i am grace | ux strategist + designer

GRACE

I AM

AUser Experience

Strategist + Designer

Focused on partnering with key stakeholders to develop

comprehensive UX strategies that will benefit both user and business

goals.

I believe in a collaborative culture and product team that recognizes good design process to be inclusive of UX from the initial stages of planning and development.

RESEARCH DESIGN EVALUATION

Begins HereUX STRATEGY

RESEARCH

Conduct stakeholder interviews Discover specific brand goals

Define success metrics

COMPANY COMPETITION CUSTOMER

Define competitor set Set up evaluation criteria

Note competitive best practices

Conduct user interviews Set up contextual inquiries

Define personas/user stories

“UX strategy requires a solid understanding of business goals, vision, and drivers.”

Ronnie Battista

Synthesis of Stakeholder Interviews

revealed specific business goals, hardware/software constraints, target customers, and

different levels of users.

Comparison of Competitor Screenshots

identified voids and opportunities in content structure, and marked UI trends in current

market.

Analysis of Competitor Best Practices

inspired discussion of direction for Design Studio, as well as feature prioritization and

MVPs aligned with brand goals.

Contextual Inquiries

showed different patterns of user behaviors for specific tasks and gave insight to persona

distinctions and possible edge cases.

Synthesis of User Surveys & Interviews

provided quanitative and qualitative feedback to questions generated by Topic Mapping.

Development of Personas

clarified user/job stories and set guidelines for ideation process through the application of

affinity diagramming under the 5 W’s.

+

DESIGN

IDEATION ITERATION

CROWD OBSERVERRETAILSMART POS MEETUP SPACES

A point-of-sale system aimied at “mom and pop” stores currently

not using POS systems.

Two features: one that displays general capacities of restaurants/bars and another that allows users

to report general capacities.

A platform to search and connect with venue owners and MeetUp

event organizers.

The goal is to design an iPad interface that is easy to navigate and adheres to branding goals.

The goal is to design two features that fall seamlessly into existing

iPhone apps powered by Foursquare and Swarm.

The goal is to design a new section of the MeetUp website that is additive to the current

community.

RETAILSMART POS

Responsible for leading design studios, keeping team focused on specific goals, managing usability testing, wireframing, and implementing iterations.

Involvement

-Delving into untapped company resources guided UI/interaction design -Testing early with lo-fi prototypes saved time and energy -Testing often with different levels of users removed 90% of initial errors

Summary

CROWD OBSERVER

Responsible for researching brand goals/competitor best practices/technological constraints, leading design studios, and overseeing design implementation.

Involvement

-Strong understanding of brand direction prevented scope creep-Early-on discussions with developers facilitated a smooth ideation process -Usability testing and user flow comparisons refined content structure

Summary

MEETUP SPACES

NEW YORK SHAKESPEARE READING GROUP

New York, NYFounded May 6, 2007

ORGANIZERS

BonnieJohn

GlennSid

TammyPHillip

INTERESTS

Performing ArtsTheatre

Performance ActingActing Workshops

LiteraturePlay Reading

MembersUpcoming MeetupsPast MeetupsCalendarGroup ReviewsGroup Rating

GROUP PHOTOS

83512294

42

EVENT PHOTOS

UPCOMING MEETUPS PAST MEETUPS

JOIN GROUP

VENUE NEEDED

SEND INQUIRY

NY Shakespeare Reading Group is

currently in need of two large event spaces for the

month of April to showcase modern performances by

John Glenn & Tasia Jakobsen.

MORE DETAILS


NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.









VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:





ORGANIZERS

BonnieJohn

GlennSid

TammyPHillip

INTERESTS

Performing ArtsTheatre

Performance ActingActing Workshops

LiteraturePlay Reading

ABOUT US

GROUP DETAILS

VENUE NEEDS RATINGS & REVIEWS







SEND INQUIRY

SEND INQUIRY

NY Shakespeare Reading Group a

collective of actors, writers,

comedians, musicians, artists, and dancers that are interested in getting together

to read Shakespeare's plays out loud

and collaborate on performances.

FOUNDEDMay 6, 2007

NEW YORK, NY

835 MEMBERS

Responsible for creating project plan, managing deadlines, leading design studios, overseeing competitor research, and refining deliverables.

Involvement

-In-depth user interviews and strong personas played a crucial role in guiding design studios -Competitive research and analysis of different IAs laid out the groundwork for wireframes

Summary

PROTOTYPES

RETAILSMART POS CROWD OBSERVER MEETUP SPACES

http://invis.io/DY2Q1604Phttp://invis.io/6W2V3ALXShttp://invis.io/8S31NFLUN

iPad MaciPhone 5S

http://invis.io/DY2Q1604P

http://invis.io/6W2V3ALXS

http://invis.io/8S31NFLUN

“Don’t worry. The process will take you there.”

Just Ask Me

FULL CASE STUDIES AVAILABLE TO VIEW

i am grace | ux strategist + designer

Design

design implementation

specic goals

uiinteraction design

user interviews

leading design studios

good design process

research design evaluation

specic business goals