hunter morton [interior design portfolio]
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design portfolio
HUNTER
MORTON
contentsabout....................................................................................re:new c-store..................................................................grey raleigh.......................................................................elm street parklet...........................................................next university.................................................................MARc + PiP.......................................................................loray mill village.............................................................23graphic design work.....................................................27
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Storr Office Environments, Design Intern | 04/2015 - presentSteelcase dealer based in Raleigh, NC. Responsible for Design Library management, CAD drawings, furniture specification, finish boards, creating digital presentations, coordinating lunch & learns, and assisting in customer presentations.
The University of North Carolina at Greensboro | 08/2012 - 05/2016Bachelor of Fine Arts in Interior Architecture (CIDA) | cum laude
International Interior Design Association (IIDA), UNCG Campus Center Fundraising Chair, 05/2015 - present | Student Member, 09/2014 - present
2016 | IIDA Carolinas Scholastic Award, 2nd Place Runner Up2015 | Angelo Donghia Foundation Scholarship (Nominee)2015 | Kristen Anderson Memorial Scholarship2014 | UNCG nominee: Steelcase NEXT Design Competition2014 | Vera A. Foscue Scholarship2014, 2013, 2012 | North Carolina Home Builders’ Scholarship
RevitAutoCADSketchUp
InDesignIllustratorPhotoshopMuse
Microsoft Office2020 CapRhino 3DSnapTracker
about
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re:new convenience storetimeline location industry
| jan - apr 2016| southwest USA| retail
THE PROMPT:
The program required the complete design (architecture, interior, and brand development) of a 4,800 sqft c-store. Convenience staples including fuel, snacks, beer, and tobacco were to be included, as well as a new business concept (taking approximately 300 sqft.) to expand on the standard offerings of a convenience store. The design would serve as a prototype for new stores in “suburban downtown” communities in the Southwest United States.
THE SOLUTION:
Garnering inspiration from cafes and co-working spaces, I envisioned this convenience store as a community hub catering to 21st century professionals. During programming research, I discovered that the average consumer visit to a c-store is just over 3 minutes; thus, two key goals emerged: making the most of that time, and encouraging longer stays (as research shows that customers are likely to buy more the longer they remain in the store). By making efficient use of the sales floor and back-of-house space, I was able to incorporate a kitchen to serve hot and cold sandwiches, as well as a small cafe and work space. To encourage visits by professionals, a copy/print space and package receiving service was also incorporated, creating a one-stop hub for community members. Extensive access to daylight and views, a limited color palette, and a mixture of natural and man-made materials create a space that is engaging yet unobtrusive for stays short or long.
Tools used: Revit, Photoshop, Illustrator, InDesign
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re:new convenience store
sales floordining + work spacecopy + print areapatiocashwrapoffice
cold storagebeer cavefood preppackage holdingfreezerstorage + receiving
restrooms c-store new business non-sales space
a/b/c/d/e/f/
g/h/i/j/k/l/
m/
legend
graphic wall + coolers beer cave + kitchen
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0’ 3’ 9’ 18’
cafe + work space
entrance 6
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re:new convenience store
customer visit timeline
front facade
table courtesy of cspnet.comcashwrap
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c-store
coffeeshop
workspace
re:new
initial parti diagram
patio
rear entrance 8
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grey raleightimeline location industry
| aug - nov 2015| raleigh, nc| corporate
THE PROMPT:
Grey Group, a global leader of the advertising industry, required a proposal for an expansion into the Raleigh-Durham area. The 37, 000 square foot space in downtown Raleigh would serve 149 employees spread across a range of departments in this fully-functioning regional office.
THE SOLUTION:
I began this project with an in-depth exploration of the advertising industry including trends, precedents (particularly major competitors of Grey), and the needs of a firm the size of Grey. I identified flexibility, user choice and control, and expression of company culture as integral to employee engagement, and thus the success of the organization. Furthermore, I immersed myself in the history and culture of the client. Grey is a global company with dozens of offices in numerous countries, but one theme emerged across the organization: creativity is at the core of their identity. Based upon this, I surmised that the prime function of a Grey office should be to foster this creativity for each and every employee. To this end, I provided a palette of spaces - open, closed, collaboration, focus - to serve extroverts, introverts, and anyone in-between. Integrated technology and analog tools (markerboards, tackable surfaces, etc.) were provided throughout nearly every space to support the flow of ideas at a moment’s notice.
