nil in management of sanitation, park management, protection of urban

forestry/ environment in neighborhoods of Ramdarbar until mid 1990s. The situation started changing after

1997 when urban revitalization initiatives were started with the involvement of local people. The local

elected Councilor mobilized the people in the initial phase. The citizens voluntarily demolished extended

boundaries of their houses, removed animal shelters/other encroachments from about 90 parks and

contributed labor and money for developing parks. The local initiative programme was strengthened by

constituting a Neighborhood Revitalization Committee by the local people. The paper, relying on secondary

data, field visits, informal discussions, observations and review of literature/ news papers, has analyzed the

dynamics of local people’s movement in the urban environmental revitalization of Ramdarbar, with a view

to seeing its necessity and replicability for mending environmental fabric of other segregated urban

settlements for inclusive urban development.

Keywords – participation, development, inclusion, environment

_____________________________________________________________________________________

Islamic Banking for India

Anupam Kumar

Management Consultant, SA Infrastructure Private Limited

SRA – 94 – B, ShipraRiviera,GyanKhand – 3, Indirapuram, Ghaziabad, India.

Mobile No.: 0 – 93100 10444, Email: [email protected]

Abstract - Overall economic growth and financial inclusion is seen as a priority by the newly elected

government in India and various bold steps have been initiated in this direction. However, to achieve these

two important objectives, what is required is an innovative thought and innovative banking instruments

which would pave a way for long term economic growth and total financial inclusion.

The paper identifies Islamic banking model as a viable long term instrument that can easily fulfill the two

objectives, while providing a strong impetus to the overall economy. These funds would direct the capital

flow towards the priority sector, while supporting the entrepreneurial spirit across the length and breadth of

the economy.

Keywords - Islamic Banking, Sharia, Muslim

_____________________________________________________________________________________

7



Innovation and Absorptive Capacity: An Empirical Study of Manufacturing SMEs in

the Western Province of Sri Lanka

Weerasinghe R.N 1 Jayawardane, A. K. W.2

1Senior Lecturer, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura;

[email protected] 2Senior Professor, Department of Civil Engineering, Faculty of Engineering, University of Moratuwa;

[email protected]

Abstract - This research paper investigates the absorptive capacity of the manufacturing SMEs in the

Western province of Sri Lanka. Present study attempts to understand application of the external linkages

and information sources in the process of innovation by selected firms. A sample of 280 firms was selected

using stratified random sampling from the data base of Enterprise Survey 2003 which was the only available

sample frame at present. Survey based data collection method was used with the semi structured

questionnaire developed aligning with standard innovation survey instruments. The survey was followed

with a focus group discussion for the purpose of in depth understanding of the reality. Data was analyzed

qualitatively employing descriptive and interpretive tools to draw the conclusion that the Manufacturing

SMEs in the Western province of Sri Lanka do not extensively use external information sources and have

not maintained sufficient links with other firms, knowledge sources and government institutions for bringing

new knowledge into their innovation activities.

Keywords - Absorptive Capacity, Developing Countries, Innovation, SMEs

_____________________________________________________________________________________

Leadership Styles of Barangay Captains and their Effects on the Implementation of

Peace and Order Programs in the Barangays of General Santos City


Sociologist, MPA STI College-General Santos City, Philippines; [email protected]

Abstract - This study determined the leadership styles of barangay captains in selected urban and rural

barangays in General Santos City in terms of the realization of the barangay vision and mission,

implementation of barangay plans, policies and programs and the productivity of its employees. It also

includes the effects of the implementation of peace and order programs in their respective jurisdiction. It has

been found out that the leadership styles of the barangay captains in the implementation of mission and

vision of the barangay, plans, programs and policies and the employees’ productivity is democratic and the

level of implementation of peace and order programs in the barangays of General Santos City is effective.

The research study used descriptive design to determine the leadership styles and the level of implementation

of the peace and order programs in the selected barangays in General Santos City.

Keywords - Barangay captain, General Santos City, Leadership style, Peace and order.

