Hyde Park Main Streets

2015 Year in Review

About Hyde Park Main Streets

Hyde Park Main Streets is a 501c3 nonprofit organization, and is one of 20

different Main Street programs in the City of Boston. Founded in 1995,

HPMS is run by a volunteer Board of Directors, and with Boston Main

Streets, is part of the largest Urban Main Street program in the country.

As part of a National Main Streets model, HPMS operates under four basic

principles which serve are our committees — economic restructuring,

promotion, design, and organization.

Hyde Park Main Streets strives to make Hyde Park a better place to live,

work, dine, and shop. HPMS works with new and established businesses

on design assistance, technical support, and better business practices such

as energy efficiency and sustainable operations. The organization also

supports the business district on a macro level, promoting Hyde Park to

the broader Boston community as an appealing and dynamic destination.

Board of Directors

Esmael Ansari, President

Ted Palashis, Vice President

Lisa M. Consalvo, Treasurer

Melissa LaBianca, Clerk

Scott Batey

Rachel Chisholm

Dan Fitzpatrick

Elizabeth Gleason

Cathy Horn

Jeffrey Hurst

Hilani Morales

Mark Roberts

Michael Sambuceti

Jeff Similien

Daniel Ian Smith

Wesley Thomas

Staff

Emily Patrick, Executive Director

Emily joined Hyde Park Main

Streets in the summer of 2013,

and brought with her over six

years of non-profit business

and fundraising experience.

Emily works to plan communi-

ty events and programming, as

well as provide individualized

assistance plans to small busi-

ness owners. Under her direc-

tion, HPMS has seen the crea-

tion of the Hyde Park Banner

Project, increase in corporate

sponsors, and the launch of the

annual Trolley Tour. Emily

has also been a key contributor to the Main Street Coalition, a collaborative

of the 20 independent Main Street organizations within the City of Boston.

Emily resides in nearby West Roxbury.

Thien Simpson, Program Coordinator

Thien Simpson has worked with Hyde Park

Main Streets for nearly a decade. In her time

with the organization, Thien has established

a multitude of close relationships with busi-

nesses and residents of the community.

Thien works to recognize individual and cor-

porate gifts to the organization, as well as

design and create the bi-weekly e-newsletters

that are sent to over 2,000 members of the

greater Hyde Park community. Thien is also

an avid community volunteer, having sup-

ported the Hyde Park Arts Association, Ethos, Dance Academy, Boston

Trinity Academy, and others. Thien is a resident of Hyde Park, and lives

with her husband and two children.

2015 Overview

Hyde Park Main Streets has accomplished a lot in the past year as we cele-

brated our 20th anniversary and reached new milestones in fundraising.

Training Workshops and Networking Breakfasts

HPMS provided bi-monthly training and networking workshops for small

business owners throughout the year. Consultants were invited to speak on

topics that can help improve business practices. These trainings were com-

pletely free to attendees, and provided a great opportunity for managers to

network which each other and cross-collaborate. Topics included credit

management, customer loyalty programming, quickbooks, legal assistance,

and one-on-one small business assistance. We consider it an important part

of our mission to provide this type of free assistance to businesses in the

community.

20th Anniversary Celebration

2015 marked the 20th year of Hyde Park Main Streets. We celebrated at

Hyde Park’s Public Library and invited all current and former board mem-

bers, volunteers, and executive direc-

tors to a gathering. The event high-

lighted the many accomplishments

over the past 20 years, as well as the

hundreds of volunteer hours that have

been donated to our organization and

community by the tremendous individ-

uals who have served it.

Technical Assistance

HPMS partnered with many small businesses in the community in 2015 to

help them improve and grow. Our assistance ranged from marketing and

social media to new signage and storefront restoration, interior layout alter-

nations, and pricing analysis. Some of the businesses we assisted this year

includes Dress With Confidence, Salamanders Café, The Private Office

Barbershop, Tiffany’s Transformations, Adaptab, Rincon Caribeno, Baca-

ro, Maria’s Salon, Intriguing Hair, and Z&R Convenience Plus.