Tools used: Revit, AutoCAD, Photoshop, Illustrator
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REF.
grey raleigh
9th floor
127
0' 4' 8' 16' 32'
N
10th floor
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grey raleigh
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Refined Blocking Diagram
Guest Zone Digital Services &Media Zone
Marketing Zone
Creative Zone Account Mgmt. Zone Town Square
Open Collaboration Zone
AdministrativeZone
Wellness Zone
Focus ZoneLEGEND:
Major Circulation
Meeting Space
Building Support
Not in Scope
9th FLOOR 10th FLOOR
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Refined Blocking Diagram
Guest Zone Digital Services &Media Zone
Marketing Zone
Creative Zone Account Mgmt. Zone Town Square
Open Collaboration Zone
AdministrativeZone
Wellness Zone
Focus ZoneLEGEND:
Major Circulation
Meeting Space
Building Support
Not in Scope
9th FLOOR 10th FLOOR
IdeaLab
town square (cafe)
Guest Zone
Digital Services &Media Zone
Marketing Zone
Creative Zone
Account Mgmt. Zone
Town Square
Open Collaboration Zone
AdministrativeZone
Wellness Zone
Focus Zone
Major Circulation
Meeting Space
Building Support
Not in Scope
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IdeaLab
town square (cafe)
conference room
9th floor open office14
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elm street parklettimeline location industry
| jan - feb 2015| greensboro, nc| public
THE PROMPT:
Seizing upon the rise of parklets (small, semi-permanent public spaces built off the sidewalk, typically in parallel parking spaces) in major cities around the United States, this project focused on developing a parklet proposal for two parking spaces in front of Triad Stage, a local theater in Greensboro, North Carolina.
THE SOLUTION:
Conceived as an impromptu performance venue, I envisioned the Elm Street Parklet as a reflection of the business sponsoring it, Triad Stage. Raised platforms bookend the parklet, acting as both stages and seats. The center of the parklet acts as a space to stop for a coffee or chat with a friend, offering options for seated and standing postures. To reconcile the city’s request for parklets to incorporate vegetation with the sponsor’s desire for limited upkeep, a small planter with drought-resistant flowers adds a spot of color to the otherwise subdued palette. The custom railing not only references Triad Stage’s black and white branding scheme, but is also an abstraction of the comedy and tragedy masks so indicative of the performing arts. Primarily constructed of local woods and steel, the installation would be economically feasible and require limited upkeep and maintenance. For pedestrians strolling down Elm Street or theater patrons stretching their legs during Intermission, this parklet would be a focal point for revitalized downtown Greensboro.
Tools used: Revit, SketchUp, Photoshop, Illustrator
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5 12
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47 A
M
ELM STREET
SIDEWALK
TRIAD STAGE
earlier design draft
bird’s eye view
railing removed
STAGE 1
STAGE 2
SEATING
GREENERY
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view from elm street
view from side walk 16
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next universitytimeline location industry
| aug - nov 2014| norfolk, va| higher education
THE PROMPT:
NEXT University, a small liberal arts college, required the renovation of an existing building into a space to embrace active learning pedagogies and drive student engagement. The program required 4 classrooms, a student cafe, a space for faculty work, a variety of “in-between spaces” to suit the ever-changing needs of students, and branding for the university.
THE SOLUTION:
I began this project with an extensive study of current teaching strategies and student trends. As part of a competition sponsored by Steelcase, the design also utilized a substantial amount of research performed by that company into active learning environments. Based on my research, I surmised that the key to driving student engagement was expanding learning to outside the classroom and providing a high degree of flexibility for students to learn based on their needs. Classrooms were designed to shift between distinct learning modes at a moment’s notice (e.g.: lecture, collaboration, discussion), and a variety of ancillary spaces were provided to support solo focus work and collaboration in both open and closed settings. The dramatic, angled aesthetic of the design was intended to evoke notions of growth and change, comparable to the personal growth that the students of NEXT would undergo.
