hvac marketing - 7 points to success

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HVAC Marketing Cara Hardin @ServiceMktg Contractor Marketing Consultant http://www.creativecompassonilne.com 7 Points to Success

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HVAC marketing and advertising - keys to growing your HVAC service contracting business.

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Page 1: HVAC Marketing - 7 Points to Success

HVAC Marketing

Cara Hardin @ServiceMktgContractor Marketing Consultanthttp://www.creativecompassonilne.com

7 Points to Success

Page 2: HVAC Marketing - 7 Points to Success

Quality

Give them QUALITIY. That’s the best kind of advertising.

MILTON HERSHEY

Page 3: HVAC Marketing - 7 Points to Success

He who fails to PLAN, plans to fail. PROVERB

A PLAN

Page 4: HVAC Marketing - 7 Points to Success

A Maintenance Program

Customer satisfaction is worthless. Customer LOYALTY is priceless. JEFFERY GITOMER

Page 5: HVAC Marketing - 7 Points to Success

A Message That Matters

Be PERSONAL. Be RELEVANT. Be SPECIFIC. SETH GODIN

Page 6: HVAC Marketing - 7 Points to Success

Consistency

To keep a lamp BURNING, we have to keep putting oil in it. MOTHER TERESA

Page 7: HVAC Marketing - 7 Points to Success

Measurement

Half the money I spend on advertising is WASTED.  The trouble is, I don’t know which half.

JOHN WANAMAKER

Page 8: HVAC Marketing - 7 Points to Success

Innovation

INNOVATION distinguishes between a leader and a follower. STEVE JOBS

Page 9: HVAC Marketing - 7 Points to Success

Creative Compass Marketinghttp://www.creativecompassonline.com@ServiceMktg

Navigating Contractors to

Marketing Success