Hypotheses Tree or Issue Tree

How to Identify and Prioritize Hypotheses

Nethra Sambamoorthi, PhDOctober 2014

Hypotheses tree for baby care product – Segmenting for an ecommerce site

http://yourstory.com/2012/01/for-startups-segmenting-the-web-making-sense-of-the-internet-users/

Key Properties of Hypotheses…

• They are mutually exclusive and totally exhaustive of all the possible scenarios; if not go one step before and stop.• They can be ranked using doability vs. value to identify those 20% of

the hypotheses that contribute to the 80% of the value • http://blog.crmportals.com/2014/08/26/issue-tree-method-in-problem-solvi

ng-use-it-along-with-seven-steps-to-creating-solution-development-and-implementation-plan/

• For every end point, there is a simple hypotheses that is statistically testable, as long as we have data, as a univariate analysis• Every end point, together with other end points will constitute the set

of explanatory variables to model the behavioral models

Hypotheses tree for Bank Profitability Issues (faculty.msb.edu)