hwm brand survey report 2012 - download center | … in 2005 were 3g phones, digital slrs and...

HWM & Plaza Low Yat Brand Survey Awards 2012

For 10 years now, HWM has been bringing you our annual look at brand perception trends among Malaysian consumers

Since 2002, HWM & Plaza Low Yat have brought you the highly anticipated results of the longest running tech-related brand survey in the country. In 2012, the tech industry and Malaysians in general felt the effects

of an uncertain global economy coupled with the after effects of the earthquake tragedy in Japan. On the home front, Malaysians have been cautious with concerns of a growing inflation rate and general elections

looming. As the year draws to a close, we hope to see see some positive signs of economic recovery as we get ready to welcome 2013.

So, which brands are at the top of the minds of Malaysians this year, you ask? In 2009 we revamped our survey by updating and removing categories that we felt were no longer relevant and added some new ones to keep up with the ever-changing local tech scene. It has now been four years since we divided our survey into four general categories to reflect the major product sections in the magazine: Communications, CE/AV,

Computers and SMB (Small Medium Business). In 2011, we had 30 product categories in the survey. Fast forward to 2012 and we now have a total of 29 product categories. So, without further adieu we now look at

all the winning brands of 2012!

Malaysians have decided on the top brands of 2012!This year’s Brand Survey is the tenth time that we went out and polled Malaysians from all walks of life and strata of society to gather information with regards to their brand preferences. As in the past, our surveys have always recorded excellent responses from members of the public and this year was no different either. The 2012 Brand Survey represents the views of both, HWM readers and Malaysian consumers in general. This survey (just like in the past seven years) also sees the inclusion of respondents who participated via our online survey at www.hardwarezone.com.my. In 2011, close to 750 respondents filled-up our online survey form. This year, the number has dropped slightly to 635. In 2012, respondents participated in the survey at PIKOM PC Fair, at Plaza Low Yat and by filling-up survey forms bundled with the magazine. In all, the 2012 brand survey sees a total respondent head count of 2105 down by 102 from 2011 (2207). Although we collected close to 2300 brand survey forms this year, many had to be excluded from the final tabulation yet again due to errors, incomplete sections, a lack of proper personal details and damaged forms in general.

Respondents for the survey were obtained from the following sources this year:

a. Post-in responses from HWM readers / subscribers nationwide b. Plaza Low Yatc. PC Fair walk-in visitorsd. The online survey at www.hardwarezone.com.my

The HWM & Plaza Low Yat Brand Survey 2012 continues a tradition of providing IT companies, leading brands, advertisers and consumers in general with a neutral and objective look at what brands Malaysians identify with in 29 product categories. Over the past 10 years, this annual brand recognition survey has become a valuable tool for the tech industry in terms of tracking consumer mindset patterns/changes on an annual basis.

The survey is leaner today Back in 2003, we featured a total of 28 product categories. In our 2004 survey this number was bumped-up to 34. In 2005, the category list jumped to 41 - adding six more categories along the way to accommodate new types of products that had entered the Malaysian market at the time. Among the new categories introduced in 2005 were 3G phones, Digital SLRs and cooling solutions. In 2006

the list remained the same with 41 categories. In 2007, the list was refined further - removing redundant categories and adding-in some new product categories for a total of 35 categories with 38 awards up for grabs. The 2008 survey again featured 35 product categories but with 35 awards on offer. Categories like Blu-ray Disc Player and Home Theater System were also introduced that year. 2009 saw our survey being segmented into four key areas that reflected the content in our magazine as mentioned earlier. The 2009 survey also saw the addition of 5 new award categories: Digital Photo Frame, Blu-ray / DVD Writer, Solid State Drive (SSD), Network Attached Storage or NAS and Security Solutions. In 2010, the number of categories was 33 with the exclusion of LCD TV, Digital Photo Frame, Optical Disk Drive, Inkjet Printer and Color Laser Printer. We also saw the inclusion of new categories like HDTV, HD Media Player, Desktop/AIO and Laser Printer in 2010. In 2011 we further refined the survey to 30 categories to reflect current tech trends and in 2012 the number has been reduced yet again to 29.

Some considerationsAs in any survey, there exist gaps and weaknesses. These are appended below:

• Adequate Sample Size - the sample size does not represent the actual consumer market. There are approximately 6.5 million plus households in Malaysia with some 11.5 million plus consumers in the ICT segment alone;

• Accurate Positioning of Brands – the survey does not differentiate the stage of the cycle of brands;

• Adequate Testing Methodology – the survey utilizes a direct questioning methodology and does not test the perception of respondents by cross referencing questions;

• Sample Size Relevance – there is no set criteria for respondents.

Nonetheless, this survey is able to meet the primary objective for which is to accord recognition on brand awareness on a random basis with no preset parameters of the respondent pool. Quantitative extrapolation is possible with such data to derive the results required.

So, here are the results of our 2012 survey. To all leading brands…our heartiest

congratulations!

GenderAs always, since our very fi rst survey 10 years ago, there are still more male respondents as opposed to females in our poll. Females accounted for 24% of the 2012 poll (25% in 2011), a slight decrease from what we recorded in 2011. Considering the slightly smaller sample this year, we believe the number of female tech enthusiasts has been growing steadily albeit slowly over the past 10 years.

0

200

400

600

800

1000

Income

Freq

uenc

y

RM1000 and below RM1001-RM2000 RM2001-RM3000

RM3001-RM4000 RM4001-RM5000 RM5001 and above

105

393

571 557

229250

10.88%

11.88% 4.99%

26.46%27.12%

18.67%RM

1000

and

bel

ow

RM10

01-R

M20

00

RM20

01-R

M30

00

RM30

01-R

M40

00

RM40

01-R

M50

00

RM50

01 a

nd a

bove

Gender

Freq

uenc

y

Female Male

496

1609

23.56%

76.44%

0

500

1000

1500

2000

2500

Fem

ale

Mal

e

Income Total Percentage (%)RM1000 and below 105 4.99%RM1001-RM2000 393 18.67%RM2001-RM3000 571 27.13%RM3001-RM4000 557 26.46%RM4001-RM5000 229 10.88%RM5001 and above 250 11.88%Total 2105 100.00%

Gender Total PercentageFemale 496 23.56%Male 1609 76.44%Total 2105 100.00%

GenderFemale

Male

Total

Total496

1609

2105

Percentage (%)23.56

76.44

100

Age GroupAs in 2003 to 2011 - the most respondents in our 2012 Brand Survey fall into the 20 - 29 years’ age group (47%). In 2005, the 30-39 years’ age group stormed into second place, retaining it in 2006 and cementing its spot yet again in 2007, 2008 and 2009 respectively. 2010 was pretty much the same story with the 30-39 age group coming in second (26%) again. 2011 stayed true to this trend with 27% of our sample. And in 2012, the segment accounted for 27% of the sample.

0.52% 0.90%

Location

Freq

uenc

y

Johor Kedah Kelantan Melaka Negeri Sembilan

Pahang Perak Perlis Pulau Pinang Putrajaya

Sabah Sarawak Selangor Terengganu Wilayah Persekutuan

Others

8742 22 28 42 37

0

187144

11 19 39

101

603

41

737

4

4.13%

0.00% (Others)2.00%

1.05%1.33%

2.00%1.76%

8.88%

28.65%

1.95%

35.00%

4.80%

0.19% (Perlis)

6.84%

0

200

400

600

800

1000

Joho

r

Neg

eri S

embi

lan

Paha

ng

Keda

h

Kela

ntan

Mel

aka

Pera

k

Perli

s

Pula

u Pi

nang

Putr

ajay

a

Saba

h

Sara

wak

Sela

ngor

Tere

ngga

nu

Wila

yah

Pers

ekut

uan

Oth

ers

Age Group

Freq

uenc

y

14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years

50 & above

24

364

991

14

143

569

1.14%6.79%

0.67%

17.29%

47.08%

27.03%

0

500

1000

1500

2000

2500

14 y

rs a

nd b

elow

40-4

9 ye

ars

50 a

nd a

bove

15-1

9 ye

ars

20-2

9 ye

ars

30-3

9 ye

ars

Location Total Percentage (%)Johor 87 4.13%Kedah 42 2.00%Kelantan 22 1.05%Melaka 28 1.33%Negeri Sembilan 42 2.00%Pahang 37 1.76%Perak 187 8.88%Perlis 4 0.19%Pulau Pinang 144 6.84%Putrajaya 11 0.52%Sabah 19 0.90%Sarawak 101 4.80%Selangor 603 28.65%Terengganu 41 1.95%Wilayah Persekutuan 737 35.01%Others 0 0.00%Total 2105 100.00%

Age Group Total Percentage14 yrs and below 24 1.14%15-19 years 364 17.29%20-29 years 991 47.08%30-39 years 569 27.03%40-49 years 143 6.79%50 and above 14 0.67%Total 2105 100.00%

Age Group14 years and below

15 years - 19 years

20 years - 29 years

30 years - 39 years

40 years - 49 years

50 years and above

Total

Total24

364

991

569

143

14

2105

Percentage (%)1.14

17.29

47.08

27.03

6.79

0.67

100

0.52% 0.90%

Location

Freq

uenc

y

Johor Kedah Kelantan Melaka Negeri Sembilan

Pahang Perak Perlis Pulau Pinang Putrajaya

Sabah Sarawak Selangor Terengganu Wilayah Persekutuan

Others

8742 22 28 42 37

0

187144

11 19 39

101

603

41

737

4

4.13%

0.00% (Others)2.00%

1.05%1.33%

2.00%1.76%

8.88%

28.65%

1.95%

35.00%

4.80%

0.19% (Perlis)

6.84%

0

200

400

600

800

1000

Joho

r

Neg

eri S

embi

lan

Paha

ng

Keda

h

Kela

ntan

Mel

aka

Pera

k

Perli

s

Pula

u Pi

nang

Putr

ajay

a

Saba

h

Sara

wak

Sela

ngor

Tere

ngga

nu

Wila

yah

Pers

ekut

uan

Oth

ers

Age Group

Freq

uenc

y

14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years

50 & above

24

364

991

14

143

569

1.14%6.79%

0.67%

17.29%

47.08%

27.03%

0

500

1000

1500

2000

2500

14 y

rs a

nd b

elow

40-4

9 ye

ars

50 a

nd a

bove

15-1

9 ye

ars

20-2

9 ye

ars

30-3

9 ye

ars

Location Total Percentage (%)Johor 87 4.13%Kedah 42 2.00%Kelantan 22 1.05%Melaka 28 1.33%Negeri Sembilan 42 2.00%Pahang 37 1.76%Perak 187 8.88%Perlis 4 0.19%Pulau Pinang 144 6.84%Putrajaya 11 0.52%Sabah 19 0.90%Sarawak 101 4.80%Selangor 603 28.65%Terengganu 41 1.95%Wilayah Persekutuan 737 35.01%Others 0 0.00%Total 2105 100.00%

Age Group Total Percentage14 yrs and below 24 1.14%15-19 years 364 17.29%20-29 years 991 47.08%30-39 years 569 27.03%40-49 years 143 6.79%50 and above 14 0.67%Total 2105 100.00%

0

200

400

600

800

1000

Income

Freq

uenc

y

RM1000 and below RM1001-RM2000 RM2001-RM3000

RM3001-RM4000 RM4001-RM5000 RM5001 and above

105

393

571 557

229250

10.88%

11.88% 4.99%

26.46%27.12%

18.67%

RM10

00 a

nd b

elow

RM10

01-R

M20

00

RM20

01-R

M30

00

RM30

01-R

M40

00

RM40

01-R

M50

00

RM50

01 a

nd a

bove

Gender

Freq

uenc

y

Female Male

496

1609

23.56%

76.44%

0

500

1000

1500

2000

2500

Fem

ale

Mal

e

Income Total Percentage (%)RM1000 and below 105 4.99%RM1001-RM2000 393 18.67%RM2001-RM3000 571 27.13%RM3001-RM4000 557 26.46%RM4001-RM5000 229 10.88%RM5001 and above 250 11.88%Total 2105 100.00%

Gender Total PercentageFemale 496 23.56%Male 1609 76.44%Total 2105 100.00%

Income RM1000 and below

RM1001 - RM2000

RM2001 - RM3000

RM3001 - RM4000

RM4001 - RM5000

RM5001 and above

Total

Total105

393

571

557

229

250

2105

Percentage (%)4.99

18.67

27.12

26.46

10.88

11.88

100

NOTE: * This is a random survey. Figures in no way represent actual market share of featured brands.* This poll represents the brand perception that respondents have with regards to product categories. It does not necessarily indicate what consumers in Malaysia are actually buying.

