HYDE PARK NEWS2017 NEWS

HYDE PARK MAKES A STRONG COMEBACK IN THE EGYPTIAN REAL ESTATE MARKET

Hyde Park has witnessed major inside-out transformations and revamps throughout 2016, as the company made a strong comeback in the Egyptian real estate market. Working in full force, Hyde Park’s dedicated vision and exhaustive strategies have paid o�, as the company continues to a�rm its positioning and �aunt its success stories. The Hyde Park brand underwent a complete overhaul that aimed to revamp its image and promote its improved strategies and o�erings, all of which embrace the company’s customer-centric approach. Most importantly, the company has made signi�cant enhancements to its development master plan, in addition to initiating new residential zones, improved facilities, and more green spaces. Hyde Park has also revamped its organisational structure, which included inaugurating a facility management function and an improved customer service department, to better serve its clients and set higher benchmarks for its top-notch quality services.

HYDE PARK REVEALS ITS NEW BRAND IMAGE AND PROJECT UPDATESAT CITYSCAPE 2016

Hyde Park made an exceptional appearance at the 7th annual Cityscape Egypt exhibition that took place in April 2016. Attracting prospective homeowners and private/ institutional investors, Cityscape is the country's leading international property exhibition that showcases more than 100,000 developments under one roof.

During the exhibition, Hyde Park revealed its revamped brand identity and communicated its consumer-centric development and growth strategies that have been in e�ect since the company made its strong comeback into the market earlier this year. Hyde Park also publicised its new “8-year payment plan” promotion which resulted in more sales leads, a greater demand for the project’s units, and colossal sales.

CLUSTER 01CLUSTER 01123 Villas

CONSTRUCTED100%

LANDSCAPE COMPLETED

100%ROADS COMPLETED

25 VillasUNDER CONSTRUCTION

CLUSTER 0251 Villas

CONSTRUCTED95%

LANDSCAPE COMPLETED

100%ROADS COMPLETED

43 VillasUNDER CONSTRUCTION

CLUSTER 03136 Units

CONSTRUCTED

100%ROADS COMPLETED

95%LANDSCAPE COMPLETED

CLUSTER 04144 Units

CONSTRUCTED33%

LANDSCAPE COMPLETED

47%ROADS COMPLETED

40 UnitsUNDER CONSTRUCTION

CLUSTER 06112 Units

CONSTRUCTED

LANDSCAPEUNDER DEVELOPMENT

10%ROADS COMPLETED

140 UnitsUNDER CONSTRUCTION

CLUSTER 0776 Villas

CONSTRUCTED

10%LANDSCAPE COMPLETED

69%ROADS COMPLETED

CENTRE VILLE PHASE 1 APARTMENTS

MAIN GATE AND ROADS

470 UnitsCONSTRUCTED

LANDSCAPEUNDER DEVELOPMENT

15%ROADS COMPLETED

328 UnitsUNDER CONSTRUCTION

HYDE PARK UNVEILS ITS NORTH COAST PROJECT Hyde Park Developments has o�cially announced its expansion in the real estate market during Cityscape Egypt. With a number of new projects planned across the country, Hyde Park will be launching its North Coast project �rst. The new development is located along the most pristine shoreline of the Mediterranean, with 1,200 villas and 650 chalets overlooking 550 metres of the development’s private beach. The project will also include a �ve-star hotel, state-of-the-art facilities, and commercial units for sale and lease.

NEW PROJECTS IN 2017 WORTH INVESTMENTS OF EGP 2.2 BN Hyde Park Developments, the master developer company of Hyde Park New Cairo, is set to expand its land bank in 2017 through a number of outstanding development projects worth EGP 2.2 bn in investments. New projects are currently being planned across key urban cities and beachfront destinations, including Egypt’s North Coast, Ain Sokhna, Hurghada and 6th October City.

HYDE PARK WELCOMES MORE NEW HOMEOWNERS With more than 200 homeowners receiving their homes in Clusters 1, 2, 3 and 4, Hyde Park is currently �nalising the delivery of 500 new units to their homeowners in Clusters 6 and 7 and in Centre Ville. A community event was held on site earlier this month, which aimed to welcome new and prospective homeowners and to shed more light about community living, in addition to the facilities and services o�ered at Hyde Park. Check out photos of the event here.

