HypeReplenish Your Energy.

By Cleo Papadopoulos & Lauren

McIntire

Top 3 Sports Drinks1.Gatora

de2.PowerA

de3.Vitamin

Water

• http://www.youtube.com/watch?v=DwhTYFwfACA• Sales: US $5.6 billion• Available in more than 80 countries• About 30 flavors

• Advertising: Gatorade uses eye-catching displays and posters.• Some supermarkets sample the product.• Types of ads: Commercials, website,

print, sponsorship, partnerships, promotions, sports events.• Appeals to athletic youth leading an

active lifestyle.• Promises to quench thirst, prevent

dehydration, and make you feel more active and energized.

• http://www.youtube.com/watch?v=9byyGbPCRas• Sales: $202,712,900.• Has 8 different flavors.• Promises hydration and energy.• The bottle design is easy to grip, open, and

bring on the go which appeals to consumers. • Advertising: Year round billboards in urban

areas & sports magazines.

• http://www.youtube.com/watchv=2Cj3aBjCJyM• Sales: $1 billion US• Targets consumers who are ready to pay a

slightly higher price for a healthy alternative to soft drinks.• 16 flavors that target a wide array of people’s

needs.• Advertises through billboards and commercials.

Why Hype is Better.

• Unlike most sports drinks Hype contains just the right amount of sugar to provide energy and taste, but to prevent your body from slowing down.•Hype also contains

electrolytes which provides you body with the electrical charges it needs to function.

• Not all sports drinks allow you to perform at your best. There is a lot of false advertising that makes many sport drinks seem of higher standard than they are.• Many have too much

sugar which dehydrates the body and slows down it’s performance. Hype does the exact opposite….

•Hype is an isotonic drink.• This means Hype has a mineral-salt

concentration the same as an athletes normal body fluids.• This concentration allows the body to

properly dehydrate and deliver energy to the muscles.• This is important, because when

working hard, the body will be able to constantly refresh itself.

Replenish your energy.