LocationAs in 2007 (39%), 2008 (38%), 2009 (37%), 2010 (39%) and 2011 (39%), Wilayah Persekutuan or Kuala Lumpur respondents dominate the largest portion of our 2012 sample with 35% of the poll followed closely by pollsters from Selangor with 28% (28% in 2011). Again, we recorded a general increase in the number of respondents from the Northern, Southern and East Malaysia regions, resulting in a well distributed geographic sample for the 2012 survey. Income

For eight years in a row, (2011, 2010, 2009, 2008, 2007, 2006, 2005 and 2004), the most number of respondents in our survey fell into the RM2001 - RM3000 salary bracket and this continues in 2012 (27%). The number of respondents in the RM3001 to RM4000 segment maintains second spot with 26% (28% in 2011) this year, thus giving us a much better understanding of what people with higher incomes prefer in terms of brand.

StateJohorKedahKelantanMelakaNegeri SembilanOthersPahangPerakPerlisPulau PinangPutrajayaSabahSarawakSelangorTerengganuWilayah PersekutuanTotal

Total87422228420

37187

41441119

10160341

7372105

Percentage (%)4.132.001.051.332.000.001.768.880.196.840.520.904.80

28.651.95

35.00100

COMMUNICATIONSSmartphone

0

100

200

300

400

500

600

Smartphone

Freq

uenc

y

Acer BlackBerry CSL HTC Huawei

I-Mobile LG Motorola Nokia Samsung

Sony Others

29

384

12

398

5537

101114

213

552

205

5

18.24%

0.57%

18.91%

2.61%1.76%

4.80%5.42%

10.12%

1.38%0.24% (Others)

26.21%

9.74%

Ace

r

Hua

wei

I-Mob

ile LG

Blac

kBer

ry

CSL

HTC

Mot

orol

a

Nok

ia

Sam

sung

Sony

Oth

ers

Smartphone Total Percentage (%)Acer 29 1.38%BlackBerry 384 18.24%CSL 12 0.57%HTC 398 18.91%Huawei 55 2.61%I-Mobile 37 1.76%LG 101 4.80%Motorola 114 5.42%Nokia 213 10.12%Samsung 552 26.22%Sony 205 9.74%Others 5 0.24%Total 2105 100.00%

Top 3 BrandsSamsung | HTC | BlackBerry

As in 2011, popular brands like HTC and Samsung continue to dominate this segment

with the release of new models like the One X and GALAXY SIII, off ering more powerful

processors, snappier graphics and sharper displays. While in 2009, 2010 and 2011, HTC

took top honors, this year’s Brand Survey sees Samsung turning the tables on them. The

Korean powerhouse breaks the monopoly and takes top honors this year with 26% of the

sample. HTC has to be satisfi ed with second spot (19%) while BlackBerry picks up third

place with 18% of the vote in 2012.

SmartphoneAcerBlackBerryCSLHTCHuaweiI-MobileLGMotorolaNokiaSamsungSonyOthersTotal

Total29

38412

3985537

101114213552205

52105

Percentage (%)1.38

18.240.57

18.912.611.764.805.42

10.1226.219.740.24100

0

100

200

300

400

500

600

Smartphone

Freq

uenc

y

Acer BlackBerry CSL HTC Huawei

I-Mobile LG Motorola Nokia Samsung

Sony Others

29

384

12

398

5537

101114

213

552

205

5

18.24%

0.57%

18.91%

2.61%1.76%

4.80%5.42%

10.12%

1.38%0.24% (Others)

26.21%

9.74%

Ace

r

Hua

wei

I-Mob

ile LG

Blac

kBer

ry

CSL

HTC

Mot

orol

a

Nok

ia

Sam

sung

Sony

Oth

ers

Smartphone Total Percentage (%)Acer 29 1.38%BlackBerry 384 18.24%CSL 12 0.57%HTC 398 18.91%Huawei 55 2.61%I-Mobile 37 1.76%LG 101 4.80%Motorola 114 5.42%Nokia 213 10.12%Samsung 552 26.22%Sony 205 9.74%Others 5 0.24%Total 2105 100.00%

CE / AVMirrorless Interchangeable Lens Camera

Mirrorless Interchangeable Lens Camera

Freq

uenc

y

Olympus Panasonic Pentax Ricoh Nikon

Samsung Sony Others

25.32%

3.66%2.71%

6.13%

5.56%

29.59%

0.14% (Others)

26.89%

0

200

400

600

800

1000

Oly

mpu

s

Pana

soni

c

Pent

ax

Rico

h

Nik

on

Sam

sung

Sony

Oth

ers

533566

7757

129 117

623

3

Mirrorless Interchangeable Lens Camera Total PercentageOlympus 566 26.89%Panasonic 533 25.32%Pentax 77 3.66%Ricoh 57 2.71%Nikon 129 6.13%Samsung 117 5.56%Sony 623 29.60%Others 3 0.14%Total 2105 100.00%

Compact Digital Camera Total PercentageCanon 478 22.71%FUJIFILM 199 9.45%Nikon 339 16.10%Olympus 241 11.45%Panasonic 276 13.11%Pentax 21 1.00%Ricoh 42 2.00%Samsung 196 9.31%Sony 313 14.87%Others 0 0.00%Total 2105 100.00%

0

100

200

300

400

500

600

Compact Digital Camera

Freq

uenc

y

Canon FUJIFILM Nikon Olympus Panasonic

Pentax Ricoh Samsung Sony Others

11.45%

13.11%

1.00%

2.00%

9.31%

14.87%

0.00% (others)

16.10%

22.71%

9.45%

Cano

n

Pana

soni

c

Pent

ax

FUJI

FILM

Nik

on

Oly

mpu

s

Rico

h

Sam

sung

Sony

Oth

ers

478

199

339

241

276

2142

196

313

0

Top 3 BrandsSony | Olympus | Panasonic

Introduced in our survey in 2011, mirrorless interchangeable lens cameras have grown into a mainstream phenomenon in just two years and accounts for many of the cameras sold in Malaysia. The main selling point is that these cameras off er DSLR-like quality photos without the accompanying bulk and complexity. This year Sony picks up top spot (29%), pushing Olympus (27%) into second place. Panasonic captures third with 25% of the poll with Nikon coming in fourth (6%).

Mirrorless Interchangeable Lens CameraOlympusPanasonicPentaxRicohNikonSamsungSonyOthers Total

Total5665337757

129117623

32105

Percentage (%)26.8925.323.662.716.135.56

29.590.14100


Freq

uenc

y


Samsung Sony Others

25.32%

3.66%2.71%

6.13%

5.56%

29.59%

0.14% (Others)

26.89%

0

200

400

600

800

1000

Oly

mpu

s

Pana

soni

c

Pent

ax

Rico

h

Nik

on

Sam

sung

Sony

Oth

ers

533566

7757

129 117

623

3



0

100

200

300

400

500

600


Freq

uenc

y



11.45%

13.11%

1.00%

2.00%

9.31%

14.87%

0.00% (others)

16.10%

22.71%

9.45%

Cano

n

Pana

soni

c

Pent

ax

FUJI

FILM

Nik

on

Oly

mpu

s

Rico

h

Sam

sung

Sony

Oth

ers

478

199

339

241

276

2142

196

313

0



Freq

uenc

y


Samsung Sony Others

25.32%

3.66%2.71%

6.13%

5.56%

29.59%

0.14% (Others)

26.89%

0

200

400

600

800

1000

Oly

mpu

s

Pana

soni

c

Pent

ax

Rico

h

Nik

on

Sam

sung

Sony

Oth

ers

533566

7757

129 117

623

3



0

100

200

300

400

500

600


Freq

uenc

y



11.45%

13.11%

1.00%

2.00%

9.31%

14.87%

0.00% (others)

16.10%

22.71%

9.45%

Cano

n

Pana

soni

c

Pent

ax

FUJI

FILM

Nik

on

Oly

mpu

s

Rico

h

Sam

sung

Sony

Oth

ers

478

199

339

241

276

2142

196

313

0Mirrorless Interchangeable Lens CameraFr

eque

ncy


Samsung Sony Others

25.32%

3.66%2.71%

6.13%

5.56%

29.59%

0.14% (Others)

26.89%

0

200

400

600

800

1000

Oly

mpu

s

Pana

soni

c

Pent

ax

Rico

h

Nik

on

Sam

sung

Sony

Oth

ers

533566

7757

129 117

623

3



0

100

200

300

400

500

600


Freq

uenc

y



11.45%

13.11%

1.00%

2.00%

9.31%

14.87%

0.00% (others)

16.10%

22.71%

9.45%

Cano

n

Pana

soni

c

Pent

ax

FUJI

FILM

Nik

on

Oly

mpu

s

Rico

h

Sam

sung

Sony

Oth

ers

478

199

339

241

276

2142

196

313

0

Digital SLR

Sony ViewSonic Toshiba Others

0

200

400

600

800

1000

Digital SLR

Freq

uenc

y

Canon Nikon Olympus Panasonic Pentax

Ricoh Sony Others

691

512

291

129

4123

418

0

32.83%

24.32%

13.82%

6.13%

1.95%

19.86%

0.00% (Others)

Cano

n

Pana

soni

c

Pent

ax

Nik

on

Oly

mpu

s

Rico

h

Sony

Oth

ers

Tablet

Freq

uenc

y

Acer Apple Archos ASUS BlackBerry

CSL HTC I-Mobile Motorola Samsung

11.54%

7.17%4.37%

2.33%6.60%

14.96%

10.40%

3.42%

0.00% (Others)

5.56%5.46%

24.01%

2.90%

0

120

240

360

480

600

Ace

r

App

le

Arc

hos

ASU

S

Blac

kBer

ry

CSL

HTC

I-Mob

ile

Mot

orol

a

Sam

sung

Sony

View

Soni

c

Tosh

iba

Oth

ers

505

243

117

61

151

92

315

139

4927

219

72

115

0

Digital SLR Total PercentageCanon 691 32.83%Nikon 512 24.32%Olympus 291 13.82%Panasonic 129 6.13%Pentax 41 1.95%Ricoh 23 1.09%Sony 418 19.86%Others 0 0.00%Total 2105 100.00%

Tablet Total Percentage Acer 117 5.56%Apple 505 23.99%Archos 61 2.90%ASUS 243 11.54%BlackBerry 151 7.17%CSL 92 4.37%HTC 139 6.60%I-Mobile 49 2.33%Motorola 27 1.28%Samsung 315 14.96%Sony 219 10.40%ViewSonic 72 3.42%Toshiba 115 5.46%Others 0 0.00%Total 2105 100.00%

1.09%

1.28%


0

200

400

600

800

1000

Digital SLR

Freq

uenc

y


Ricoh Sony Others

691

512

291

129

4123

418

0

32.83%

24.32%

13.82%

6.13%

1.95%

19.86%

0.00% (Others)

Cano

n

Pana

soni

c

Pent

ax

Nik

on

Oly

mpu

s

Rico

h

Sony

Oth

ers

Tablet

Freq

uenc

y



11.54%

7.17%4.37%

2.33%6.60%

14.96%

10.40%

3.42%

0.00% (Others)

5.56%5.46%

24.01%

2.90%

0

120

240

360

480

600

Ace

r

App

le

Arc

hos

ASU

S

Blac

kBer

ry

CSL

HTC

I-Mob

ile

Mot

orol

a

Sam

sung

Sony

View

Soni

c

Tosh

iba

Oth

ers

505

243

117

61

151

92

315

139

4927

219

72

115

0



1.09%

1.28%

Top 3 BrandsCanon | Nikon | Sony

2012 has not been a very good year for the compact digital camera market as more and

more Malaysians are now opting for a smartphone to take care of their casual photo-

taking duties. Still, this has not stopped compact camera manufacturers from off ering

better models with more powerful sensors and a host of user-friendly features. Canon

picks up top spot in our survey yet again with 23% of the vote. Second place goes to

Nikon with 16% of the poll while Sony has to make do with third place with 15% of the

total sample.

