hyper-v business presentation

7/29/2019 Hyper-V Business Presentation

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HYPER-V WINE

BLENDER

A wise man once saidwho never drinks wine is a lamb,

who drinks properly, is a lion, who drinks too much is a pig.

Drink wine like a lion with Hyper V


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THE TEAM

Zachary LewkowiczMarketing/Engineering

Mudassar KhattabOperations Manager

Prashanth AnanthanarayananHR/Marketing

Varun MankalaFinance Manager


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COMPANY OVERVIEW

Established in 2012

It is our mission to perfect the wine drinking experience through our

products decanting and aerating process and give everyone the

opportunity to taste wine at its best

We use high quality materials to develop elegant wine enhancing

products

Our products rid your wine of sediment and allow your wine to

breathe in less than a minute


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VIDEO


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PRODUCT DESCRIPTION

The Hyper-V is small form factor blender that will hyper-decant and

super-aerate fine wine with the press of a button

Pour your fine aged wine through our patented detachable strainer to

collect sediment

Choose a setting depending on the wine type, press a button, and

blend away

Pour it out into a glass and taste the perfectly aerated and sediment

free wine!


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THE HYPER-V

Our prototype uses fine and elegant

materials allowing our customers to show it

off in their kitchen or bar

Consists of six parts: blender base, blade,

glass jar, seal cover, detachable strainer

3 LCD screen

Can run off a battery or be plugged in


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PROTOTYPE


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MARKET RESEARCH

The U.S.A is the largest retail wine market in the worldtremendous

opportunity for wine business

Wine Consumption in U.S.A at an all time high of 2.54 gallons per person year

Hyper V targets core wine drinkers20% of adult population account for 91%

of all wine consumption

California makes 90% of all U.S. wine - the worlds 4th leading wine producer

Sales of California wine within the U.S. in 2011 grew to a record 211.9 million -

increase of 5.6% compared to 2010


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MARKETING PLAN

Planning to attend wine festivals all over the country to introduce

our product

Bring our product to wine tasting events

Advertise through wine and commercial magazines (Wine

Enthusiast, Wine Spectator, Wealth)

Demo our product in wine and liquor stores

Possibly partner with a wine producer


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COMPETITORS

The Vinturi draws in and mixes the proper amount ofair for the right amount of time, allowing the wine tobreathe as its poured into a glass

The Rabbit is a aerator that breaks red wine down intotiny droplets that spray down the sides of the decanter

Companies that produce blenders and margarita mixerslike Margaritaville, KitchenAid, Cuisinart, and Blendtec


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COUNTERPOINT

To counteract our competitors we will be selling our patented

strainer as an accessory for other blenders on the market


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STAGE OF DEVELOPMENT

2012 September (Company Formation )

2012 October (Prototyping phase 1 + product testing)

2012 December (Phase 1 of Marketing Plan)

2013 January (Open office in California + Started to Attend Wine Festivals + more blind taste testing)

2013 February (Prototype phase 2 + Marketing phase 2 based on feedback from field research)

2013 March (Finalize product design and contact overseas manufacturers)

2013 April (Launch initial run of the product in California)

2013 April (Attend Buffalo Wine Festival and launch product there)

2013 June (Launch for all USA markets)

2013 July - August (Prototyping for new product versions and strainer accessory)

2013 September (Launch new product versions and strainer accessory)


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OPERATIONS STRATEGY -

FACILITIES

A storage facility, on lease, in California

Most domestic wine sales come from California

Easy to find suppliers of wine paraphernalia

Demand is uncertain, hence excess capacity to

respond to wide swings in the demands


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TRANSPORTATION

Package carriers such as UPS, FedEx and even USPS depending

on customers preference

Less Than Truckload (LTL) for bulk orders/shipments


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INVENTORY

Hold excess inventory to meet varying demand

Order in bulk to achieve economies of scale

Source raw materials in bulk

Decrease ordering frequency

Decrease fixed order-costs and transportation costs


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SOURCING

Outsource manufacturing work to local vendors

In touch with vendors in Brazil and China as well

Motors, glassware, stainless steel housing, electronic components, power supply,

circuit boards

Plan to sub-contract the assembling process to a small to medium sized tool and

die shop

Plan to develop a long lasting relationship with vendors

Plan to make a robust contract which will have enough KPIs to evaluate the

performance of our vendors at regular intervals


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PRICING

Targeting Midas customers currently

Would reduce the prices gradually as we improve our operationsand increase profits

Plan to provide Volume Based and Lot Size Based quantity

discounts to our customers


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INFORMATION

Would like to keep every stage of our Supply Chain informed about

the other stages

Need correct information at the correct time to take correct decisions

to increase profits

Heavily reliant on IT for demand forecasting, order capture and order

fulfilment

Online purchase: http://hyper-v.webs.com/

Plan to buy an ERP solution in future
http://hyper-v.webs.com/http://hyper-v.webs.com/http://hyper-v.webs.com/http://hyper-v.webs.com/


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FUNDING

Investors Amount($) % of Total

Angel Investors 1,000,000 50%

Contribution from Board of Directors 200,000 10%

Bank Lending 800,000 40%

Totals 2,000,000 100%


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FINANCIALS -EXPENDITURE

Investment Type 2013 2014 2015 2016 2017

Design andPrototyping 10,000 5000 5000 5000 5000

Outsourcing Costs 1,500,000 1600000 1700000 1800000 1900000

Labor costs 200,000 210000 220000 230000 240000

Marketing expenses 50,000 50000 50000 45000 45000

Miscellaneous 50,000 50000 50000 50000 50000

Project Expenditure 1,810,000 1,915,000 2,025,000 2,130,000 2,240,000


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FINANCIALS PROJECTED SALES

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

2013 2014 2015 2016 2017

Projected Sales

Projected Sales


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FINANCIALS - REVENUE

2013 2014 2015 2016 2017

Net sales $1,000,000 $1,700,000 $2,500,000 $3,500,000 $4,500,000

Cost of sales $1,810,000 $1,915,000 $2,025,000 $2,130,000 $2,240,000

Gross profit ($810,000) ($215,000) $475,000 $1,370,000 $2,260,000

Taxes $10,000 $10,000 $10,000 $10,000 $10,000

Net Profit ($820,000) ($225,000) $465,000 $1,360,000 $2,250,000


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FINANCIALS - PROFIT

-1000000

-500000

0

500000

1000000

1500000

2000000

2500000

2013 2014 2015 2016 2017

Net Profit

2013

2014

2015

2016

2017


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FUTURE

Have opinion of our customers on our product and areas of improvement

Bring to market newer versions which can be afforded by Atlas group of customers too

Come up with Hyper-Vs in different shapes, sizes, and colors

No matter what the price becomes, will never compromise with quality

Plan to take our product to Canada and the Caribbean and then to Europe and Australia

Once we have significant presence, we would ask our vendors to implement environmentally

friendly processes

Would like to hire more people. Since all of us are from UB, we will definitely come here to

pick a few Mechanical and MIS students.


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QUESTIONS

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