EXECUTIVE DUPLEXESThe executive duplexes feature the extravagance and seclusion of a villa, with the convenience and cosiness of an apartment. Situated in a most premium location, the standalone duplex buildings o�er scenic views and several duplex designs to appeal to di�erent needs.

HYDE PARK LAUNCHES “PARK CORNER” On September 28, 2016 Hyde Park celebrated the o�cial launch of Park Corner - its latest and most distinguished residential zone. Identifying today’s needs for exclusivity, novelty and splendour, Park Corner was developed with details that re�ect its homeowners and perfectly blend lavish, urban community living with green, suburban serenity. Located in the south-eastern corner of Hyde Park, with access to Road 90 and the New Ring Road, Park Corner features smart spaces with scenic backdrops and contemporary designs that meet the needs of present-day living. The neighbourhood is within proximity of Hyde Park’s medical centre, nursery, the retail complex, o�ce park and hotel. Park Corner includes a private clubhouse for its homeowners, featuring a swimming pool, a designated kids play area, and mixed-use spaces for social gatherings and events.

HANDOVER GUIDE

ARE YOU READY TO MOVE IN? Excited to move into your new home that is a re�ection of you? Our handover management team will accompany you along the entire process to facilitate your move into your new home, guarantee a �nal quality check and ensure your complete satisfaction. Here’s how the process works, from pre-handover to �nishing works, handover and post-handover:

PRE-HANDOVER1- We’ll notify you once your unit is ready for delivery, and invite you for a quality check2- If you have any observations or comments, we’ll proceed with and follow-up on implantation,

making sure there are no further impediments to delivery3- We’ll issue the unit delivery certi�cate

FINISHING WORKS1- We’ll clarify the �nishing work procedures, in coordination with the modi�cations and construction

division2- We’ll provide you with the unit’s keys upon depositing the Insurance Cheque (EGP 100,000)3- We’ll review �nishing works and required internal modi�cations, along with issuing the necessary

permits to commence work4- We’ll provide temporary electricity and water supply required for �nishing works5- We’ll provide you with an AutoCAD design for your unit6- We’ll also review your construction and modi�cation requests, and communicate the required

documentations and steps7- We’ll issue permits from respective governmental entities on your behalf (upon your request),

which is subject to an additional administrative fee8- We’ll carry out any repairs to damaged facilities and public networks within the project. Hyde Park

is considered the primary entity responsible for �xing and maintaining public facilities and networks

9- We’ll follow-up on all �nishing works and certify that they con�rm to regulations issued in this regard, and also ensure that outside contractors commit to the approved work as per their granted permit

POST-HANDOVERNow that you’ve moved into your new home, the Internal Services Management will be at your service to provide and implement any internal requests related to your unit, subject to additional fees. This management works in coordination with the Customer Service Management to provide the following services: plumbing - carpentry- housekeeping - landscaping - �nishing works – interior designs. An annual list of services and their respective fees shall be issued, to ensure every homeowner is regularly updated with new services and prices.

HANDOVER1- You’ll receive your Insurance Cheque back2- We’ll issue a permit letter to allow transfer of ownership of your unit’s electric metre from the

company’s name to your name3- Congratulations! You are ready to move in

FACILITY MANAGEMENTHyde Park o�ers a variety of premium services for its esteemed clients. Each of these services aims to maintain Hyde Park’s upscale community and its distinctive character through the operation and maintenance of all units & facilities in accordance with the highest industry standards. These services ensure the availability of safety and security round the clock, and the provision of comfort and public health. Once the project becomes considerably occupied, the Services Department shall provide additional services that include an ambulance and �re aid. All services provided within the project are in accordance with international standards of occupational and environmental safety. Hyde Park’s Services Department is committed to providing a full range of general public services, in addition to various internal, on-demand services that include the following:

