© 2010 Recipe Marketing

© 2012 Recipe Marketing

Hungry Student CateringCase Study

© 2012 Recipe Marketing

Hungry Student CateringMarketing Challenge

• Hungry Student Catering was a start-up company created by a Cal Poly student for her senior project. As a new start-up brand awareness was the key marketing challenge.

© 2012 Recipe Marketing

Hungry Student CateringMarketing Strategy

• To launch Hungry Student Catering, Recipe developed a word of mouth and public relations campaign.

© 2012 Recipe Marketing

Hungry Student CateringCreative Mix

• Recipe developed the brand's positioning, name, logo and tagline "motivated to serve". The design objective of the logo was to give this start-up an established yet collegiate feel.

© 2012 Recipe Marketing

Hungry Student CateringCreative Mix

• In addition, Recipe developed a brochure and webpage for additional sales support.

© 2012 Recipe Marketing

Hungry Student Catering Results

• During the holidays, the height of the catering season, Hungry Student Catering was featured on the front page of the local paper. As a result, Hungry Student Catering experienced positive cash flow within its first year of business.