HYPOTHESIS

According to my objective I had design the following hypothesis:-

H1:- There is a significant relationship between schemes offered in the product and sales of the products H0 :- There is no significant relationship between schemes offered in the product and sales of the products

H1 :-There is a significant relationship between credit limit to retailer and sales of the products H0 :-There is no significant relationship between credit limit to retailer and sales of the products

H1 :-There is a positive relationship between Margin ( in terms of price ) per product and price of the products H0 :-There is a negative relationship between Margin ( in terms of price ) per product and price of the products

H1 :-There is a significant relationship between brand value of the product and sales of the products H0 :-There is no significant relationship between brand value of the product and sales of the products

H1 :-There is a significant relationship between advertising and location of the retailers outlet. H0 :-There is no significant relationship between advertising and location of the retailers outlet.

RESEARCH METHODOLOGY

1. Research Methodology: An exploratory research design followed by descriptive research design was used to study the sample and draw interference about the population for the said objective.Research DesignDescriptive research

Research MethodSurvey method

Research InstrumentStructured questionnaire

Sample size75+

Sample areaSahadara, Dilshad Garden , Mansarover park

Sampling methodRandom Sampling

Statistical packageSPSS

Analytical toolCan use Frequency Distribution, Mean, Chi-square etc.

A sampling frames a list of all the elements in the population of interest. The sampling frame operationally defines the target population from which the sample is drawn and to which the sample is generalized.a) Sampling Design:Sample denotes only a part of the population. The sample represents the population and is having the same characterizing as the population

b) Sampling method: I will be using use random sampling. Random sampling means each individual is chosenrandomlyand entirely by chance, such that each individual has the same probability of being chosen at any stage during thesamplingprocess, and each subset of k individuals has the same probability of being chosen for thesampleas any other subset of k individuals.a) Data collection designA marketing researcher has to make a plan for collecting data which may be primary data, secondary data or both.Primary data: We collected primary data through PERSONAL INTERVIEWS and also by getting the QUESTIONNAIRE filled by the Consumers.Secondary data:The secondary data are collected through various sources like1. Secondary data are collected through internet related to company, competitors etc.2. Review of articles being published on the topic in various magazines and newspapersQuestionnaire:The best way to collect data is to personally administer the questionnaires. The advantage of this method is, the data can be collected from the respondent within short period of time. Any doubts that the respondent might have on any questions could be clarified on the spot. Analysis design: Data collected from questionnaire will be entered into the database and information and tabulated as per the question number and respondent number using SPSS. Data is collected and analyzed with this software and frequencies and results are shown with the help of pie charts and bar charts. The Data that will be collected from other sources was used to draw findings directly from the collected data.

Mean:Mean in which each item being averaged is multiplied by a number (weight) based on theitems relative importance. Theresult is summed and the total is divided by the sum of theweights. Weighted averages are used extensively in descriptivestatistical analysis such asindex numbers. w1x1+w2x2+-----+wnxn Weighted average mean = -----------------------------------NChi-Square Test:

Chi- Squareis anystatisticalhypothesis testin which thesampling distributionof the test statistic is achi-square distributionwhen thenull hypothesisis true. Also considered a chi-square test is a test in which this isasymptoticallytrue, meaning that the sampling distribution (if the null hypothesis is true) can be made to approximate a chi-square distribution as closely as desired by making the sample size large enough. The chi-squared (I) test is used to determine whether there is a significant difference between the expected frequencies and the observed frequencies in one or more categories.