GENERAL PUBLIC SERVICES• Security • Garbage collection• Street cleanliness• Maintenance of street lampposts • Maintenance of power grids• Pest control and elimination• Landscape maintenance• Maintenance of water and sanitation networks• Bill payment for water consumed by public

irrigation• Bill payment for electricity consumed by

public areas

INTERNAL ON-DEMAND SERVICES • Maintenance services (cooling and air conditioning, plumbing, carpentry, satellite, �xtures, etc.)• The replacement and renewal of internal networks within the residential units• Internal �nishes• Removing waste from construction and �nishing works• Planting, managing, and maintaining private gardens, in addition to designing and implementing irrigation systems• Pest control and elimination within the residential units• Housekeeping

FAMILY HOUSESThe multigenerational family houses aim to bring the entire family under one roof, yet retain the privacy and needs of each member. The houses feature common family areas in addition to individual residences with private entrances.

THE HYDE PARK CLUBHOUSE OPENS ITS DOORS SOON Hyde Park will soon be inaugurating its �rst clubhouse to serve the homeowners of clusters 1-4. Reinforcing our commitment of placing you �rst and providing homes and facilities that are a re�ection of you, we have engaged with Hyde Park homeowners to decide on the services to be provided in the clubhouse, based on their personal preferences and priorities. The new clubhouse is set to include a �tness centre, pharmacy, mini-market, outdoor sports area, restaurants and cafés, kids play area and playroom, swimming pool, recreational area and common room.

APAR TMENTS

VILLAS

THE HYDE PARK AIR FLECT BILLBOARD Passers-by couldn’t miss this shimmering billboard at the Cairo-Alexandria toll station. Launched alongside Hyde Park’s A Re�ection of You campaign, this inspired billboard was set up using Air Flect technology for the very �rst time in Egypt. Hyde Park’s Air Flect sign re�ected di�erent optical movements depending on your angle, motion and the surrounding air. The main idea was: it doesn’t matter what it really is as long as it re�ects your own perception of it.

HYDE PARK’S TALKING MIRRORSLast summer Hyde Park’s activation booths welcomed its visitors with talking mirrors and heaps of fun activities and giveaways. The mirrors spoke inspiring greetings and complimented passers-by, inviting them to take photos of their mirror re�ections and share them on social media using the “ARe�ection-OfYou” hashtag. Visitors also received a bag of summer goodies that included a jarful of nuts, waterproof mobile covers, branded bags, plastic beach balls, beach towels and more.

TALK OF THE TOWN: HYDE PARK SETS NEW BRANDING TRENDS

Hyde Park has not just become a trendsetter when it comes to real estate industry standards, but it has also taken the city by storm with its innovative branding campaigns that revolved around it being a re�ection of you…

Today’s modern architecture and design techniques make it possible to optimise your home’s layout to make the most of space, light and ventilation. Here are some design tips that will help .

• The apartment must be essentially designed inside-out, to maximise its functionality and optimise the use of space to create an accentuated visual of its dimensions and accommodate for today’s sizeable �xtures and furniture.• Opt for an open plan con�guration for your living, dining and kitchen spaces. A relaxed and open �oorplan of living areas allows for a smooth transition from room to room.• At the same time, segment your living areas with separating window doors that o�er wide and continuous spaces while maintaining the intimacy and functionality of each room.• Find a designated, cosy spot to place the TV set without spoiling the principal idea of the living space continuity. • Position the kitchen and dining area along an axis of natural lighting and ventilation to make them more pleasant.• Make sure that bedrooms and balconies always face south, allowing the morning sunlight and afternoon breeze to �ow into them. • Choose large windows in all your rooms to allow abundant natural light and ventilation to �ow into the house.

TIPS FOR COMFORTABLE AND COSY HOMESWelcome to your new Home! We would like to share with you a few ideas that will turn your new house into a HOME!

EARTH is a leading, fully-integrated architecture �rm in Egypt that creates inspired communities through its exceptional designs. The �rm follows a design philosophy that focuses on "user experience", consolidates the full sensory experience, and promotes the interaction of inner and outer social dynamics to living spaces.