Top 3 BrandsCanon | Nikon | Sony

For the fi fth year running, Canon picks-up top spot for DSLRs in the survey. 2012 sees more entry-level DSLR models entering the market, touting features that usually can only be found on mid to high-end models. The introduction of full-frame sensors in more aff ordable bodies recently has also made DSLRs more attractive compared to mirrorless models that are hot on their heels. Our 2012 survey results show that if our respondents were to purchase a DSLR they would look at the following three brands again: Canon 33% , Nikon 24% and Sony 20% . Olympus takes fourth spot yet again with 14% of the sample.

Compact Digital CameraCanonFUJIFILMNikonOlympusPanasonicPentaxRicohSamsungSonyOthersTotal

Total4781993392412762142

196313

02105

Percentage (%)22.719.45

16.1011.4513.111.002.009.31

14.870.00100

Digital SLRCanonNikonOlympusPanasonicPentaxRicohSonyOthersTotal

Total6915122911294123

4180

2105

Percentage (%)32.8324.3213.826.131.951.09

19.860.00100

HDTV

Others

0

100

200

300

400

500

HDTV

Freq

uenc

y

Haier Hitachi JVC LG Panasonic

Philips Samsung Sharp Sony Toshiba

3.42%

5.46%

3.33%

8.65%

9.17%

7.98%

20.89%

9.93%

19.67%

11.50%

0.00% (Others)

Hai

er

Hita

chi

LG

Pana

soni

c

Phili

ps

Sam

sung

Sony

Shar

p

JVC

Tosh

iba

Oth

ers

72

115

70

182193

168

440

209

414

242

0

0

100

200

300

400

500

600

ADATA KINGMAX Kingston Lexar Panasonic

PenDrive PNY SanDisk Silicon Power Sony

Memory Card

Freq

uenc

y

0.09% (Others)2.09%

5.61%

26.26%

4.61%

3.14%

5.37%21.57%

0.71%

1.90%

13.06%

13.35%

2.33%

AD

ATA

PenD

rive

PNY

SanD

isk

KIN

GM

AX

King

ston

Lexa

r

Pana

soni

c

Sony

Tosh

iba

Tran

scen

d

Silic

on P

ower

Oth

ers

44

118

553

97113

66

454

40

15

275 281

49

0

Toshiba Transcend Others

HDTV Total PercentageHaier 72 3.42%Hitachi 115 5.46%JVC 70 3.33%LG 182 8.65%Panasonic 193 9.17%Philips 168 7.98%Samsung 440 20.90%Sharp 209 9.93%Sony 414 19.67%Toshiba 242 11.50%Others 0 0.00%Total 2105 100.00%

Memory Card Total PercentageA-DATA 44 2.09%KINGMAX 118 5.61%Kingston 553 26.27%Lexar 97 4.61%Panasonic 66 3.14%PenDrive 113 5.37%PNY 15 0.71%SanDisk 454 21.57%Silicon Power 40 1.90%Sony 275 13.06%Toshiba 281 13.35%Transcend 49 2.33%Others 0 0.00%Total 2105 100.00%

Top 3 BrandsSamsung | Sony | Toshiba

2012 has been an interesting year for the HDTV. This year we saw the TV slim down, get Smart,

sport more apps and prefer LED technology for back-lighting duties. 3D too has moved from

gimmick to “must-have” in the minds of consumers as more 3D content becomes readily

available. Plasma still lingers on but many have started to write its obituary. Expect prices to

keep getting more aff ordable as screen sizes continue to grow to accommodate the advent

of UD. Just as in 2009, 2010 and 2011, Samsung picks up top spot again in 2012 with 21% of

the vote ahead of Sony in close second spot with 19% of the sample. Toshiba (11%) is still the

third most popular brand for HDTVs for the fi fth year running.

Others

0

100

200

300

400

500

HDTV

Freq

uenc

y



3.42%

5.46%

3.33%

8.65%

9.17%

7.98%

20.89%

9.93%

19.67%

11.50%

0.00% (Others)

Hai

er

Hita

chi

LG

Pana

soni

c

Phili

ps

Sam

sung

Sony

Shar

p

JVC

Tosh

iba

Oth

ers

72

115

70

182193

168

440

209

414

242

0

0

100

200

300

400

500

600



Memory Card

Freq

uenc

y

0.09% (Others)2.09%

5.61%

26.26%

4.61%

3.14%

5.37%21.57%

0.71%

1.90%

13.06%

13.35%

2.33%

AD

ATA

PenD

rive

PNY

SanD

isk

KIN

GM

AX

King

ston

Lexa

r

Pana

soni

c

Sony

Tosh

iba

Tran

scen

d

Silic

on P

ower

Oth

ers

44

118

553

97113

66

454

40

15

275 281

49

0




Tablet


0

200

400

600

800

1000

Digital SLR

Freq

uenc

y


Ricoh Sony Others

691

512

291

129

4123

418

0

32.83%

24.32%

13.82%

6.13%

1.95%

19.86%

0.00% (Others)

Cano

n

Pana

soni

c

Pent

ax

Nik

on

Oly

mpu

s

Rico

h

Sony

Oth

ers

Tablet

Freq

uenc

y



11.54%

7.17%4.37%

2.33%6.60%

14.96%

10.40%

3.42%

0.00% (Others)

5.56%5.46%

24.01%

2.90%

0

120

240

360

480

600

Ace

r

App

le

Arc

hos

ASU

S

Blac

kBer

ry

CSL

HTC

I-Mob

ile

Mot

orol

a

Sam

sung

Sony

View

Soni

c

Tosh

iba

Oth

ers

505

243

117

61

151

92

315

139

4927

219

72

115

0



1.09%

1.28%

Top 3 BrandsApple | Samsung | ASUS

Another category that entered our survey in 2011, the tablet is enjoying an all-time high

in terms of popularity and sales. While more and more manufacturers are off ering models

with diff erent screen sizes, the 7” tablet seems to be the size of choice with consumers

opting for a nice compromise of screen size and portability. Products from Apple and

Samsung are the most sought after currently but watch this space in 2013 as more players

enter the fray. When our 2012 survey respondents think of a tablet brand, they think of

Apple (24%), Samsung (15%) and ASUS (11%).


0

200

400

600

800

1000

Digital SLRFr

eque

ncy


Ricoh Sony Others

691

512

291

129

4123

418

0

32.83%

24.32%

13.82%

6.13%

1.95%

19.86%

0.00% (Others)

Cano

n

Pana

soni

c

Pent

ax

Nik

on

Oly

mpu

s

Rico

h

Sony

Oth

ers

Tablet

Freq

uenc

y



11.54%

7.17%4.37%

2.33%6.60%

14.96%

10.40%

3.42%

0.00% (Others)

5.56%5.46%

24.01%

2.90%

0

120

240

360

480

600

Ace

r

App

le

Arc

hos

ASU

S

Blac

kBer

ry

CSL

HTC

I-Mob

ile

Mot

orol

a

Sam

sung

Sony

View

Soni

c

Tosh

iba

Oth

ers

505

243

117

61

151

92

315

139

4927

219

72

115

0



1.09%

1.28%

TabletAcerAppleArchosASUSBlackBerry CSLHTCI-MobileMotorolaSamsungSonyViewSonicToshibaOthersTotal

Total11750561

24315192

1394927

31521972

1150

2105

Percentage (%)5.56

24.012.90

11.547.174.376.602.331.28

14.9610.403.425.460.00100

HDTVHaierHitachiJVCLGPanasonicPhilipsSamsungSharpSonyToshibaOthersTotal

Total72

11570

182193168440209414242

02105

Percentage (%)3.425.463.338.659.177.98

20.899.93

19.6711.500.00100

Memory Card

Others

0

100

200

300

400

500

HDTV

Freq

uenc

y



3.42%

5.46%

3.33%

8.65%

9.17%

7.98%

20.89%

9.93%

19.67%

11.50%

0.00% (Others)

Hai

er

Hita

chi

LG

Pana

soni

c

Phili

ps

Sam

sung

Sony

Shar

p

JVC

Tosh

iba

Oth

ers

72

115

70

182193

168

440

209

414

242

0

0

100

200

300

400

500

600



Memory Card

Freq

uenc

y

0.09% (Others)2.09%

5.61%

26.26%

4.61%

3.14%

5.37%21.57%

0.71%

1.90%

13.06%

13.35%

2.33%

AD

ATA

PenD

rive

PNY

SanD

isk

KIN

GM

AX

King

ston

Lexa

r

Pana

soni

c

Sony

Tosh

iba

Tran

scen

d

Silic

on P

ower

Oth

ers

44

118

553

97113

66

454

40

15

275 281

49

0




Top 3 BrandsKingston | SanDisk | Toshiba

One of the more “elder” categories in our brand survey, the memory card has been a

mainstay since 2006. In 2012, memory cards have gotten faster, more durable and relatively

cheaper. They still are a quick, fast and convenient way to store data; especially when it

comes to cameras and smartphones. We expect capacities to grow and speeds to get faster

still in 2013. Meanwhile, in our 2012 survey, consumers once again have chosen Kingston

(26%), SanDisk (21%) and Toshiba (13%) as their favorite brands for memory cards.