_____________________________________________________________________________________

8



Knowledge Management and Inclusive Innovation- An Indian Experience

V. Manickavasagam

Professor& Registrar, Alagappa University, Karaikudi, Tamil Nadu, India;

[email protected]

Abstract - Everyone in the society must have access to knowledge and become a knowledge worker.

Emergence of knowledge industry in cash-starved but intellectually rich countries is a welcome feature. The

knowledge based companies that employ knowledge workers are in great demand – Similarly, everyone

needs access to essential services. Then only can one achieve the basic level of human empowerment.

Inclusive innovation leads to affordable access of quality goods and services creating livelihood

opportunities for the excluded population. This paper examines the need for and importance of knowledge

workers, society, industry and the benefits of inclusive innovation with reference to India.

Keywords - Inclusive Innovation, Knowledge Workers, Knowledge Societies, Knowledge Industries.

_____________________________________________________________________________________

Service Design Innovation for Aquarium Customer Value

Mutharasu A Selvarasu1 Sankaran A.1 Rais Ahmad Itoo1 1Department of Business Administration, Annamalai University

Annamalai Nagar, Chidambaram, Tamilnadu, India. 608002; [email protected],

[email protected]; [email protected]

Abstract- Aquarium business service is an unexplored area of research, from the prospective of customer

value. The research question has been posed to explore the service encounter of aquarium users. The purpose

of the study is to map the aquarist reaction against aquarium user’s actions. The study has been designed

with triangulation of real-time observation, focused-depth interview of aquarium keeping customers (AKC)

and aquarists using Human Activity Modeling (HAM). In the pilot study, brainstorming and expert interview

have been conducted to identify attributes and aquarium variants available in the market with the help of

blueprinting of aquarium business service (ABS). The grounded theory has been applied with use of QSR

NVivo software. The customer value constellation map brought out five different unique customer values

viz., planted-design, pet-companion, prosperity/evil-protection aesthetic, exotic-marine and up-gradation.

The service design requirement has been identified with hobbyist, children, businessperson, and youngsters

segments of aquarium users.

Keywords- Service Design, Customer Value, Aquarium, Grounded theory, blueprinting, Human Activity

Modeling.

_____________________________________________________________________________________

9





Enhancing Teachers’ Competency and Approaches in Teaching Elementary

Mathematics Grade VI

Dexter V. Trinidad1, Joycelyn Ambay-Bermudez2, Renetchie Bedicer-Martinez3 1MaEd Polonuling Central Elementary School, Philippines; [email protected] 2MaEd, STI College-General Santos City, Philippines; [email protected]

MaEd, Malungon National High School, Philippines; [email protected]

Abstract: This action research is focused on enhancing the teachers’ competency and approaches in teaching

Mathematics among the 13 schools of the Tupi South District, South Cotabato, Philipines to improve the

academic performance of the pupils. This study used the One Group with Pretest and Posttest design. The

findings showed that the teachers still need more exposure on the different types of word problems and

strategies on solving them and they need more trainings and seminars. This study is significant to help

teachers enhance their teaching strategies to create meaningful learning experiences among learners.

Keywords: Teacher’s competency, National Achievement Test, Mathematics

_____________________________________________________________________________________

Concession in Stamp Duty- A Tool for Women Empowerment – An Empirical

Assessment: A Case of Uttar Pradesh, India.

Saroj Arora

Lal Bahadur Shastri National Academy of Administration, Mussoorie, Uttarakhand, India;

Email: [email protected]

Abstract - Gender discrimination in land ownership in productive assets such as land can be seen all over

the world. This has a direct bearing on women’s status. One of the reasons for this was found gender unequal

laws/policies and also the prevailing socio-cultural value system. Many developing countries have enacted

laws, framed policies and amended constitutions to guarantee the rights of women on an equitable basis. In

order to empower women economically, some of the Indian states have initiated a scheme of providing

concession in the duty to women registering property in their name. The programme is based on the basic

premise that ownership of productive resources by women would make them socially and economically

secured; reduce the chances of domestic violence.