An award-winning urban planning and landscape architecture �rm, Sites International is internationally recognised for its outstanding and pioneering work in the Middle East. The �rm specialises in blending buildings with natural environments to produce functional and visual harmony. Site’s diverse and inspiring portfolio includes leisure and touristic resorts, residential and commercial developments, and educational campuses.

Have you ever felt that your living room was just "o�" in a way or the other, but just couldn't put your hand on what the reason is? Furniture spacing and placement is what could make it “o�”. The living room is certainly the most important and used space in the house, as it brings the entire family together. Keep these tips in mind when laying out your reception and living room furniture to enhance its appearance and promote good tra�c �ow.

1- Create a focus for the space. Identify the room’s architectural focal point around which you’ll orient the conversation area. Is it a window with a great view? Is it the TV? Is it a dramatic piece of furniture or piece of art?2- Place your largest piece of furniture opposite the room’s focal point. Connect other pieces to the largest piece.3- Place the second largest piece so that it forms an L shape with the �rst piece. Connect your co�ee table to the main sofa.4- Counterbalance this grouping with a chair or other major piece of furniture, creating an overall U shape.5- Position side tables next to seating, for lighting and a place to put things down.6- Let furniture �oat and don’t line up all your furniture along the walls. If possible, bring the furniture in to the centre of the room.7- Remember that angles create interest and soften corners.8- In a large room, make “rooms within the room”. Divide the space into several areas for di�erent

activities, and group furniture accordingly.

HOW TO MAKE THE MOST OF A SMALL GARDEN

HOW TO LAYOUT YOUR RECEPTION AND LIVING ROOM FURNITURE

Based in Greece, Free Architects embraces an innovative design philosophy that emphasises space optimisation and the use of natural resources. The �rm’s design and architecture portfolio spans across continents and includes, both, commercial and residential projects.

HOW TO OPTIMISE YOUR APARTMENT’S LAYOUT FOR SPACE, LIGHT AND VENTILATION

With great prospects and new projects in the pipeline, we hope to continue growing our community and to achieve more milestones with your ongoing trust and support. Stay tuned for more exciting news, updates and accomplishments between now and the next quarterly issue!

A REFLECTION OF YOU CAMPAIGN In 2016 Hyde Park has launched two successful marketing campaigns that helped build brand awareness. The ingenious Re�ection of You campaign promoted Hyde Park’s new brand image and positioning, emphasised its extravagant living experiences that re�ect its very own homeowners, and helped establish Hyde Park’s customer-centric development strategy. The campaign ran through July and August 2016 across selective locations that aimed to reach Hyde Park’s future homeowners as they enjoy their summer vacations, and extended beyond its on-ground activations and across all media platforms including digital and outdoor.

With the substantially rising value and cost of land during the last few years, gardens have continued to decrease in size as in favour of living space. This resulted in di�culties of achieving e�cient garden zoning and optimising. Homeowners of villas, townhouses and twin houses are continuously looking for a landscape design that can accommodate small garden areas and o�er a blend of nature’s beauty and a homely charm.

Landscape is a vital part of any home and has the ability to completely transform the look, feel, and overall ambiance of an area. Whether you live in a villa, townhouse or twin house, you can always invest in a small garden to add a touch of greenery and enhance the liveliness of your home. The trick here is to invest in a landscape design that incorporates include unity, balance, transition, proportion, rhythm, repetition and simplicity.

When designing your garden it's important to create ''NO BOUNDARIES'' between the interior of your house and the garden and artfully blend and connect indoor and outdoor living spaces by using transparent materials such as glass.

Here are some tips and tricks to consider when designing the landscape of your small garden:• Segment your garden space into di�erent areas with di�erent functions.• Consider the activities you would like to do in the garden (pool, seating areas, dining area, play area,

BBQ area, etc.) • Lap pools are a great solution for long, narrow gardens.• Place your plants along the perimeter of the garden to free up space in the centre of the garden for

other activities.• If you need seating areas, opt for built-in seats in a corner to keep your garden from feeling crowded.• Set your plants with the right layering (large to small) and colours (monochromatic) to enhance the

perception of the garden’s size.