Others

0

100

200

300

400

500

HDTV

Freq

uenc

y



3.42%

5.46%

3.33%

8.65%

9.17%

7.98%

20.89%

9.93%

19.67%

11.50%

0.00% (Others)

Hai

er

Hita

chi

LG

Pana

soni

c

Phili

ps

Sam

sung

Sony

Shar

p

JVC

Tosh

iba

Oth

ers

72

115

70

182193

168

440

209

414

242

0

0

100

200

300

400

500

600



Memory Card

Freq

uenc

y

0.09% (Others)2.09%

5.61%

26.26%

4.61%

3.14%

5.37%21.57%

0.71%

1.90%

13.06%

13.35%

2.33%

AD

ATA

PenD

rive

PNY

SanD

isk

KIN

GM

AX

King

ston

Lexa

r

Pana

soni

c

Sony

Tosh

iba

Tran

scen

d

Silic

on P

ower

Oth

ers

44

118

553

97113

66

454

40

15

275 281

49

0




COMPUTERSMotherboard - Intel Chipset

0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600

Motherboard-Intel Chipset

Freq

uenc

y

ASRock ASUS ECS Gigabyte Intel

MSI Others

178

548

195

528

227

429

0

0.00% (Others)

8.46%

26.04%

9.26%25.08%

10.78%

20.38%

ASR

ock

ASU

S

ECS

Gig

abyt

e

Inte

l

MSI

Oth

ers

Motherboard-AMD Chipset

Freq

uenc

y

ASRock ASUS ECS Gigabyte MSI

Others

153

654

93

575

630

0

0.00% (Others)7.27%

31.06%

4.42%27.32%

29.93%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers

Motherboard - Intel Chipset Total Percentage ASRock 178 8.46%ASUS 548 26.03%ECS 195 9.26%Gigabyte 528 25.08%Intel 227 10.78%MSI 429 20.38%Others 0 0.00%Total 2105 100.00%

Motherboard - AMD Chipset Total PercentageASRock 153 7.27%ASUS 654 31.07%ECS 93 4.42%Gigabyte 575 27.32%MSI 630 29.93%Others 0 0.00%Total 2105 100.00%

Top 3 BrandsASUS | Gigabyte | MSI

Since 2007, ASUS has held on to pole position in our survey when it comes to Intel-based motherboards. Its no diff erent in 2012 as the popular Taiwanese brand secures fi rst place yet again with 26% of our respondents voting for the brand. Gigabyte picks up second spot again with 25% of the vote with MSI again coming in third with 20% of the sample. Intel picks up fourth position again as in 2011 with 10% of the sample.

0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600


Freq

uenc

y


MSI Others

178

548

195

528

227

429

0

0.00% (Others)

8.46%

26.04%

9.26%25.08%

10.78%

20.38%

ASR

ock

ASU

S

ECS

Gig

abyt

e

Inte

l

MSI

Oth

ers


Freq

uenc

y


Others

153

654

93

575

630

0

0.00% (Others)7.27%

31.06%

4.42%27.32%

29.93%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers



Memory CardADATAKINGMAXKingstonLexarPanasonicPenDrivePNYSanDiskSilicon PowerSonyToshibaTranscendOthersTotal

Total44

1185539766

11315

45440

275281490

2105


26.264.613.145.370.71

21.571.90

13.0613.352.330.00100

Motherboard - Intel ChipsetASRockASUSECSGigabyteIntelMSIOthersTotal

Total178548195528227429

02105

Percentage (%)8.46

26.049.26

25.0810.7820.380.00100

Top 3 BrandsASUS | MSI | Gigabyte

ASUS is on a roll in the motherboard categories of our 2012 survey. The popular brand

holds on to top spot for the third year running for AMD chipset mobos. 2012 has

seen AMD introduce its latest APUs and Trinity products to spice up the entry-level

and enthusiasts segments here in Malaysia. Consumers still look to AMD for value

motherboards and for the most bang for their buck. For three years now, Malaysians have

voted ASUS (31%), MSI (30%) and Gigabyte (27%) as their top 3 brands .

Motherboard - AMD Chipset

0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600


Freq

uenc

y


MSI Others

178

548

195

528

227

429

0

0.00% (Others)

8.46%

26.04%

9.26%25.08%

10.78%

20.38%

ASR

ock

ASU

S

ECS

Gig

abyt

e

Inte

l

MSI

Oth

ers


Freq

uenc

y


Others

153

654

93

575

630

0

0.00% (Others)7.27%

31.06%

4.42%27.32%

29.93%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers



0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600

Motherboard-Intel ChipsetFr

eque

ncy


MSI Others

178

548

195

528

227

429

0

0.00% (Others)

8.46%

26.04%

9.26%25.08%

10.78%

20.38%

ASR

ock

ASU

S

ECS

Gig

abyt

e

Inte

l

MSI

Oth

ers


Freq

uenc

y


Others

153

654

93

575

630

0

0.00% (Others)7.27%

31.06%

4.42%27.32%

29.93%

ASR

ock

ASU

S

ECS

Gig

abyt

e

MSI

Oth

ers



Motherboard - AMD ChipsetASRockASUSECSGigabyteMSIOthersTotal

Total15365493

575630

02105

Percentage (%)7.27

31.064.42

27.3229.930.00100

Processor

2.23%

2.71%

2.52%

0

100

200

300

400

500

600

700

800

900

1000

0

360

720

1080

1440

1800

Processor

Freq

uenc

y

AMD Intel

564

1541

73.21%

26.79%

AM

D

Inte

l

Memory (RAM)

Freq

uenc

y

ADATA APOGEE Corsair KINGMAX Kingston

OCZ

Others

StrontiumSilicon Power Transcend Winova

9059

442414

725

8553 57

133

47

0

4.28%

0.00% (Others)

2.8%

21.00%

19.67%34.43%

4.04%

AD

ATA

APO

GEE

Cors

air

KIN

GM

AX

King

ston

OCZ

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers

6.32%

Processor Total PercentageAMD 564 26.79%Intel 1541 73.21%Total 2105 100.00%

Memory (RAM) Total PercentageADATA 90 4.28%APOGEE 59 2.80%Corsair 442 21.00%KINGMAX 414 19.67%Kingston 725 34.44%OCZ 85 4.04%Silicon Power 53 2.52%Strontium 57 2.71%Transcend 133 6.32%Winova 47 2.23%Others 0 0.00%Total 2105 100.00%

Top BrandIntel

Ever since our fi rst poll back in 2003, Intel and AMD have been slugging it out in our Processor category. For 10 years now Intel has been emerging as outright winner, commanding two thirds of the poll’s sample, every single year. Intel has indeed been one of the most impressive brands in our survey and caps off a decade of excellence with 73% of the 2012 poll. AMD, as always has to settle for second spot with 27% of our respondents returning them as runners-up.

ProcessorAMDIntelTotal

Total564

15412105

Percentage (%)26.7973.21100

2.23%

2.71%

2.52%

0

100

200

300

400

500

600

700

800

900

1000

0

360

720

1080

1440

1800

Processor

Freq

uenc

y

AMD Intel

564

1541

73.21%

26.79%

AM

D

Inte

l

Memory (RAM)

Freq

uenc

y


OCZ

Others


9059

442414

725

8553 57

133

47

0

4.28%

0.00% (Others)

2.8%

21.00%

19.67%34.43%

4.04%

AD

ATA

APO

GEE

Cors

air

KIN

GM

AX

King

ston

OCZ

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers

6.32%



Top 3 BrandsKingston | Corsair | KINGMAX

Just like Intel, popular memory maker, Kingston continues to rewrite the history books

in the Memory category of our brand survey. It has been 10 years now that Kingston has

proven to be the most popular memory maker in the land. The 2012 survey sees them

securing 34% of the vote with Corsair (21%) and KINGMAX (19%) retaining second and

third spots again.

Graphics Card - AMD Radeon Chipset

0.00% (Others)

0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600

700

800

Graphics Card-AMD Radeon Chipset

Freq

uenc

y

ASUS AXLE Gigabyte MSI PALIT

PowerColor Sapphire XFX Others

367

86

0

17.43%

4.09%

25.9%

18.76%

4.70%

4.13%

23.61%

1.38%0.00% (Others)

ASU

S

AXL

E

545

Gig

abyt

e

395

99

MSI

87

PALI

T

Pow

erC

olo

r

497

Sap

ph

ire

29

XFX

Oth

ers

Graphics Card-NVIDIA Chipset

Freq

uenc

y

ASUS Gainward Gigabyte Leadtek MSI

PALIT XFX Zotac Others

396

73

436

124

406

501

51

118

0

18.81%

3.47%

20.71%

19.29%

23.80%

5.89%

2.42% 5.61%

ASU

S

Gai

nwar

d

Gig

abyt

e

Lead

tek

MSI

PALI

T

XFX

Zota

c

Oth

ers

Graphics Card – AMD Radeon Chipset Total PercentageASUS 367 17.43%AXLE 86 4.09%Gigabyte 545 25.89%MSI 395 18.76%PALIT 99 4.70%PowerColor 87 4.13%Sapphire 497 23.61%XFX 29 1.38%Others 0 0.00%Total 2105 100.00%

Graphics Card - NVIDIA Chipset Total PercentageASUS 396 18.81%Gainward 73 3.47%Gigabyte 436 20.71%Leadtek 406 19.29%MSI 501 23.80%PALIT 124 5.89%XFX 51 2.42%Zotac 118 5.61%Others 0 0.00%Total 2105 100.00%

Top BrandsGigabyte | Sapphire | MSI

Gigabyte has bucked the trend this year and risen to top spot for AMD Radeon graphics

cards in our survey for the fi rst time. The popular Taiwanese brand secures top spot with

26% of our respondents nodding in their favor. Well known brand, Sapphire holds on to

second spot again this year by picking up 24% of the 2012 sample. Third spot in this year’s

survey goes to MSI with 19% of our pollsters voting for them.

0.00% (Others)

0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600

700

800


Freq

uenc

y



367

86

0

17.43%

4.09%

25.9%

18.76%

4.70%

4.13%

23.61%

1.38%0.00% (Others)

ASU

S

AXL

E

545

Gig

abyt

e

395

99

MSI

87

PALI

T

Pow

erC

olo

r

497

Sap

ph

ire

29

XFX

Oth

ers


Freq

uenc

y



396

73

436

124

406

501

51

118

0

18.81%

3.47%

20.71%

19.29%

23.80%

5.89%

2.42% 5.61%

ASU

S

Gai

nwar

d

Gig

abyt

e

Lead

tek

MSI

PALI

T

XFX

Zota

c

Oth

ers



Memory (RAM) 2.23%

2.71%

2.52%

0

100

200

300

400

500

600

700

800

900

1000

0

360

720

1080

1440

1800

Processor

Freq

uenc

y

AMD Intel

564

1541

73.21%

26.79%

AM

D

Inte

l

Memory (RAM)

Freq

uenc

y


OCZ

Others


9059

442414

725

8553 57

133

47

0

4.28%

0.00% (Others)

2.8%

21.00%

19.67%34.43%

4.04%

AD

ATA

APO

GEE

Cors

air

KIN

GM

AX

King

ston

OCZ

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers

6.32%



2.23%

2.71%

2.52%

0

100

200

300

400

500

600

700

800

900

1000

0

360

720

1080

1440

1800

ProcessorFr

eque

ncy

AMD Intel

564

1541

73.21%

26.79%

AM

D

Inte

l

Memory (RAM)

Freq

uenc

y


OCZ

Others


9059

442414

725

8553 57

133

47

0

4.28%

0.00% (Others)

2.8%

21.00%

19.67%34.43%

4.04%

AD

ATA

APO

GEE

Cors

air

KIN

GM

AX

King

ston

OCZ

Silic

on P

ower

Stro

ntiu

m

Tran

scen

d

Win

ova

Oth

ers

6.32%



Memory (RAM)ADATAAPOGEECorsairKINGMAXKingstonOCZSilicon PowerStrontiumTranscendWinovaOthersTotal

Total9059

442414725855357

133470

2105


21.0019.6734.434.042.522.716.322.230.00100

Graphics Card – AMD Radeon ChipsetASUSAXLEGigabyteMSIPALITPowerColorSapphireXFXOthersTotal

Total36786

5453959987

497290

2105

Percentage (%)17.434.0925.9

18.764.704.13

23.611.380.00100

Hard Disk Drive (Internal)

