hyzonia presentation at the university of wollongong dubai
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Adver-gaming Horizons, Reza Ayati, July 5th 2009
www.hyzonia.com
1Reza Ayati July 5th 2009
Adver-gamingAdver-gaming
Presented by:
Hosted by:
HorizonsHorizons
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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Advertising via GamesAdvertising via Games
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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Game UsageGame Usage
Entertainment
Training
Education
Advertising
Health
Science and Research
Production
Work
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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Advertising via GamesAdvertising via Games
Game-based advertising methods are:
Around game advertising
In-game advertising
In-game product placement
Adver-gaming
Game medium can be used for delivering a commercial message to the audience.
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SamplesSamples
Around Game AdvertisingAds are not related to the game-play
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SamplesSamples
In-game AdvertisingAds may not be related to the game-play.
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SamplesSamples
In-game Product PlacementAds may be related to the game-play.
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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SamplesSamples
Adver-gamingAds ARE related to the game-play.
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Advertising using Game ElementsAdvertising using Game Elements
Game-play
Story
Environment
Objects
Rules
Player
User Interface (UI)
Platform
Target
Message
Media
Content
Audience
Experience
Feedback
Game ElementsAdvertising Elements
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Advertising using Game ElementsAdvertising using Game Elements
Target Story
Message Story, Game-play, Rules
Media Game, Platform
Content Story, Objects, Environment
Audience Player
Experience Game-play, Rules
Feedback Game-play, User Interface
Advertising and Game Elements relations
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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WhyWhy
Why advertising via Games?
Mainly AudienceThe number of the Game Audience is
increasing and the type variety is expanding.
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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Hardcore GamersMostly Teenagers, boys.
Casual GamersMainly more than 18 and have the purchase power
Games AudienceGames Audience
>4926%
18-4949% <18
25%
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Adver-gamingAdver-gaming
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Advertising Gaming
Adver Gaming-
What is Adver-gaming?What is Adver-gaming?
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What is Adver-gaming?What is Adver-gaming?
Using Game medium attributes for delivering a commercial message to the audience.
An Adver-game is a game whereadvertisement is the main subject of the game-play.
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WhyWhy
Why using Adver-games?
Adver-gaming is the only method for engaging audience in the games.
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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HowHow
What to do for advertising using adver-games?
Publishing contents to adver-games.
Having your own adver-games.
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HowHow
What to do for publishing contents to adver-games?
Select an adver-game.Choose the one that suits your brand image and message
Inject your contents to it.
Monitor the results.
Change the contents time by time.
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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HowHow
What to do for having an adver-game?
Create it.Choose a game-play that fits your brand image and message.
Build game environment.
Inject your contents to it.
Publish it.Put is somewhere to reach your audience, so they can find it and play
it.
Monitor the results.
Change the contents time by time.
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ProblemsProblems
There are not much adver-game producers.
It is not easy to translate messages into game-plays.
It is hard to find perfect publishers for your adver-games.
The process is time consuming.
A high budget is needed.It can not be done with low budjets, so it is mainly for big brands.
It is hard to find perfect adver-games that engage audience.
It is needed to create specific content formats.
Most adver-games do not have ad management system.
Most adver-games do not have monitoring system.
It is expensive to change the contents time by time.
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Adver-gaming Networks
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a web platform for creating adver-gamesin various adver-gaming networks.
a web platform for creating adver-gamesin various adver-gaming networks.
What is? What is?
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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What is? What is?
Online Advertising
Online GamingOnline Community
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Create and publish your own Adver-games.
Run Campaigns in various Adver-games.
What you can do in ?What you can do in ?
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Create and customize your own Adver-game.Choose one of the game-play that suits your brand image or
Specify your needs and leave it to Hyzonia
Publish it to the networks.Publish it in any specific website or
Specify your needs and leave it to Hyzonia.
Inject contents via Campaigns.Specify your target audience, budget and timing.
Optimize your campaigns.
Change contents time by time
Monitor consumer engagements.
Receive Market Analysis reports.
What you can do in ?What you can do in ?By using Hyzonia web platform you can:
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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CreatingAdver-games
PublishingAdver-games
Creatingcampaigns
RuningCampaignsin other AGs
RuningCampaigns
in your own AG
MonitoringReports
What you can do in ?What you can do in ?
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How works?How works?
Website
Website
Website
Website
Website
AdvertisersCountry
Providing Content, Gaining audience
Internet Users
Discovering, Communication, Entertainment, Reward
AdvertisersCountry
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Cost-effective
Easy to use
Adver-games are being reached by target audience.
Game-plays are Engaging.
Dynamic ad contents
Audience Targeting System
Using the power of Viral Marketing
Providing Market Analysis reportsConsumer Behavior, Consumer Insight
Benefits Benefits
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Benefits Benefits
Market Analysis information
Consumer Insight
Reports by segments, products, specificationsColors, shapes, models
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Benefits Benefits
Audience reaction and behaviorUseful for new product launch
Sensitivity analysis
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Adver-game samples Adver-game samples
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in the News in the News
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in the News in the News
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in the News in the News
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in the News in the News
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Final WordFinal Word
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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Future of Adver-gamingFuture of Adver-gaming
In current financial recession when the advertisement budgets are squeezed, brands need cost-effective solution that engages their target audience and inform them about consumer insights and behavior.
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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w w w . h y z o n i a . c o m
Create brand experience, track consumer behavior
using your ownAdver-gaming Network.
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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facebook.com/pages/hyzonia/186084430135
twitter.com/hyzonia
blog
blog.hyzonia.com
Read our weblog at:
Visit us at:
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Carissa Crowley
Dr Ian Michael
Special thanks to:Creators Team:
Maryam AlimardaniManaging Director
Reza AyatiBusiness Development Director
Homam HosseiniProduct Development Director
Adver-gaming Horizons, Reza Ayati, July 5th 2009
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CONFIDENTIALITY INFORMATION AND DISCLAIMER ©2006-2009 RENA FZCo. All rights reserved. This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or reproduce the contents without RENA FZCo’s permission. This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only.
Mobile: +971-50-6946625E-mail: [email protected]
Reza AyatiBusiness Development Director
Phone: +971-04-8865525Fax: +971-04-8865535