TABECBusiness plan for BEC to raise money

WHAT IS TABEC?

What is TABEC?

TABEC ( Tutors-teaching Assistants of Business and English Club): is a group directly under BEC (Business and English club), which is responsible for providing tutorial jobs for not only BEC-ers but also other students of Foreign Trade University, as well as other universities.

TABEC’S PURPOSESWhy should we set up TABEC?

We can use our club’s website, business channel, fan page on Facebook as a way of advertising campaign for TABEC, due to some problems of our website, so recovering it may cost an amount of money, as far as we are concerned, it’s quite small (<1 million VND).Besides, designing and printing TABEC’s handbook for students and customers may cost some money (<=1 million VND).

1. The cost of establishing TABEC is quite small

2. Gaining profit-At first TABEC can help BEC-ers have part-time jobs with quite high salaries, changeable timetable, suitable ability then we can recruit and interview other students (out of BEC) and gain some fees ( just 5% of the first salary for BEC-ers and 10%-15% for other students)-We can use our website and TABEC to popularize some English centers, as well as soft-skill training centers related to business (e.g. marketing, sales, skills in negotiating and persuading) and certainly gain some fees. Besides, we can give some information related to their recruitment of new teaching assistants to our tutors.

3. Fame

The foundation of TABEC can make BEC become more popular between students from FTU and other universities, and increase our fan page’s likes and followings on facebook. Besides, we can associate with other tutorial groups of other schools in order to share more information about tutorial jobs.

VALUEWhat makes our TABEC different from other tutorial groups.

As to Students:• TABEC will give you the suitable job for your ability and especially

your schedule, besides earning some money for your daily life, you can have free time to participate in activities in your school and your study will be not affected much.

• TABEC requires the smallest cost in comparison with other groups, namely in some tutorial centers, you can be asked to give the fee coming up to 30%-40% of your first salary, but with regard to TABEC, you just give 10%-15% and if you are in poor condition, we can consider and collect just 10% of your first salary while other centers will say “no”.

As to students: • TABEC and the tutor will sign in a contract in order to ensure each

side’s interests and responsibilities as well, but it doesn’t mean that when TABEC offers you the class, our contract duration will end, TABEC will always stand by you, in case you aren’t paid the salary or your class is not guaranteed (other tutorial centers don’t give you this interest)

• You can become BEC and TABEC’s collaborators, and have the opportunity to attend some our projects.

• In comparison with other tutorial centers, we provide you a class with a higher salary, deserving of your effort and knowledge.

As to Customers• TABEC recruits brilliant tutors with clear curriculum vitae and a high

qualification. • TABEC always keeps a close-knit relationship among you, tutors and

TABEC.• TABEC is always willing to consulting with you about your children’s

standard and giving some useful advices.• If there is any problem, we can play an intermediary role to help you

solve it, contacting and exchanging views with your tutor if necessary.

As to BEC and BEC-ers

• TABEC helps BEC to become more popular among not only FTU’s students but also other universities’ students.

• BEC can earn a regular amount of money from TABEC (just with a low initial cost).

• BEC can keep contact with other English centers (our partners) and find out other potential partners.

• TABEC can provide collaborators for BEC’s projects, maybe external events or voluntary events in the future.

As to BEC and BEC-ers• The opportunity for BECers to make a good use of their English

skills in real life.• The chance to put BEC website into use again with a more active

and effective level.• A good move in the long term for BEC to expand to other

universities.• Low cost.• A part-time job with a certain amount of income for any participant

and BECer.

TIMELINE

No. Time Content In Charge

1. 28/2-3/3 -Website rebuilding Design Team

2. 3/3 -Inform students about setting up TABEC on Facebook TABEC fan page’s admin

3. 4/3-6/3 -Perform some videos clips and TABEC’s handbooks and leaflets for FTU’s students at each class.

Managing team

4. 7/3-10/3 -Inform our partners and some English centers about TABEC. Marketing team

5. 11/3-15/3 -Inform students’ parents about TABEC at some schools in Ho Chi Minh City by giving them TABEC’s handbook

Design Team

6. After 15/3 - Receiving calls from customers and students.- Post available classes on TABEC’s facebook and website.- Frequently updates and popularizing TABEC.

All teams

HUMAN RESOURCE PLAN

Human Resource plan• 1 leader or maybe TABEC’s president.• TABEC’s fan page’s admin: two BECers become administrators of

TABEC’s fan page.• TABEC’s managing team: Two BECers are responsible for connecting

with tutors and customers.• TABEC’s design team: two BECers are able to design our TABEC’s

logo, TABEC’s handbook for tutors and customers, TABEC’s column on BEC’s website and business channel.

