hyperlocal strategy, the next big thing in marketing
TRANSCRIPT
THE FUTURE OF RETAIL IS LOCAL AND PERSONAL
“winningthelastretailyard”
A 43 year old start up
Who are DAC Group?
the original hyper local
media
when a map was a
called a road atlas
The technology revolution transformed our hyperlocal world
90%print 90%digital
google started it
the largest yellow pages
phone directory in the world
since then local SEO has
become a whole lot
more competitive
Google testing even deeper hyper local
Every service you might
want
and they are going to
make you pay for it
Isn’t all this just for Google & plumbers?
no - all the other tech companies are moving into the same space
the consumer
takes it mainstream
20%ofallsearchqueriesarelocal
voice search will grow like a weed & drive
more local search
behaviour
for enterprise business this is about your brand at the
local level
no - if you are Pizza
Express why lose out on store traffic
and then traditional media get involved
and what about the last
ecommerce yard?
the customer wants you to deliver the exact answer
Expedia rank for 50m+ pages for a reason
what does it mean for us in
digital marketing?
break down silos
consumer journey
gets even more
complex
great news...when
we want it now, we go
in store
Companies with with just 40+
landing pages get 12x more leads
than those with 5 or less
Source: Hubspot
so how to take advantage
fix your local SEOlocalsearch mapschannels reviews landingpages Social&tech Directories
Personalise your PPC & SEO landing pages for the long tail
getreallygranularwithyourPPCforthelongtail
In what other media channel can an SMB outperform a national brand?
“winningthelastretailyard”
Thank You!