0

200

400

600

800

1000


Freq

uenc

y

Samsung Seagate Western Digital Others

627

0

0.00% (Others)

29.79%

38.71%

31.50%815

Sam

sung

663

Seag

ate

Wes

tern

Dig

ital

Oth

ers

0.00% (Others)

7.55%

3.23%

13.82%

4.51%

2.42%

5.42%

8.60%

1.62%5.51%

15.15%

3.04%

3.28%

8.31%

17.54%

0

80

160

240

320

400

Hard Disk Drive (External / Portable)

Freq

uenc

y

ADATA Apacer Bu�alo Imation Freecom

IO Data KINGMAX Memorex Samsung Seagate

Silicon Toshiba Transcend Western Digital Others

68

159

291

95

51

114

181

34

116

319

64 69

175

369

0

AD

ATA

Imat

ion

Free

com

IO D

ata

KIN

GM

AX

Mem

orex

Sam

sung

Seag

ate

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers

Hard Disk Drive (Internal) Total PercentageSamsung 627 29.79%Seagate 815 38.72%Western Digital 663 31.50%Others 0 0.00%Total 2105 100.00%

Hard Disk Drive (External / Portable) Total PercentageADATA 68 3.23%Apacer 159 7.55%Buffalo 291 13.82%Imation 95 4.51%Freecom 51 2.42%IO Data 114 5.42%KINGMAX 181 8.60%Memorex 34 1.62%Samsung 116 5.51%Seagate 319 15.15%Silicon Power 64 3.04%Toshiba 69 3.28%Transcend 175 8.31%Western Digital 369 17.53%Others 0 0.00%Total 2105 100.00%

Top 3 BrandsSeagate | Western Digital | Samsung

With last year’s fl ooding in Thailand now a distant memory, HDD prices the world over

are more stable today. One thing hasn’t changed though; Malaysians are still gobbling

up storage like there’s no tomorrow for their digital media. In our 2012 survey, Malaysians

have voted for Seagate (39%), Western Digital (31%) and Samsung (30%) as their top three

brands for HDDs.

0

200

400

600

800

1000


Freq

uenc

y


627

0

0.00% (Others)

29.79%

38.71%

31.50%815

Sam

sung

663

Seag

ate

Wes

tern

Dig

ital

Oth

ers

0.00% (Others)

7.55%

3.23%

13.82%

4.51%

2.42%

5.42%

8.60%

1.62%5.51%

15.15%

3.04%

3.28%

8.31%

17.54%

0

80

160

240

320

400


Freq

uenc

y




68

159

291

95

51

114

181

34

116

319

64 69

175

369

0

AD

ATA

Imat

ion

Free

com

IO D

ata

KIN

GM

AX

Mem

orex

Sam

sung

Seag

ate

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers



Hard Disk Drive (Internal) SamsungSeagateWestern DigitalOthersTotal

Total627815663

02105

Percentage (%)29.7938.7131.500.00100

Graphics Card - NVIDIA Chipset 0.00% (Others)

0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600

700

800


Freq

uenc

y



367

86

0

17.43%

4.09%

25.9%

18.76%

4.70%

4.13%

23.61%

1.38%0.00% (Others)

ASU

S

AXL

E

545

Gig

abyt

e

395

99

MSI

87

PALI

T

Pow

erC

olo

r

497

Sap

ph

ire

29

XFX

Oth

ers


Freq

uenc

y



396

73

436

124

406

501

51

118

0

18.81%

3.47%

20.71%

19.29%

23.80%

5.89%

2.42% 5.61%

ASU

S

Gai

nwar

d

Gig

abyt

e

Lead

tek

MSI

PALI

T

XFX

Zota

c

Oth

ers



Top 3 BrandsMSI | Gigabyte | Leadtek

The GeForce brand is synonymous with leading tech and gaming graphics here

in Malaysia. 2012 has seen NVIDIA move ahead of the pack even further with their

revolutionary Kepler GPUs and Tegra mobile graphics chipsets. In the 2012 survey,

Malaysians have once again voted for MSI (24%) as their brand of choice for NVIDIA

chipset graphic cards while Gigabyte moves into second spot with 21% of the sample

nodding in their favor. Leadtek surprises everyone and picks up third place with 19% of

the sample; beating off traditional heavyweights ASUS in the process.

0.00% (Others)

0

100

200

300

400

500

600

700

800

0

100

200

300

400

500

600

700

800

Graphics Card-AMD Radeon ChipsetFr

eque

ncy



367

86

0

17.43%

4.09%

25.9%

18.76%

4.70%

4.13%

23.61%

1.38%0.00% (Others)

ASU

S

AXL

E

545

Gig

abyt

e

395

99

MSI

87

PALI

T

Pow

erC

olo

r

497

Sap

ph

ire

29

XFX

Oth

ers


Freq

uenc

y



396

73

436

124

406

501

51

118

0

18.81%

3.47%

20.71%

19.29%

23.80%

5.89%

2.42% 5.61%

ASU

S

Gai

nwar

d

Gig

abyt

e

Lead

tek

MSI

PALI

T

XFX

Zota

c

Oth

ers



Graphics Card - NVIDIA ChipsetASUSGainwardGigabyteLeadtek MSIPALITXFXZotacOthersTotal

Total39673

43640650112451

1180

2105


20.7119.2923.805.892.425.610.00100


0

200

400

600

800

1000


Freq

uenc

y


627

0

0.00% (Others)

29.79%

38.71%

31.50%815

Sam

sung

663

Seag

ate

Wes

tern

Dig

ital

Oth

ers

0.00% (Others)

7.55%

3.23%

13.82%

4.51%

2.42%

5.42%

8.60%

1.62%5.51%

15.15%

3.04%

3.28%

8.31%

17.54%

0

80

160

240

320

400


Freq

uenc

y




68

159

291

95

51

114

181

34

116

319

64 69

175

369

0

AD

ATA

Imat

ion

Free

com

IO D

ata

KIN

GM

AX

Mem

orex

Sam

sung

Seag

ate

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers



Top 3 BrandsWestern Digital | Seagate | Buff alo

External/portable HDDs are becoming more popular with consumers who want to take

their videos, photos and data everywhere they go. As prices for these drives become more

aff ordable and capacities move to the Terabyte, Malaysians today know which brands they

want most. Just as in the 2011 survey, our pollsters have once again voted for the same

three brands in 2012: Western Digital (17%), Seagate (15%) and Buff alo (14%).

0

200

400

600

800

1000

Hard Disk Drive (Internal)Fr

eque

ncy


627

0

0.00% (Others)

29.79%

38.71%

31.50%815

Sam

sung

663

Seag

ate

Wes

tern

Dig

ital

Oth

ers

0.00% (Others)

7.55%

3.23%

13.82%

4.51%

2.42%

5.42%

8.60%

1.62%5.51%

15.15%

3.04%

3.28%

8.31%

17.54%

0

80

160

240

320

400


Freq

uenc

y




68

159

291

95

51

114

181

34

116

319

64 69

175

369

0

AD

ATA

Imat

ion

Free

com

IO D

ata

KIN

GM

AX

Mem

orex

Sam

sung

Seag

ate

Silic

on P

ower

Tosh

iba

Tran

scen

d

Wes

tern

Dig

ital

Apa

cer

Bu�a

lo

Oth

ers



LCD Monitor

Top 3 BrandsSamsung | LG | AOC

2012 continues to see more 3D and LED backlit monitors entering the local market and

the models we are seeing are getting larger but slimmer too. Large widescreen models

that are over 23” have started to become the current sweetspot for displays while more

and more models are coming fi tted with HDMI and DisplayPort connectors. For a decade

now, Samsung has been picking up top spot in this category. 2012 is no diff erent as the

Korean giant places fi rst with 21% of the sample. LG leaps into second place with 15% of

the overall vote and AOC settles for third spot again with 10%.

LCD Monitor AcerAlienwareAOCASUSBenQDellEnvisionFujitsuHPLGPhilipsSamsungOthersTotal

Total19176

2241181221998367

125317129451

32105


10.645.615.809.453.943.185.94

15.066.13

21.430.14100

0

120

240

360

480

600

LCD Monitor

Freq

uenc

y

Philips Samsung Others

Dell Envision Fujitsu HP LG

Acer Alienware AOC ASUS BenQ

3

0.14% (Others)

9.07%

3.61%

10.64%

5.61%

5.80%

9.45%

3.94%3.18%

5.94%

15.06%

6.13%

21.43%

Ace

r

191

224

118 122

199

8367

125

317

129

451

76

Alie

nwar

e

AO

C

ASU

S

BenQ Del

l

Envi

sion

Fujit

su HP LG

Phili

ps

Sam

sung

Oth

ers

LCD Monitor Total PercentageAcer 191 9.07%Alienware 76 3.61%AOC 224 10.64%ASUS 118 5.61%BenQ 122 5.80%Dell 199 9.45%Envision 83 3.94%Fujitsu 67 3.18%HP 125 5.94%LG 317 15.06%Philips 129 6.13%Samsung 451 21.43%Others 3 0.14%Total 2105 100.00%

0

120

240

360

480

600

LCD Monitor

Freq

uenc

y

Philips Samsung Others

Dell Envision Fujitsu HP LG

Acer Alienware AOC ASUS BenQ

3

0.14% (Others)

9.07%

3.61%

10.64%

5.61%

5.80%

9.45%

3.94%3.18%

5.94%

15.06%

6.13%

21.43%

Ace

r

191

224

118 122

199

8367

125

317

129

451

76

Alie

nwar

e

AO

C

ASU

S

BenQ Del

l

Envi

sion

Fujit

su HP LG

Phili

ps

Sam

sung

Oth

ers

LCD Monitor Total PercentageAcer 191 9.07%Alienware 76 3.61%AOC 224 10.64%ASUS 118 5.61%BenQ 122 5.80%Dell 199 9.45%Envision 83 3.94%Fujitsu 67 3.18%HP 125 5.94%LG 317 15.06%Philips 129 6.13%Samsung 451 21.43%Others 3 0.14%Total 2105 100.00%

Hard Disk Drive (External / Portable) ADATAApacerBuff aloImationFreecomIO DataKINGMAXMemorexSamsungSeagateSilicon PowerToshibaTranscendWestern DigitalOthersTotal

Total68

1592919551

11418134

1163196469

175369

02105


13.824.512.425.428.601.625.51

15.153.043.288.31

17.540.00100

Desktop / AIO0.57%

27.36%

8.79%

28.12%

4.37%

29.50%

1.28%

0.00% (others)

7.13%

18.86%

7.55%

9.41%

20.14%

4.37%

4.09%

13.25%

2.14%

2.80%

10.26%

0

100

200

300

400

500

Desktop/AIO

Laser MFP

Freq

uenc

y

150

397

159

198

424

92 86

279

4559

216

0

0

160

320

480

640

800

Freq

u en c

y

Ace

r

Alie

nwar

e

Del

l

Nat

sys

HP

Shut

tle

Oth

ers

576

185

592621

27 12

92

Brot

her

Cano

n

Epso

n

Fuji

Xero

x

HP

Koni

ca M

inol

ta

Lexm

ark

OKI

Pana

soni

c

Rico

h

Sam

sung

Oth

ers

Acer Alienware

Shuttle Others

Dell Natsys HP

Brother Canon Epson Fuji Xerox HP

Konica Minolta

Samsung Others

Lexmark OKI Panasonic Ricoh

Top 3 BrandsHP | Dell | Acer

Its been three years since we merged our desktop and AIO results into a single category.