• TABEC’s marketing team: three BECers are responsible for popularizing TABEC at English centers, FTU and other universities

MARKETING PLAN

Marketing planViral Stage (starts one week before the project): • BEC Fan page updates relevant posts to attract certain attention from page’s followers.• Club members help like and share posts as many times as possible.Official Stage :- Online:• Club members change their Facebook avatars into TABEC’s logo.• BEC Fan page posts a note with specific information about the group • Marketing team tries to contact other universities’ forums to have a post on the project if possible.• Mass number of marketing emails sent to students in club’s database.• We post and share a video clip in which random FTUers are asked about their ambition to have a part-time job as a teacher and whether they have any one or organization to help them with their will yet.

Marketing plan

- Offline:

• Leaflets and handbooks in English are handed to FTUers and English centers.• Leaflets and handbooks in Vietnamese are handed in a mass number to parents, students from other

universities and other potential customers.• Class talks with the prepared video clip and powerpoint about the TABEC Group.

TABEC’S LOGO

Internal Event:

Date of Fate-DOF

Team: H.U.N

I. PURPOSE (why)

Provide information about Zodiac signs.Satisfy the demand of curious Zodiac fans. Strengthen the bond between BECers.Enjoy games, small buffet and music performance.

II. Time (when) and place (where)

Time: After recruitment and Orientation, in order to get to know more about newbies, for the newbies to share about their personalities. Place: Summer milktea, Kooltea Milktea or Coffee Shop 12H.

III. Content (what + how)

No Time Content In charge

1 17:20-17:30 Checklist + order drinks (if needed) + collect money of drink Organizers

2 17:30-17:40 Introduction to the Zodiac Day:-What are the purposes for holding such events?- Introduce VIP (EB, Guests)

MC

3 17:40-17:50 Warm-up game : -Terrorist.

MC

4 17:50-18:00 Basic understanding:-What is Zodiac?--What do you know about Zodiac signs? (Discussion)- How will it influence your life?

-What is your Zodiac sign? Divide into teams of zodiacs. (Team of Fire, Air, Wind and Water element)

MC

5 18:00-18:15 Game 1: “Fire in the hole” – Fire zodiac signs.-There are fewer chairs than people, so BECers will have to compete for the chairs.-When the music is playing, BECers go around in circle. -When the music stops, BECers find their chairs and sit down, whoever still stands up will lose the game and get punished.

This game is to prove that Fire element. (Aries, Sagitarius and Leo) are very active and competitive.After the games, some representatives from Team Fire will share some weak points of their own and how to work best with them.

6 18:15-18:25 Some information about Zodiac signs:-Brief introduction about each sign’s strengths (and weaknesses)-Some quiz about horoscope for fun.

7 18:25-18:40 Game 2: “Hot seats”Two teams/round.

In this game, the participants are split up into two teams. One member from each team sits facing the group.

The leader holds up a word for all of the team members to see except for the two players in the hot seats.

The teams must try to get the person in the hot seat to guess the word or phrase. The first person to guess correctly gets to stand up and a new member from their team takes the hot seat. The person on the other team has to remain in the hot seat until she gets an answer first.

The game is to demonstrate the ability of expressing themselves through words of the Air Element.

8 18:40-18:55 Break: Music performance, drink and light buffet.

Organizers

9 18:55-19:15 Game 3: “What you don’t see”-You look at what the picture presents and try to locate the needed image, using your imagination (ex: there are 2 people, a woman and a girl in the same pic, but in a different angle)

The great mind and creativity of Water signs.

10 19:15-19:30 Provide some information about “xem chỉ tay”, “bài tarot”-> it's just for fun

Speaker/guest who knows about Tarot

11 19:35-19:50 Game 4: “Such delicacy” One cup of red beans and one cup of soy beans are mixed together. Your job is to separate them in a limited time. Like “Tấm Cám”. The patient and meticulous work habit of Earth signs.

12 19:50-20:00 Say goodbye!

13 20:00-20:05 Deliver feedback forms. Collect the money for the drinks.

IV. Marketing plan

Have all BEC members do a small survey on their free time and favourable venue for an internal event (using google docs).

Send emails to the whole club introducing the event and also getting them to fill in a spreadsheet with their names and zodiac ( Aquarius, Scorpio, Virgo,…).

Post to BEC Group on FB an introduction of the event along with an attractive poster and ask them to confirm their attendance.

V. Human Resource Plan-A team consisting of 5 members is responsible for organizing this event. Then this team will choose a leader.

-1 member becomes MC.

-1 member checks list and receives drink orders from attendees.

-2 members become supervisors.

-1 member writes MC Script and has a role of technical support.

VI. Poster