Fairmount Arts Collaborative

HPMS partnered with

Riverside Theatre Works

at the Roosevelt K-8

School to create the Fair-

mount Arts Collabora-

tive, a year of arts pro-

gramming in Hyde Park

that was awarded

$25,000 in funding from

The Boston Foundation.

The collaboration al-

lowed us to bring paint nights and art shows to local businesses, theatre clas-

ses and performances to students, and an overall emphasis on arts program-

ming in our neighborhood. The grant also contributed to the Jazz Festival and

the Anderson Tree Lighting, two Hyde Park signature events that were assist-

ed through this program.

Holiday Ornament

Every year for the past eight years, Hyde Park

Main Streets creates a holiday keepsake ornament

to commemorate a landmark of the community. In

the past it has been the George Wright Golf

Course, the Martini Hatch Shell, or French’s

Opera House. This year, we chose to highlight

Mayor Thomas M. Menino, a native of Hyde Park,

who served as the Mayor of Boston for over twen-

ty years, and who passed away in 2014.

Havana Nights

Our annual fundraiser in 2015 was our highest grossing fundraiser in our his-

tory, grossing over $29,000. We held the event in CF Technologies, a ware-

house space in Westinghouse Plaza. Over 200 people were in attendance, and

the evening included salsa dance instruction, live and silent auction, cigar bar,

vintage car displays, catered food from Rincon Caribeno, and signature mo-

jito cocktails. Thanks to everyone who assisted in making the evening so

memorable!

2015 Committee Overview

Design Committee

2015 was a big year for the De-

sign Committee. We had the

Hyde Park Mural commissioned

on the wall of the Vertullo Build-

ing on Fairmount Avenue. The

mural (photo on the last page)

features eight landmarks of the

Hyde Park community, and is a

great visual welcome to those to

drive over the Fairmount Avenue

bridge. We also partnered with the Roosevelt K-8 School on an anti-littering

campaign. After receiving feedback from a resident about trash being an

issue in their neighborhood, HPMS asked students to design artwork encour-

aging people in the community to pick up their trash. The winning piece is

featured prominently on a billboard in Cleary Square above Ron’s Ice

Cream.

Economic Restructuring Committee

The ER Committee also achieved a lot this past year. We worked with a

consultant, Peg Barringer from FinePoint Associates, on creating some mar-

keting pieces for our organization to use when recruiting new businesses to

Hyde Park. The two formal pieces include market data and spending power

of the neighborhood, plus the many features that make Hyde Park an attrac-

tive place to start a business.

We also created an event called Hyde Park Delivers that provided delivery

service for area restaurants on a specific day of the year. Restaurants in the

area that don’t have delivery service loose

a lot of potential business. HPMS worked

with local food establishments to deliver

take-out orders to people’s home. At the

end of the evening, over $400 had been

grossed by area restaurants that otherwise

would not have had the customers, and any

gratuity was donated to Hyde Park Main

Streets.

Promotions Committee

The Hyde Park Main Streets Promotions committee did a lot of the leg work

surrounding our vari-

ous events throughout

the year. In addition

to that, they created a

new initiative of wel-

coming kits to new

home owners in Hyde

Park. Semi-annually

the committee reviews

the list of homes sold in the area, and delivers welcome bags to the residents

featuring shopping guides, contact numbers of City and State officials, maps

of the local parks, and coupons for shopping in the district.

During the holiday season, the committee also arranged for a Hyde Park

Shopping Day, where a group of holiday shoppers visited retail shops in the

district and supported local businesses. Dozens of purchases were made,

and everyone had a fantastic day.

Organization Committee

Hyde Park Main Streets also continued its traditional events, including holi-

day wreath distribution to every business in the commercial district, and the

7th annual

Hyde Park

Jazz Festival

which took

place at the

Martini Shell

on Truman

Parkway.

We also host-

ed our sec-

ond annual Hyde Park Trolley Tour, where attendees boarded charted trol-

leys that stopped at various eateries throughout the district. It was a great

way to get people in the door of businesses they hadn’t visited before, as

well as raise some money for Main Streets programming. We’re always

excited to showcase the different ethnic cuisines and flavor profiles of the

restaurants that our neighborhood has to offer.

