hvac marketing - 7 points to success
DESCRIPTION
HVAC marketing and advertising - keys to growing your HVAC service contracting business.TRANSCRIPT
HVAC Marketing
Cara Hardin @ServiceMktgContractor Marketing Consultanthttp://www.creativecompassonilne.com
7 Points to Success
Quality
Give them QUALITIY. That’s the best kind of advertising.
MILTON HERSHEY
He who fails to PLAN, plans to fail. PROVERB
A PLAN
A Maintenance Program
Customer satisfaction is worthless. Customer LOYALTY is priceless. JEFFERY GITOMER
A Message That Matters
Be PERSONAL. Be RELEVANT. Be SPECIFIC. SETH GODIN
Consistency
To keep a lamp BURNING, we have to keep putting oil in it. MOTHER TERESA
Measurement
Half the money I spend on advertising is WASTED. The trouble is, I don’t know which half.
JOHN WANAMAKER
Innovation
INNOVATION distinguishes between a leader and a follower. STEVE JOBS
Creative Compass Marketinghttp://www.creativecompassonline.com@ServiceMktg
Navigating Contractors to
Marketing Success