While desktops still account for a sizable number of PCs sold, we foresee more and more

Malaysians opting for AIOs over their desktop counterparts in the coming months. Part of

this is because of Windows 8 but other factors like design and functionality also account

for the exodus. Just as in 2011, this year’s poll sees HP (29%), Dell (28%) and Acer (27%)

walking away with the top three spots in our survey.

0.57%

27.36%

8.79%

28.12%

4.37%

29.50%

1.28%

0.00% (others)

7.13%

18.86%

7.55%

9.41%

20.14%

4.37%

4.09%

13.25%

2.14%

2.80%

10.26%

0

100

200

300

400

500

Desktop/AIO

Laser MFP

Freq

uenc

y

150

397

159

198

424

92 86

279

4559

216

0

0

160

320

480

640

800

Freq

u en c

y

Ace

r

Alie

nwar

e

Del

l

Nat

sys

HP

Shut

tle

Oth

ers

576

185

592621

27 12

92

Brot

her

Cano

n

Epso

n

Fuji

Xero

x

HP

Koni

ca M

inol

ta

Lexm

ark

OKI

Pana

soni

c

Rico

h

Sam

sung

Oth

ers

Acer Alienware

Shuttle Others

Dell Natsys HP


Konica Minolta

Samsung Others


Desktop / AIO AcerAlienwareDellNatsysHPShuttleOthersTotal

Total57618559292

6212712

2105

Percentage (%) 27.368.79

28.124.37

29.501.280.57100

Notebook0.10%

15.77%

5.37%

8.36%

6.27%

9.12%

7.22%11.54%

7.93%

4.42%

5.08%

8.69%

10.12%

Notebook

0

80

160

240

320

400

Freq

u en c

y

Ace

r

332

Alie

nwar

e

113

App

le

176

ASU

S

132

Del

l

192

Fujit

su

152

HP

243

Leno

vo

167

MSI

93

Sam

sung

107

Sony

183

Tosh

iba

213O

ther

s

2

Acer Alienware

HP Lenovo SamsungMSIFujitsu

Toshiba OthersSony

Apple ASUS Dell

Top 3 BrandsAcer | HP | Toshiba

2012 has seen tablets and Ultrabooks stealing some of the thunder from notebooks. Still,

with new processors from Intel, better displays and battery life as well as more aff ordable

SSDs adding a little zip to them, notebooks are still very popular among consumers and

the mobile workforce. This year we have 12 brands in this hotly contested category but for

the seventh year running, our respondents have named Acer (16%), HP (11%) and Toshiba

(10%) as their Top 3 Brands. Popular brands Dell, Sony and Apple pick up fourth, fi fth and

sixth placings, respectively.

0.10%

15.77%

5.37%

8.36%

6.27%

9.12%

7.22%11.54%

7.93%

4.42%

5.08%

8.69%

10.12%

Notebook

0

80

160

240

320

400

Freq

u en c

y

Ace

r

332

Alie

nwar

e

113

App

le

176

ASU

S

132

Del

l

192

Fujit

su

152

HP

243

Leno

vo

167

MSI

93

Sam

sung

107

Sony

183

Tosh

iba

213

Oth

ers

2

Acer Alienware

HP Lenovo SamsungMSIFujitsu

Toshiba OthersSony

Apple ASUS Dell

NotebookAcerAlienwareAppleASUSDellFujitsuHPLenovoMSISamsungSonyToshibaOthersTotal

Total33211317613219215224316793

107183213

22105

Percentage (%) 15.775.378.366.279.127.22

11.547.934.425.088.69

10.120.10100

USB Flash Drive

0.00%

14.63%

8.36%

11.21%

9.31%

12.78%

13.54%

7.17%

10.78%

12.21%

Ultrabook

0

80

160

240

320

400

Freq

u en c

y

Ace

r

308

ASU

S

176

Del

l

236

Fujit

su

196

HP

269

Leno

vo

285

Sam

sung

151

Sony

227

Tosh

iba

257

Tosh

iba

0

Acer ASUS

Samsung Sony OthersToshibaLenovo

Dell Fujitsu HP

0.00% (others)

3.56%5.18%

4.85%

4.09%

6.03%

21.47%

14.96%

3.85%

14.54%

7.22%

5.42%

6.08%

1.05%

1.71%

USB Flash Drive

0

100

200

300

400

500

Freq

u en c

y

AD

ATA

75

Apa

cer

109

Cors

air

102

Imat

ion

86

KIN

GM

AX

127

King

ston

452

PenD

rive

315

PNY

81

SanD

isk

306

Sony

152

Tosh

iba

114

Tran

scen

d

128

Trek

36

Silic

on P

ower

22

Oth

ers

0

ADATA Apacer

PenDrive PNY SonySanDiskOthersSilicon Power

Kingston

Corsair Imation KINGMAX

Toshiba Transcend Trek

Top 3 BrandsKingston | PenDrive | SanDisk

In 2012, USB3.0 rated fl ash drives have become more readily available in the mainstream

and consumers have been taking advantage of the faster access speeds that these drives

off er. This has been a high point in a segment that does not elicit as much excitement as

it used to. Still, we have 14 brands participating in this year’s poll and consumers are still

singing the same song since 2008. When it comes to USB fl ash drives, Malaysians trust in:

Kingston (21%), PenDrive (15%) and SanDisk (14%).

0.00%

14.63%

8.36%

11.21%

9.31%

12.78%

13.54%

7.17%

10.78%

12.21%

Ultrabook

0

80

160

240

320

400

Freq

u en c

y

Ace

r

308

ASU

S

176

Del

l

236

Fujit

su

196

HP

269

Leno

vo

285

Sam

sung

151

Sony

227

Tosh

iba

257

Tosh

iba

0

Acer ASUS

Samsung Sony OthersToshibaLenovo

Dell Fujitsu HP

0.00% (others)

3.56%5.18%

4.85%

4.09%

6.03%

21.47%

14.96%

3.85%

14.54%

7.22%

5.42%

6.08%

1.05%

1.71%

USB Flash Drive

0

100

200

300

400

500

Freq

u en c

y

AD

ATA

75

Apa

cer

109

Cors

air

102

Imat

ion

86

KIN

GM

AX

127

King

ston

452Pe

nDriv

e

315

PNY

81

SanD

isk

306

Sony

152

Tosh

iba

114

Tran

scen

d

128

Trek

36

Silic

on P

ower

22

Oth

ers

0

ADATA Apacer

PenDrive PNY SonySanDiskOthersSilicon Power

Kingston

Corsair Imation KINGMAX

Toshiba Transcend Trek

USB Flash DriveADATAApacerCorsairImationKINGMAXKingstonPenDrivePNYSanDiskSonyToshibaTranscendTrekSilicon Power OthersTotal

Total75

10910286

12745231581

30615211412836220

2105

Percentage (%)3.565.184.854.096.03

21.4714.963.85

14.547.225.426.081.711.050.00100

SpeakersAltec LansingBlueaudiosCliptecCreativeEdifi erE-VIEWGeniusG-SharkHibikiiKlipschLogitechSensonicSonicGearTechVinnfi erOthersTotal

Total274847586

5137794715764

10979

42619743

2105

Percentage (%)13.023.993.564.09

24.373.664.473.372.713.045.183.75

20.240.903.520.14100

Speakers0.14%

13.02%

3.99%

3.56%

4.09%

24.37%

3.66%4.47%

3.37%

2.71%

3.04%

5.18%

3.75%

20.24%

0.90%3.52%

Speakers

0

110

220

330

440

550

Freq

u en c

y

Alte

c La

nsin

g

274

Blue

audi

os

84

Clip

tec

75

Crea

tive

86

Edi�

er

513E-

VIEW

77

Gen

ius

94

G-S

hark

71

Hib

ikii

57

Klip

sch

64

Logi

tech

109

Sens

onic

79

Soni

cGea

r

426

Tech

19

Vinn

�er

74

Oth

ers

3

Altec Lansing Blueaudios

Genius G-Shark KlipschHibikiiE-VIEW

Cliptech Creative Edi�er

Logitech Sensonic

Others

SonicGear Tech Vinn�er

0.33%

19.90%

16.20%

0.90%

5.56%

6.13%5.99%

11.78%

15.15%

5.61%

5.80%

2.42%4.23%

Chassis (Casings)

0

100

200

300

400

500

Freq

u en c

y

AVF

341

Cool

er M

aste

r

274

Coug

ar

19

E-VI

EW

117

Gig

abyt

e

129

iCut

e

126

Pow

erLo

gic

248

Silv

erst

one

319

Ther

mal

take

118

Tren

dSon

ic

274

X-Fi

ve

51

Zalm

an

89

Oth

ers

7

AVF Cooler Master

PowerLogic Silverstone TrendSonicThermaltakeiCute

Cougar E-VIEW Gigabyte

X-Five Zalman Others

Top 3 BrandsEdifi er | SonicGear | Altec LansingFor the second year running now, popular speaker brand Edifi er picks up top spot in our

survey with 24% of pollsters nodding in their favor. Just like in 2011, SonicGear retains

second spot with 20% of the sample. One time favorite, Altec Lansing too holds on to

third place in this year’s survey with 13% of the vote. Logitech retains fourth spot as in

2011.

0.14%

13.02%

3.99%

3.56%

4.09%

24.37%

3.66%4.47%

3.37%

2.71%

3.04%

5.18%

3.75%

20.24%

0.90%3.52%

Speakers

0

110

220

330

440

550

Freq

u en c

y

Alte

c La

nsin

g

274

Blue

audi

os

84

Clip

tec

75

Crea

tive

86

Edi�

er

513

E-VI

EW

77

Gen

ius

94

G-S

hark

71

Hib

ikii

57

Klip

sch

64

Logi

tech

109

Sens

onic

79

Soni

cGea

r

426

Tech

19

Vinn

�er

74

Oth

ers

3




Logitech Sensonic

Others


0.33%

19.90%

16.20%

0.90%

5.56%

6.13%5.99%

11.78%

15.15%

5.61%

5.80%

2.42%4.23%

Chassis (Casings)

0

100

200

300

400

500

Freq

u en c

y

AVF

341

Cool

er M

aste

r

274

Coug

ar

19

E-VI

EW

117

Gig

abyt

e

129

iCut

e

126

Pow

erLo

gic

248

Silv

erst

one

319

Ther

mal

take

118

Tren

dSon

ic

274

X-Fi

ve

51

Zalm

an

89

Oth

ers

7

AVF Cooler Master




Chassis (Casings)

0.14%

13.02%

3.99%

3.56%

4.09%

24.37%

3.66%4.47%

3.37%

2.71%

3.04%

5.18%

3.75%

20.24%

0.90%3.52%

Speakers

0

110

220

330

440

550

Freq

u en c

y

Alte

c La

nsin

g

274

Blue

audi

os

84

Clip

tec

75

Crea

tive

86

Edi�

er

513

E-VI

EW

77

Gen

ius

94

G-S

hark

71

Hib

ikii

57

Klip

sch

64

Logi

tech

109

Sens

onic

79

Soni

cGea

r

426

Tech

19

Vinn

�er

74

Oth

ers

3




Logitech Sensonic

Others


0.33%

19.90%

16.20%

0.90%

5.56%

6.13%5.99%

11.78%

15.15%

5.61%

5.80%

2.42%4.23%

Chassis (Casings)

0

100

200

300

400

500

Freq

u en c

y

AVF

341

Cool

er M

aste

r

274

Coug

ar

19

E-VI

EW

117

Gig

abyt

e

129

iCut

e

126

Pow

erLo

gic

248

Silv

erst

one

319

Ther

mal

take

118

Tren

dSon

ic

274

X-Fi

ve

51

Zalm

an

89

Oth

ers

7

AVF Cooler Master




Top 3 BrandsCooler Master | AVF | Silverstone

While some quarters believe that the traditional desktop PC is on the wane, we can assure

you that casings manufacturers continue to be actively churning out newer and better

designs. Off ering better component management and effi cient airfl ow, today’s casings are

works of beauty as well as feats of engineering excellence. As always, popular Taiwanese

brand Cooler Master continues to sit on top of the honors list for fi ve years now with 20%

of the vote. AVF hangs on to second spot again with 16% while Silverstone moves up to

claim third place with 15% of the sample.

