LEGO® SERIOUS

PLAY®

HYPERCOLLABORATION

1. What is LSP?2. Why we need LSP?3. The Science behind LSP4. Typical LSP Experience5. Invitro Applications

THE

FLOW

WHAT IS LEGO

SERIOUS PLAY ?

The LEGO® SERIOUS PLAY®

Method is a facilitated problem-solving process.

It was developed by the Lego Company for use within organisations.Each participant builds his or her own 3D LEGO® model in response to a facilitator question.These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

WHY DOWE NEED LSP?

1. 20% DO 80% OF THE TALKING

2. ONLY TOP-OF-MIND KNOWLEDGE IS SHARED

3. WEAK AGREEMENTS WITHOUT REAL BUY-IN

4. GET STUCK IN MEETING RE-DO

MEETINGS ARE FLAWED

LSP

SCIENCE

FLOW THEORY HARD FUN

CONSTRUCTIONISMCONSTRUCTIVISM

HAND-BRAIN CONNECTION

RE-BOOT MEETINGS?

HOW DOES LSP

100% PARTICIPATION

LEVELS THE PLAYING FIELD

UNLOCKS NEW KNOWELDGE

HYPERCOLLABORATION

TYPICAL LSP

EXPERIENCE

1. FACILITATOR PRESENTS CHALLENGE QUESTION

2. INDIVIDUAL MODEL BUILDING

3. INDIVIDUAL MODEL SHARING/ STORY

4. SHARED MODELBUILDING

5. SHARED MODEL STORYTELLING

EXAMPLE LSP

WORKSHOP GOAL

HOW TO DRIVE YOUTH TRAFFIC TO FAST FOOD BRAND?

HALF DAY / 12 PAX

PART 1

SKILLS BUILDING

60 MINS

PART 2

UNDERSTANDING TEEN MOTIVATIONS

60 MINS

PART 3

WHAT CAN FAST FOOD BRAND DO?

60 MINS

PART 4

PRIORITISATION OF ACTIONS

50 MINS

WORKSHOP GOAL

HOW TO DRIVE YOUTH TRAFFIC TO FAST FOOD BRAND?

PART 1

SKILLS BUILDING

60 MINS

1.0 BUILD A TOWER

2.0 BUILD A MODEL FROM INSTRUCTION

2.1 MODIFY YOUR MODEL TO MAKE IT “YOUTHFUL”

3.0 THINK OF A TEEN YOU KNOW, BUILD A MODEL OF WHAT ANNOYS THEM IN THEIR LIFE

2.0 BUILD FROM INSTRUCTION1.0 TOWER

EXAMPLE LSP

WORKSHOP GOAL

HOW TO DRIVE YOUTH TRAFFIC TO FAST FOOD BRAND?

PART 2

UNDERSTANDING TEEN MOTIVATIONS

60 MINS

1.0 INDIVIDUAL BUILDTHINK OF A TEEN YOU KNOW AND WHERE THEY LIKE TO GO, NOW BUILD A MODEL OF WHAT MOTIVATES THEM

2.0 INDIVIDUAL SHARING

3.0 USING THE RED BRICK TO FLAG THE MOST IMPORTANT ELEMENT

NOVELTY

EXAMPLE LSP

FREEDOM

ONLY FOR ME

WORKSHOP GOAL

HOW TO DRIVE YOUTH TRAFFIC TO FAST FOOD BRAND?

PART 3

WHAT CAN FAST FOOD BRAND DO?

60 MINS

EXAMPLE LSP

1.0 INDIVIDUAL BUILDBUILD A MODEL OF WHAT OUR FAST FOOD BRAND CAN DO TO HARNESS THESE MOTIVATIONS

2.0 INDIVIDUAL SHARING

WORKSHOP GOAL

HOW TO DRIVE YOUTH TRAFFIC TO FAST FOOD BRAND?

PART 4:

PRIORITISATION OF ACTIONS

50 MINS

EXAMPLE LSP

1.0 PLACE INDIVIDUAL MODELS ON A GRIDIMPACT VS EASE OF EXECUTION

2.0 IDENTIFY THE IDEAS TO TAKE FORWARD

APPLICATION DOMAINS

INVITRO’S LSP

COMPANY / BRAND STRENGTHS AND WEAKNESSES

EXPLORING THE FUTURE

CUSTOMER CHALLENGES /

OPPORTUNITIES

CATEGORYCHALLENGES/OPPORTUNITIES

LSP APPLICATIONS

INVITRO’S

2 HOURPREVIEW TO LEGO SERIOUS PLAY

4 HOURCATEGORY OPPORTUNITIES

4 HOURTEAM IDENTITY

8 HOURINNOVATION PRIORITIES

8 HOURDEFINING OUR BRAND

8 HOURVISION AND VALUES

WWW.INVITROINNOVATION.COM