Tools used: Revit, Photoshop, Illustrator
one of two UNCG projects selected by juried exhibition for submission to the 2014 Steelcase NEXT competition.
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1st Floor 2nd Floor
next university
N
cafe + faculty connection hub
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collaboration spaces
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MaRC + PiPtimeline location industry
| jan - mar 2014| n/a| product design
THE PROMPT:
Two related projects completed for a product design studio. The first was a challenge to design and build a toy. The second: to design a “domestic object” based in concept on the earlier toy design.
THE SOLUTION:
MaRC — the Magnetic Robot Cube — is a modern take on the campy sci-fi toys of the 1950s. Challenged to design and build a toy, I asked the question: what would a marriage of action figures and building blocks look like? Referencing the tin robots of the mid-20th century, with updated aesthetics and materials fit for a child of the 21st century, I arrived at MaRC. Constructed of pine wood, neodymium magnets, a single screw, and a button salvaged from an Xbox 360 controller, the design revels in simplicity in both form and ornamentation. Proposed to be shipped in “Cube Mode,” and composed of simple, interchangeable shapes, no instructions are required to assemble the toy, and, users are encouraged to experiment and reassemble the six interchangeable parts over and over. The PiP Lamp (Polygonal Interchangeable Panel) utilizes triangular “puzzle pieces” to allow the user to control the light it emits. Tasked with designing a domestic object that referenced an earlier design, I arrived at a luminaire. Recalling the forms of the 1960s, the lamp captures the same playful customization offered by the MaRC toy.
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loray mill villagetimeline location industry
| feb - may 2015| gastonia, nc| residential / historic preservation
THE PROMPT:
Loray Mill Village is a small community surrounding an historic cotton mill. Most of its homes fall into one of three typicals, and many are dilapidated and uncared for. The aim of this project was to design a prototype using one of these three typicals, with a twist: two designs would be created. One would cater to a single Millennial resident, while the other would house a Baby Boomer couple.
THE SOLUTION:
A point of departure for this project was to understand the history of the community. The houses in the community are part of a historic register district and over 100 years old. Respecting this history would be key to a successful design. To that end, both designs made extremely limited changes to the shell of the house. Only the rear was modified, as it was a later addition badly in need of repair. Each user group had unique needs. The Millennial client worked from the home, and had relocated from busy Charlotte, NC. The Boomers, on the other hand, were retired and planning to grow old in their new home. I identified a key point of focus for each group. For the Millennial, flexibility would be paramount. This small house would serve as home, office, entertainment space, and refuge, so I worked to create a single open space that served as many. For the Boomer design, I examined the concept of aging in place. The design featured a number of accessibility features, including lowered counters, roll-under work areas, and wider circulation routes. Additionally, this design featured increased storage and display space.
Tools used: Revit, Photoshop millennial kitchen
boomer kitchen
24millennial living room
boomer living room
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loray mill village
millennial
boomers
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section perspectives
millennial
boomers
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graphic design + presentation samples
Hunter, having worked in the hospitality and commercial interior industry for a decade, has learned the skills needed to create innovative, aesthetically pleasing spaces. He aims to listen carefully to all clients’ needs and wants, with responding according to their desires.
Taylor’s professional background enables her to develop strong relationships with clients and the Antebellum design team. She is sufficient in developing and preparing construction documents with her fine dedication to successful projects.
Alanea, having eight years of experience in planning operations, brings well-structured organization in searching for new projects and making each project have appropriate deadlines. Her strong personality makes for a very honest, approachable director of planning for clients and the Antebellum design team.
Chelsea broadens Antebellum’s scope of services to include architectural consulting. She is a strong advocate for research-based design and sustainability, adding to the primary philosophy of the team as a whole.
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© 2015 Antebellum Interiors, LLC
Taylor Snider project manager
Alanea Kriete director of planning
Hunter Morton director of design
Aiour team
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timeline project
| april 2015| mock design firm
[company logo]
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timeline project
| jan-apr 2016| re:new c-store
[sample advertisement][re:new logo]
[healthcare client materials board] [healthcare client materials board]
timeline project
| 2015-2016| various, completed during internship at Storr Office Environments
www.huntermorton.tk