Keywords - Empowerment, Gender, Property Right, Uttar Pradesh

_____________________________________________________________________________________

Regional Diversity and Inclusive Innovations: A Case Study of India

Nitasha Kapila1, Lakhwinder Singh1

1Centre for Development Economics and Innovation Studies (CDEIS), Punjabi University, Patiala, Punjab,

India 147002; [email protected]; [email protected]

Abstract- India is an economy with vast regional disparity in various aspects. The theme of the paper is to

explore the extent of regional diversity, inclusive growth and innovation in India. A regional policy must

include various aspects for innovations to be inclusive. For this, the paper looks into the variation in the per

capita net state domestic product at factor cost (at constant prices; 2004-05 base) of 19 Indian states from

1980-81 to 2013-2014. Also the growth rate of the per capita NSDP for these states is examined. The study

looks into the impact of inclusive innovations on regional diversity and the kind of regional policy measures

needed for inclusive innovations.

Keywords - Innovation, regional diversity, inclusive growth, learning, knowledge

_____________________________________________________________________________________

10








An Empirical Investigation into the Key Characteristics of Socio-Technical Societies:

Social Identity, Social Exchange and Social Vicinity, India

Shailja Agarwal

PhD, Business Communication Area, Institute of Management Technology. Ghaziabad

Ghaziabad, INDIA, [email protected]

Abstract - Socio-technical networks are based on knowledge building and information sharing. This study

identifies social identity, social exchange and social vicinity as the key characteristics of the emerging socio-

technical societies. A gradual but paradigm shift from traditional societies to knowledge based societies was

observed. While on one hand, a high dependency and usage of social networking websites (SNWs) was

observed, on the other hand, the level of trust and dependency between the community members was found

to be diminishing.

Keywords— socio-technical networks, social identity, social vicinity, social exchange

_____________________________________________________________________________________

Role of Spirituality in relation to Coping Strategies among Cancer Patients

Seyed Mahdi Mousavi 1, Mojgan Beytaneh1

1Research Scholar, Department of Psychology, Panjab University, Chandigarh, India.

[email protected]; [email protected]

Abstract -The psychological impact of the disease of cancer may include adjustment disorders, depression,

and anxiety and may also generate feelings of fear, anger, guilt, and emotional repression. Cancer patients

in particular, are significantly affected by psycho-social, spiritual and biological aspects of health. The

patient’s response to cancer will differ as time proceeds and as they gradually shift from shock to denial and

acceptance stage of their illness. The clinical feature of psycho-social and spiritual responses at the time of

diagnosis differs across the duration of treatment and across different stages of palliation care. These

differences also influence the coping process and strategy due to different religious and spiritual beliefs. The

purpose of this study was to explore the role of spirituality in coping with disease and good health care

among chronic patients particularly patient suffering from cancer. Data is collected through systematic

analysis and review of the research done in the area of concerned topics. For this purpose, main electronic

sciences data banks of articles, researches and books were referred. The information presented in the present

study is based on a systematic review of peer-reviewed original data-based reports published from 2000 to

2012. This study shows that spirituality and religion are playing important role to coping and adjustment to

their disease in patient surfing from cancer.

Keywords - Coping, Spirituality, religion, Cancer patient

_____________________________________________________________________________________

11





Strategy Innovation for Taza Mia Coffee, Philippines: Service Quality Approach

Ramon George Atento1,Christelle Mae Angulo1, Diane Carandang1, Paulinne Jane Porras 1

1Faculty of College of Business and Accountancy, Lyceum of the Philippines University-Laguna,

Philippines; [email protected]. ; [email protected]; [email protected];

[email protected]

Abstract - The study was conducted to propose an enhancement of service quality in Taza Mia Coffee, Sto.

Tomas, Batangas, Philippines, a small-scale family-owned company. The findings of the study showed that

the expectation, perception, and satisfaction of the customers of Taza Mia Coffee (TMC) to the products

and service quality, are significantly related to the quality of the factors, which TMC achieved. Though there

are some factors that need to improve, the researchers proposed some recommendations for the enhancement

of service quality in TMC. Competitive Profile Matrix was prepared using an online survey of customers of

TMC as well as its main competitors in the area. SWOT and confrontation matrix was prepared to ascertain

strategic options for the company.

