Hypodermic needle theory

•The idea that the media injects thoughts, values, and beliefs into people.

What is the theory?

What's the effect?

• The main effect the theory can has is that it can change peopled options about certain subjects which could even effect there behaviour to certain ethnic and religious groups which can effect your lifestyle.

Advertising.

The theory is even seen in advertising. Red Bull put have there logo all over the world on things such as stunt bikes. What this does is that it promotes not just Red Bull but also bikes.

The media

• The media promotes different thoughts, values, and beliefs into people.

Film.

• Films does this mainly though Mise-en-Scene and NVC. They show there thoughts, beliefs, and values about certain groups through the way they dress and act.