WELCOME NOTEDear homeowners and Hyde Park friends,

On behalf of the Hyde Park team and the other homeowners, we would like to welcome you to our neighbourhood and the Hyde Park community family.

The past year has been, both, exciting and challenging, and we’re very enthusiastic about our current accomplishments and future endeavours. We have invested and fully embraced a customer-centric development strategy; every decision we make now has you at its core, and integrates our devotion to o�ering outstanding designs, quality and luxury.

Construction and development have been resumed at the Hyde Park site, and 14 additional contractors have been recently commissioned to speed up the construction process and ensure delivering all existent and new phases as scheduled. More and more homeowners have moved into the development, with over 200 units already delivered and 500 being �nalised for delivery in 2017.

We would like to announce the launch of our new website http://hpd.com.eg/ and our completely renovated and updated brand and master plan. We have also inaugurated our latest and most-admired residential zone: Park Corner. With the �rst phase of Park Corner selling out instantaneously, a second phase was launched at the 2017 Cityscape Egypt exhibition.

In this issue we’ll be sharing with you highlights of 2016, all of our recent news, campaigns and updates, your handover guide to moving in, in addition to a handful of interesting tips for furnishing your new home.

Once again, welcome to the Hyde Park community! We hope you enjoy reading this issue and hope to meet you soon, whether you’re moving in to your new home or attending one of our community events and activities.

Sincerely,The Hyde Park Family

HYDE PARK FACILITY UPDATES

WATER NETWORKHyde Park’s water network has been successfully tested and put into full service at the site. Subsidiary water tanks have been put to use across the development to counteract New Cairo’s weak water stream and to provide Hyde Park’s homeowners with stable water supply.

Water supply is now permanently available and fully operational in Clusters 1, 2, 3 and 4. For those wishing to proceed with �nishing works for their units in other clusters, water supply is available upon request. Homeowners who are due to move in to their new homes can request the installation of their water metre one month in advance, after which payments will be based on personal usage and consumption. The Community Management will be happy to assist you and is available to receive all requests at community@hpd.com.eg

Re�ecting on Hyde Park’s commitment to customer satisfaction and the transparency policy adopted by the new administration, we would like to announce that all facilities have been completely set up at Hyde Park, either by their respective authorities or at additional costs incurred solely by the Company. These facilities are now available for the daily use of homeowners and will be extended to all phases of the project on a sequential basis.

HYDE PARK COMMUNITY UPDATES

ELECTRICITY NETWORKTo ensure the continuous and stable �ow of electricity to all zones, a temporary electricity grid has been set up, in full coordination with the New Cairo district authorities. Hyde Park’s villas and apartments are now connected to the electrical grid and homeowners can successfully resume their �nishing works.

Electricity is now permanently available and fully operational in Clusters 1, 2, 3 and 4, and will be connected to Clusters 6 and 7 within the coming four months. For those wishing to proceed with �nishing works for their units in other clusters, electricity supply is available via generators upon request. Homeowners who are due to move in to their new homes can request the installation of their electricity metre one month in advance, after which prepaid payments will be based on personal usage and consumption. The Community Management will be happy to assist you and is available to receive all facility requests at community@hpd.com.eg

COMMUNITY MANAGEMENTHyde Park has recently inaugurated its on-site Community Management o�ce, which aims to enhance every homeowner’s living experience. Located at Villa 26 - Cluster 07, the o�ce includes a dedicated customer service team that ensures the full coordination between the Services Department and homeowners, across all service categories. The management o�ers a wide selection of General Public Services and Internal On-Demand Services, and is available round the clock to attend to homeowners’ queries and requests.

The Community Management will be happy to assist you and is available to receive all requests at community@hpd.com.eg , or through calls on (+2)01270570255. Resident homeowners are also welcome to drop in the o�ce for additional queries and support.

White and grey �ags �utter in the wind at the Hyde Park development site, as construction work resumes and new residential areas are being initiated. New contractors were commissioned to speed up the construction process and ensure delivering all existent and new phases as scheduled, all while upholding Hyde Park’s commitment to the highest standards of quality.