0.14%

13.02%

3.99%

3.56%

4.09%

24.37%

3.66%4.47%

3.37%

2.71%

3.04%

5.18%

3.75%

20.24%

0.90%3.52%

Speakers

0

110

220

330

440

550

Freq

u en c

y

Alte

c La

nsin

g

274

Blue

audi

os

84

Clip

tec

75

Crea

tive

86

Edi�

er

513

E-VI

EW

77

Gen

ius

94

G-S

hark

71

Hib

ikii

57

Klip

sch

64

Logi

tech

109

Sens

onic

79

Soni

cGea

r

426

Tech

19

Vinn

�er

74

Oth

ers

3




Logitech Sensonic

Others


0.33%

19.90%

16.20%

0.90%

5.56%

6.13%5.99%

11.78%

15.15%

5.61%

5.80%

2.42%4.23%

Chassis (Casings)

0

100

200

300

400

500

Freq

u en c

y

AVF

341

Cool

er M

aste

r

274

Coug

ar

19

E-VI

EW

117

Gig

abyt

e

129

iCut

e

126

Pow

erLo

gic

248

Silv

erst

one

319

Ther

mal

take

118

Tren

dSon

ic

274

X-Fi

ve

51

Zalm

an

89

Oth

ers

7

AVF Cooler Master




Chassis (Casings)AVFCooler Master CougarE-VIEWGigabyteiCutePowerLogicSilverstoneThermaltakeTrendSonicX-FiveZalmanOthersTotal

Total34141919

11712912624831911812251897

2105

Percentage (%) 16.2019.900.905.566.135.99

11.7815.155.615.802.424.230.33100

Input Devices (i.e. Keyboard & Mouse)0.10%

3.47%6.13%

4.85%

3.23%

2.42%

5.37%

2.09%

2.99%

1.52%

2.61%

1.95%

2.33%

17.48%

13.82%

2.23%

1.52%

14.96%

2.71%3.37%

2.33%

2.52%

Input Devices

0

80

160

240

320

400

Freq

u en c

y

A4T

ech

73

Alie

nwar

e

129

Arm

aged

don

102

AVF

68

Clip

tec

51

Cool

er M

aste

r

113

E-VI

EW

44

Gen

ius

63

Gig

abyt

e

32

G-S

hark

55

Kens

ingt

on

41

Lexm

a

49

Rocc

at

57

Sens

onic

71

Stee

lSer

ies

49

Ther

mal

take

53

Oth

ers

2

Pow

erLo

gic

47

Rapo

o

32

Logi

tech

368

Raze

r

315M

icro

soft

Har

dwar

e

291

A4Tech Alienware

E-VIEW Genius G-SharkGigabyteCooler Master

Armaggeddon AVF Cliptec

Kensingston Lexma

Rapoo

Logitech Microsoft Hardware PowerLogic

Razer

OthersThermaltake

Roccat Sensonic SteelSeries

0.38%

14.92%

5.61%

23.42%

13.82%

3.42%

3.94%

4.66%

4.61%

4.42%

12.68%

3.61%

1.52%2.92%

Power Supply

0

104

208

312

416

520

Freq

u en c

y

AcB

el

314

AVF

118

Cool

er M

aste

r

493

Cors

air

291

Ener

max

72

FSP

83

iCut

e

98

Pow

erLo

gic

97

Seas

onic

93

Silv

erst

one

267

Ther

mal

take

76

XFX

32

Zalm

an

63

Oth

ers

8

AcBel AVF

iCute PowerLogic SilverstoneSeasonicFSP

Cooler Master Corsair Enermax

Thermaltake XFX Zalman Others

Top 3 BrandsLogitech | Razer | Microsoft Hardware

For the past 7 years now in our survey, Logitech has been the undisputed king of

input devices. The 2012 edition confi rms this with the Swiss brand clocking 17% of the

poll. Gaming peripherals specialists, Razer moves up to second spot with 15% of our

respondents saying yes to them. Microsoft Hardware drops to third this year with 14% of

the sample nodding in their favor. Alienware stays in fourth spot again with 6%.

0.10%

3.47%6.13%

4.85%

3.23%

2.42%

5.37%

2.09%

2.99%

1.52%

2.61%

1.95%

2.33%

17.48%

13.82%

2.23%

1.52%

14.96%

2.71%3.37%

2.33%

2.52%

Input Devices

0

80

160

240

320

400

Freq

u en c

y

A4T

ech

73

Alie

nwar

e

129

Arm

aged

don

102

AVF

68

Clip

tec

51

Cool

er M

aste

r

113

E-VI

EW

44

Gen

ius

63

Gig

abyt

e

32

G-S

hark

55

Kens

ingt

on

41

Lexm

a

49

Rocc

at

57

Sens

onic

71

Stee

lSer

ies

49

Ther

mal

take

53

Oth

ers

2

Pow

erLo

gic

47

Rapo

o

32

Logi

tech

368

Raze

r

315

Mic

roso

ft H

ardw

are

291

A4Tech Alienware



Kensingston Lexma

Rapoo


Razer

OthersThermaltake


0.38%

14.92%

5.61%

23.42%

13.82%

3.42%

3.94%

4.66%

4.61%

4.42%

12.68%

3.61%

1.52%2.92%

Power Supply

0

104

208

312

416

520

Freq

u en c

y

AcB

el

314

AVF

118

Cool

er M

aste

r

493

Cors

air

291

Ener

max

72

FSP

83

iCut

e

98

Pow

erLo

gic

97

Seas

onic

93

Silv

erst

one

267

Ther

mal

take

76

XFX

32

Zalm

an

63

Oth

ers

8

AcBel AVF




Input DevicesA4TechAlienwareArmaggeddonAVFCliptecCooler Master E-VIEWGeniusGigabyteG-SharkKensingtonLexmaLogitechMicrosoft HardwarePowerLogicRapooRazerRoccatSensonicSteelSeriesThermaltakeOthersTotal

Total73

1291026851

113446332554149

3682914732

315577149532

2105

Percentage (%)3.476.134.853.232.425.372.092.991.522.611.952.33

17.4813.822.231.52

14.962.713.372.332.520.10100

Power Supply

0.10%

3.47%6.13%

4.85%

3.23%

2.42%

5.37%

2.09%

2.99%

1.52%

2.61%

1.95%

2.33%

17.48%

13.82%

2.23%

1.52%

14.96%

2.71%3.37%

2.33%

2.52%

Input Devices

0

80

160

240

320

400

Freq

u en c

y

A4T

ech

73

Alie

nwar

e

129

Arm

aged

don

102

AVF

68

Clip

tec

51

Cool

er M

aste

r

113

E-VI

EW

44

Gen

ius

63

Gig

abyt

e

32

G-S

hark

55

Kens

ingt

on

41

Lexm

a

49

Rocc

at

57

Sens

onic

71

Stee

lSer

ies

49

Ther

mal

take

53

Oth

ers

2

Pow

erLo

gic

47

Rapo

o

32

Logi

tech

368

Raze

r

315

Mic

roso

ft H

ardw

are

291

A4Tech Alienware



Kensingston Lexma

Rapoo


Razer

OthersThermaltake


0.38%

14.92%

5.61%

23.42%

13.82%

3.42%

3.94%

4.66%

4.61%

4.42%

12.68%

3.61%

1.52%2.92%

Power Supply

0

104

208

312

416

520

Freq

u en c

y

AcB

el

314

AVF

118

Cool

er M

aste

r

493

Cors

air

291

Ener

max

72

FSP

83

iCut

e

98

Pow

erLo

gic

97

Seas

onic

93

Silv

erst

one

267

Ther

mal

take

76

XFX

32

Zalm

an

63

Oth

ers

8

AcBel AVF




Top 3 BrandsCooler Master | AcBel | Corsair

By now, most consumers know all about the advantages of investing in a good power

supply. Not only will a good PSU ensure stable power and maximum performance, it will

also protect your hardware components and increase their lifespan. Newer PSUs are green

and mean at the same time, meaning that while they save on electricity, they don’t skimp

on performance either. Cooler Master makes this category their own and pick up top spot

for 8 years in a row now with 23% of the poll. AcBel stays in second spot again (15%) while

Corsair moves up the ladder and grabs third with 14% of the sample. Fourth place goes to

Silverstone (13%).

0.10%

3.47%6.13%

4.85%

3.23%

2.42%

5.37%

2.09%

2.99%

1.52%

2.61%

1.95%

2.33%

17.48%

13.82%

2.23%

1.52%

14.96%

2.71%3.37%

2.33%

2.52%

Input Devices

0

80

160

240

320

400

Freq

u en c

y

A4T

ech

73

Alie

nwar

e

129

Arm

aged

don

102

AVF

68

Clip

tec

51

Cool

er M

aste

r

113

E-VI

EW

44

Gen

ius

63

Gig

abyt

e

32

G-S

hark

55

Kens

ingt

on

41

Lexm

a

49

Rocc

at

57

Sens

onic

71

Stee

lSer

ies

49

Ther

mal

take

53

Oth

ers

2

Pow

erLo

gic

47

Rapo

o

32

Logi

tech

368

Raze

r

315

Mic

roso

ft H

ardw

are

291

A4Tech Alienware



Kensingston Lexma

Rapoo


Razer

OthersThermaltake


0.38%

14.92%

5.61%

23.42%

13.82%

3.42%

3.94%

4.66%

4.61%

4.42%

12.68%

3.61%

1.52%2.92%

Power Supply

0

104

208

312

416

520

Freq

u en c

y

AcB

el

314

AVF

118

Cool

er M

aste

r

493

Cors

air

291

Ener

max

72

FSP

83

iCut

e

98

Pow

erLo

gic

97

Seas

onic

93

Silv

erst

one

267

Ther

mal

take

76

XFX

32

Zalm

an

63

Oth

ers

8

AcBel AVF




Power SupplyAcBelAVFCooler Master CorsairEnermaxFSPiCutePowerLogicSeasonicSilverstoneThermaltakeXFXZalmanOthersTotal

Total3141184932917283989793

2677632638

2105


23.4213.823.423.944.664.614.42

12.683.611.522.990.38100

Wireless Networking0.19%

6.32%

18.72%

12.26%

9.07%21.00%

3.04%

3.85%

18.48%

4.04%3.04%

Wireless Networking

0

100

200

300

400

500

Freq

u en c

y

ASU

S

133

Azt

ech

394

Belk

in

258

Bu�a

lo

191

D-L

ink

442Ed

imax

64

Leve

lOne

81

TP-L

ink

389

Tren

dnet

85

ZyXE

l

64

Oth

ers

4

ASUS Aztech Belkin Bu�alo D-Link

EdimaxOthers

LevelOne TP-Link Trendnet ZyXEL

Top 3 BrandsD-Link | Aztech | TP-Link

With most of us owning smartphones and tablets these days, wireless networking is no

longer a luxury but an indispensable necessity. Wireless-N networking devices are very

aff ordable these days and most homes in urban areas are already running some form of

wireless network thanks to UniFi. 10 brands competed for honors in the 2012 survey and

our respondents selected D-Link (21%) for the sixth year running as the No.1 brand for

wireless networking products. Aztech secures second spot yet again with 19% of the vote

and popular value brand, TP-Link snatches third spot with 18% of the sample.

