hyzonia presentation at university of wollongong dubai

Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com

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Reza Ayati July 5th 2009

Adver-gamingAdver-gaming

Presented by:

Hosted by:

HorizonsHorizons

http://www.hyzonia.com


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Advertising via GamesAdvertising via Games



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Game UsageGame Usage

§ Entertainment § Training§ Education§ Advertising§ Health§ Science and Research§ Production§ Work



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Advertising via GamesAdvertising via Games

Game-based advertising methods are:

§ Around game advertising§ In-game advertising§ In-game product placement§ Adver-gaming

§ Game medium can be used for delivering a commercial message to the audience.



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SamplesSamples

§ Around Game Advertising§ Ads are not related to the game-play



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SamplesSamples

§ In-game Advertising§ Ads may not be related to the game-play.



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SamplesSamples

§ In-game Product Placement§ Ads may be related to the game-play.



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SamplesSamples

§ Adver-gaming§ Ads ARE related to the game-play.



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Advertising using Game ElementsAdvertising using Game Elements

§ Game-play§ Story§ Environment§ Objects§ Rules§ Player§ User Interface (UI)§ Platform

§ Target§ Message§ Media§ Content§ Audience§ Experience§ Feedback

Game ElementsAdvertising Elements



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Advertising using Game ElementsAdvertising using Game Elements

§ Target Story§ Message Story, Game-play, Rules§ Media Game, Platform§ Content Story, Objects, Environment§ Audience Player§ Experience Game-play, Rules§ Feedback Game-play, User Interface

Advertising and Game Elements relations



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WhyWhy

§ Why advertising via Games?§ Mainly Audience§ The number of the Game Audience is increasing

and the type variety is expanding.



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§ Hardcore Gamers§ Mostly Teenagers, boys.

§ Casual Gamers§ Mainly more than 18 and have the purchase power

Games AudienceGames Audience

>4926%

18-4949% <18

25%



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Adver-gamingAdver-gaming



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Advertising Gaming

Adver Gaming-

What is Adver-gaming?What is Adver-gaming?



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What is Adver-gaming?What is Adver-gaming?

§ Using Game medium attributes for delivering a commercial message to the audience.

§ An Adver-game is a game whereadvertisement is the main subject of the game-play.



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WhyWhy

Why using Adver-games?§ Adver-gaming is the only method for

engaging audience in the games.



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HowHowWhat to do for advertising using adver-games?

§ Publishing contents to adver-games.§ Having your own adver-games.



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HowHowWhat to do for publishing contents to adver-games?

§ Select an adver-game.§ Choose the one that suits your brand image and message

§ Inject your contents to it.§ Monitor the results.§ Change the contents time by time.



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HowHowWhat to do for having an adver-game?

§ Create it.§ Choose a game-play that fits your brand image and message.§ Build game environment.

§ Inject your contents to it.§ Publish it.

§ Put is somewhere to reach your audience, so they can find it and play it.

§ Monitor the results.§ Change the contents time by time.



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ProblemsProblems

§ There are not much adver-game producers. § It is not easy to translate messages into game-plays.§ It is hard to find perfect publishers for your adver-games.§ The process is time consuming.§ A high budget is needed.

§ It can not be done with low budjets, so it is mainly for big brands.

§ It is hard to find perfect adver-games that engage audience.§ It is needed to create specific content formats.§ Most adver-games do not have ad management system.§ Most adver-games do not have monitoring system.§ It is expensive to change the contents time by time.



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Adver-gaming Networks



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a web platform for creating adver-gamesin various adver-gaming networks.

a web platform for creating adver-gamesin various adver-gaming networks.

What is ?What is ?



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What is ?What is ?Online Advertising

Online GamingOnline Community



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§ Create and publish your own Adver-games.

§ Run Campaigns in various Adver-games.

What you can do in ?What you can do in ?



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§ Create and customize your own Adver-game.§ Choose one of the game-play that suits your brand image or§ Specify your needs and leave it to Hyzonia

§ Publish it to the networks.§ Publish it in any specific website or§ Specify your needs and leave it to Hyzonia.

§ Inject contents via Campaigns.§ Specify your target audience, budget and timing.§ Optimize your campaigns.§ Change contents time by time

§ Monitor consumer engagements.§ Receive Market Analysis reports.

What you can do in ?What you can do in ?By using Hyzonia web platform you can:



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CreatingAdver-games

PublishingAdver-games

Creatingcampaigns

RuningCampaignsin other AGs

RuningCampaigns

in your own AG

MonitoringReports

What you can do in ?What you can do in ?



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How works?How works?

Website

Website

Website

Website

Website

AdvertisersCountry

Providing Content, Gaining audience

Internet Users

Discovering, Communication, Entertainment, Reward

AdvertisersCountry



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§ Cost-effective§ Easy to use§ Adver-games are being reached by target audience.§ Game-plays are Engaging.§ Dynamic ad contents§ Audience Targeting System§ Using the power of Viral Marketing§ Providing Market Analysis reports

§ Consumer Behavior, Consumer Insight

BenefitsBenefits



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BenefitsBenefits

§ Market Analysis information§ Consumer Insight§ Reports by segments, products, specifications

§ Colors, shapes, models



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BenefitsBenefits

§ Audience reaction and behavior§ Useful for new product launch

§ Sensitivity analysis



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Adver-game samplesAdver-game samples



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in the Newsin the News



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Final WordFinal Word



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Future of Adver-gamingFuture of Adver-gaming

In current financial recession when the advertisement budgets are squeezed, brands need cost-effective solution that engages their target audience and inform them about consumer insights and behavior.



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w w w . h y z o n i a . c o m

Create brand experience, track consumer behavior

using your ownAdver-gaming Network.



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Visit us at:

Follow us at:



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Carissa Crowley

Dr Ian Michael

Special thanks to:

Creators Team:

Maryam AlimardaniManaging Director

Reza AyatiBusiness Development Director

Homam HosseiniProduct Development Director



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CONFIDENTIALITY INFORMATION AND DISCLAIMER

©2006-2009 RENA FZCo. All rights reserved. This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or reproduce the contents without RENA FZCo’s permission. This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only.

Mobile: +971-50-6946625E-mail: [email protected]

Reza AyatiBusiness Development Director

Phone: +971-04-8865525Fax: +971-04-8865535


mailto:[email protected]

hyzonia presentation at university of wollongong dubai

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