HYDE PARK AWARDS CONTRACTS TO 5 NEW CONTRACTING COMPANIES Continuing its construction e�orts at a steadfast pace, Hyde Park has unfolded the New Year by awarding new construction contracts worth EGP 1.6 BN. Five new contracting companies have been recently appointed, with contracts worth over a billion pounds, to support last year’s nine contractors.

Hassan Allam Construction, MEDCOM, Modern Constructions Company, Hermas, and Concrete Plus will recommence the construction work of Cluster 2 and initiate the development of Clusters 5, 8, and 9 in addition to Serenity 1 and HPR.

HYDE PARK CONSTRUCTION UPDATES

With new communication channels and digital platforms now introduced, development and construction progress updates are now available to view on our website http://hpd.com.eg/ and through our quarterly digital newsletters.

Working towards establishing a more transparent line of communication with our distinguished customers, we are glad to announce that as of March 2017 additional cameras will be installed on site to cover the Clusters 2, 4, 5, 8, 10 and HPR. The construction progress videos will be updated twice a month and can be viewed through this link http://www.hpd.com.eg/construction-viewer.com

CONSTRUCTION COVERAGE

MAIN GATE AND INTERNAL STREETSHyde Park’s main gate is now electronically operated, and electronic gates are being installed in living zones. Access to the main gate is restricted to homeowners and their respective guests, while a new entrance has been set up for contractors and �nishing works labour.

To facilitate homeowners’ movement within the development, Hyde Park’s main collector road and the internal streets and sidewalks in Clusters 1, 2, 3 and 7 are now paved using interlocking paver blocks. Way�nding and directional signs have been installed for guidance, and the streets are well-lit using the latest, high-performance CiviTEQ Thorn street LED lighting features.

Tips courtesy of Free Architects

Tips courtesy of Earth Consultants

Tips courtesy of Sites International

APRIL 2017

CONTRACTORS

HIGHLIGHTS OF2016

HYDE PARK INTRODUCES DUPLEXES AND FAMILY HOUSES Hyde Park anchors its commitment to providing real homes that re�ect its homeowners by introducing duplexes and family houses at its latest residential zone, Park Corner. The inspired and innovative house types were developed with the aim of providing more exclusivity and privacy for homeowners, while rising above homeowners’ imaginings and expectations. The limited number of duplexes and family houses are situated in a premium locations and o�er scenic views of lush, far-reaching green landscapes.

A COMPLETE MASTER PLAN UPGRADE In March 2015 Hyde Park commissioned American design and architecture �rm, Gensler, to develop a new compelling and visionary master plan that integrates the existing development with 377 hectares of mixed-use areas. The key feature of this plan was a strategic network of open, green spaces focused around Hyde Park’s Central Park that connects the complementary residential districts to a lifestyle that is holistic, sustainable and healthy. The Hyde Park Master Plan vision heralds the next generation of amenity-rich community living that is integrated with nature. Prestigious residential, commercial, leisure, retail and community facilities are strategically connected with a picturesque network of landscaped, panoramic vistas. The Central Park forms the ideological heart of the development, with its hierarchy of green networks linking into the neighbourhood gardens of the residential communities that are distributed throughout the development. 7km of walking, jogging and cycling trails connect the residential districts, all of which provide a diverse range of park and landscape experiences.

PARK CORNER – PHASE 2 MAKES ITS DEBUT AT CITYSCAPE EGYPT Following the successful sales of Park Corner’s �rst phase, Hyde Park has launched sales of the second phase of its latest and most prestigious residential zone at the 2017 Cityscape Egypt exhibition. Taking place between March 31st and April 3rd, this year’s round of Cityscape Egypt featured many exciting announcements by Hyde Park. As an extension of the �rst phase, Park Corner’s second phase re�ects the newly upgraded master plan and embraces a diverse mix of house types that come in di�erent sizes, designs and layouts: from apartments and duplexes to twin houses, townhouses, family houses and standalone villas. Spanning an area of 234,819 m2, the new zone inherits its exquisite beauty and temperament from Hyde Park, yet maintains its own practical and charming spirit that attracts today’s modern families.

www.hpd.com.eg

to watch video, click here.

to watch video, click here.