0.19%

6.32%

18.72%

12.26%

9.07%21.00%

3.04%

3.85%

18.48%

4.04%3.04%

Wireless Networking

0

100

200

300

400

500

Freq

u en c

y

ASU

S

133

Azt

ech

394

Belk

in

258

Bu�a

lo

191

D-L

ink

442

Edim

ax

64

Leve

lOne

81

TP-L

ink

389

Tren

dnet

85

ZyXE

l

64

Oth

ers

4

ASUS Aztech Belkin Bu�alo D-Link

EdimaxOthers

LevelOne TP-Link Trendnet ZyXEL

Wireless NetworkingASUSAztechBelkinBuff aloD-LinkEdimaxLevelOneTP-LinkTrendnetZyXELOthersTotal

Total1333942581914426481

38985644

2105

Percentage (%)6.32

18.7212.269.07

21.003.043.85

18.484.043.040.19100

SMB (SMALL MEDIUM BUSINESS)Laser MFP

0.57%

27.36%

8.79%

28.12%

4.37%

29.50%

1.28%

0.00% (others)

7.13%

18.86%

7.55%

9.41%

20.14%

4.37%

4.09%

13.25%

2.14%

2.80%

10.26%

0

100

200

300

400

500

Desktop/AIO

Laser MFP

Freq

uenc

y

150

397

159

198

424

92 86

279

4559

216

0

0

160

320

480

640

800

Freq

u en c

y

Ace

r

Alie

nwar

e

Del

l

Nat

sys

HP

Shut

tle

Oth

ers

576

185

592621

27 12

92

Brot

her

Cano

n

Epso

n

Fuji

Xero

x

HP

Koni

ca M

inol

ta

Lexm

ark

OKI

Pana

soni

c

Rico

h

Sam

sung

Oth

ers

Acer Alienware

Shuttle Others

Dell Natsys HP


Konica Minolta

Samsung Others


Top 3 BrandsHP | Canon | OKI

In 2012, laser MFPs, regardless of whether they are monochrome or color, continue to get

more aff ordable while off ering better features and fl exibility. This is indeed good news for

consumers with high print requirements looking to invest in a printer that does more than

just print. In the 2012 poll, popular brand HP (20%) rises to the top of the charts, displacing

Canon (19%) in the process. OKI (13%) snaps up third place in our survey, with Samsung

(10%) picking up fourth spot.

0.57%

27.36%

8.79%

28.12%

4.37%

29.50%

1.28%

0.00% (others)

7.13%

18.86%

7.55%

9.41%

20.14%

4.37%

4.09%

13.25%

2.14%

2.80%

10.26%

0

100

200

300

400

500

Desktop/AIO

Laser MFP

Freq

uenc

y

150

397

159

198

424

92 86

279

4559

216

0

0

160

320

480

640

800

Freq

u en c

y

Ace

r

Alie

nwar

e

Del

l

Nat

sys

HP

Shut

tle

Oth

ers

576

185

592621

27 12

92

Brot

her

Cano

n

Epso

n

Fuji

Xero

x

HP

Koni

ca M

inol

ta

Lexm

ark

OKI

Pana

soni

c

Rico

h

Sam

sung

Oth

ers

Acer Alienware

Shuttle Others

Dell Natsys HP


Konica Minolta

Samsung Others


Laser MFPBrotherCanonEpsonFuji XeroxHPKonica MinoltaLexmarkOKIPanasonicRicohSamsungOthersTotal

Total1503971591984249286

2794559

2160

2105

Percentage (%)7.13

18.867.559.41

20.144.374.09

13.252.142.80

10.260.00100

Inkjet MFP 0.00% (others)

16.48%

27.98%

12.21%

25.61%

11.69%

6.03%

0.14% (others)

8.60%

9.17%

5.56%

6.98%

7.27%

3.18%

20.57%

1.66%

17.53%

19.33%

0

100

200

300

400

500

Inkjet MFP

NAS

Freq

uenc

y

181

0

120

240

360

480

600

Freq

u en c

y

Brot

her

347

Cano

n

589Ep

son

257

HP

539

Lexm

ark

246

Sam

sung

127

Sam

sung

0

Bu�a

lo

193

D-L

ink

117

Dat

aTal

e

147

Dro

bo

153

NET

GEA

R

67

Pega

sus

433

Syno

logy

35

Terr

a M

aste

r

369

Thec

us

407

QN

AP

3

Oth

ers

Brother Canon

OthersSamsung

Epson HP Lexmark

Bu�alo D-Link DataTale Drobo NETGEAR Pegasus

QNAP OthersSynology Terra Master Thecus

Top 3 BrandsCanon | HP | Brother

The inkjet MFP printer is the workhorse of the SOHO and home user. Those looking for

fl exibility, features and value in a small footprint printer normally end up with one of these

printers. Even more aff ordable in 2012, these devices now add performance and features

to their long list of accolades. This year, our respondents voted Canon (28%), HP (25%) and

Brother (16%) as their inkjet MFP brands of choice.

Inkjet MFPBrotherCanonEPSONHPLexmarkSamsungOthersTotal

Total347589257539246127

02105

Percentage (%)16.4827.9812.2125.6111.696.030.00100

0.00% (others)

16.48%

27.98%

12.21%

25.61%

11.69%

6.03%

0.14% (others)

8.60%

9.17%

5.56%

6.98%

7.27%

3.18%

20.57%

1.66%

17.53%

19.33%

0

100

200

300

400

500

Inkjet MFP

NAS

Freq

uenc

y

181

0

120

240

360

480

600

Freq

u en c

y

Brot

her

347

Cano

n

589

Epso

n

257

HP

539

Lexm

ark

246

Sam

sung

127

Sam

sung

0

Bu�a

lo

193

D-L

ink

117

Dat

aTal

e

147

Dro

bo

153

NET

GEA

R

67

Pega

sus

433

Syno

logy

35

Terr

a M

aste

r

369

Thec

us

407

QN

AP

3

Oth

ers

Brother Canon

OthersSamsung

Epson HP Lexmark



NAS

0.00% (others)

16.48%

27.98%

12.21%

25.61%

11.69%

6.03%

0.14% (others)

8.60%

9.17%

5.56%

6.98%

7.27%

3.18%

20.57%

1.66%

17.53%

19.33%

0

100

200

300

400

500

Inkjet MFP

NAS

Freq

uenc

y

181

0

120

240

360

480

600

Freq

u en c

y

Brot

her

347

Cano

n

589

Epso

n

257

HP

539

Lexm

ark

246

Sam

sung

127

Sam

sung

0

Bu�a

lo

193

D-L

ink

117

Dat

aTal

e

147

Dro

bo

153

NET

GEA

R

67

Pega

sus

433

Syno

logy

35

Terr

a M

aste

r

369

Thec

us

407

QN

AP

3

Oth

ers

Brother Canon

OthersSamsung

Epson HP Lexmark



Top 3 BrandsSynology | QNAP | Thecus

Although NAS or Network Attached Storage fi rst entered our survey in 2009, we are

seeing these nifty storage devices becoming more and more popular among Malaysians

in general. Handy for storing tons of media and data, today’s NAS devices are easy to

setup and use thanks to their user-friendly GUIs. As in 2011, Synology (20%) still rules the

roost, while QNAP (19%) and Thecus (17%) pick up second and third spots, respectively in

our survey.

NASBuff aloD-LinkDataTaleDroboNETGEARPegasusSynologyTerra MasterThecusQNAPOthersTotal

Total18119311714715367

43335

369407

32105

Percentage (%)8.609.175.566.987.273.18

20.571.66

17.5319.330.14100

0.00% (others)

16.48%

27.98%

12.21%

25.61%

11.69%

6.03%

0.14% (others)

8.60%

9.17%

5.56%

6.98%

7.27%

3.18%

20.57%

1.66%

17.53%

19.33%

0

100

200

300

400

500

Inkjet MFP

NAS

Freq

uenc

y

181

0

120

240

360

480

600

Freq

u en c

y

Brot

her

347

Cano

n

589

Epso

n

257

HP

539

Lexm

ark

246

Sam

sung

127

Sam

sung

0

Bu�a

lo

193

D-L

ink

117

Dat

aTal

e

147

Dro

bo

153

NET

GEA

R

67

Pega

sus

433Sy

nolo

gy

35

Terr

a M

aste

r

369Th

ecus

407

QN

AP

3

Oth

ers

Brother Canon

OthersSamsung

Epson HP Lexmark



Security Solutions0.00% (others)

13.82%

3.66%

14.82%

5.75%

24.28%

11.64%

18.86%

7.17%

Secutiry Solutions

0

110

220

330

440

550

Freq

u en c

y

Avi

ra

291

Ava

st

77

eSca

n

312

Eset

121

Kasp

ersk

y

511

Tren

d M

icro

245

Trus

tpor

t

397

Sym

ante

c

Oth

ers

151

0

Avira Avast

Trustport Symantec OthersTrend Micro

eScan Eset Kaspersky

Top 3 BrandsKaspersky | Trustport | eScan

Every year, the number of malware, virus and security threats seems to be increasing at an

alarming rate. A top notch security solution is a must for anyone who spends a lot of time

online. When asked, our 2012 respondents said that their favorite security solutions brands

are: Kaspersky (24%), Trustport (19%) and eScan (15%).

0.00% (others)

13.82%

3.66%

14.82%

5.75%

24.28%

11.64%

18.86%

7.17%

Secutiry Solutions

0

110

220

330

440

550

Freq

u en c

y

Avi

ra

291

Ava

st

77

eSca

n

312

Eset

121

Kasp

ersk

y

511

Tren

d M

icro

245

Trus

tpor

t

397

Sym

ante

c

Oth

ers

151

0

Avira Avast

Trustport Symantec OthersTrend Micro

eScan Eset Kaspersky

Security SolutionsAviraAvasteScanEsetKasperskyTrend MicroTrustportSymantecOthersTotal

Total29177

312121511245397151

02105


14.825.75

24.2811.6418.867.170.00100

Conclusion

It’s for the tenth time that we bring you the tech publishing industry’s longest running brand recognition survey - the HWM & Plaza Low Yat Brand Survey! The 2012 survey did not see any major upsets or radical changes in polling trends, just as in 2011. Most of last year’s winners

continue to dominate the winners circle and have returned to pick up awards in their respective categories. As we commented for the past two years, this may be a sign of maturing consumers who are now quite discerning and know their brands better.

For the past 10 years now, super brands like Canon, Samsung, HP and Sony have made our survey their very own while popular brands like Gigabyte and Cooler Master have also carved a place in our respondents’ mindsets. As always, things get more exciting and unpredictable

when we look at the fight for second and third place spots. So, there’s always something to discuss and ponder on.

The 2012 brand survey offers invaluable insight into general brand perception and consumer product association trends. Although we have seen the addition and removal of categories over the past 10 years for consolidation and relevance, the survey still provides brand owners

with valuable feedback on the success of their branding strategies or otherwise.

Finally, HWM Malaysia & Plaza Low Yat would like to take this opportunity to congratulate all our Top Brands in 2012 and to thank all parties who made this year’s survey a success. See you in 2013!

hwm brand survey report 2012 - download center | … in 2005 were 3g phones, digital slrs and...

Documents