Keywords - Service Quality, Competitive Profile Matrix, SWOT confrontation, Business Strategy

_____________________________________________________________________________________

A Study on the Response following the drop of International Tourist Arrivals due to

the Political Instability in Thailand in 2014

Benjamaporn Sungsithong

Graduate School of Tourism Management, Assumption University, Bangkok, Thailand;

[email protected]

Abstract – The aim of this paper is to study the response in the drop of international tourist arrivals and to

analyze the crisis management due to the political instability in Bangkok in 2014. The results of the paper

show that social conflict and demonstration have a significant and negative impact on the image and

reputation of the country; especially, the directly impact on Thailand's tourism industry such as hotels,

resorts, restaurants, travel agencies, and the MICE industry. The results also show that the recovery plans of

political unrest over the situation are essential to bring back the confidence of international tourists and

investors towards Thailand by using both media and social media; including organizing media events

and familiarization trips.

Keywords - Political instability, crisis, recovery, media

_____________________________________________________________________________________

12







Alternative Tourism: The Segway Personal Transporter Tour and Excursion in Chiang

Mai, Thailand

Methawee Promsuwan

Graduate School of Tourism Management, Assumption University of Thailand; [email protected]

Abstract - Transport service is directly involved with providing tourism and transportation, which is a key

to accessing major tourist attractions. The researcher believes that effective transportation causes the success

of tourism in the region. One of the essential attributes of the Segway is recognized that it is a personal

transporter and able to use in tours and excursions. However, the Segway is a new potential mode of

transportation in Thailand and this information is rarely publicized This research tries to gather more detailed

information, not only on the utilization and compatibility of the Segway and how it can be a transportation

alternative, but also to examine the advantages and disadvantages of the Segway in tours and excursions, as

well as identify the Segway tour and excursion as a case of alternative tourism by consideration of using the

Segway personal transporter tour and excursion in Chiang Mai, Thailand.

Keywords - Segway, Alternative tourism, transportation alternative, Personal transporter.

_____________________________________________________________________________________

A Study on Green Practices and Perception of Guests in Selected Green Hotels in

Bangkok

Pramila Shrestha1, Adarsh Batra1 1Graduate School of Tourism Management, Assumption University

Bangkok, Thailand; [email protected]; [email protected]

Abstract - This research aims at understanding the implementation of green practices in two selected green

hotels in Bangkok, Thailand and the perception of the same from the point of view of the hotel customers

as well as the hotel practitioners. Furthermore the research explored the willingness of guests to pay at hotel,

the involvement of employees as well as guests in implementing the green practices that concern

environment, the incentive schemes provided by the hotel management for the guests and TAT involvement

in promoting and supporting the green practices of hotel. Qualitative data were obtained by conducting in-

depth interview and direct observation technique. The findings of this research shows that green and clean

atmosphere, hotel green policy, word of mouth and the past experience of guests encourage them to stay at

hotel and are willing to pay more during their stay. The study also investigates that the employees

participation play a vital role in supporting the green practices of hotel on green projects as well as learning

the things by following the locals to be more responsive and sustainable. Green Leaf Foundation, the

member of TAT can help in evaluating the standard of green hotel and TAT can assist in promotion of green

hotel to support the green initiatives and green image.

Keywords - Green hotels, green practices, Bangkok, willingness to pay

_____________________________________________________________________________________

13




Business Model Innovation for Inclusive Healthcare

Federica Angeli1, Anand Kumar Jaiswal2 1Department of Health Services Research, Maastricht University, Netherlands,

[email protected] 2Indian Institute of Management, Ahmedabad, India, [email protected]

Abstract - In this paper we delineate success factors underpinning innovative business models for inclusive

healthcare. By bridging the literature on disruptive innovation and the scholarly work addressing business

model innovation for the low-income consumers, we observe that successful business formulas providing

healthcare to the low-income population of the world are crafted to maximize not only affordability and

availability but also patients’ acceptability and awareness of the care services. This paper sheds new

light on how to make healthcare from affordable to inclusive, by means of market based approach. Further,

it highlights eight crucial mechanisms underpinning successful business models for inclusive healthcare,

namely patient empowerment, community-bonding, technological innovation, import substitution, scale

economies, cross-subsidization, focus on medical personnel and management of key alliances.

