hxc presentation 06
TRANSCRIPT
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HXC
Subscriber Self-care Today
Copyright of Ericsson and its licensors © 2007
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HXC: what is it?
USSD/SMS to XML/RPC GatewayHigh-performance framework for VAS integrationCost-effective subscriber self-careDeployed at > 12 operators: Africa & EuropeClose to 30 million subscribers supportedExperienced dev team based in South AfricaProven track record with technology
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HXC: customers
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HXC: deployments
Celtel KenyaCeltel DRCCosmote RomaniaMobilis AlgeriaMobitel SudanMoov Ivory Coastmcel Mozambique
MTN CameroonMTN CongoMTN NigeriaMTN SwazilandTelenor SerbiaTelma MadagascarTunisia Telecom
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Africa footprint
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HXC: customer facts
1st Installation 2004 MTN Cameroon
Handle 4M subs credit transfer at 45 TPS
Largest subscriber base 7M – Connected to 7 HLRs
8 Operators running Me2U Credit Transfer
System Uptime very high
Sustained throughput exceeding 60 TPS
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HXC: features
Pre-integrated with Ericsson and 3rd partiesMore than 10 standard Service ModulesCDR generation for all transactions.Unattended operationWeb-based admin interfaceHighly configurableFrequent new Service Module releases
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HXC: benefits
Safely exposes services to subscribers Seamless integration with Ericsson networkSynchronization with Ericsson product roadmapAutomated self-care helps contain OpExNetwork and customer care resources optimizedPromotes subscriber loyalty
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HXC: more benefits
3-tier support ensures rapid problem resolutionRapid integration reduces time to marketOpen platform: reduced vendor dependenceMarket differentiation via frequent new releases
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HXC: architecture
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HXC: standard Service Modules
Call-Me-BackMe2UAirMarketTariff Plan MigrationFriends & Family AdministrationLife-cycle Notification3rd Party TopupSMS Bundle Purchaseand more…
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Focus: Me2U
Real-time airtime credit transferOptionally charges for the serviceImposes daily and monthly limitsProvides support for post- and pre-paid subsRecords all transfersSecured with PIN
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Example Call Flow
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Me2U: integration
HXC: Me2U
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Me2U: call flow
Subscriber requests:*<service code>*<MSISDN B>*<amount>*<PIN>#
PIN is verified against registered valueSource and destination accounts are checkedSource account debitedDestination account creditedSubscribers notified via USSD or SMS
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Focus: AirMarket
Bulk airtime credit wholesalesDiscount models for accredited resellersVoucher-less multi-tier distributionReal-time transfer & confirmationSecure & auditable transactionsOptionally charges for the serviceReal-time reseller monitoringAccounts may be instantly frozen
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AirMarket: distribution
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Focus: Friends & Family (FaF)
Self-care of Friends & Family listView, Add or Delete FaF numbersOperator may charge for the serviceChanges limited per day, week, month or neverFaF numbers limited by count or category
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Friends & Family: integration
Local storage
Mobile
CS3/AIR
SAE: FaF
Add request (USSD)
Verify account &Add FaF Number
Verify limits & record usageResponse (USSD)
HXC: FaF
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Focus: Life-cycle Notification
Prompt subs. with account status and eventsOperator can define eventsWelcome, Anniversary, About to expire, etc.
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Life-cycle Notification: process flow
HXC: Lifecycle
Notification
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Focus: NavOne menus
Enhanced subscriber experienceSimplified access: one service codeRequest confirmation (Continue? [yes/no])Subscriber info self-care
Edit white- & blacklistsSwitch services on/offShow available service classesSet own preferences/shortcuts
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NavOne menus: subscriber view
Dial menu service codeSelect service optionEnter transaction detailConfirm transaction
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Admin UI: configuration
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Admin UI: reporting
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HXC: additional features
Unparalleled speed and latencyExtensive use of XMLRPC over HTTP protocolOperators may develop own service applicationsRapid integration with:
CS3 (AIR, MINSAT, SDP), OSS, DWS & EMM3rd Party Post-paid, SMS-C
Enhanced fault tolerant setupPhase 2 USSD sessions & notificationsSmall physical footprint