Bronze Donors $50—$499

5 Wits

Barcelona Restaurant

Bayside Resort

Baystate Financial Services

Bean & Cream

Belkin Lookout Farm

Bertucci's

Blue Man Group

Boston By Foot

Boston Celtics

Boston Red Sox

Boston Tea Party Museum

Briar Rose

Brockton Rox

2015 Sponsors

Hyde Park Main Streets would like to acknowledge the incredible

support of our sponsors. We could not provide the services and

assistance programs to small businesses in the community without

your generosity.

Corporate Buddies $2,500+

Blue Hills Bank

Boston Main Streets Foundation

Geraghty Associates

Highland Street Foundation

Myer Dana and Sons

Gold Donors $1,000— $2,499

Tierney Realty Group

Silver Donors $500— $999

JetBlue

The SC Group

Cappy's Pizza

Charles Riverboat Co., Inc.

Christmas Tree Shops

Cleary Square Eyecare

Daniel Ian Smith

Davis Farmland & Mega Maze

DeCordova Sculpture Park

Delfino’s

Dress With Confidence

Ecotarium

Essence of Thyme

Fairmount Grille

Grafton Group

Huntington Theatre Company

Hy-Line Cruises

ICA Museum

Isabella Stewart Gardner Mus.

Jay Paget

JFK Library & Museum

JM Designs

Josefa Da Silva

JP Licks

Kenney Cleaners

Larz Anderson Auto Museum

Logan Square Barber Shop

Luu & Nails

Mary Baker Eddy Library

McCreas Candies

Michael Sambuceti

Mohegan Sun

New England Aquarium

Otaku Design/Build

Pam Crowley

Plimoth Plantation

Rincon Caribeno

River Grille

Riverside Theatre Works

Ron's Ice Cream

Salem Wax Museum

Salon Capri

The Simpson Family

Top of the Hub

Skywalk Observatory

Stella Bella Toys

Tex's BBQ Party

Thomas M. Menino YMCA

USS Constitution Mus.

Vargas & Vargas Insurance

Vineyard Vines

Wave Car Wash

Whole Foods Market

Yankee Lobster

Zaz Restaurant

Zipcar

Zoo New England

Coming in 2016

Wayfinding Signage

Hyde Park Main Streets will be installing Wayfinding Signage through-

out our commercial district in 2016. We’re hoping that the bright visual

will be helpful to residents and visitors alike in their search for parking

lots, Commuter Rail Stations, and neighborhood landmarks. We antici-

pate 20 new signs to be installed sometime in 2016.

Jazz Festival

We hope to promote a summer of music in Hyde Park at our local out-

door performance space, the Martini Hatch Shell on Truman Parkway.

This will be the 7th annual Hyde Park Jazz Festival, and we hope to

take the event to a next level this year. We will be branding it as an

event along the Fairmount Line, and we will offer shuttle service

from the commuter rail station to the Hatch Shell. We also hope to

expand the number of performers to include a full afternoon and

evening of music, so that families can enjoy a day of free Hyde Park

musical entertainment. Keep your eyes and ears out for a date this

summer.

Strategic Plan

Hyde Park Main Streets also plans to undergo a strategic planning

process so we can be sure that our long-term goals are in-line with

our mission.

Business Recruitment

Hyde Park Main Streets will be actively working to recruit new busi-

nesses to Hyde Park’s commercial district. Part of that endeavor means

having a firm understanding of our own marketplace and how we com-

pare to other shopping centers. Below are some results of a study we

conducted this past year about the foot traffic in our Primary Trade Ar-

ea (those that live in a 1 mile radius from our commercial district) and

our Secondary Trade Area (those that live within a 2 mile radius from

our commercial district).

These types of results will help inform brokers and perspective busi-

ness owners about the benefits of opening a store in our shopping dis-

trict, and how walkable our neighborhood is compared to other areas,

like Dedham’s Legacy Place and Westwood’s University Avenue.