Keywords - Business Model Innovation, Emerging Economies, Healthcare

_____________________________________________________________________________________

The Factors that Attract Foreign Direct Investment in Thailand

Watcharee Tintani1, Sa-ard Banchirdrit1, Boonruang Sriherun1 and Wongtheera Suvannin1

Faculty of College of Innovative Management, Valaya Alongkorn Rajabhat University under Royal

Patronage (VRU), Pathumthani, Thailand;

Abstract-This research has three objectives. The first objective is to discover problems and obstacles of

foreign direct investment in Thailand. The second objective is to study the factors by which foreign direct

investment in Thailand can be attracted. The third objective is to analyse the characteristic of foreign direct

investment and propose methods used for supporting direct investment from foreigners in Thailand. To

gather the information for research, the survey has been conducted on the firms, 540 samples in total of

1,020 firms, which have foreign shareholders, investment in Thailand, and are supported by Board of

Investment (BOI) i.e. agriculture and agricultural products; mining, ceramics and basic metals; light

industry; metal products, machinery and transport equipment; electronics industry and electrical appliances;

chemicals, paper and plastics; services and public utilities.

Keywords- factors, foreign direct investment, board of investment, foreigners, problems and obstacles

_____________________________________________________________________________________

14



Effects of Learning Environmental Education Using the 7 E-Learning Cycle Approach

with Multiple Intelligences on Knowledge, Awareness and Participatory Behaviors in

Environmental Conservation of Prathomsuksa 5 Students

Noppadol Chotikapanit1, Thongchai Nilkham1 and Paitool Suksringarm 2 1Environmental Education Program, Valaya Alongkorn Rajabhat University under the Royal Patronage

(VRU), Pathumthani, Thailand; [email protected] 2Associate Professor, Faculty of Environment and Resource Studies, Mahasarakham University, Thailand;

Abstract - This research aimed to study and compare effects of learning environmental education using the

7 E-learning cycle approaching with multiple intelligences and the traditional method on knowledge,

awareness and participation behaviors in environmental education of students with different sexes and

science learning outcomes. The sample used in this study was 106 Prathomsuksa 5 students from 2 classes

of the Suraburi Anuban School in Maueng District, under the Saraburi Office of Elementary Education

Region, Zone 1. Cluster random sampling technique was used and the unit of sampling was a class. Research

instruments included learning plans entitled “Conservation of Environment” for the experimental group

which learned with the 7 E- learning cycle approaching with multiple intelligences and for the control group

which learned with the traditional method, consisting of 6 plans for each group, 2 hours for each plan and 2

plans per week; an environmental conservation knowledge test, and a questionnaire about participation

behaviors in environmental conservation. Statistics used for testing hypotheses were paired t – test and F-

test (two-way MANCOVA and ANCOVA).

The major findings revealed that the learning plans using the 7 E- learning cycle approaching with

multiple intelligences had an effectiveness index of 0.3084. The experimental group showed higher in

knowledge of environmental conservation, awareness of environmental conservation as a whole and each

aspect , and participation behaviors in environmental conservation as a whole and each aspect than before

learning (p<.001). The students with different sexes and science learning outcomes did not have different

knowledge, awareness and behaviors (p>.05). Students learning with the 7 E-learning cycle approaching

with multiple intelligences evidenced more 3 outcomes than Students learning with traditional method

(p<.001). However, there was no interaction between sex and learning model and interaction between

learning outcome and learning model.

Keywords- Effects of Learning Environmental Education, knowledge and awareness of conservation

resources and environments, 7 E-Learning Cycle

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15

i ciiim2014 vru thailand abstracts of papers 30 1-58

Education

university of dhaka

innovative management

monteiro university

surya university

bangladesh panjab university

conference program

national innovation

royal patronage vru