Top Passenger car

brands on Social Media

(India) October, 2014

HIGHLIGHTS:

• Hyundai Elite i20 has the highest share of voice

• Among passenger car brands, most of the Indian

brands have a dedicated social channels for each car

brand. While the global counterpart has a single social

channel for India which led to the low owned media buzz

for them.

EARNED VS OWNED MEDIA BREAKUP

1.46

0.02

0.01

0.06

2.19

5.64

7.29

1.09

2.17

0.03

0.04

63.67

14.29

1.39

0.78

0.0020.0040.0060.0080.00

Hyundai Elite i20

Honda City

Chevrolet Spark

Hyundai i10

Fortuner

Maruti Suzuki Swift

Tata Nano

Ertiga

Alto K10

Punto Evo

Verna

Mahindra Scorpio

Mahindra Bolero

Dzire

SX4

32.03

17.29

10.47

7.69

7.21

5.47

3.73

2.79

2.35

2.24

2.24

1.91

1.55

1.52

1.51

0.00 20.00 40.00

Earned

Data normalized to 100, For earned and owned media calculation, only Twitter is considered.

Period : October, 2014

Owned media Earned media

Hyundai Elite i20 has the highest share of voice

Rank Brand name Earned Media*

1 Hyundai Elite i20 32.03

2 Honda City 17.29

3 Chevrolet Spark 10.47

4 Hyundai i10 7.69

5 Toyota Fortuner 7.21

6 Maruti Suzuki Swift 5.47

7 Tata Nano 3.73

8 Ertiga 2.79

9 Alto K10 2.35

10 Fiat Punto Evo 2.24

12 Hyundai Verna 2.24

13 Mahindra Scorpio 1.91

14 Mahindra Bolero 1.55

15 Maruti Suzuki Dzire 1.52

Ranking on the basis of Earned media

*Data normalized to 100 for earned and owned media calculation

28%

15%

14%

9%

7%

7%

6%

5%

5% 4%

Hyundai Elite i20 Honda CityMahindra Scorpio Chevrolet SparkHyundai i10 FortunerMaruti Suzuki Swift Mahindra XUVTata Nano Mahindra Bolero

Hyundai Elite i20 has the highest share of voice followed by Honda City

Share of voice of top 10 Passenger cars on social media

Source: Simplify360.com

1.5

0.0

0.0

0.0

2.2

5.6

7.3

1.1

2.2

0.0

0.0

63.7

14.3

1.4

0.8

32.0

17.3

10.5

7.7

7.2

5.5

3.7

2.8

2.4

2.2

2.2

1.9

1.5

1.5

1.5

Hyundai Elite i20

Honda City

Chevrolet Spark

Hyundai i10

Fortuner

Maruti Suzuki Swift

Tata Nano

Ertiga

Alto K10

Punto Evo

Verna

Mahindra Scorpio

Mahindra Bolero

Dzire

SX4

Owned Earned

Owned vs Earned

Data normalized to 100, For earned and owned media calculation, only Twitter

is considered.

Methodology

Simplify360’s proprietary listening tool is used for collecting the data and counting the

number of mentions for each company. The parameters considered for Twitter and

Facebook were also gathered through Simplify360.

A Total of 61 passenger car brands were considered in the analysis.

Geography considered: India

Period of analysis: October 1 to 30, 2014

Social Business

Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence firm.

Offerings include:

•Social Marketing Suite for agencies

•Social Contact Centre for BPOs

•Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service,

Community Management, Social Media Research & Brand Auditing; Online Sales Lead

Generation, and Consumer Sentiment Analysis.