Future Development

Hyde Park Main Streets will also be working closely will private devel-

opers and the City of Boston on new development projects that come

up in our commercial area, especially the one planned adjacent to the

Fairmount Line on Nott Street, and the one currently under construc-

tion at 15 Dana Avenue adjacent to the Hyde Park Commuter Rail

Line.

2015 Business Members

AAA Exterminating Company

Academy of the Pacific Rim

Adams Automotive Transmissions

America's Food Basket

Anytime Auto Glass

Arbit Chiropractic

Baystate Financial Services

Bean and Cream

Blue Hills Bank

Boston Trinity Academy

Burke Insurance Agency

C and C Auto Services

Cappy’s Pizza

Cappy's Tavern

Central Paint/True Value Hardware

City Service Exterminator Co., Inc.

Cleary Square Eyecare

Dog Park Assoc. of Southwest Boston

Drs. Bankhead and Groipen DDS

Dune Jewelry

Essence of Thyme

Family Dentistry of Hyde Park

Fellowship Christian Church

Friends of Hyde Park Branch Library

Geraghty Associates Inc.

Historic Boston, Inc.

Hyde Park Board of Trade

Hyde Park Business Center

Iora Healthcare

Jackman Professional Accounting

Kelly's Liquor Mart

Little Voices Early Care & Education

Lowney Law, LLC

Lowney Medical Associates

M. Susi HMA, LLC

Mary Cassidy and Associates

Myer Dana & Sons

New York Fried Chicken

Overbrook Scientific, Inc.

P. Gioioso & Sons Inc.

Polish American Club of Hyde Park

Rainbow Spiritual Healing

River Grille Restaurant & Café

Ronald Pierre-Louis, PCA, LLC

Riverside Theatre Works

Sharps Barbershop

Sky Zone Boston

Subway

Tedeschi Food Shops

T.F. Gallagher Insurance Agency

Thomas M. Menino Y.M.C.A.

Tierney Realty Group

UMASS Boston

2015 Resident Members

Nicholas & Betty Alessi

Brian Allieri and John Malone

Diane C. Barylick

Nora B. Bernazzani

Edward Berry

Sheeri Cabral

Robert Cahill

Harold & Theresa Cameron

Carol A. Campanelli

Paula Chasan

Laura Delgado Clemons

Virginia Clifford

Jessica and Brian Clinton

Yolanda Colon

Suzanne A. Council

Maryellen and Richard Curran

David P. Dahlstrom

Maryann Dineen-Norton

Eleanor and Tony Dowling

Shawn Dunn

Elaine Coveney & Robert Dynes

Rolande C. Eliacin

Charlotte Fellman

Faith Fiore

Whitley Frost and Barry Fleischer

Gloria and Bob Ganno

Susan and Thomas Gillis

Stephen Ferrandino and Lisa Goren

Mary Lou Greene

Joseph F. Hart, Jr.

Carol Hartman

Marie Hatzis

Daniel P. Heenan

Mary Hogan

Francesca Johnnene

Charles Karavetsos

Joseph F. Keane

Janice and Larry Kenney

Peter Kreiner

Thomas J. Lynch

Matthew MacDonald

Linda Maffei

Hebert Maisonet

Gregg Andrew Maydoney

Chris McCarron

Barbara McKenna

Mary P. McLaughlin

Judy McNulty

John & Janice Melvin

Angela Menino

Daniel E. Middleton

Lauren & Paul Mollo

Jacqueline M. Moran

Joe Castro and Dan Nelson

Liz and Paul O’Neil

Alexandra Oster

George F. Perry

Barbara & Maurice Pickup

Stephanie Poggi

Noreen and Dennis Rezendes

Marinell Rousmamiere

Mary Ann Ruscito

Jennie L. Ryan

Nancy Savelle

Sandy and Angelo Scaccia

Janet and Joseph Smith

Anthony Solimine

Alexander Sturke

Marybeth Sweeney

Dean Lampros & Joseph Teja, Jr.

Gerry and Peter Toland

Rita and Joseph Walsh

Nancy and Andrew Warren

Sharon Warren

Maryann Watson

#hydeparkisawesome